Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Lisa Fortini-Campbell - 2001
Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
Amazon Affiliate: Make Money with the Amazon Affiliate Program
Armaan Kohli - 2014
He shows you screenshots of how his income keeps growing along with an example of how he ultimately sold his 6 month old Amazon affiliate website for over $15000!He also shares 7 amazing tips on how to increase your conversion rates as an Amazon affiliate to get the maximum bang for your buck. If you’re looking for a practical and easy to follow guide on how to make money as an Amazon affiliate, then this is the right book for you.This book also includes FREE bonus Keyword packages that are worth more than $1000.
Bobby Moore: The Man in Full
Matt Dickinson - 2013
Since his death at just 51 from pancreatic cancer, this has been the accepted view of a national hero. But how much do we really know of England’s only World Cup-winning skipper? We all know that Bobby Moore was an extraordinary captain and defender, but alongside his legendary feats on the pitch he knew scandal, death threats, bankruptcy business, and the sack. He divorced after a long affair, was rumored to have friends in the East End underworld, and he loved a drink. The tragedy of his life was to be ignored by soccer in his latter years and to drift into obscurity. After he applied to be England manager, the FA didn’t even bother to send a rejection letter. There was no job in the game and, famously, no knighthood. As well as the undeniable moments of glory, this long overdue, definitive biography won’t shy away from the grit. Tracing his journey from the East End to a pedestal outside Wembley Stadium, it will, for the first time, look at Moore’s life from all sides, through the testimony of teammates, rivals, family, and friends. What was Moore like to play with, to drink with? What was he like as a husband, father, opponent, and captain? A struggling manager and a failed businessman? This book will tell the story of an Essex boy who became the patron saint of English soccer, revealing a lifetime of intrigue, triumph, and tragedy in between.
Exodus, Revisited: My Unorthodox Journey to Berlin
Deborah Feldman - 2021
She was determined to find a better life for herself, away from the oppression and isolation of her Satmar upbringing in Williamsburg, Brooklyn. And in Exodus, Revisited she delves into what happened next--taking the reader on a journey that starts with her beginning life anew as a single mother, a religious refugee, and an independent woman in search of a place and a community where she can belong. Originally published in 2014, Deborah has now revisited and significantly expanded her story, and the result is greater insight into her quest to discover herself and the true meaning of home. Travels that start with making her way in New York expand into an exploration of America and eventually lead to trips across Europe to retrace her grandmother's life during the Holocaust, before she finds a landing place in the unlikeliest of cities. Exodus, Revisited is a deeply moving examination of the nature of memory and generational trauma, and of reconciliation with both yourself and the world.
LinkedIn Riches: How to Leverage the World's Largest Professional Network to Enhance Your Brand, Generate Leads and Increase Revenue!
John Nemo - 2014
I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I’ll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn’t matter what your experience level is when it comes to LinkedIn – literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You’ll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry - How to instantly locate your ideal prospects on LinkedIn no matter what industry you’re in - How to engage your ideal prospects on LinkedIn by creating instant likability and trust - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine - How to move new LinkedIn connections from prospects to paying customers as quickly as possible ABOUT THE AUTHOR JOHN NEMO is a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant who generated more than $135,000 in revenue for his business in just 90 days using LinkedIn. He is the creator of www.LinkedInRiches.com, an online training course that helps brands, businesses and individuals leverage LinkedIn to generate more sales leads, add new clients and increase revenue. In addition to public speaking, live trainings and presentations, Nemo also offers 1-on-1 coaching and consulting services to clients worldwide in a variety of business development, marketing and lead generation areas. The author of five previous books, John Nemo has written for nearly 150 different national and regional publications over the past 20 years, including Sports Illustrated online, The Philadelphia Inquirer, The Chicago Sun-Times and The Arizona Republic. He lives near St. Paul, Minnesota with his wife, Sara, their three sons and Rosie the dog.
Swing Into It: A Simple System For Trading Pullbacks to the 50-Day Moving Average
T. Livingston - 2018
Detailing the technical indicators and money management strategies that have worked best for him, T. Livingston breaks down what every savvy trader needs to profit in today’s stock market. Topics discussed include how to analyze the general market, which stocks to trade, when to buy, position sizing, profit targets, and selling rules. Swing Into It provides a variety of different examples so that the reader will be prepared for various market scenarios. Detailed sample trades are included so that the reader can see how Livingston thinks throughout each phase of his trades. If you’re looking to get started in swing trading or seeking to refine your trading system, Swing Into It belongs in your library.
