We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    The Anglo-Saxon powers, great and small, withdraw into fantasies of lost greatness. Populists all over Europe cry out that immigration and globalisation are the work of a nefarious System, run by unseen masters with no national loyalties. From the Kremlin, Tsar Vladimir watches his Great Game line up, while the Baltic and Vizegrad states shiver -- and everyone looks to Berlin. But are the Germans really us, or them? This question has haunted Europe ever since Julius Caesar invented the Germani in 58 BC.How Roman did Germania ever become? Did the Germans destroy the culture of Rome, or inherit it? When did they first drive east, and did they ever truly rule there? How did Germany become, for centuries, a power-vacuum at the heart of Europe? How was Prussia born? Did Bismarck unify Germany or conquer it? Where are the roots of Adolf Hitler's Third Reich? Why did it lose? By what miracle did a better Germany arise from the rubble? Is Germany now the last Western bastion of industrial prosperity and rational politics? Or are the EU and the Euro merely window-dressing for a new German hegemony?This fresh, illuminating and concise new history makes sense of Europe's most admired and feared country. It's time for the real story of Germany.

    Your ultimate tablet experience is just one step away - selecting the applications, or apps, that provide exactly the entertainment, education, and functionality you desire. And that's where this guide will help you: finding the gems in Amazon's App Store. The App Store contains a breathtaking array of games, entertainment, utilities, and tools. Even though there are more than 700 apps described in this book, the bar was set very high--only a small percentage of the available apps are profiled here. Only those apps that deliver outstanding functionality - and whose developers have demonstrated a serious commitment to their customers - have made it into this reference guide. Nobody enjoys spending time weeding through apps that don't deliver the promised features (or contain hidden features you'd rather not have installed on your Kindle Fire). So what are you waiting for? Let's get started! Contents: INTRODUCTION ► BOOKS AND COMICS ► COMMUNICATION ► COOKING APPS ► EDUCATION ► ENTERTAINMENT ► FINANCE ► GAMES ► HEALTH AND FITNESS ► KIDS ► LIFESTYLE ► MUSIC ► NAVIGATION ► NEWS & MAGAZINES ► NOVELTY ► PHOTOGRAPHY ► PODCASTS ► PRODUCTIVITY ► REAL ESTATE ► REFERENCE ► SHOPPING ► SOCIAL NETWORKING ► SPORTS ► TRAVEL ► UTILITIES ► WEATHER ► WEB BROWSERS BOOK LOVERS, REJOICE! INDEX

    As a woman pregnant with more than one baby, you're feeling all these things . . . only more so! In When You're Expecting Twins, Triplets, or Quads, Dr. Barbara Luke, an acknowledged expert on the prenatal care of multiples, outlines a practical, nutrition-based program to keep you and your babies healthy, and she offers a comprehensive tour of what you can expect during your unique pregnancy and childbirth experience. Women who follow this program have significantly fewer complications during pregnancy—and their babies are born weighing 20 to 35 percent more than the average twin, triplet, or quad. Included is crucial information on:· Finding a qualified maternal/fetal medicine specialist · Dietary guidelines for maximizing birthweight · Safe limits on exercise, physical activity, and work · Taking a leave from your job and negotiating the best deal · Reducing your risk for pregnancy complications · Recognizing the signs of preterm labor and what to do about them · What to expect during and after delivery · Feeding and caring for your newborns . . . and yourself · Getting back into shape after delivery

    president's daughter?Brimming with answers to popular questions like these, The Best Bar Trivia Book Ever arms you with the knowledge your team needs to annihilate your bar trivia competition. This must-have guide features hundreds of facts, covering everything from sports and pop culture to history and science, so that you're always ready to deliver the ultimate trivia smackdown. You'll also get all the ins and outs of your favorite event with information on important bar trivia rules, assembling a team, and claiming victories week after week.Whether you're new to the scene or want to dominate at your local bar, this book will help your team outsmart the competition every single week!

    Now updated for Pro Tools 10 software, this new edition from the definitive authority on Pro Tools covers everything you need to know to complete a Pro Tools project. Learn to build sessions that include multitrack recordings of live instruments, MIDI sequences, and virtual instruments. Through hands-on tutorials, develop essential techniques for recording, editing, and mixing. The included DVD-ROM offers tutorial files and videos, additional documentation, and Pro Tools sessions to accompany the projects in the text.

    Walking In This World picks up where The Artist's Way left off to present readers with a second course--Part Two in an amazing journey toward discovering our human potential. Cameron shows readers how to inhabit this world with a sense of wonder, a childlike inquisitiveness that each of us was born with. Full of valuable new strategies and techniques for breaking difficult creative ground, this is the "intermediate level" of the Artist's Way program.

    Now, for the first time, L. Michael White, one of the world's foremost scholars on the origins of Christianity, provides the complete, astonishing story of how Christianity grew from the personal vision of a humble Jewish peasant living in a remote province of the Roman Empire into the largest organized religion in the world.Many take for granted that the New Testament is a single book representing God's coherent, unwavering word on Jesus and his church. A closer reading reveals not one story, but many. The New Testament is a collection of books -- the result of a variety of influences on a number of faithful but very human visionaries, preachers, and storytellers. The texts contain a wealth of biographies, histories, novels, letters, sermons, hymns, church manuals, and apocalypses, providing a spectrum of views of Jesus, his message, and his movement.Given this diversity of people, stories, and drastically different points of view, how did Christianity ever become what we know it as today? White draws on the most current scholarship to bring alive these ancient people and their debates, showing in depth how their stories were formed into what the world has come to know as the New Testament.Rather than reading the New Testament straight through in its traditional order -- Matthew, Mark, Luke, John, and so on -- White takes a historical approach, looking at the individual books in the sequence in which they were actually written. He explores what these books divulge about the disagreements, shared values, and unifying mission of the earliest Christian communities. White digs through layers of archaeological excavations, sifts through buried fragments of largely unknown texts, and examines historical sources to discover what we can know of Jesus and his early followers.It is this early, hidden history that shaped Christianity as it grew from an errant, messianic movement to a state religion and then into a world religion that has lasted for over two thousand years. White shows how the early debates spurred the evolution of Christianity as we know it. He delves into the arguments over how to understand Jesus as both human and divine, the role of women in the church, the diversity of beliefs among Christian communities, the Gnostic influences, and the political disputes that raged over which books would ultimately be included in the New Testament. Complete with illustrations, photos, charts, and maps, From Jesus to Christianity presents the fullest picture yet of the beginnings of what became the most popular religion on earth.

