It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

    Following on the success of his best-selling The Future of Freedom, Zakaria describes with equal prescience a world in which the United States will no longer dominate the global economy, orchestrate geopolitics, or overwhelm cultures. He sees the "rise of the rest"—the growth of countries like China, India, Brazil, Russia, and many others—as the great story of our time, and one that will reshape the world. The tallest buildings, biggest dams, largest-selling movies, and most advanced cell phones are all being built outside the United States. This economic growth is producing political confidence, national pride, and potentially international problems. How should the United States understand and thrive in this rapidly changing international climate? What does it mean to live in a truly global era? Zakaria answers these questions with his customary lucidity, insight, and imagination.

    In his most important work, The General Theory of Employment, Interest, and Money (1936), Keynes critiqued the laissez-faire policies of his day, particularly the proposition that a normally functioning market economy would bring full employment. Keynes's forward-looking work transformed economics from merely a descriptive and analytic discipline into one that is policy oriented. For Keynes, enlightened government intervention in a nation's economic life was essential to curbing what he saw as the inherent inequalities and instabilities of unregulated capitalism.

    In this deftly reasoned book, a columnist for The Financial Times and Slate argues that, despite the everyday insanity, life is logical after all, and he explores the surprisingly rational choices that shape the world.

    I began the process without much enthusiasm and quickly got side lined by my new civilian life. Little did I realize that I wouldn’t re-visit my disability claims again until almost forty years later, when I watched President Barack Obama give a speech on the horrors of the Vietnam War. I’m still not quite sure what happened that day, but after listening to the president, I committed myself to investigate the causal link between my tactical pesticide exposures and the myriad health problems plaguing my life and the lives of many other Vietnam veterans. My post-service medical problems began mildly enough but soon balloned and were followed by more serious health issues. Every time I would ask one of my doctors what was causing my illness, I would usually get the answer, “I don’t know, but---.” When I began my research in 2012, I would learn that Agent Orange, along with several other military pesticides, were all very capable of impacting every biological system in my body and could actually be linked to many wide-ranging ailments for which many of my doctors could only say they weren’t sure of the cause. Despite the uniqueness of Vietnam veterans and the incredibly diverse range of hazardous chemicals to which we were exposed, the DVA insists on assessing our illnesses by using civilian epidemiological studies, resulting in appallingly inadequate standards for evaluating our toxic exposures during the war. During my years of research, I have quite literally reviewed thousands of studies and documents. The vast majority of those records came to the same inescapable conclusions as I eventually did at the end of my investigation. Low-level exposures to just the various known chemicals discussed in my book will attack living organisms on an undetected hormonal, genetic, and cellular/molecular level, producing covert systemic damage and alterations to immune, cardiovascular, endocrine, respiratory, and neurological systems of any human unlucky enough to be put in their path. Exactly how that damage and those alterations manifest depends on the several exposure factors which I discus in the book. Regrettably, I couldn’t go back over the last half a century to get a do-over or to have the war conducted differently. I couldn’t force our legislative or military leaders to make better decisions. I couldn’t rewrite the unpleasant history of the Vietnam War, with all the numerous negative impacts that war had on me and every other soldier, marine, or sailor who served the United States in South Vietnam and in the blue waters of the surrounding ocean. The very best I could do, almost a half century after the war, was to write an account of our betrayal and describe our exposures to the toxic pesticides and abhorrent conditions of the Vietnam War. All in the sincere effort to correct the present so that what occurred in South Vietnam will never happen again to new generations of military personnel, their families and their children and quite possibility their grandchildren’s children. The mountain of evidence presented in my book points to one common sense conclusion: Exposure to the tactical pesticides used in the Vietnam War were extremely injurious to the health of military personnel, as well as, the health of anyone else exposed to them. Despite all the facts, the government still places the burden of proof on veterans instead of taking responsibility for the mess they made during the Vietnam War or in the words of Dr. Jeanne Stellman, the Vietnam War is, "the largest unstudied environmental disaster in the world."

