But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

    But what exactly is it, and how is it applied? It is a discipline that claims not to be a discipline - a radical critical approach for understanding racial, national, social and gender identities. Introducing Cultural Studies provides an incisive tour through the minefield of this complex subject, charting its origins in Britain and its migration to the USA, Canada, France, Australia and South Asia, examining the ideas of its leading exponents and providing a flavour of its use around the world. Covering the ground from Gramsci to Raymond Williams, postcolonial discourse to the politics of diaspora, feminism to queer theory, technoculture and the media to globalization, it serves as an insightful guide to the essential concepts of this fascinating area of study. It is essential reading for all those concerned with the quickening pulse of old, new and emerging cultures.

    Using it as a guide, we can unlock the hidden power of yoga, and experience the promise of yoga in our life. The Yoga Sutra is as fresh today as it was 2200 years ago when it was discovered by the sage Patanjali. It is the first practitioner-oriented commentary which is fully grounded in a living tradition. By applying its living wisdom in our practice, we can achieve the purpose of life: lasting fulfillment and ultimate freedom.

    This thoroughly revised and updated version highlights new organic pest controls, new fertilizer products, improved gardening techniques, the latest organic soil practices, and new trends in garden design. In this indispensable work readers will find: - comprehensive coverage for the entire garden and landscape along with related entries such as Community Gardening, Edible Landscaping, Horticultural Therapy, Stonescaping, and more - the most in-depth information from the trusted Rodale Organic Gardening brand - a completely new section on earth-friendly techniques for gardening in a changing climate, covering wise water management, creating backyard habitats, managing invasive plants and insects, reducing energy use and recycling, and understanding biotechnology - entries all written by American gardeners for American gardeners, with answers for all the challenges presented by various conditions, from the humid Deep South and the mild maritime coasts to the cold far North and the dry Southwest Rodale's Ultimate Encyclopedia of Organic Gardening by Fern Bradley has everything anyone needs to create gorgeous, non-toxic gardens in any part of the country.

    Targeting cultural icons as diverse as Madonna and Spike Lee, Outlaw Culture presents a collection of essays that pulls no punches. As hooks herself notes, interrogations of popular culture can be a 'powerful site for intervention, challenge and change'. And intervene, challenge and change is what hooks does best.

    The entire history of social and cultural anthropology in a single volume.

    Increasingly this term is used to illustrate a bewildering array of ideas from key lines and the occult, to urban walking and political radicalism. But where does it come from and what exactly does it mean? This book examines the origins of psychogeography in the Situationist Movement of the 1950s, exploring the theoretical background and its political applications as well as the work of early practitioners such as Guy Debord and Raoul Vaneigem. Elsewhere, psychogeographic ideas continue to find retrospective validation in much earlier traditions from the visionary writing of William Blake and Thomas De Quincey to the rise of the flaneur on the streets of 19th century Paris and on through the avant-garde experimentation of the Surrealists. These precursors to psychogeography are discussed here alongside their modern counterparts, for today these ideas hold greater currency than ever through the popularity of writers and filmmakers such as Iain Sinclair and Peter Ackroyd, Stewart Home and Patrick Keiller. From Urban Wandering to Cognitive Mapping, from the Derive to Detournement, psychogeography provides us with new ways of apprehending our surroundings, transforming the familiar streets of our everyday experience into something new and unexpected. This guide conducts the reader through this process, offering both an explanation and definition of the terms involved, and an analysis of the key figures and their work as well as practical information on psychogeographical groups and organizations.

    It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

    A general theoretical section introduces recent work on fantasy, notably Tzventan Todorov's The Fantastic: A Structural Approach to a Literary Genre (1973). Dr Jackson, however, extends Todorov's ideas to include aspects of psychoanalytical theory. Seeing fantasy as primarily an expression of unconscious drives, she stresses the importance of the writings of Freud and subsequent theorists when analysing recurrent themes, such as doubling or multiplying selves, mirror images, metamorphosis and bodily disintegration.^l Gothic fiction, classic Victorian fantasies, the 'fantastic realism' of Dickens and Dostoevsky, tales by Mary Shelley, James Hogg, E.T.A. Hoffmann, George Eliot, Henry James, Joseph Conrad, R.L. Stevenson, Franz Kafka, Mervyn Peake and Thomas Pynchon are among the texts covered. Through a reading of thse frequently disquieting works, Dr Jackson moves towards a definition of fantasy expressing cultural unease. These issues are discussed in relation to a wide range of fantasies with varying images of desire and disenchantment.

