Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:Use Twitter, blogs, Facebook, and other social media outlets to full advantage Create your own online spokesperson for your brand Identify social media sites that appeal to your target audience Tell which social platform works for which objectives Develop a unique, Google-able voice in social media Optimize your page to attract clicks and customers Set up a program to assess your success and measure your results Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

    This book offers concrete examples and exercises in the dynamic and versatile Python language to demonstrate and reinforce these concepts. Learn the basic tools to start writing the programs that interest you, and get a better understanding of what software can (and cannot) do. When you're finished, you'll have the necessary foundation to learn any programming language or tackle any software project you choose. With a focus on programming concepts, this book teaches you how to:Understand the core features of all programming languages, including: variables, statements, decisions, loops, expressions, and operatorsReuse code with functionsUse library code to save time and effortSelect the best data structure to manage complex dataWrite programs that talk to the WebShare your data with other programsWrite programs that test themselves and help you avoid embarrassing coding errors.Contents Intro xxiii1 Starting to Code: Finding Your Way2 Textual Data: Every String Has Its Place3 Functions: Let’s Get Organized4 Data Files and Arrays: Sort It Out5 Hashes and Databases: Putting Data in Its Place6 Modular Programming: Keeping Things Straight7 Building a Graphical User Interface: Going All Gooey8 GUIs and Data: Data Entry Widgets8 1/2 Exceptions and Message Boxes: Get the Message? 9 Graphical Interface Elements: Selecting the Right Tool10 Custom Widgets and Classes: With an Object in MindAppendix i Leftovers: The Top Ten Things (We Didn’t Cover)

    When users can browse the Web on a three-inch phone screen as easily as on a fifty-inch HDTV, what's a developer to do?Peter Gasston's The Modern Web will guide you through the latest and most important tools of device-agnostic web development, including HTML5, CSS3, and JavaScript. His plain-English explanations and practical examples emphasize the techniques, principles, and practices that you'll need to easily transcend individual browser quirks and stay relevant as these technologies are updated.Learn how to:Plan your content so that it displays fluidly across multiple devices Design websites to interact with devices using the most up-to-date APIs, including Geolocation, Orientation, and Web Storage Incorporate cross-platform audio and video without using troublesome plug-ins Make images and graphics scalable on high-resolution devices with SVG Use powerful HTML5 elements to design better formsTurn outdated websites into flexible, user-friendly ones that take full advantage of the unique capabilities of any device or browser. With the help of The Modern Web, you'll be ready to navigate the front lines of device-independent development.

    In the tradition of Manning's ground breaking "In Action" series, this book comes from right from the source. Written by Bruce Payette, one of principal creators of PowerShell, Windows PowerShell in Action shows you how to build scripts and utilities to automate system tasks or create powerful system management tools to handle the day-to-day tasks that drive a Windows administrator's life. Because it's based on the .NET platform, PowerShell is also a powerful tool for developers and power users.Windows PowerShell in Action was written by Bruce Payette, one of the founding members of the Windows PowerShell team, co-designer of the PowerShell language and the principal author of the PowerShell language implementation. The book enables you to get the most out of the PowerShell environment. Using many examples, both small and large, this book illustrates the features of the language and environment and shows how to compose those features into solutions, quickly and effectively.This book is designed for anyone who wants to learn PowerShell and use it well. Rather than simply being a book of recipes to read and apply, this book gives you the deep knowledge about how PowerShell works and how to apply it.

    Learn them fast and learn them well. Have you always wanted to learn to build your own website but are afraid it'll be too difficult for you? Or perhaps you are a blogger who wants to tweak your blog's design, without having to spend money on an expensive theme. This book is for you. You no longer have to waste your time and money learning HTML and CSS from lengthy books, expensive online courses or complicated tutorials. What this book offers... HTML and CSS for Beginners Complex concepts are broken down into simple steps to ensure that you can easily master the two languages even if you have never coded before. Carefully Chosen Examples (with images) Examples are carefully chosen to illustrate all concepts. In addition, images are provided whenever necessary so that you can immediately see the visual effects of various CSS properties. Learn The Languages Fast Concepts are presented in a "to-the-point" style to cater to the busy individual. With this book, you can learn HTML and CSS in just one day and start coding immediately. How is this book different... The best way to learn programming is by doing. End-of-Chapter Exercises Each CSS chapter comes with an end-of-chapter exercise where you get to practice the different CSS properties covered in the chapter and see first hand how different CSS values affect the design of the website. Bonus Project The book also includes a bonus project that requires the application of all the HTML and CSS concepts taught previously. Working through the project will not only give you an immense sense of achievement, it’ll also help you see how the various concepts tie together. Are you ready to dip your toes into the exciting world of web development? This book is for you. Click the BUY button and download it now. What you'll learn: - What is CSS and HTML? - What software do you need to write and run CSS codes? - What are HTML tags and elements? - What are the commonly used HTML tags and how to use them? - What are HTML IDs and Classes? - What is the basic CSS syntax? - What are CSS selectors? - What are pseudo classes and pseudo elements? - How to apply CSS rules to your website and what is the order of precedence? - What is the CSS box model? - How to position and float your CSS boxes - How to hide HTML content - How to change the background of CSS boxes - How to use the CSS color property to change colors - How to modify text and font of a website - How to create navigation bars - How to create gorgeous looking tables to display your data .. and more... Click the BUY button and download the book now to start learning HTML and CSS now. Learn them fast and learn them well. Tags: ------------ CSS, HTML5, web development, web page design, CSS examples, CSS tutorials, CSS coding, CSS for Dummies

