For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Using the recommended APA undergraduate psychology learning outcomes, the authors establish clear learning objectives for students and tie the text assessment to these objectives.

    For the past ten years, some of the people who cycle in and out of the severely ill wards of the Douglas Institute in Montreal, have found a friend in Susan, who volunteers on the ward, and then follows her friends out into the world as they struggle to get through their days. With their full cooperation, she brings us their stories, which challenge the ways we think about people with mental illness on every page. The spine of the book is the life of Caroline Evans (not her real name), a woman in her early sixties whom Susan has known since she was a bright and sunny school girl. Caroline has given Susan complete access to her medical files and her court records; through her, we experience what living with schizophrenia over time is really like. She has been through it all, including the way the justice system treats the severely mentally ill: at one point, she believed that she could save her roommate from the devil by pouring boiling water into her ear... Susan interleaves Caroline's story with vignettes about her other friends, human stories that reveal their hopes, their circumstances, their personalities, their humanity. She's found that if she can hang in through the first ten to fifteen minutes of every coffee date with someone in the grip of psychosis, then true communication results. Their "madness" is not otherworldly: instead it tells us something about how they're surviving their lives and what they've been through.

    Appropriate for novice and expert alike, this book traces the developmental course of each disorder and shows how biological, psychological, and sociocultural factors interact with a child's environment. This MEDIA EDITION gives students a chance to see how troubled children behave in their homes, in their schools, and in their communities, reinforcing the author's commitment to providing students with access to real children in their natural settings. Through the power of CengageNOW, students now have access to an unparalleled personal learning system. Since one of the best ways to introduce students to a particular problem of childhood or adolescence is to first describe a real child, the authors begin each chapter with engaging first-person accounts and case histories of a child with a particular disorder. This child is then referred to throughout the entire chapter, illustrating the categorical and dimensional approaches used to describe disorders, as well as bringing life to the theories Mash and Wolfe present. Embracing today's world with leading-edge coverage of the DSM-IV-TR and dimensional approaches to classification, Mash and Wolfe's comprehensive introduction covers many topics: evidence-based assessment and treatment, contemporary research and cutting-edge theories related to the predominantly inattentive ADHD subtype, early-onset and the developmental propensity model of conduct disorder, the triple vulnerability model of anxiety, the tripartite model in children, depression, and autism.

     Auditory hallucination is one of the most awe-inspiring, terrifying, and ill-understood tricks the human psyche is capable of. Muses, Madmen, and Prophets reevaluates the popular conception of the phenomenon today and through the ages, and reveals the roots of the medical understanding and treatment of it. It probes history, literature, anthropology, psychology, and neurology to explain and demystify the experience of hearing voices, in a fascinating and at times funny quest for understanding. Daniel B. Smith's personal experience with the phenomenon-his father heard voices, and it was the great torment and shame of his father's life-and his discovery that some people learn to live in peace with their voices fuels this contemplative, brilliantly researched, and inspired book. Science has not been able to fully explain the phenomenon of auditory hallucination. It is a condition that has existed perhaps as long as we have-there is evidence of it in literature and even pre-literate oral histories from across all times and cultures. Smith presents the sophisticated and radical argument that a negative side effect of living as we do in this great age of medical science is that we have come to limit this phenomenon to nothing more than a biochemical glitch for which the only proper response is medical, pharmaceutical treatment. This "pathological assumption" can inflict great harm on the people who hear voices by ignoring the meaning and reality of the experience for them. But it also obscures from the rest of us a rich wellspring of knowledge about the essential source of faith and inspiration. As Smith examines the many incidences of people who have famously heard voices throughout history-Moses, Mohammed, Teresa of Avila, Joan of Arc, Rilke, William Blake, Socrates, and others-he considers the experience of auditory hallucination in light of its relationship to the nature of pure faith and as the key to the source of artistic inspiration. At the heart of Smith's exploration into the many extraordinary, strange, sometimes frightening and sometimes almost supernatural aspects of auditory hallucination is his driving personal need to comprehend an experience that, when considered in good faith, is as profound and complex as human consciousness itself.

