James Cleaves II seek to answer the most crucial question in science: How did life begin? They trace the trials and triumphs of the iconoclastic scientists who have sought to solve the mystery, from Darwin’s theory of evolution to Crick and Watson’s unveiling of DNA. This fascinating exploration not only examines the origin-of-life question, but also interrogates the very nature of scientific discovery and objectivity.

    

    All the traditional lore of ancient India used to be kept inscribed on chemically processed palm leaves, handled with piety and devoid of impurities. Thus Olaichuvadi began to represent the lore of ancient India passed over from generation to generation, which included codes of ethics, instructions on the observances and practices and the tradition at large, to be followed.The title used for the book here, is quite relevant, for, it is nothing but an exploration on the worth and value of India's customs, practices and belief systems, which are seasoned by a highly ethical and philosophical approach.Every entry in this book is in its essence, the legacy of Indian cult presented in subtle, vet simple tongue. Dr. Venganoor Balakrishnan's Olaichuvadi that originally appeared in Malayalam soared high in its massive appeal in a short time. Its translations into other Indian languages also turned out to be best-sellers in no time. Hence we bring out the English version for the benefit of the whole world for the ardent readers as well as the seekers of India's soul in her rich and varied heritage, in the sagacious rishi-dominant past, and highly scientific, yet saintly-looking tradition.

     The ethical landscape of business is constantly changing, and the new edition of Business Ethics: Concepts and Cases has been revised to keep pace with those changes most effecting business: accelerating globalization, constant technological updates, proliferating of business scandals. Business Ethics: Concepts and Cases introduces the reader to the ethical concepts that are relevant to resolving moral issues in business; imparts the reasoning and analytical skills needed to apply ethical concepts to business decisions; identifies moral issues specific to a business; provides an understanding of the social, technological, and natural environments within which moral issues in business arise; and supplies case studies of actual moral conflicts faced by businesses. Teaching and Learning Experience Improve Critical Thinking - Business Ethics: Concepts and Cases provides summaries of basic ideas discussed within the text in its margins; presents conceptual materials first, and then offers discussion cases second through standardized chapters; all providing students the chance to critically think about the material they are learning. Engage Students - Study questions at the beginning of each chapter, definitions of key terms in the margins, a glossary, chapter-end study and discussion questions, end-of-chapter web resources, and chapter-opening concrete examples / cases all ensure students' complete understanding of the material. Support Instructors - Teaching your course just got easier! You can create a Customized Text or use our Instructor's Manual, Electronic "MyTest" Test Bank or PowerPoint Presentation Slides.

    Others who have no intention of ever studying the subject have this notion that calculus is impossibly difficult unless you happen to be a direct descendant of Einstein. Well, the good news is that you can master calculus. It's not nearly as tough as its mystique would lead you to think. Much of calculus is really just very advanced algebra, geometry, and trig. It builds upon and is a logical extension of those subjects. If you can do algebra, geometry, and trig, you can do calculus.Calculus For Dummies is intended for three groups of readers:Students taking their first calculus course - If you're enrolled in a calculus course and you find your textbook less than crystal clear, this is the book for you. It covers the most important topics in the first year of calculus: differentiation, integration, and infinite series.Students who need to brush up on their calculus to prepare for other studies - If you've had elementary calculus, but it's been a couple of years and you want to review the concepts to prepare for, say, some graduate program, Calculus For Dummies will give you a thorough, no-nonsense refresher course.Adults of all ages who'd like a good introduction to the subject - Non-student readers will find the book's exposition clear and accessible. Calculus For Dummies takes calculus out of the ivory tower and brings it down to earth. This is a user-friendly math book. Whenever possible, the author explains the calculus concepts by showing you connections between the calculus ideas and easier ideas from algebra and geometry. Then, you'll see how the calculus concepts work in concrete examples. All explanations are in plain English, not math-speak. Calculus For Dummies covers the following topics and more:Real-world examples of calculus The two big ideas of calculus: differentiation and integration Why calculus works Pre-algebra and algebra review Common functions and their graphs Limits and continuity Integration and approximating area Sequences and series Don't buy the misconception. Sure calculus is difficult - but it's manageable, doable. You made it through algebra, geometry, and trigonometry. Well, calculus just picks up where they leave off - it's simply the next step in a logical progression.

    But from the perspective of mathematics, groupings of ten are arbitrary, and can have serious shortcomings. Twelve would be better for divisibility, and eight is smaller and well suited to repeated halving. Grouping by two, as in binary code, has turned out to have its own remarkable advantages.Paul Lockhart reveals arithmetic not as the rote manipulation of numbers--a practical if mundane branch of knowledge best suited for balancing a checkbook or filling out tax forms--but as a set of ideas that exhibit the fascinating and sometimes surprising behaviors usually reserved for higher branches of mathematics. The essence of arithmetic is the skillful arrangement of numerical information for ease of communication and comparison, an elegant intellectual craft that arises from our desire to count, add to, take away from, divide up, and multiply quantities of important things. Over centuries, humans devised a variety of strategies for representing and using numerical information, from beads and tally marks to adding machines and computers. Lockhart explores the philosophical and aesthetic nature of counting and of different number systems, both Western and non-Western, weighing the pluses and minuses of each.A passionate, entertaining survey of foundational ideas and methods, Arithmetic invites readers to experience the profound and simple beauty of its subject through the eyes of a modern research mathematician.

