Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.

    This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date." -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written." -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it." -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book." -Joseph Sugarman, President, BluBlocker Corporation "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement." -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!" -Winston Marsh, veteran Australian marketer

    Shocked, devastated and overwhelmed, couples often hit stalemates as they struggle to get past intense emotional pain, mistrust, resentment and never-ending arguments about the betrayal. From the bestselling author of DIVORCE BUSTING and THE SEX-STARVED MARRIAGE, renowned therapist, and TEDx speaker, Michele Weiner-Davis, comes a powerful blueprint for helping couples rebuild trust and mend their marriages following the crisis of discovery of an affair through forgiveness and beyond. Based on over three decades of experience helping couples recover from betrayal and save their marriages, Weiner-Davis offers a step-by-step program to help readers: · Deal with traumatic feelings after the discovery · Respond to questions about the affair · Talk about intense emotions without arguing · End the affair · Offer apologies that are sincere and healing · Overcome flashbacks and painful memories · Rebuild trust and accountability · Make their marriage stronger than before the affair · Find forgiveness · Reconnect sexually This book is filled with case vignettes of couples whose lives were shattered by betrayal but have eventually recovered and thrived. With the publication of HEALING FROM INFIDELITY, the practical advice available to her clients will be made accessible to millions more who desperately want to move through the pain of infidelity and restore their love. ADVANCE PRAISE for HEALING FROM INFIDELITY: "Rebuilding a marriage after an affair is one of life's biggest hurts and challenges. Weiner-Davis' no-nonsense advice is clear, insightful, and can save your marriage." Daniel G. Amen, MD Founder, Amen Clinics, Co-author of The Brain Warrior's Way "In a paradoxical sense, Healing from Infidelity, another brilliant book by Michele Weiner-Davis, is a call for fidelity to marriage regardless of commitment challenges. Filled with wisdom from years of clinical experience, case histories that document the healing process and practical guidance for all the stages on the journey to recovery, this book will be useful to every couple who has experienced an affair and therapists who want to help them." Harville Hendrix, Ph. D. and Helen LaKelly Hunt, Ph. D, co-authors of Making Marriage Simple “I know of no better person to guide you through the toughest relationship issues than Michele Weiner-Davis. Her skill, knowledge, and proven track record put her in the rare class of the most successful therapists in the world.” Pat Love, Ph.D Author of Hot Monogamy "This book can be used as a standalone for couples, as well as an adjunct to therapy. Its even-handed orientation will appeal to both the unfaithful partner and the injured spouse. It is book of “how to;” not a book about “why.”... There is a path to success, and as a tireless advocate of marriage, Michele Weiner-Davis provides a roadmap to recovery in Healing from Infidelity." Jeff Zeig, PhD. Founder and Director of the Milton H. Erickson Foundation "In Healing from Infidelity, esteemed therapist Michele Weiner-Davis takes couples through the arduous task of recovery from betrayal of trust. ....A wiser and more experienced voice for restoring faith in relationship would be hard for afflicted couples to find." Steven Stosny, Ph.D., author of Soar Above: How to Use the Most Profound Part of the Brian under Any Kind of Stress

    With his friend Bevil Hogg, he founded the Trek Bicycle Corporation in 1976 and then went on to establish the company as one of the leading bicycle companies in the world. He was a man who called his son, John, his best friend. Indeed, they did many great things together: ran the Boston Marathon, followed the Tour de France throughout France, and later ran Trek together. In March 2008, he passed away after complications of heart surgery. The Big Guy touched people’s lives in countless ways, and his passing was deeply emotional for many. Now John (current president of Trek Bicycle) has written a powerful tribute to the incredible life his father led and the ways in which he was an inspiring businessman, leader, and person. Taking readers deep into the history of Trek, John shares how his father taught, trained, and instilled in him the confidence and desire to be a leader. A portrait of a great man, the book culminates with John telling his father on his deathbed of their twenty greatest moments together. This is an intimate portrayal of a father-son relationship filled with poignant experiences and lessons on how to get the most out of life. *** My father was an amazing man and he taught me many of life’s lessons. This book takes you through a great relationship between a father and a son. It takes you through the building of Trek Bicycle, and most importantly it tells the story of how my father and how our family dealt with his fight for life, and ultimately how my father and how our family dealt with his death. Death is a destination that we all share and yet there is so little written about it and so many people are unprepared to deal with it. My father amazed me throughout his life, but he saved his best act for last. The way he dealt with his death is a story that should be of some help to any family facing this most difficult time. —from the preface

    These secrets will help you get great salary raises, get selected in a job interview, & even get a promotion easily. Here are the closely-guarded secrets that will be revealed in this never-before disclosure. Career Secret # 1: Why would you be fired? Can you avoid the dreaded Pink Slip? And why the most-beloved perk 'Work From Home' is the surest ticket out of the company? For the first time ever, you will be taken behind the scenes of a mass-firing (multiple layoffs). You will understand what prompts a company to fire its loyal employees (this means you). And the biggest insider secret... if you are Working from Home, why you will get laid off in the next few months. You will also learn how to protect your job & make yourself almost 'fire'proof. Career Secret # 2: Job sites are utterly useless Sick and tired of job hunting? Learn why job sites are utterly useless & where you need to focus your energies for a job search. This one strategy will increase your probability of getting a job from a measly 1% to a stunning 60%. Career Secret # 3: Your experience or skills doesn't matter in an Interview! Did you know that your experience or skills doesn't count for the hiring manager? What is the recruiter really looking for? It's this one little thing... Career Secret # 4: Your manager doesn't care what you did the whole year Are you surprised? Or did I confirm what you already suspected? Is everything you are doing in your job, all in vain? Not yet. This secret will tell you how to get on your manager's radar. Career Secret # 5: Appraisal ratings and increments are your manager's headache. Here's how to force your manager to give you a fat paycheck. There is a ton of information on salary negotiation during a job interview. What about salary negotiation during a performance review? This secret will tell you the simplest & easiest way to rate your own performance. And how to make an epic presentation that will force your manager to grudgingly give you a great rating & an excellent salary raise.