    Here’s a quick guide and easily digestible list of his lies, moronic comments and stupid moves – both past and present – proving he’s by far the least qualified leader in our nation’s history. “101 Facts” was assembled by a group of independent journalists with nearly a century of combined experience. This isn’t an opinion piece. It’s a catalog of actual statements made by Trump in his own words that leave no doubt as to exactly who this person is and why he doesn’t belong in Washington, in business or in civilized society. Part of the proceeds from this book support anti-Trump groups nationwide. Readers who can’t afford the modest price can still read the book entirely free by visiting DCIdiots.com, a new website created to catalog the ongoing misdoings of Trump and other Washington idiots who are being supported by your tax dollars. When your friends ask why you hate Trump, now you’ll have an instant catalog of reasons, along with a website tracking the ongoing insult to America that is the Trump administration. Check out the book, sign up for the online free newsletter, and keep track of the enemies of wisdom with short, easily digestible and sometimes humorous stories delivered weekly to your inbox. Martin Luther King once said, “In the End, we will remember not the words of our enemies, but the silence of our friends.” Don’t be silent. Buy the book, stay informed and support those supporting you.

    For the first time, fans of Cohen’s hit podcast, Mea Culpa, can now read the very best of his essays and political analysis from the show all in once place. This book serves as a snapshot of an incredibly dark 50 days in the run up to the most divisive election in modern history. With his signature wit and New Yawk sensibility, get inside the head of Donald J. Trump from the man who knew him best.

    

    People need cheering up. I have the answer. ‘Pills, Thrills and Methadone Spills: Adventures of a Community Pharmacist’ is a collection of the best blogs, tweets and anecdotes about the wonderful world of pharmacy.“If the shutter is three quarters down, then we are shut and not just vertically challenged”...“Gave me huge insight into the ‘real’ world of community pharmacy – I didn’t realise just how much pharmacists deal with on a day to day basis, so for me this was very informative, but in a reallyclever, and massively funny way!” Lucy Pitt, Marketing Manager, The Pharmacy Show“As well as being brilliantly funny, this book is a refreshingly honest view of the world of pharmacy. From student pharmacists to the fully-qualified, every chapter provides a story that the reader can relate to and enjoy.” Georgia Salter, Pharmacy Student“A well observed reflection of life in pharmacy with very funny reflections” Catherine Duggan, Royal Pharmaceutical Society"It is always fun to be reminded that pharmacists' perils and fun at the workplace are similar irrespective of which country we practise in!" Selina Hui-Hoong Wee , Pharmacist, Malaysia“A great entertaining and amusing read" Mike Holden, Chief Executive, National Pharmacy AsociationThanks to Laura Martins for her initial book cover design!

    Written in a concise, bulleted outline format, this well-illustrated text offers 500 USMLE-style review questions, answers, and explanations and features comprehensive content and upgraded USMLE Step 1 information.

    WHO WAS THOMAS PAINE?Thomas Paine is known as one of the Fathers of the American Revolution. His landmark work, ‘Common Sense’, is known as the major inspiration for the ‘Declaration of Independence’, and his ‘Crisis’ pamphlet series was a favourite of George Washington to read out loud to inspire his troops at Valley Forge.Paine’s work is passionate, radical, yet accessible; covering his strong beliefs in Independence, Personal Liberty, Politics, Religion and Government. Hugely successful and inspiring strong polarisation in their times, they are still must-reads today, still highly debated and revered.THE 'MUST-HAVE' COMPLETE COLLECTIONIn this irresistible collection you get a full set of this amazing work.YOU GET:*COMMON SENSE - the famous work that inspired the American colonists with a demand and call for freedom from British rule. Also notable, that when adjusted for the population size of 1776, ‘Common Sense’ has the largest sales and circulation of any book in American history.*THE AMERICAN CRISIS - a series of pamphlets published from 1776 to 1783 written to motivate the Troops during the revolution, to spur them to victory. The language is powerful and emotional, and reflects Paine's liberal philosophies. The first lines are the famous: “These are times that try men’s souls.”*THE RIGHTS OF MAN (PART I and PART II) – a radical set of books that argues that political revolution is required when a government does not safeguard its people.*THE AGE OF REASON (PART I and PART II) - a deistic work, about institutionalized religion, and Paine’s strong views concerning it.*LETTERS and MISCELLANEOUS WRITINGS – A FULL SET of Paine’s must-read letters and assorted short works from Paine, Including his famous ‘LETTER TO GEORGE WASHINGTON’ and his last work ‘AGRAGIAN JUSTICE’YOUR FREE BONUSESIn addition, you get Free Special Bonuses:*THOMAS PAINE, BIOGRAPHY – A fascinating 10 page biography, detailing Paine’s unbelievable, often sad, and often controversial life. *Works presented as far as possible in original publication date order so you can follow Paine’s growth as a writer and philosopher*Easy TABLE OF CONTENTS so you can easily jump to any book, chapter or letter in the collection.YOUR NEW WINDOW INTO THOMAS PAINEImagine the wonder of having this fantastic, enviable collection, that rivals many libraries, right at your fingertips. Imagine the pleasure of discovering more about Paine’s one of a kind works.DON’T MISS OUT!As you read this, you understand why you want this edition, because it is the best, most complete Thomas Paine collection you can get. You want the most complete collection so don’t deny yourself! And don't accept other collections that are lacking. And available on the Kindle, this big collection is yours for next to nothing.