    Written by the well-known mathematics teacher consultant, this volume's collection of over 200 clearly illustrated mathematical ideas, concepts, puzzles, and games shows where they turn up in the real world. You'll find out what a googol is, visit hotel infinity, read a thorny logic problem that was stumping them back in the 8th century.THE JOY OF MATHEMATICS is designed to be opened at random...it's mini essays are self-contained providing the reader with an enjoyable way to explore and experience mathematics at its best.

    A study of the available evidence will challenge you and much of what you assumed to be true. "Now we are discovering that there is a highly-sophisticated black-ops weaponization of free energy technology and it was responsible for the bizarre, low-temperature pulverization of the Twin Towers. Dr. Judy Wood has pieced together the physical evidence and Andrew Johnson has highlighted who is working to silence or smear whom, as the powers that be rush to impede or at least contain the dissemination of these startling findings." - Conrado Salas Cano, M.S. in Physics ** NOTE: Book is sold at the cheapest possible price on the Amazon Kindle Store - if you hunt round, you can find it for free. **

    As well as a brand new chapter on Health, Medicine and the Body, the sixth edition has been comprehensively updated to reflect key directions in the subject in the 21st century. Contents Introduction: Sociological Perspectives 1. Social Stratification 2. Sex and Gender 3. Race, Ethnicity and Nationality 4. Poverty and Social Exclusion 5. Health, Medicine and the Body 6. Crime and Deviance 7. Religion 8. Families and Households 9. Power, Politics and the State 10. Work, Unemployment and Leisure 11. Education 12. Culture and Identity 13. Communication and the Media 14. Methodology 15. Sociological Theory Bibliography Index

    This account begins with the creation legends of Heliopolis, Memphis, and Hermopolis and illustrates the intellectual struggles of the Egyptians to explain the beginning of the world. The myths that follow range from stories about the gods--the murder of Osiris and vengeance of Horus, Isis and the seven scorpions, Sakhmet and the virtual slaughter of mankind--to fables such as the Shipwrecked Sailor and the Enchanted Island. Through these delightful and often amusing tales, we can appreciate more fully the beliefs and imagination of the ancient Egyptians.

    Infinite Reality is the straight dope on what is and isn’t happening to us right now, from two of the only scientists working on the boundaries between real life and its virtual extensions.”—Douglas Rushkoff, author of Program or Be ProgrammedHow achievable are the virtual experiences seen in The Matrix, Tron, and James Cameron’s Avatar? Do our brains know where “reality” ends and “virtual” begins? In Infinite Reality, Jim Blascovich and Jeremy Bailenson, two pioneering experts in the field of virtual reality, reveal how the human brain behaves in virtual environments and examine where radical new developments in digital technology will lead us in five, fifty, and five hundred years.

    With a new introduction, three new chapters, modernized language and methods throughout, and an appendix of challenging and enjoyable practice problems, Calculus Made Easy has been thoroughly updated for the modern reader.

    Ford shows us in The Quantum World, the laws governing the very small and the very swift defy common sense and stretch our minds to the limit. Drawing on a deep familiarity with the discoveries of the twentieth century, Ford gives an appealing account of quantum physics that will help the serious reader make sense of a science that, for all its successes, remains mysterious. In order to make the book even more suitable for classroom use, the author, assisted by Diane Goldstein, has included a new section of Quantum Questions at the back of the book. A separate answer manual to these 300+ questions is available; visit The Quantum World website for ordering information.There is also a cloth edition of this book, which does not include the Quantum Questions included in this paperback edition.

    Guyton & Hall's Textbook of Medical Physiology covers all of the major systems in the human body, while emphasizing system interaction, homeostasis, and pathophysiology. This very readable, easy-to-follow, and thoroughly updated, 11th Edition features a new full-color layout, short chapters, clinical vignettes, and shaded summary tables that allow for easy comprehension of the material.The smart way to study!Elsevier titles with STUDENT CONSULT will help you master difficult concepts and study more efficiently in print and online! Perform rapid searches. Integrate bonus content from other disciplines. Download text to your handheld device. And a lot more. Each STUDENT CONSULT title comes with full text online, a unique image library, case studies, USMLE style questions, and online note-taking to enhance your learning experience.Presents short, easy-to-read chapters in keeping with the Guyton and Hall tradition.Provides shaded summary tables for easy reference.Includes clinical vignettes, which allow readers to see core concepts applied to real-life situations.Offers specific discussions of pathophysiology in most clinical areas of medicine.Ensures a strong grasp of physiology concepts through well-illustrated discussions of the most essential principles.Now in full color! Offers access to the full text and other valuable features online via the STUDENT CONSULT website.Uses full-color illustrations throughout, including 486 figures, 277 charts and graphs, 100 brand-new line drawings, and 36 ECGs.Features a new full-color design that makes information more engaging and even easier to read.Updated throughout to reflect the latest knowledge in the field.

    Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.