As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

    More than a quick fix or another "how-to" guide, the book offers an entirely new way of attaining productivity that users at any level of expertise can put into action right away. This is "bit literacy," a method for working more productively in the digital age, with less stress. Mark Hurst - who has reached hundreds of thousands of readers through his Good Experience e-mail newsletter, Uncle Mark technology guides, thisisbroken.com, and other websites - has revealed the way to survive, and thrive, in the digital age: "Let the bits go.

    Written for 11- to 15-year-olds and assuming no prior computing knowledge, this book uses the wildly successful, low-cost, credit-card-sized Raspberry Pi computer to explain fundamental computing concepts. Young people will enjoy going through the book's nine fun projects while they learn basic programming and system administration skills, starting with the very basics of how to plug in the board and turn it on. Each project includes a lively and informative video to reinforce the lessons. It's perfect for young, eager self-learners—your kids can jump in, set up their Raspberry Pi, and go through the lessons on their own. Written by Carrie Anne Philbin, a high school teacher of computing who advises the U.K. government on the revised ICT Curriculum Teaches 11- to 15-year-olds programming and system administration skills using Raspberry Pi Features 9 fun projects accompanied by lively and helpful videos Raspberry Pi is a $35/£25 credit-card-sized computer created by the non-profit Raspberry Pi Foundation; over a million have been sold Help your children have fun and learn computing skills at the same time with Adventures in Raspberry Pi.

    This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration

    The Web is awash in Ruby code that is now virtually impossible to change or extend. This text helps you solve that problem by using powerful real-world object-oriented design techniques, which it thoroughly explains using simple and practical Ruby examples. Sandi Metz has distilled a lifetime of conversations and presentations about object-oriented design into a set of Ruby-focused practices for crafting manageable, extensible, and pleasing code. She shows you how to build new applications that can survive success and repair existing applications that have become impossible to change. Each technique is illustrated with extended examples, all downloadable from the companion Web site, poodr.info. The first title to focus squarely on object-oriented Ruby application design, Practical Object-Oriented Design in Ruby will guide you to superior outcomes, whatever your previous Ruby experience. Novice Ruby programmers will find specific rules to live by; intermediate Ruby programmers will find valuable principles they can flexibly interpret and apply; and advanced Ruby programmers will find a common language they can use to lead development and guide their colleagues. This guide will help you Understand how object-oriented programming can help you craft Ruby code that is easier to maintain and upgrade Decide what belongs in a single Ruby class Avoid entangling objects that should be kept separate Define flexible interfaces among objects Reduce programming overhead costs with duck typing Successfully apply inheritance Build objects via composition Design cost-effective tests Solve common problems associated with poorly designed Ruby code

    The language features full support for regular expressions, object-oriented modules, network programming, and process management. Perl is extensible, and supports modular, cross-platform development.In "Effective Perl Programming," Perl experts Joseph Hall and Randal Schwartz share programming solutions, techniques, programming pointers, rules of thumb, and the pitfalls to avoid, enabling you to make the most of Perl's power and capabilities.The authors will help you develop a knack for the right ways to do things. They show you how to solve problems with Perl, and how to debug and improve your Perl programs. Offering examples, they help you learn good Perl style. Geared for programmers who have already acquired Perl basics, the book will extend your skill range, providing the tactics and deeper understanding you need to create Perl programs that are more elegant, effective, and succinct. This book also speaks to those who want to become more fluent, expressive, and individualistic Perl programmers.To help you design and write effective Perl progams, Effective Perl Programming includes: Perl basics Idiomatic Perl Regular expressions Subroutines References Debugging Usage of packages and modules Object-oriented programming Useful and interesting Perl miscellanyNumerous thought-provoking examples appear throughout the book, highlighting many of the subtleties that make Perl such a fascinating, fun, and effective language to work with.

    But they've often been hidden in plain sight, their inventions and contributions touching our lives in ways we don't even realize.Author Claire L. Evans finally gives these unsung female heroes their due with her social history of the Broad Band, the women who made the internet what it is today. Learn from Ada Lovelace, the daughter of Lord Byron, who wove numbers into the first program for a mechanical computer in 1842. Seek inspiration from Grace Hopper, the tenacious mathematician who democratized computing by leading the charge for machine-independent programming languages after World War II. Meet Elizabeth "Jake" Feinler, the one-woman Google who kept the earliest version of the Internet online, and Stacy Horn, who ran one of the first-ever social networks on a shoestring out of her New York City apartment in the 1980s. Evans shows us how these women built and colored the technologies we can't imagine life without.Join the ranks of the pioneers who defied social convention and the longest odds to become database poets, information-wranglers, hypertext dreamers, and glass ceiling-shattering dot com-era entrepreneurs.

