Book picks similar to
Media and Formal Cause by Marshall McLuhan
media
philosophy
filozófia
language
New Media Art
Mark Tribe - 2006
In 1994, the advent of the Internet as a popular medium catalyzed a global art movement that began to explore the cultural, social, and aesthetic possibilities of such new communication technologies as the Web, video surveillance cameras, wireless phones, hand-held computers, and GPS devices. This book addresses New Media art as a specific art historical movement, focusing not only on technologies and forms but also on thematic content and conceptual strategies. New Media art often involves appropriation, collaboration, and the free sharing of ideas and expressions, and frequently addresses the political ramifications of technology around issues of identity, commercialization, privacy, and the public domain. Many New Media artists are profoundly aware of their art historical antecedents, making reference to Dada, Pop Art, Conceptual art, Performance art, and Fluxus. Artists featured: Cory Arcangel, Jonah Brucker-Cohen and Katherine Moriwaki, Young-Hae Chang Heavy Industries, Vuk Cosic, Mary Flanagan, Ken Goldberg, Paul Kaiser and Shelly Eshkar, Jennifer and Kevin McCoy, Mouchette, MTAA, Keith and Mendi Obadike, Radical Software Group, Raqs Media Collective, RTMark, and John F. Simon Jr.
Machines of Loving Grace: The Quest for Common Ground Between Humans and Robots
John Markoff - 2015
Pulitzer prize-winning New York Times science writer John Markoff argues that we must decide to design ourselves into our future, or risk being excluded from it altogether.In the past decade, Google introduced us to driverless cars; Apple debuted Siri, a personal assistant that we keep in our pockets; and an Internet of Things connected the smaller tasks of everyday life to the farthest reaches of the Web. Robots have become an integral part of society on the battlefield and the road; in business, education, and health care. Cheap sensors and powerful computers will ensure that in the coming years, these robots will act on their own. This new era offers the promise of immensely powerful machines, but it also reframes a question first raised more than half a century ago, when the intelligent machine was born. Will we control these systems, or will they control us?In Machines of Loving Grace, John Markoff offers a sweeping history of the complicated and evolving relationship between humans and computers. In recent years, the pace of technological change has accelerated dramatically, posing an ethical quandary. If humans delegate decisions to machines, who will be responsible for the consequences? As Markoff chronicles the history of automation, from the birth of the artificial intelligence and intelligence augmentation communities in the 1950s and 1960s, to the modern-day brain trusts at Google and Apple in Silicon Valley, and on to the expanding robotics economy around Boston, he traces the different ways developers have addressed this fundamental problem and urges them to carefully consider the consequences of their work. We are on the brink of the next stage of the computer revolution, Markoff argues, and robots will profoundly transform modern life. Yet it remains for us to determine whether this new world will be a utopia. Moreover, it is now incumbent upon the designers of these robots to draw a bright line between what is human and what is machine.After nearly forty years covering the tech industry, Markoff offers an unmatched perspective on the most drastic technology-driven societal shifts since the introduction of the Internet. Machines of Loving Grace draws on an extensive array of research and interviews to present an eye-opening history of one of the most pressing questions of our time, and urges us to remember that we still have the opportunity to design ourselves into the future—before it's too late.
The Father of Spin: Edward L. Bernays and The Birth of Public Relations
Larry Tye - 1998
Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Who Can You Trust?: How Technology is Rewriting the Rules of Human Relationships
Rachel Botsman - 2017
But this isn't the age of distrust--far from it. In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history--with fundamental consequences for everyone. A new world order is emerging: we might have lost faith in institutions and leaders, but millions of people rent their home to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules of an all-too-human relationship. If we are to benefit from this radical shift, we must understand the mechanics of how trust is built, managed, lost and repaired in the digital age. In the first book to explain this new world, Botsman provides a detailed map of this uncharted landscape--and explores what's next for humanity.
Potentialities: Collected Essays in Philosophy
Giorgio Agamben - 1999
The volume opens with an introduction in which the editor situates Agamben's work with respect to both the history of philosophy and contemporary European thought. The essays that follow articulate a series of theoretical confrontations with privileged figures in the history of philosophy, politics, and criticism, from Plato to Spinoza, Aristotle to Deleuze, Carl Schmitt to Benjamin, Hegel to Aby Warburg, and Heidegger to Derrida. Three fundamental concepts organize the collection as a whole: language, in the sense not of particular statements but rather the very taking place of speech, the pure fact of language's existence; history, as it appears from a perspective in which tradition, transmission, and memory reach their messianic fulfillment; and potentiality, understood as a fundamental problem of metaphysics, ethics, and the philosophy of language. All these topics converge in the final part of the book, in which Agamben offers an extensive reading of Melville's short story "Bartleby the Scrivener" as a work that puts potentiality and actuality, possibility and reality, in an altogether new light.
