The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    It includes three entirely new chapters on the Internet, computer graphics, and multimedia. Thorough yet flexible, Introduction to Computers is appropriate for a full-semester course -- with or without a hands-on lab. The text is available with a student CD-ROM that contains interactive multimedia materials for each chapter. Also available are an Electronic Study Guide on CD-ROM, HyperGraphics package, and an Instructor's Productivity Center on CD-ROM.

    The presentation stresses analytical methods, concrete examples, and geometric intuition. A unique feature of the book is its emphasis on applications. These include mechanical vibrations, lasers, biological rhythms, superconducting circuits, insect outbreaks, chemical oscillators, genetic control systems, chaotic waterwheels, and even a technique for using chaos to send secret messages. In each case, the scientific background is explained at an elementary level and closely integrated with mathematical theory.About the Author:Steven Strogatz is in the Center for Applied Mathematics and the Department of Theoretical and Applied Mathematics at Cornell University. Since receiving his Ph.D. from Harvard university in 1986, Professor Strogatz has been honored with several awards, including the E.M. Baker Award for Excellence, the highest teaching award given by MIT.

    

    This book can be cut, drawn in, folded into shapes and will even take you to the fourth dimension. So join stand-up mathematician Matt Parker on a journey through narcissistic numbers, optimal dating algorithms, at least two different kinds of infinity and more.

    This book covers relevant geometric principles and how to represent objects algebraically so they can be computed and applied. Recent major developments in the theory and practice of scene reconstruction are described in detail in a unified framework. Richard Hartley and Andrew Zisserman provide comprehensive background material and explain how to apply the methods and implement the algorithms. First Edition HB (2000): 0-521-62304-9

    The book teaches MATLAB as a technical programming language showing students how to write clean, efficient, and well-documented programs. It makes no pretense at being a complete description of all of MATLAB's hundreds of functions. Instead, it teaches students how to locate any desired function with MATLAB's extensive on line help facilities. Overall, students develop problem-solving skills and are equipped for future courses and careers using the power of MATLAB.

    Aimed at undergraduate students in mathematics, physics, and engineering, the book's intuitive explanations, lack ofadvanced prerequisites, and consciously user-friendly prose style will help students to master the subject more readily than was previously possible. The key to this is the book's use of new geometric arguments in place of the standard calculational ones. These geometric arguments are communicatedwith the aid of hundreds of diagrams of a standard seldom encountered in mathematical works. A new approach to a classical topic, this work will be of interest to students in mathematics, physics, and engineering, as well as to professionals in these fields.

    New topics include managing and maintaining cellular devices, including tablets; configuring operating systems, including Windows 8, Android, and iOS; and enhanced, mobile-centered security and troubleshooting procedures. The All-in-One Exam Guide enables you to take the test with complete confidence. It also serves as a practical reference for IT support and technical personnel. Bonus electronic content includes: Practice exams with hundreds of accurate questions More than an hour of video training featuring Mike Meyers Performance-based simulations that prepare you for the performance-based questions on the exam A collection of Mike's favorite free PC tools Key Features include: Written with the “in the trenches” voice and clarity Mike Meyers is known for Features pre-assessment tests, exam tips, and “Try This!” sections to reinforce difficult topics Includes a coupon for 10% off of the exam fee, a $37 value

    GRAPH THEORY WITH APPLICATIONS TO ENGINEERING AND COMPUTER SCIENCE-PHI-DEO, NARSINGH-1979-EDN-1

    Worked examples and exercises support the text. An ELBS/LPBB edition is available.

    Such systems--whether political parties, stock markets, or ant colonies--present some of the most intriguing theoretical and practical challenges confronting the social sciences. Engagingly written, and balancing technical detail with intuitive explanations, Complex Adaptive Systems focuses on the key tools and ideas that have emerged in the field since the mid-1990s, as well as the techniques needed to investigate such systems. It provides a detailed introduction to concepts such as emergence, self-organized criticality, automata, networks, diversity, adaptation, and feedback. It also demonstrates how complex adaptive systems can be explored using methods ranging from mathematics to computational models of adaptive agents. John Miller and Scott Page show how to combine ideas from economics, political science, biology, physics, and computer science to illuminate topics in organization, adaptation, decentralization, and robustness. They also demonstrate how the usual extremes used in modeling can be fruitfully transcended.

    Renowned for her lucid, accessible prose, Epp explains complex, abstract concepts with clarity and precision. This book presents not only the major themes of discrete mathematics, but also the reasoning that underlies mathematical thought. Students develop the ability to think abstractly as they study the ideas of logic and proof. While learning about such concepts as logic circuits and computer addition, algorithm analysis, recursive thinking, computability, automata, cryptography, and combinatorics, students discover that the ideas of discrete mathematics underlie and are essential to the science and technology of the computer age. Overall, Epp's emphasis on reasoning provides students with a strong foundation for computer science and upper-level mathematics courses.

    The text relates the fundamentals to three real-world examples: Intel's 8085, Motorola's 6800, and the 6502 chip used by Apple Computers. This edition includes a student version of the TASM cross-assembler software program, experiments for Digital Computer Electronics and more.

    A modern classic by an accomplished mathematician and best-selling author has been updated to encompass and explain the recent headline-making advances in the field in non-technical terms.