A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    The story of Silver City Millie, as she referred to herself, is the story of one woman's personal tragedies and triumphs as an orphan, a Harvey Girl waitress on the Santa Fe railroad, a prostitute with innumerable paramours, and a highly successful bordello businesswoman. Millie broke the mould in so many ways, and yet her life's story of survival was not unlike that of thousands of women who went West only to find that their most valuable assets were their physical beauty and their personality. Petite at five feet tall with piercing blue eyes, Millie captured men's attention by her very essence and her unmistakable joie de vivre. Born to Italian immigrant parents near Kansas City, she and her sister were orphaned early and separated from each other. Millie learned hard lessons on the streets, but she never gave up and she vowed to protect and support her ailing older sister. Caught in a domestic squabble in her foster home, Millie wound up in juvenile court with Harry Truman as her judge. This would be only the first of many brushes in her life with prominent politicians. West to a Catholic home in Deming, New Mexico, Millie moved with her. Expenses ran high and after a brief stint waiting tables as a Harvey Girl, Millie found that her meagre tips could easily be augmented by turning tricks. Thus, out of financial need and devotion to her sister, Mildred Cusey turned to a life of prostitution and a career at which she soon excelled and became both rich and famous.

    In the wake of his death WIRED presents Steve Jobs: Revolutionary, an eBook featuring our best stories about him. The anthology begins with a remembrance by Wired senior writer Steven Levy, who interviewed Jobs many times over the last two decades. We continue with six other stories that track Jobs on his uncanny rise, his dramatic fall, and his spectacular, unlikely return to Apple.

    His company, HandMade films, went on to make some of the best British films of the 80s (Withnail and I, Time Bandits and Mona Lisa among them), but then things started to go wrong... This is the incredible and often hilarious insiders’ story of what happened...

    Strong, principled and compassionate, Mo’s personal integrity and unending drive are touchstones that have made Keller Williams one of the most successful franchises in real estate history. Originally a music teacher, Mo taught for 14 years before entering the real estate field. Partnered with Jerry Brown and Ruth Honeycutt, she established her first real estate office, a Century 21 franchise, in Edmond, Okla., in 1975. It became the third top-producing office out of 7,500 Century 21 locations in North America. In 1986, the company was sold to Merrill Lynch Realty, where she served as a district vice president until December 1989. In 1992, Mo partnered with Gary Keller, co-founder of Keller Williams Realty, and became the regional director for Oklahoma. In January 1995, she was offered the executive roles of president, chief executive officer, and co-owner.In 2005, Mo assumed her current role as vice chairman of the board of Keller Williams Realty. After decades of success, which earned her innumerable professional accolades and awards, Mo is focused on the future. She continues to nurture the Keller Williams culture through training, coaching and consulting with Keller Williams associates and leaders. Her most recent and exciting endeavor has been writing this book: A Joy-filled Life, which she is currently touring North America and speaking about. In 2014, she also launched MoMentorship.com. Through this online mentorship platform, Mo shares life-changing principles to a rapidly growing community of members and all profits generated are contributed to charity. In every way, Mo is committed to leaving a legacy: the higher purpose of business is to give, care and share.

    His ruthless ambition was evident from his insistence, as a three-year-old, that he would one day be 'world king'. Eton and Oxford prepared him well for a frantic career straddling the dog-eat-dog worlds of journalism and politics. His transformation from bumbling stooge on Have I Got New for You to a triumphant Mayor of London was overshadowed only by his colourful personal life, brimming with affairs, scandals and transgressions. His ascent to Number 10 in the wake of the acrimonious, era-defining Brexit referendum would prove to be only the first act in an epic drama that saw him play both hero and villain - from proroguing parliament to his controversial leadership of the Covid-19 Crisis, all against the backdrop of divorce, marriage, the birth of his sixth child, revolts among Tory MPs and the countdown to Brexit.Yet despite his celebrity, decades of media scrutiny, the endless vitriol of his critics and the enduring adoration of his supporters, there is so much we've never understood about Boris - until now. Previous biographies have either dismissed him as a lazy, deceitful opportunist or been transfixed by his charm, wit and drive. Both approaches fall short, and so many questions about Boris remain unanswered.What seismic events of his childhood have evaded scrutiny? How has he so consistently defied the odds, proved his critics wrong, and got away with increasingly reckless gambles? What were his real achievements and failures as Mayor of London, what was really going on during his time as Foreign Secretary, and why did he write two articles for the Telegraph, one in favour of Leave and the other for Remain? How have the women in his life exerted more influence than any of us realise, and why is his story ultimately one overshadowed by family secrets?Based on a wealth of new interviews and research, this is the deepest, most rounded and most comprehensive portrait to date of the man, the mind, the politics, the affairs, the family - of a loner, a lover, a leader.Revelatory, unsettling and compulsively readable, it is the most timely and indispensable book yet from Britain's leading investigative biographer.

    Wearied by eight years in the bond market and disillusioned by the financial services profession, he decides to get an “honest job” for a change. Before he knows what hit him, Jimmy finds himself waiting on tables of barflies at his local Waffle House.Amidst the glorious chaos of the night shift, the 24-hour diner affords a bevy of comedic experiences as the author struggles to ingratiate himself with a motley crew of waiters and cooks.Unexpectedly, the restaurant also becomes a font of insight into financial markets and the human condition.In a uniquely hilarious and thought-provoking narrative, Waffle Street unravels the enigmas of money, banking, economics, and grits once and for all. As they laugh heartily at the author’sexpense, readers will develop a profound appreciation for the first principle of economics: there really is no such thing as a free lunch.