    Illustrations.

    However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.

    His career has spanned more than half a century, his lyrics have become synonymous with musical theater and popular culture, and in Finishing the Hat—titled after perhaps his most autobiographical song, from Sunday in the Park with George—Sondheim has not only collected his lyrics for the first time, he is giving readers a rare personal look into his life as well as his remarkable productions.Along with the lyrics for all of his musicals from 1954 to 1981—including West Side Story, Company, Follies, A Little Night Music and Sweeney Todd—Sondheim treats us to never-before-published songs from each show, songs that were cut or discarded before seeing the light of day. He discusses his relationship with his mentor, Oscar Hammerstein II, and his collaborations with extraordinary talents such as Leonard Bernstein, Arthur Laurents, Ethel Merman, Richard Rodgers, Angela Lansbury, Harold Prince and a panoply of others. The anecdotes—filled with history, pointed observations and intimate details—transport us back to a time when theater was a major pillar of American culture. Best of all, Sondheim appraises his work and dissects his lyrics, as well as those of others, offering unparalleled insights into songwriting that will be studied by fans and aspiring songwriters for years to come. Accompanying Sondheim’s sparkling writing are behind-the-scenes photographs from each production, along with handwritten music and lyrics from the songwriter’s personal collection. Penetrating and surprising, poignant, funny and sometimes provocative, Finishing the Hat is not only an informative look at the art and craft of lyric writing, it is a history of the theater that belongs on the same literary shelf as Moss Hart’s Act One and Arthur Miller’s Timebends. It is also a book that will leave you humming the final bars of Merrily We Roll Along, while eagerly anticipating the next volume, which begins with the opening lines of Sunday in the Park with George.

    Here and There is an engaging collection of travel tales by acclaimed writer A.A. Gill. Short, sharp, and to the point, Gill’s perspective is always unique. He is controversial and charming, cynical and humorous, and each story bursts with his quick wit and colorful prose. Take a trip with A.A. Gill as he ponders why croissants and cappuccinos just aren’t what they used to be, reveals the appealing nature of slowness, and comes to understand why Freud came up with psychoanalysis. He’ll keep you entranced as he discovers the strong, beautiful rhythm of Budapest, learns about the new trend of "glamping" (glamorous camping), experiences the murderous cold of Svalbard, and stumbles upon lobster-shaped coffins in Ghana. With his unique voice, A.A. Gill delivers a collection of stories that highlights the very best of his travel writing. Here and There, complete with introduction and an extra piece written exclusively for this collection, is a must-read for anyone with a curiosity for travel that can’t be sated.

    The joy-producing, difference-making ideas are waiting for when the time is right, when the current project is over, when they have a little more money, when the kids are grown, or when they get a more understanding boss. They are waiting for someday. The trouble is someday never comes on its own. Start Finishing presents a nine-step method for converting an idea into a project by addressing the challenges you'll face and getting the project on a reality-based schedule. This critically acclaimed book will teach you how to:• Practice the five keys that lead to self-mastery• Build your success pack of supporters, guides, peers, and beneficiaries• Keep working through the thrashing that comes with any project that matters to you• Chunk, link, and sequence your ideas down to doable parts• Use the Five Project Rule to prioritize your daily schedule and be at peace with the work you choose not to do• Fly through drag points—how to deal with head trash, no-win scenarios, and other people’s priorities• Heatmap your schedule so you do the right work at the right time• Overcome cascades, logjams, and tarpits—the three ways projects routinely get stuck• Finish strong—celebrate, review, and ride the momentum to your next goal You are not incapable, wired to struggle, or fated to be unable to get your act together. With a few key steps, you can change the way you show up, how you plan, and how you respond when things get tough. You can Start Finishing the work that matters most to you.Includes original contributions from Seth Godin, Susan Piver, Jonathan Fields, James Clear, and many other teachers.

    Strum a different song every day with easy arrangements of 365 of your favorite songs in one big songbook! The Daily Ukulele features ukulele arrangements with melody, lyrics and uke chord grids and are in ukulele-friendly keys that are particularly suited for groups of one to one hundred to play and sing. Includes favorites by the Beatles, Beach Boys and Bob Dylan, folk songs, pop songs, kids' songs, Christmas carols and Broadway and Hollywood tunes, all with a spiral binding for ease of use. Also features a Tips & Techniques section, chord chart, and vintage ukulele-themed photos and art throughout. The Daily Ukulele offers ukulele fun all year long!

    This book is for beginners to advanced guitar players.The solutions you'll discover inside Guitar Mastery Simplified will have you on your way to playing the guitar like a true strumming, chords and lead guitar ninja! The guitar lessons inside this book will have you rockin' out to all your favorite guitar jams and songs in no time.