    Written for 11- to 15-year-olds and assuming no prior computing knowledge, this book uses the wildly successful, low-cost, credit-card-sized Raspberry Pi computer to explain fundamental computing concepts. Young people will enjoy going through the book's nine fun projects while they learn basic programming and system administration skills, starting with the very basics of how to plug in the board and turn it on. Each project includes a lively and informative video to reinforce the lessons. It's perfect for young, eager self-learners—your kids can jump in, set up their Raspberry Pi, and go through the lessons on their own. Written by Carrie Anne Philbin, a high school teacher of computing who advises the U.K. government on the revised ICT Curriculum Teaches 11- to 15-year-olds programming and system administration skills using Raspberry Pi Features 9 fun projects accompanied by lively and helpful videos Raspberry Pi is a $35/£25 credit-card-sized computer created by the non-profit Raspberry Pi Foundation; over a million have been sold Help your children have fun and learn computing skills at the same time with Adventures in Raspberry Pi.

    This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration

    Sr/grad level Professional/Reference book for Computer CAD/CAM.

    Written by experts who rank among the world's foremost Android security researchers, this book presents vulnerability discovery, analysis, and exploitation tools for the good guys. Following a detailed explanation of how the Android OS works and its overall security architecture, the authors examine how vulnerabilities can be discovered and exploits developed for various system components, preparing you to defend against them.If you are a mobile device administrator, security researcher, Android app developer, or consultant responsible for evaluating Android security, you will find this guide is essential to your toolbox.A crack team of leading Android security researchers explain Android security risks, security design and architecture, rooting, fuzz testing, and vulnerability analysis Covers Android application building blocks and security as well as debugging and auditing Android apps Prepares mobile device administrators, security researchers, Android app developers, and security consultants to defend Android systems against attack Android Hacker's Handbook is the first comprehensive resource for IT professionals charged with smartphone security.

    The quick reference section organizes all the core functions of PHP alphabetically so you can find what you need easily; the slim size means you can keep it handy beside your keyboard for those times when you want to look up a function quickly without closing what you're doing.This valuable little book provides an authoritative overview of PHP packed into a pocket-sized guide that's easy to take anywhere. It is also the ideal companion for O'Reilly's comprehensive book on PHP, Programming PHP.The PHP Pocket Reference an indispensable (and inexpensive) tool for any serious PHP coder.

    Relentlessly practical, the book delivers insight, not documentation, to teach developers what they need to know to build the next generation of SOAs.After explaining the advantages of service-orientation for application design and teaching the basics of how to develop SOAs using WCF, the book shows how you can take advantage of built-in features such as service hosting, instance management, asynchronous calls, synchronization, reliability, transaction management, disconnected queued calls and security to build best in class applications. "Programming WCF Services" focuses on the rationale behind particular design decisions, often shedding light on poorly-documented and little-understood aspects of SOA development. Developers and architects will learn not only the "how" of WCF programming, but also relevant design guidelines, best practices, and pitfalls. Original techniques and utilities provided by the author throughout the book go well beyond anything that can be found in conventional sources.Based on experience and insight gained while taking part in the strategic design of WCF and working with the team that implemented it, "Programming WCF Services" provides experienced working professionals with the definitive work on WCF. Not only will this book make you a WCF expert, it will make you a better software engineer. It's the Rosetta Stone of WCF.

    

    The British games industry would go on to create such hits as Tomb Raider and Grand Theft Auto, our innovation and imagination the envy of the world, our programmers the most sought after talent in the fastest growing entertainment medium in history.And it all started here.Welcome to the Speccy Nation.Join veteran games journalist and author Dan Whitehead on a journey through fifty games that helped to define the golden age of British gaming. From the timeless classics to unlikely cult favourites, and even the games so eccentric they could only have come from Britain in the 1980s.Part nostalgic look at the past, and part critical eye on the present and future, Speccy Nation is essential reading for all retro gaming enthusiasts.Includes a foreword by Your Sinclair's Phil "Snouty" South.

    Nowadays success in every single competitive examinations lime bank clerical,bank PO,LIC,GIC,MBA Assistant grade,excise & income tax,IAS,IFS,AAO,Railway hotel management and others depend much on the candiate's performance in the reasoning paper.so much comprehensive and intelligent approach to it is the need of the day.This book serves the purpose