    He has sold more than 50 million albums worldwide. His music has been the soundtrack to the lives of millions of people who grew up in the '70s, '80s and '90s. This celebratory, personal volume includes hundreds of photographsmany never-before-publishedas well as a selection of memorabilia from Petty's personal archives, all of which help to illustrate the songwriter's own description of his amazing life and career. Publication of this book coincides with the theatrical release of a Tom Petty and the Heartbreakers film documentary by Peter Bogdanovich and a four disc DVD/CD set. The fall of 2007 belongs to Tom Petty.

    16 pages of photos.

    young Larry later learns she is married to the vicious gangster Greg Scarpa known as "The Grim Reaper." Greg takes a liking to Larry and makes him his protegé. He likes him so much that he gives his blessing for the affair to continue and brings Larry deep into the "family."

    Was it suicide or homicide?Standing up to her father, heir to the Broadway/Hale Department Store fortune, Linda is disinherited, then ostracized from the family she loves. When her father marries his mistress, Denise Minnelli, stepmother to Liza Minnelli, the family unravels.Once a child of privilege, Linda recounts, in vivid detail, her extraordinary life—summers on the family's 10,000 acre ranch in Northern California, hunting trips to Africa and Alaska, high society vignettes of a fourth-generation San Francisco family, and her father's final decision: to leave the entire family fortune to Minnelli.But amid the ashes, Linda finds a new strength: the strength to forgive the one who started it all.REVIEWS:"...a jolting memoir." ~The New York Post"...a book you won't be able to put down." ~David Patrick Columbia, New York Social DiaryMEET LINDA HALE BUCKLIN:Linda feels blessed to be surrounded by her three grown sons, two daughters-in-law and two grandchildren. A fourth-generation San Franciscan, she now lives with her husband in Mill Valley, CA.

     Despite leaving the courtroom with her reputation intact, Kat's inner life was in turmoil, and it was only due to the loyal support and steadfast encouragement of her ever-increasing fan-base that she managed to complete the sixth volume so soon. Following on from the fifth book, in which she lost her identity but somehow found herself a husband, Karin now finds herself in the precarious position of having to move in with her partner's family - a move known to strain even the tightest of marital bonds. But tight bonds are seldom established by those who grew up learning not to trust, and the status of being the only black sheep in a house full of sacred cows eventually takes an irreparable toll on the marriage; forcing the young Karin out of the house and onto the streets. In what might be described as the first truly "grown up" volume in the series, Kat, now in her twenties, is left with no choice but to face the world completely alone. Homeless, penniless, and holding the (not just proverbial) baby, she resorts to begging by the roadside in order to get by. Her desperate search for protection leads her down some dark alleys, and before long she realises the uncomfortable truth: that shelter is a commodity to be bargained for. And with little more than her dignity to bargain with, it is perhaps not surprising that the arms she ends up in are not all tender and loving. In fact, she soon finds she needs protection from the protection itself - a theme all too familiar for readers of the prior books. The woman who was abused her entire childhood now recounts her terror at being subjected as an adult to violent alcoholic rages, false accusations, and even rape at the hands of her sadistic tormentor, who insists on holding her captive. Once again in need of an escape route, she makes a daring bid for freedom. Yet despite coming so close, she falls short and ends up swapping one set of bars for another. 
DISCLAIMER: This book series deals with themes of both child abuse and domestic abuse, and as such reader discretion is advised. Names have been changed to protect the innocent.

    His abrupt style and zero-tolerance policy on nonsense have become the highlights of every series. But what is he like in real business?Single-Minded reveals the story of Claude's varied career and the turbulent years that shaped him. From being told at school that he would never amount to anything to his current status as a boardroom heavyweight both on-screen and off it, success has never come easy. Claude's complex, fascinating work has taken him into many different industries and countries, encompassing retail start-ups; knife-edge company rescue missions; the bruising rough-and-tumble of Premier League football; facing down French trade unions; taking on Texan oil barons in multi-million-dollar deals; and, in the private sphere, conquering life-threatening illness.Told with characteristic candour and disarming modesty, Single-Minded is an unflinching account of a remarkable career in the spotlight.

     HIM is the true story of a life lived with domestic abuse. The author began writing her blog ‘I got flowers today’ in 2015, sharing her story with the world, with her sole aim to help others who were living with, or had experienced domestic abuse. This book shares not only her story, but through a collection of her blogs, takes a look at domestic abuse in general; how an abuser gains their victims trust, and then gradually, over time manipulates, takes control and by whatever abusive means necessary, ensures their victim chooses to stay rather than leave. I was his Princess. The children were pawns in his game of cat and mouse. He was our nightmare.

    This book talks about how one can acquire the expertise to forge leaders, I have delved deep into my interactions with inspiring leaders/mentors who have carved a niche for themselves & benchmarked their best practices for you to imbibe.There is a lot of Vedic & Greco-Roman cultural influence which you shall find in this book, as it draws a parallel between ancient knowledge & its modern interpretation.Each of the 22 Chapters should be perceived as a tool & this book aspires to serve as a instrument to learn techniques to develop leaders & forge them into champions.