    The author, Elliot Bogod, is a Founder and Managing Director of Broadway Realty, a real estate brokerage in Manhattan. With over twenty years experience, Elliot has sold over $2 billion in New York real estate. In this book, you will find: • A list of “magic words” often used in real estate investment, with clear and detailed explanations • Methods for evaluating the locations for your investments, using vibrant Manhattan neighborhoods as an example. • Review of different types of residential investments: condominiums, co-ops and townhouses • Detailed advice on investing in various types of commercial real estate: retail locations, offices, restaurants, hotels, garages and others • Multiple strategies, tactics and techniques for building wealth through your investments • Clear and concise information on mortgages, taxes and laws • Methods for achieving success through managing a team of experts working for you

     You’ve seen all the goofy ideas and fads that don’t work. Now it’s time to get back to basics with a simple, time-tested, step-by-step plan that anyone can follow. Arm yourself with the truth about getting out of debt. Knowledge is power and you’re going to get it. Find out: • Whether your mortgage is good or bad (the answer may surprise you!) • About the Power Pay Off Plan (and how Sam saved 20 grand) • The secrets to successfully get out of debt • Where to find the money you need for debt free living • How much money you ought to be putting towards paying off debt • The truth about debt consolidation (including pitfalls to avoid) • How to use insurance to protect yourself from the unexpected • What to do next, once you’ve started on the road to wealth Your student loans, mortgage, car loans, and credit card balances can all be gone with the straightforward strategies you’ll learn in this book. You don’t have to feel stress, shame, or embarrassment over it for one moment longer. You’re going to take control and change your life for the better. You’ll also get free access to The Debt Destroyer. This wickedly good tool will create a customized plan for you to pay off debt and ensure that more of your money stays in your pocket. You don’t have to tackle this alone, and you don’t have to be rich to pull this off. If you want debt help on a budget - with straight talk and no tricks - you’ll find everything you need right here. Debt relief can be yours. Buy this book today and get started. It’s your turn.

    . . an in-depth excavation of the murky and mysterious world of football business. Smith's candid and often shocking book reveals the true workings of football business that take into account things few of us even could even imagine . . . The Deal answers some of those questions and leaves you wanting more. It is an educational tool that most fans could do with researching' Joe Short, ExpressFootball analysis has grown at the same exponential rate as the sport's popularity and yet one of its most intrinsic elements remains tantalisingly opaque: the role of 'agent'. The Deal is a unique and fascinating perspective into the business of sports management through the eyes of 'Mr Football', 'super-agent', Jon Smith. 800,000 watch their professional football team play each week and TV pulls in audiences of around 600 million. Despite these phenomenal figures, the complex money-making scene behind sport is one of its biggest mysteries. The Deal will be an unprecedented insight into this world, showing what goes on as players and big money change hands. The Deal is also the story of one of the shrewdest and most successful businessmen of our time. Documented through Jon's personal rollercoaster of high-flying success to near bankruptcy, the book's over-arching narrative will offer an inspiring personal journey as well as insider knowledge of brokering deals at a high level and under extreme pressure. The Deal will appeal strongly to buyers of business books as well as a significant number of sports fans interested to know what goes on in the back room of their favourite sport.

    For over a decade,the authors have studied the world’s successful traders. Based on their learnings, they started practicing it and are now part of the 5%. Trade and Grow Rich teaches not just concepts but also methods with the help of anecdotes. This book has to be read one chapter at a time, rather than just being a one-time read. If you want to enjoy an adventurous journey to become a successful trader, then this is the book you are looking for!

    He left Harvard after his sophomore year to focus on the website, whose user base steadily grew to more than 250 million people, making Zuckerberg a billionaire. He was also named “Man of the Year” by Time magazine in 2010.We bring you the story about the origins and leaders of Facebook, who gave communication and social networking a whole new meaning.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers' needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users.Understanding how ITIL can help you Getting to grips with ITIL processes and the service lifecycle Implementing ITIL into your day to day work Learn key skills in planning and carrying out design and implementation projects

    From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

    Set to inspire, this book includes some of the most stirring and eloquent addresses by Rabindranath Tagore, Swami Vivekananda, Sardar Vallabhbhai Patel, Mother Teresa, JRD Tata, Abdul Kalam, Nardendra Modi and other influential Indian leaders.This impelling selection of expressive moments of oratory would provide the reader a fresh perspective; evoke feelings of patriotism, inspiration and unbounded motivation. Nitin Aggarwal introduces each speech with relevant information, providing valuable insight.

    It’s also one of the most misunderstood. Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen. The first step is learning to recognize that you have the power to transform your patients’ health, happiness and quality of life, then infusing that belief into everything—including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like: • Why dentistry’s unique business model is such a huge advantage • How to create an unexpected and unforgettable patient experience • Why patients leave your practice—and how you can keep them for life • Proven ways to boost patient loyalty and word of mouth • Secrets to building a strong (and happy) team that your patients will fall in love with Fred’s approach to marketing is practical, straightforward and easy to put into action today. It’s an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.

    Six-and-seven-figure success certainly didn't happen overnight. It wasn't easy; it was certainly worth it.