    It is a response of the life force to the longing for Truth, Liberation, Self-realization or God. Kundalini may awaken following spiritual or energy practices, trauma or near-death experience, a transmission by an awakened person, deep devotion, or even within a dream. It can arise spontaneously like a sudden explosive blessing, or gradually over many months. This guidebook, based on 30 years of research and dialogues with over 2000 people, describes the energetic, emotional and transpersonal phenomena that are triggered when kundalini arises, and provides direction that will help you understand this process, and live this life-altering journey more comfortably and joyously. The author is a non-dual teacher and a transpersonal psychologist, who previously published "Energies of Transformation: A Guide to the Kundalini Process", and has specialized for many years in consultations with people going through a spiritual awakening. She was a founder of the Kundalini Research Network and has taught therapists internationally to effectively help people in the kundalini process. This is the first of two companion volumes dedicated to the shifts in energy and consciousness that facilitate awakening and the embodiment of self-realization.

    Karma-Yoga - the path of selfless action) and by sublimating human affection into divine love (i.e. Bhakti-Yoga - the path of divine love). Karma-Yoga and Bhakti-Yoga, along with Jnna-Yoga and Rja-Yoga, are considered classics and outstanding treatises on Hindu philosophy. Swami Vivekananda's deep spiritual insight, fervid eloquence, and broad human sympathy shine forth in these works and offer inspiration to all spiritual seekers.

    . . entirely praiseworthy.”—The Sunday TimesThis is a book of many questions and some answers. What is this menstruation that half the world undergoes? Has it any use, or any purpose? Which is it, blessing or curse?This groundbreaking study of the facts, fantasies, and taboos surrounding menstruation has helped bring about a profound shift in attitudes toward a natural phenomenon that has been reviled and denigrated over the centuries. Thoroughly researched yet highly readable, combining psychology, anthropology, and poetry, Shuttle and Redgrove illustrate their theories using examples ranging from the Bible to such modern-day pop horrors as vampire movies and the cult film The Exorcist.

    He talks of the creation of the work of art, the importance of the community, the problem of communication, and the critical theories governing the artist and his audience.

    Most scholars have guessed that its origins were in China, Egypt, or India. In Mystical Origins of the Tarot, Paul Huson has expertly tracked each symbol of the Minor Arcana to roots in ancient Persia and the Major Arcana Trump card images to the medieval world of mystery, miracle, and morality plays. A number of tarot historians have questioned the use of the tarot as a divination tool prior to the 18th century. But the author demonstrates that the symbolic meanings of the Major Arcana were evident from the time they were first employed in the mid-15th century in the popular divination practice of sortilege. He also reveals how the identities of the court cards in the Minor Arcana were derived from a blend of pagan and medieval sources that strongly influenced their interpretation in tarot divination.Mystical Origins of the Tarot provides a thorough examination of the original historical source for each card and how the cards’ divinatory meanings evolved from these symbols. Huson also provides concise and practical card-reading methods designed by the cartomancers of the 18th and 19th centuries and reveals the origins of the card interpretations promoted by the Hermetic Order of the Golden Dawn and A. E. Waite.

    Drawing on self-awareness, creativity, and mind-body connections, Molinary incorporates practical techniques into a 365-day action plan that empowers women to regain a healthy self-image, shore up self-confidence, reframe and break undermining habits of self-criticism, and champion their own emotional and physical well-being. Through accessible, doable daily actions, women and girls learn to manifest a healthy outlook on life ? teaching them to live large, and starting them on the path to learning to love themselves and others. Molinary steers clear of the florid affirmations and daily meditations often utilized by books geared toward personal growth, instead delivering a hip, modern guide of inspirational thought that keeps pace with the times. A practical, candid, and accessible handbook, "Beautiful You" strikes a chord with every woman who has ever faltered in her self-confidence or lost her personal brilliance ? and it makes sure she never lets it happen again."