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank - 1997
In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined—and even anticipated —by such unlikely allies as the advertising industry and the men's clothing business."[Thomas Frank is] perhaps the most provocative young cultural critic of the moment."—Gerald Marzorati, New York Times Book Review"An indispensable survival guide for any modern consumer."—Publishers Weekly, starred review"Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit."—Geoff Pevere, Toronto Globe and Mail"The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century."—T. J. Jackson Lears, In These Times"An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising."—Brad Wieners, Wired Magazine"Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics."—Roger Trilling, Details
The Googlization of Everything: (And Why We Should Worry)
Siva Vaidhyanathan - 2010
Into this creative chaos came Google with its dazzling mission—“To organize the world’s information and make it universally accessible”—and its much-quoted motto, “Don’t be evil.” In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the “evil” it pledged to avoid.
Words That Work: It's Not What You Say, It's What People Hear
Frank Luntz - 2006
With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
The Politics of Truth
Michel Foucault - 1997
Two hundred years later, Michel Foucault wrote a response to Kant's initial essay, positioning Kant as the initiator of the discourse and critique of modernity. The Politics of Truth takes this initial encounter between Foucault and Kant, as a framework for its selection of unpublished essays and transcripts of lectures Foucault gave in America and France between 1978 and 1984, the year of his death. Ranging from reflections on the Enlightenment and revolution to a consideration of the Frankfurt School, this collection offers insight into the topics preoccupying Foucault as he worked on what would be his last body of published work, the three-volume History of Sexuality. It also offers what is in a sense the most "American" moment of Foucault's thinking, for it was in America that he realized the necessity of tying his own thought to that of the Frankfurt School.
Is Shame Necessary?: New Uses for an Old Tool
Jennifer Jacquet - 2015
In cultures that champion the individual, guilt is advertised as the cornerstone of conscience. But while guilt holds individuals to personal standards, it is powerless in the face of corrupt institutions. In recent years, we as consumers have sought to assuage our guilt about flawed social and environmental practices and policies by, for example, buying organic foods or fair-trade products. Unless nearly everyone participates, however, the impact of individual consumer consciousness is ineffective. Is Shame Necessary? presents us with a trenchant case for public shaming as a nonviolent form of resistance that can challenge corporations and even governments to change policies and behaviors that are detrimental to the environment. Jennifer Jacquet argues that public shaming, when it has been retrofitted for the age of social media and aimed in the proper direction, can help compensate for the limitations of guilt in a globalized world. Jacquet leaves us with a new understanding of how public shame, when applied in the right way and at the right time, has the capacity to keep us from failing other species in life’s fabric and, ultimately, from failing ourselves.
Serenity Found: More Unauthorized Essays on Joss Whedon's Firefly Universe
Jane EspensonKen Wharton - 2007
We learned River’s secret; Mal took on the Alliance. Our favorite crew became Big Damn Heroes. And the Browncoats proved that hard work, passion and a little fan coordination can do the impossible. Serenity Found takes the contents of Finding Serenity even further, exploring not just the show but the events of the film as well, to create an anthology that’s even more thought-provoking, fascinating and far-thinking than its predecessor.* Acclaimed science fiction author Orson Scott Card lauds “Serenity” as film sci-fi finally done right* Writer and comedian Natalie Haynes reveals the real feminist savvy of the “Firefly” universe: the girls get the guns and the gags* Pop culture critic Michael Marano connects damaged, ass-kicking River to the other weaponized women of the Whedonverse* Multiverse executive producer Corey Bridges explains why the world of “Firefly” is the perfect setting for an MMORPG* Mutant Enemy’s visual effects wizard Loni Peristere relates what he’s learned from Joss about telling stories, and tells a story of his own about Serenity’s design* Television Without Pity recapper Jacob Clifton frames “Serenity” as a parable about media: how it controls us, how we can control it and how to separate the signal from the noise* And Nathan Fillion, “Firefly” and “Serenity’s” Captain Malcolm Reynolds, shares his affinity for Mal and his love of Mal’s ship and crew.
The Ideas Industry: How Pessimists, Partisans, and Plutocrats Are Transforming the Marketplace of Ideas.
