Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    The gap in their backgrounds, expectations and experience proves to be as wide as that between their ages.

    This is no ordinary "how-to" manual for CFA candidates. Written by an internationally published author who passed all three CFA exams on the first try, this book is packed with real strategies that get real results. What tactics make the difference? How do passing candidates set themselves apart? Direct Path to the CFA Charter enables you to adopt the right methods and strategies to pass the exams the first time around. With actionable takeaways, sample study schedules, and unique tips for every CFA Level, this book is for the serious candidate who not only wants to understand the CFA Program, but succeed in it.

    She is beautiful and a talented free-spirit who is happiest when lost in the world of her art, painting. There are several local men who would love to marry her, as there is a serious shortage of women in Bozeman, MT in the 1890's. Elizabeth has seen her own brothers send for mail-order brides. Emma was the first young woman to move East from Boston to marry Ethan. Several of Emma's friends followed, Julia, Colleen, Brianna, Maeve and Fiona. But Elizabeth is in no hurry to marry either of the local men. No one has captured her heart in the same way that her childhood neighbor Julian did. Theirs was an innocent, but strong love and their future seemed all but certain to Elizabeth, until something terrible happened. No one has ever said exactly what he supposedly did, but Julian was sent away, when Elizabeth was just thirteen. Her family said it was for the best, given what happened and it was made clear to her that should he ever return, Elizabeth would be strictly forbidden from having anything to do with him. Elizabeth thought she'd put Julian out of her mind, considered him gone and part of her past. But when he suddenly returns, all the familiar feelings surface and what she is finally told that he has done, doesn't reconcile with the person standing before her. Elizabeth is determined to uncover the truth, to prove that Julian is the man she believes him to be.

    

    He is considered by Octavio Paz to be instrumental to the genesis of modern Latin American poetry and “one of the best poets” of the Spanish language. Toward the end of his life, he had published for over fifty years and brought in crowds of more than 3,000 to a readings in his native country. Coined the “Sniper of Literature” by Cuban poet Roberto Fernández Retamar, Sabines brought poetry to the streets. His vernacular, authentic poems are accessible: meant not for other poets, or the established or elite, but for himself and for the people.In this translation of his fourth book, Tarumba, we find ourselves stepping into Sabines’ streets, brothels, hospitals, and cantinas; the most bittersweet details are told in a way that reaffirms: “Life bursts from you, like scarlet fever, without warning.” Eloquently co-translated by Philip Levine and the late Ernesto Trejo, this bilingual edition is a classic for Spanish- and English-speaking readers alike. Secretive, wild, and searching, these poems are rife with such intensity you’ll feel “heaven is sucking you up through the roof.” Jaime Sabines was born on March 25, 1926 in Chiapas, Mexico. In 1945, he relocated to Mexico City where he studied Medicine for three years before turning his attention to Philosophy and Literature at the University of Mexico. He wrote eight books of poetry, including Horal (1950), Tarumba (1956), and Maltiempo (1972), for which he received the Xavier Villaurrutia Award. In 1959, Sabines was granted the Chiapas Prize and, in 1983, the National Literature Award. In addition to his literary career, Sabines served as a congressman for Chiapas. Jaime Sabines died in 1999; he remains one of Mexico’s most respected poets.  Philip Levine (translator) was born in Detroit, Michigan, in 1928. He is the author of sixteen books of poetry, most recently Breath (Alfred A. Knopf, 2004). His other poetry collections include The Mercy (1999); The Simple Truth (1994), which won the Pulitzer Prize; What Work Is (1991), which won the National Book Award; New Selected Poems (1991); Ashes: Poems New and Old (1979), which received the National Book Critics Circle Award and the first American Book Award for Poetry; 7 Years From Somewhere (1979), which won the National Book Critics Circle Award; and The Names of the Lost (1975), which won the Lenore Marshall Poetry Prize. He has received the Ruth Lilly Poetry Prize, the Harriet Monroe Memorial Prize from Poetry, the Frank O'Hara Prize, and two Guggenheim Foundation fellowships. Philip Levine lives in New York City and Fresno, California, and teaches at New York University.

    He has the bankwide oversight on all quantitative research and the development of new products and applications supporting the trading and structuring businesses. Dan Galai, Ph.D., is the Abe Gray Professor of Banking and Finance at The Hebrew University. He is a co-CEO of Sigma PCM, an investment banking firm. Galai has consulted for the Chicago Board Options Exchange and the American Stock Exchange, and for many major banks and corporations. Robert M. Mark Ph.D., is the Chief Executive Officer of Black Diamond, which provides corporate governance, risk management consulting, and transaction services. He is the chairperson of The Professional Risk Managers' International Association's (PRMIA) Blue Ribbon Panel. He was awarded the Financial Risk Manager of the Year by the Global Association of Risk Professionals (GARP).