    And while art criticism is ubiquitous in newspapers, magazines, and exhibition brochures, it is also virtually absent from academic writing. How is it that even as criticism drifts away from academia, it becomes more academic? How is it that sifting through a countless array of colorful periodicals and catalogs makes criticism seem to slip even further from our grasp? In this pamphlet, James Elkins surveys the last fifty years of art criticism, proposing some interesting explanations for these startling changes."In What Happened to Art Criticism?, art historian James Elkins sounds the alarm about the perilous state of that craft, which he believes is 'In worldwide crisis . . . dissolving into the background clutter of ephemeral cultural criticism' even as more and more people are doing it. 'It's dying, but it's everywhere . . . massively produced, and massively ignored.' Those who pay attention to other sorts of criticism may recognize the problems Elkins describes: 'Local judgments are preferred to wider ones, and recently judgments themselves have even come to seem inappropriate. In their place critics proffer informal opinions or transitory thoughts, and they shy from strong commitments.' What he'd like to see more of: ambitious judgment, reflection about judgment itself, and 'criticism important enough to count as history, and vice versa.' Amen to that."—Jennifer Howard, Washington Post Book World

    Conscious Robots challenges us to face up to the reality of being human: just because we're conscious doesn't mean we're not robots. So what would we do with free will if we really had it? And how does “being a robot” explain why life, as Buddha suggested, is “inherently unsatisfactory”, despite our luxurious homes, successful careers and loving families? Conscious Robots shows why we’re so convinced that we’re in charge, when we’re really just carrying out our evolved pre-programmed instructions. And reveals the inevitable future, how one day humans will take control of their conscious minds, get happy and stay happy. But it will come too late for you, Dear Reader… so no point buying the book. Unless you’re extremely rich, of course. Then you can pay for the neurochemical research yourself. “Easy to understand and persuasive” “Reminded me of Douglas Adams and Terry Pratchett”

    Emergent areas of study like emotion, morality, and judgment are included throughout the text to give students the most accurate and contemporary picture of the field. To emphasize the relevance of social psychology in everyday life, the Second Edition includes a capstone chapter on applications, which focuses on topics like personal finance, education, and health. Throughout the text, an illustration program engages students in the scientific process, with You Be the Subject activities and Scientific Method figures.

    In Richard Halgin and Susan Krauss Whitbourne’s Abnormal Psychology: Clinical Perspectives on Psychological Disorders, students are shown the human side of Abnormal Psychology. Through the wide

    His reporting about Enron’s bankruptcy and the controversy surrounding it was being used by NPR, he was hot on the trail of a possible connection to an Army Secretary, and he was one of the few reporters granted an interview with Enron President Jeff Skilling. And then it all came crashing down.When Salon was forced to take down Leopold’s article about Army Secretary Thomas E. White’s role in the Enron bankruptcy, his world began to unravel. Ostracized from the mainstream media, slipping into a deep depression, with no prospects on the horizon, Jason Leopold was forced to start from scratch.News Junkie is Jason’s story, an addict to the core, he traded an early life of drugs and crime for the equally addictive world of breaking news. From the top of the reporting world to its dregs and back again, Leopold takes us on a journey through some of the biggest events of the recent past, all the while letting us into his inner struggles.With an unforgettable array of characters, from weepy editors and love-starved politicos to steroid-pumped mobsters who intimidate the author into selling drugs and stolen goods, News Junkie shows how a man once fueled by raging fear and self-hatred transforms his life, regenerated by love, sobriety and a new, harmonious career with the media.

    This is Not for You is a memoir which vividly describes the memories of growing up in a dysfunctional environment and how these circumstances developed a spirit within the narrator. This is a story of resiliency and drive to overcome the extreme adversities that addiction and poverty can create in the life of a young child.