Da Bears!: How the 1985 Monsters of the Midway Became the Greatest Team in NFL History
Steve Delsohn - 2010
Da Bears! tells the full story of the ’85 legends—with all the controversy and excitement—on the field and off. It’s been 25 years since the Chicago Bears won Super Bowl XX with what Bill Parcells called “the best defensive team I’ve ever seen” and an offense surprisingly good for a franchise where offense was often a dirty word. Now, for the first time, an incredibly candid book takes you through all the games and behind the scenes—into the huddles, the locker rooms, the team meetings, and of course the bars—for an intimate account of that unforgettable season. Here’s how a team that got booed in its regular-season opener ended up winning its first world championship in 22 years, led by the most capable, colorful, and un-PC characters ever to strap on helmets—including Jim McMahon, the hard partyer and so-called punk rocker who became a star quarterback and an antihero; William “Refrigerator” Perry, the rookie giant who turned into a full-blown national sensation; Mike Ditka, the legendarily combative head coach called “Sybil” for his mercurial moods; his nemesis, defensive coordinator, Buddy Ryan, who insulted and broke down his players, then built them back up again, military-style; Walter Payton, the hard-nosed running back and mischievous prankster; and middle linebacker Mike Singletary, known for his leadership and his jarring hits. From the inner workings of their innovative and attacking 46 defense to the inside story of their cocky “Super Bowl Shuffle” music video (shot, amazingly, right after their one loss of the season, to Miami), all the setbacks and triumphs, ferocious hits and foibles, of this once-in-a-lifetime team are recaptured brashly and boldly—the Chicago way.
Center of Attention: A True Crime Memoir
Jami D. Brown Martin - 2020
The photo looks completely out of place on the FBI Ten Most Wanted Fugitives list where it’s been since December, 8, 2007. For eight of those years, Jason appeared directly beside Osama Bin Laden. Bin Laden is long gone, but Jason is still wanted for armed robbery and murder.For years, his sister, Jami D. Brown Martin has watched the true crime programs and read the amateur investigative blogs devoted to Jason, his crime, and the efforts to apprehend him knowing the story wasn’t as simple, nor was it just Jason’s. To be the sister, brother, or relative of one of the world’s most wanted men is to live every day with the horrible truth and many consequences of his brutal act.CENTER OF ATTENTION is the story of a former Mormon missionary turned murderer. It is also a riveting look behind the facade of the genetically blessed, seemingly prominent and pious Brown family of Laguna Beach, California. It is a tale of the family patriarch, John Brown, who disappeared without a trace ten years before his son. More important, it is the gripping and ultimately hopeful story of the sister of one of the world’s most wanted fugitives and her journey to accept that despite being a product of the same crazy environment as her brother, her life and path are her own.
Vitamin K2: Understanding How a Little Known Vitamin Impacts Your Health
Kristie Leong - 2014
A number of studies show a link between vitamin K2, bone health and heart health. Is vitamin K2 a nutrient you need more of in your diet? As physicians, we feel everyone needs to be aware of the role this vitamin plays in health and wellness. This concise ebook explores the link between vitamin K2 and how it may protect against some of the most common diseases you’re at risk for as you age. Here are some of the questions this book will answer: The Role of Vitamin K in Your Body How Vitamin K2 Differs from Vitamin K1 and Why Most People Don’t Get Enough of It The Various Isoforms of Vitamin K2 and Which Ones Are Most Important for Health The Role Vitamin K2 Plays in Bone Health and Osteoporosis Prevention Vitamin K2 and Heart Disease: Can It Lower Your Risk or Even Reverse Atherosclerosis? Do You Need a Vitamin K2 Supplement? Vitamin K2 and Cancer: Is There a Link? The Role Vitamin K2 Plays in Dental Health Are You at Risk for Vitamin K Deficiency? Can You Get Enough Vitamin K2 Through Diet Alone? The Best Dietary Source of Vitamin K2 Why You Must Have Vitamin K2 if You Take a Vitamin D Supplement Are There Risks to Taking a Vitamin K2 Supplement? One Type of Vitamin K2 Supplement Source You Should Avoid You should have a better understanding of the health benefits of vitamin K2 once you finish.
Massively Violent & Decidedly Average
Lee Howey - 2018
These were household names with glory-laden careers whose exploits on the pitch will never be forgotten. Yet, despite access to such fabulous raw material, they have mostly produced bloody awful books – predictable, plodding, repetitive, self-important and just plain boring. They may have been better footballers than Howey, but he has written the most entertaining football memoir you are ever likely to read. Not that Lee Howey’s football career is in any way undistinguished. He won the First Division Championship with his beloved Sunderland in 1995 and played in the Premier League against some of the most celebrated names in English football, including Jürgen Klinsmann, Ryan Giggs, Eric Cantona, Gianfranco Zola, Peter Schmeichel, Ian Wright, Alan Shearer and Fabrizio Ravanelli – and not always unsuccessfully. It wasn’t all assaults upon the kneecaps on wet Tuesday nights in Hartlepool (though there is plenty of that too).This honest, thoughtful and hilarious book may not end with an unforgettable game at Wembley, or a 100th England cap. However, it will amuse and delight fans of all teams in its portrait of the game of football before it disappeared up its own backside.
The Ride of a Lifetime: Doing Business the Orange County Choppers Way
Paul Teutul - 2009
and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it.Offers an inside look at the business practices that built Orange County Choppers into a massively successful business Reveals a different side to the OCC family patriarch Full of practical, real world business principles that lead to unlimited success for any business The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.