    R. Reid shows how all the other industrialized democracies have achieved something the United States can’t seem to do: provide health care for everybody at a reasonable cost. In his global quest to find a possible prescription, Reid visits wealthy, free market, industrialized democracies like our own—including France, Germany, Japan, the U.K., and Canada—where he finds inspiration in example. Reid sees problems too: He finds poorly paid doctors in Japan, endless lines in Canada, mistreated patients in Britain, spartan facilities in France. In addition to long-established systems, Reid also studies countries that have carried out major health care reform. The first question facing these countries—and the United States, for that matter—is an ethical issue: Is health care a human right?The Healing of America lays bare the moral question at the heart of our troubled system, dissecting the misleading rhetoric surrounding the health care debate: Is health care a human right?

    Together, we can and must act now' Al Gore, former Vice President of the United States 'Everyone's savings account and pension can meaningfully contribute. Ross tells us how in this clear, easy to understand yet transformative book' Christiana Figueres, Founding Partner, Global Optimism and Former Executive Secretary, United Nations Framework Convention on Climate Change 'I can't imagine a more important book at the moment. A detailed, action-oriented guide on how to make our money matter and save us and the planet we live on' Richard Curtis, Writer, Director, Co-Founder of Red Nose Day and UN Sustainable Development Goals Advocate Investing responsibly is one of the most powerful ways that you can fight climate change. No longer a niche sector for rebel fund managers, conscious investing has the potential to raise huge sums of money to the companies and organisations on the front line fighting the climate crisis and make investors positive returns in the process. In this essential introduction to green investing, Alice Ross shows you how you can turn your savings and pensions, however big or small, into a force for change. You will learn: - Which sectors are leading the charge by developing cutting-edge solutions; from smart farming to renewable energy- How to cut through 'alphabet soup' jargon and identify 'greenwashing' - The ways you can maximise your economic power and hold those you're investing in to account 'Changing the way that we invest is one of the most powerful levers we have for solving climate change. This hugely interesting and immensely practical book not only explains why changing how we invest is so critically important but also provides a set of powerful tools for actually doing it' Rebecca Henderson, John and Natty McArthur University Professor at Harvard University and author of Reimagining Capitalism 'Explains the power you have, through your investment choices, to accelerate the path toward a sustainable clean energy future. Read this book and be empowered to create a better future for the planet' Michael Mann, Distinguished Professor, Penn State University, author of The New Climate War

    Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.

    In this seventh edition, Robert L. Heilbroner provides a new theme that connects thinkers as diverse as Adam Smith and Karl Marx. The theme is the common focus of their highly varied ideas—namely, the search to understand how a capitalist society works. It is a focus never more needed than in this age of confusing economic headlines.In a bold new concluding chapter entitled “The End of the Worldly Philosophy?” Heilbroner reminds us that the word “end” refers to both the purpose and limits of economics. This chapter conveys a concern that today’s increasingly “scientific” economics may overlook fundamental social and political issues that are central to economics. Thus, unlike its predecessors, this new edition provides not just an indispensable illumination of our past but a call to action for our future. (amazon.com)