    As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

    But is it for the better? Amid a chorus of doomsayers, Clive Thompson delivers a resounding "yes." The Internet age has produced a radical new style of human intelligence, worthy of both celebration and analysis. We learn more and retain it longer, write and think with global audiences, and even gain an ESP-like awareness of the world around us. Modern technology is making us smarter, better connected, and often deeper—both as individuals and as a society. In Smarter Than You Think Thompson shows that every technological innovation—from the written word to the printing press to the telegraph—has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But as in the past, we adapt—learning to use the new and retaining what’s good of the old. Thompson introduces us to a cast of extraordinary characters who augment their minds in inventive ways. There's the seventy-six-year old millionaire who digitally records his every waking moment—giving him instant recall of the events and ideas of his life, even going back decades. There's a group of courageous Chinese students who mounted an online movement that shut down a $1.6 billion toxic copper plant. There are experts and there are amateurs, including a global set of gamers who took a puzzle that had baffled HIV scientists for a decade—and solved it collaboratively in only one month. Smarter Than You Think isn't just about pioneers. It's about everyday users of technology and how our digital tools—from Google to Twitter to Facebook and smartphones—are giving us new ways to learn, talk, and share our ideas. Thompson harnesses the latest discoveries in social science to explore how digital technology taps into our long-standing habits of mind—pushing them in powerful new directions. Our thinking will continue to evolve as newer tools enter our lives. Smarter Than You Think embraces and extols this transformation, presenting an exciting vision of the present and the future.

    We Are the Nerds is a riveting look deep inside this captivating, maddening enterprise–whose army of highly engaged (obsessed?) users have been credited with everything from solving cold case crimes to seeding alt-right fury and helping to land Donald Trump in the White House. We Are the Nerds is a gripping start-up business narrative: the story of how Reddit’s founders, Steve Huffman and Alexis Ohanian, rose up from their suburban childhoods to become millionaires and create an icon of the digital age–before seeing the site engulfed in controversies and nearly losing control of it for good. Based on Christine Lagorio’s exclusive access to founders Alexis Ohanian and Steve Huffman, We Are the Nerds is also a compelling exploration of the way we all communicate today–and how we got here. Reddit and its users have become a mirror of the Internet: it has dingy corners, shiny memes, malicious trolls, and a sometimes heart-melting ability to connect people across cultures, oceans, and ideological divides.

     Allie loves social media because it makes her feel close to her friends. It never occurs to her that some are jealous of the seemingly perfect lives they see displayed online. The embers of jealousy ignite when one of her friends flaunts his new-found wealth with a party to unveil his lavish home. A tragedy at the party seems to bring all of them closer together. But when one of Allie’s friends goes missing, their lives are suspended. No one knows whether they’re looking for an abductor or a killer. Will social media help them discover the truth? As the cords in Allie’s lifelong friendships start to fray, and her marriage is threatened by her addiction to social media, she discovers secrets she wishes she’d never known. You’ll love this gripping novel of envy and lust because you’ll recognize some of the characters from your own social media circle.  Get a copy of this page-turning novel today.

    He saw at close range the battleground on which adversaries are attacking us: cyberspace.Like the rest of us, governments and corporations inhabit “glass houses,” all but transparent to a new generation of spies who operate remotely from such places as China, the Middle East, Russia, and even France. In this urgent wake-up call, Brenner draws on his extraordinary background to show what we can—and cannot—do to prevent cyber spies and hackers from compromising our security and stealing our latest technology.

    The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

    Relentlessly practical, the book delivers insight, not documentation, to teach developers what they need to know to build the next generation of SOAs.After explaining the advantages of service-orientation for application design and teaching the basics of how to develop SOAs using WCF, the book shows how you can take advantage of built-in features such as service hosting, instance management, asynchronous calls, synchronization, reliability, transaction management, disconnected queued calls and security to build best in class applications. "Programming WCF Services" focuses on the rationale behind particular design decisions, often shedding light on poorly-documented and little-understood aspects of SOA development. Developers and architects will learn not only the "how" of WCF programming, but also relevant design guidelines, best practices, and pitfalls. Original techniques and utilities provided by the author throughout the book go well beyond anything that can be found in conventional sources.Based on experience and insight gained while taking part in the strategic design of WCF and working with the team that implemented it, "Programming WCF Services" provides experienced working professionals with the definitive work on WCF. Not only will this book make you a WCF expert, it will make you a better software engineer. It's the Rosetta Stone of WCF.

    By applying the design patterns outlined in this book, you’ll learn how to write flexible and resilient code that’s easier—not harder—to work with as your code base grows.JavaScript has become one of the most widely used—and essential—programming languages for the Web, on both the client-side and server-side. In the real world, JavaScript applications are fragile, and when you change them things often break. Author Eric Elliott shows you how to add features without creating bugs or negatively impacting the rest of your code during the course of building a large JavaScript application.Examine the anatomy of a modern JavaScript applicationLearn best practices for code organization, modularity, and reuseApply Model-View-Controller architectures to client-side web developmentDelve into client-side (browser) and server-side (Node) approachesUse Node to design and program RESTful APIsLearn the processes teams use to build, test, deploy, and scale large JavaScript applicationsExpand your application’s reach through platform targets and internationalization