    Ratey and Johnson challenge the most basic beliefs of our mental health professionals by uncovering the biological factors that often determine our personalities.  They use real-life case studies to illustrate how shadow syndromes affect our everyday lives and how they can be treated--often dramatically--with diet, exercise, psychotherapy, and medication.Shadow Syndromes is the revolutionary theory that sheds light on our life-limiting behaviors and offers the essential tools for changing them.  This book will liberate you and those you love.

     Loss of memory is not a natural part of aging--and this book explains why.Celebrated neurologist David Perlmutter reveals how everyday memory-loss--misplacing car keys, forgetting a name, losing concentration in meetings--is actually a warning sign of a distressed brain. Here he and Carol Colman offer a simple plan for repairing those problems, clarifying misconstrued connections between memory loss and aging, and regaining and maintaining mental clarity by offering the tools for:Building a better brain through nutrition, lifestyle changes, and brain workoutsCoping with specific brain disorders such as stroke, vascular dementia, Alzheimer's, Parkinson's, multiple sclerosis, and Lou Gehrig's diseaseUnderstanding risk factors and individually tailoring a diet and supplementary programFeatures a Life Style Audit, quizzes, a brain fitness program with the most effective ways to exercise your brain, and a nutritional program that details the best brain food and supplements.

    My Hidden Chimp is an effective and powerful new educational book that offers parents, teachers and carers some ideas and thoughts on how to help children to develop healthy habits for life. The science behind the habits is discussed in a practical way with exercises and activities to help children think the habits through and start putting them into practice. The neuroscience of the mind is simplified for children to understand and then use to their advantage. Written as a companion to The Silent Guides, these two interconnected books tackle how we can best manage our mind from childhood and into adulthood.Professor Steve Peters explains neuroscience in a straightforward and intuitive way - offering up 10 simple habits that we as adults and children should have in our arsenal to deal with everyday life. They include: - Smiling- The importance of talking through your feelings- Learning how to say sorry- Knowing how to ask for helpBy also explaining the developing 'chimp' brain in children, he shows us how 10 habits can help children to understand and manage their emotions and behaviour. These 10 habits should and can be retained for life.This is an important and another groundbreaking new book from the bestselling author of The Chimp Paradox and the creator of the chimp management mind model.

    Now they can stop worrying, take charge of their brain health, and begin enjoying a sharper mind quickly and for years to come. In 2 Weeks to a Younger Brain, Dr. Gary Small and Gigi Vorgan translate the latest brain science into practical strategies and exercises that everyone can use to get immediate and long-lasting benefits. Dr. Small's studies have found that the sooner each of us gets started on a younger brain program, the greater the potential benefits. Following the authors' advice will not only improve your memory, but will also strengthen your physical health by reducing your risk for diabetes, heart disease, and stroke. In a new study published by the journal Psychological Science, researchers at MIT and Massachusetts General Hospital reported that the ability to reason, learn, and remember information ebbs and flows over our lifespan Although some forms of rapid recall peak in our late teens, our ability to evaluate another person's emotions by just viewing their eyes is strongest in midlife. And, vocabulary skills may not decline until well into our 60s. Remarkably, their data showed that since the late-1970s and early 1980s, our peak-ability to define words has gradually increased from age 40 to age 60. After three decades of helping thousands of patients improve their mental acuity, Dr. Small has shown that our daily lifestyle habits are directly linked to brain health. 2 Weeks to a Younger Brain reveals how you can rapidly form new habits that bolster cognitive abilities and help prevent, and reverse, brain aging. 2 Weeks to a Younger Brain makes sense of the latest scientific discoveries showing that: • Brain aging starts as young as age 20 • Sex is good for your brain • Memory exercises can erase senior moments from your brain scan • Aerobic conditioning can overcome even a genetic risk for Alzheimer's disease