    During the summer of his senior year at college, while earning a B.A. in Economics and Political Science, David P. Spears spent eighty hours undercover as a panhandler. Systematically recording every transaction at the exit ramp, Spears captured a rarely seen picture of how modern urban charity works.This book is the record of his adventures, part economic research, part investigative journalism. Both the numbers and the stories behind the numbers provide answers to the questions we’ve all been wondering: Who gives more to panhandlers—men or women? What percentage of drivers roll down their windows to donate? And most important of all, how much can a panhandler earn per hour?Get out your bi-weekly pay stub—by the end of this book you’ll know if you make more or less than the guy with the cardboard sign.

    For over a decade,the authors have studied the world’s successful traders. Based on their learnings, they started practicing it and are now part of the 5%. Trade and Grow Rich teaches not just concepts but also methods with the help of anecdotes. This book has to be read one chapter at a time, rather than just being a one-time read. If you want to enjoy an adventurous journey to become a successful trader, then this is the book you are looking for!

    Exploring their developmental stages, Adizes focuses on normal/healthy problems that lead to growth, versus abnormal/pathological problems that, if left untreated, lead to a company's death.

    This book, covering both the Cambridge IGCSE and O Level courses of the Cambridge syllabuses, draws extensively on real world examples to explore economic concepts, theories and issues. A number of activities, based on examples from qround the world, are designed to facilitate students' easy understanding of the contents. Principles and practices have been explained in simple language and lucid style to enhance the accessibility of the content to students whose first language is not English.

    Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more.Caesars’ dogged data-gathering methods have been so successful that they have grown to become the world’s largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable.We live in an age when our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not to engage in more intrusive data gathering to compete with those that do. Tanner’s timely warning resounds: Yes, there are many benefits to the free flow of all this data, but there is a dark, unregulated, and destructive netherworld as well.

    

    How does he do it? And why? What drives him to put his body through the physical and mental hurdles to become the best in the world? This is also the story of an extraordinary year in the life of an extraordinary sportsman, one which started with his best-ever world championships in Mallorca—where, for the first time in his career, he became a double world champion—continued with his attempt on the world kilometer record in La Paz, Bolivia, went on to Japan where he spent three months riding the crazy keirin circuit, before returning to training at the world-class Manchester velodrome in the buildup to the 2008 Beijing Olympics.By shadowing Hoy through a season with the British track cycling team, author Richard Moore has gained an unembellished insight into the mind of a world champion. He has also attained unprecedented levels of access to the key members of the all-conquering British team (which smashed all records and dominated the 2007 world championships) and support staff, including top coaches, world-renowned psychiatrists, doctors (where the subject of drug abuse is an ever-present shadow), and the pivotal characters behind the scenes. Combining his forensic knowledge of the cycling world with his acclaimed skills as a tenacious investigative journalist, Moore captures the mood of the British team and explores an area of professional sport that has rarely been seen before.

    It is also recommended for students studying btech, be, and other professional courses related to machine design. The book is systematic and is presented in clear and simple language. The syllabus of the book is in line with the course at nmims. It is good reference book for students of other colleges too. The book explains the life cycle of engineering design, with respect to machines beginning from identifying a problem, defining it in relatively simpler terms, considering the environment in which it operates, and finding a solution to solve problems or improvise methods. It includes more than 30 chapters like shafts, levers, chain drives, power screws, flywheel, springs, clutches, brakes, welding joints, pressure vessels, spur gears, internal combustion engine parts, bevel gears, pipes and pipe joints, worms gears, columns and struts, riveted joints, keys and coupling, and more. S chand publishing is the publisher of a textbook of machine design, and it was published in 2005. This 25th revised edition book is available in paperback. Key features: this is a multi-coloured edition with pictures, illustrations, diagrams, and graphics to support the concepts explained. About the authorsj k gupta and r s khurmi have authored the book. Dr r s khurmi worked as a professor in delhi university, and now he writes books on engineering. J k gupta is also a technical writer, and writes mostly in collaboration with r s khurmi. They have their individual authored books as well like strength of material, life and work of ramesh chunder dutta c. I. E, and history of sirsa town. Some of the books that have been authored by both of them are refrigeration tables with chart, textbook of refrigeration and airconditioning (m. E.