The Football Coaching Bible
American Football Coaches Association - 2002
Each shares the special insight, advice, and strategies they've used to field championship-winning teams season after season.The 27 chapter contributing coaches span six decades of the sport and reach into every corner of the United States. The impressive list of contributors:Joe PaternoHayden FryPhil FulmerDick FosterGrant TeaffGene StallingsJim TresselR.C. SlocumLaVell EdwardsBobby BowdenJim YoungFrosty WesteringMack BrownLarry KehresBill SnyderLou HoltzKen SparksTom OsborneSonny LubickMike BellottiBarry AlvarezFisher DeBerryGeorge CurryBo SchembechlerJoe TillerFrank BeamerThey cover every aspect of the game: coaching principles, program building, player motivation, practice sessions, individual skills, team tactics, offensive and defensive play-calling, and performance evaluation.Developed by the American Football Coaches Association, this coaching guide establishes a new standard of excellence in the sport.
The United States of Soccer: MLS and the Rise of American Soccer Fandom
Phil West - 2016
would start a new professional league. The North American Soccer League had failed just four years prior, and the prospects of launching a new league for Americans, who didn’t share the rest of the world’s love for soccer, were both exciting and daunting.The United States of Soccer is the engaging history of MLS’s bootstrap origins prior to its 1996 launch, its near-demise in the early 2000s, its surprising resilience and growth in the following years, and its continued rise in respectability and recognition from soccer fans around the world.The book also explores the origin of a number of MLS’s best-known supporters groups – the superfans responsible for setting the tone within MLS stadiums and defining what it is to be a North American soccer fan. The book looks at how MLS helped develop the massive American audiences for the most recent men’s and women’s World Cups – peaking at 27 million for the 2015 Women’s World Cup finals – even as it looks to expand its number of franchises and grow its audience in a sports-saturated world.Phil West chronicles those fans’ voices – intermingled with league officials, former players and coaches, journalists, and newspaper accounts – to detail MLS’s remarkable journey for those new to the U.S.’s top-tier league, as well as those who think they know the full MLS story.
HTML Fixes for Kindle: Advanced Self Publishing for Kindle Books, or Tips on Tweaking Your App's HTML So Your Ebooks Look Their Best
Aaron Shepard - 2013
Have you ever opened a Kindle book to find that the font started out way too small or way too large? Have you tried to change to a different font while reading and discovered you couldn't? Have you jumped to a new chapter in a Kindle book and seen that the chapter heading lost its formatting? Has a Kindle completely ignored formatting you knew was in the book? According to Amazon, the simplest way to publish your Kindle book is to upload an HTML file you've saved from Microsoft Word or another app. By itself, that method can bring you maybe 80% of the way to a well-formatted, trouble-free ebook. But what about the other 20%? In this follow-up to his bestselling -From Word to Kindle, - Aaron Shepard takes your saved HTML as a starting point and tells how to quickly tweak and tune it to avoid common problems. Assuming no knowledge of HTML, he introduces the basics of the language, then reveals how to use find-and-replace and macros to touch up an entire book in seconds! If you're serious about Kindle publishing and you're technically inclined -- but not a full-fledged geek -- Aaron provides the tips you need to bring your Kindle book to the next level, making it something truly to be proud of. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and Amazon's #1 and #2 bestselling paid books on Kindle formatting, -From Word to Kindle- and -Pictures on Kindle.- ///////////////////////////////////////////////// CONTENTS Getting Started 1 WORKING WITH HTML HTML and Kindle HTML Export HTML Editing HTML Processing HTML Basics HTML Checking HTML Cleanup HTML Testing 2 HTML FIXES Fixes for Fonts Fixes for Paragraphs Fixes for Headings Fixes for Line Breaking Fixes for Pictures Fixes for Navigation ///////////////////////////////////////////////// SAMPLE Here are some of the things you can accomplish through changes in HTML. * Adjust bookmarks so headings retain proper formatting when jumped to. * Remove settings that stop the user from choosing their own. * Keep fonts from appearing much too small or much too large when the book is opened. * Make sure indents and other spacing stays relative to larger and smaller font sizes. * Avoid line breaks that leave short words dangling at the ends of lines or paragraphs. * Make up for features lost in translation from your word processor, like nonbreaking hyphens. * Stop -ghost hyphens- from appearing in the middle of words. * Keep pages of text from disappearing for some users. * Prevent the Kindle from applying its own defaults in place of your settings.
Power Moves
NOT A BOOK - 2019
Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist and New York Times best-selling author of Give and Take, Originals, and Option B, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.In interviews with two dozen leaders and thinkers - from top executives at Google, GM, Slack, and Goldman Sachs, to the CEO of the Gates Foundation and NASA's former chief scientist - Grant shares hard-earned insight on how to succeed in this new era of hyper-linked power. He also explores how it's reshaping everything from how employees work to how employers manage their workers, from how women rise in the office to how scientists influence policy.The combination of captivating interviews, compelling data, and Grant's unmistakably incisive and actionable analysis results in an inspiring crash course from the frontlines on the changing nature of power today.