Daniel W. Drezner - 2017
Writing in venues like the New Republic and Commentary, such intellectuals were always expected to opine on a broad array of topics, from foreign policy to literature to economics. Yet in recent years a new kind of thinker has supplanted that archetype: the thought leader. Equipped with one big idea, thought leaders focus their energies on TED talks rather than highbrow periodicals. How did this shift happen? In The Ideas Industry, Daniel W. Drezner points to the roles of political polarization, heightened inequality, and eroding trust in authority as ushering in the change. In contrast to public intellectuals, thought leaders gain fame as single-idea merchants. Their ideas are often laudable and highly ambitious: ending global poverty by 2025, for example. But instead of a class composed of university professors and freelance intellectuals debating in highbrow magazines, thought leaders often work through institutions that are closed to the public. They are more immune to criticism--and in this century, the criticism of public intellectuals also counts for less.Three equally important factors that have reshaped the world of ideas have been waning trust in expertise, increasing political polarization and plutocracy. The erosion of trust has lowered the barriers to entry in the marketplace of ideas. Thought leaders don't need doctorates or fellowships to advance their arguments. Polarization is hardly a new phenomenon in the world of ideas, but in contrast to their predecessors, today's intellectuals are more likely to enjoy the support of ideologically friendly private funders and be housed in ideologically-driven think tanks. Increasing inequality as a key driver of this shift: more than ever before, contemporary plutocrats fund intellectuals and idea factories that generate arguments that align with their own. But, while there are certainly some downsides to the contemporary ideas industry, Drezner argues that it is very good at broadcasting ideas widely and reaching large audiences of people hungry for new thinking. Both fair-minded and trenchant, The Ideas Industry will reshape our understanding of contemporary public intellectual life in America and the West.
Art and Illusion: A Study in the Psychology of Pictorial Representation
E.H. Gombrich - 1960
It seeks to answer a simple question: why is there such a thing as style? The question may be simple but there is no easy answer, and Professor Gombrich's brilliant and wide-ranging exploration of the history and psychology of pictorial representation leads him into countless crucial areas. Gombrich examines, questions and re-evaluates old and new ideas on such matters as the imitation of nature, the function of tradition, the problem of abstraction, the validity of perspective and the interpretation of expression: all of which reveal that pictorial representation is far from being a straightforward matter. First published more than 40 years ago, Art and Illusion has lost none of its vitality and importance. In applying the findings of experimental science to a nuanced understanding of art and in tackling complex ideas and theoretical issues, Gombrich is rigorous.Yet he always retains a sense of wonder at the inexhaustible capacity of the human brain, and at the subtlety of the relationships involved in seeing the world and in making and seeing art. With profound knowledge and his exceptional gift for clear exposition, he advances each argument as an hypothesis to be tested. The problems of representation are forever fundamental to the history of art: Art and Illusion remains an essential text for anyone interested in understanding the complexities of art. For the sixth edition Professor Gombrich has written an entirely new 12-page preface, in which he makes use of the distinction between an image and a sign, so as to clarify his intentions in writing the book in the first place.
Smoking Typewriters: The Sixties Underground Press and the Rise of Alternative Media in America
John McMillian - 2011
Following the lead of papers like the Los Angeles Free Press, the East Village Other, and the Berkeley Barb, young people across the country launched hundreds of mimeographed pamphlets and flyers, small press magazines, and underground newspapers. New, cheaper printing technologies democratized the publishing process and by the decade's end the combined circulation of underground papers stretched into the millions. Though not technically illegal, these papers were often genuinely subversive, and many of those who produced and sold them-on street-corners, at poetry readings, gallery openings, and coffeehouses-became targets of harassment from local and federal authorities. With writers who actively participated in the events they described, underground newspapers captured the zeitgeist of the '60s, speaking directly to their readers, and reflecting and magnifying the spirit of cultural and political protest. McMillian pays special attention to the ways underground newspapers fostered a sense of community and played a vital role in shaping the New Left's highly democratic movement culture.Deeply researched and eloquently written, Smoking Typewriters captures all the youthful idealism and vibrant tumult of the 1960s as it delivers a brilliant reappraisal of the origins and development of the New Left rebellion.
The Prison-House of Language: A Critical Account of Structuralism and Russian Formalism
Fredric Jameson - 1972
He lays bare the presuppositions of the two movements, clarifying the relationship between the synchronic methods of Saussurean linguistics and the realities of time and history.