This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Includes a Google AdWords gift card Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

    This volume also features increased coverage of computational modelling, discussions of prominent methodological advances and an enhanced art programme.

    Emphasis is placed on understanding the crisp mathematical idea behind each algorithm, in a manner that is intuitive and rigorous without being unduly formal. Features include: The use of boxes to strengthen the narrative: pieces that provide historical context, descriptions of how the algorithms are used in practice, and excursions for the mathematically sophisticated.Carefully chosen advanced topics that can be skipped in a standard one-semester course, but can be covered in an advanced algorithms course or in a more leisurely two-semester sequence.An accessible treatment of linear programming introduces students to one of the greatest achievements in algorithms. An optional chapter on the quantum algorithm for factoring provides a unique peephole into this exciting topic. In addition to the text, DasGupta also offers a Solutions Manual, which is available on the Online Learning Center.Algorithms is an outstanding undergraduate text, equally informed by the historical roots and contemporary applications of its subject. Like a captivating novel, it is a joy to read. Tim Roughgarden Stanford University

    Their reactions inspired her to compile her experiences. The result was Call It, an entertaining and refreshingly honest memoir of her nursing career. Follow her in the adrenaline charged Emergency Department, the Intensive Care Unit and during her daily routine as an Infection Control Nurse. She also worked as a Quality Improvement nurse and Case Manager for the health insurance industry. The book details successes, failures and some great laughs in every area. Medical show afficionados will not be disappointed and student nurses might learn some valuable lessons and insight about potential career paths.

    You will learn:- How to get your website on the first page of Google- How to get your website showing up multiple times on the first page (one of my websites shows up 6 in the first 7 results!!)- The 3 'Dirty Secrets' that expensive SEO (Search Engine Optimisation) Experts don't want you to know- What you can do for the price of 2 ½ cups of coffee that could have your website ranking top in as little as a day (I have done exactly this and I’ll show you how)- The small things you can do to make a BIG difference- How to analyse your online competition and find their weaknesses- How to pull off the famous ‘Google Leapfrog’- What the recent Google changes mean for people using pre-April 2012 strategies – and it’s not good news!- How to make people click on your website even if it shows up below your competitors!- How to avoid the deadly mistakes that can lead to Google removing your site from the listings- How to survive and thrive post-PenguinWhat most people don't understand is that once you know what to do, it's actually extremely straightforward to rank highly in Google. But there's a lot of misinformation and misunderstanding out there.Tim Kitchen is a Search Engine ranking expert and online business owner currently personally in charge of SEO for over 50 businesses as well as his own businesses in some incredibly competitive markets. He also regularly teaches SEO to more than 2,000 small business owners through his books, courses and videos.In this updated version of the book he shares everything he has learnt from the past 7 years of getting websites to the top of Google.

    . . until they fall into the arms of the One who loves them unconditionally. Sierra Madrid’s life has just been turned upside down when she discovers the handcrafted quilt and journal of her ancestor Mary Kathryn McMurray, a young woman who was uprooted from her home only to endure harsh conditions on the Oregon Trail. Though the women are separated by time and circumstance, Sierra discovers that many of the issues they face are remarkably similar. By following Mary Kathryn’s example, Sierra learns to surrender to God’s sovereignty and unconditional love.The Last Sin Eater:A captivating tale of suffering, seeking, and redemption set in Appalachia in the 1850s, The Last Sin Eater is the story of a community committed to its myth of a human “sin eater,” who absolves the dead of their sins, and the ten-year-old child who shows them the Truth. All that matters for young Cadi Forbes is finding the one man who can set her free from the sin that plagues her, the sin that has stolen her mother’s love from her and made her wish she could flee life and its terrible injustice. But Cadi doesn’t know that the “sin eater” is seeking as well. Before their journeys are over, Cadi and the sin eater must face themselves, each other, and the One who will demand everything from them in exchange for the answers they seek.

    But the culture, the work, the bureaucracy, and the stress wore him out.He walked a thin line between inspiration and despair. Each new school year, he’d give his relationship with academia another try, rolling the dice and praying to avoid a breakup.Things improved when he started coping with his struggles by engaging with them through comedy, joining the Teachers Only Comedy Tour. He went from performing on local stages in Houston in front of a few dozen people to telling jokes in major arenas and theaters across the country.From Charlotte to New York City, Dallas to Biloxi, Baton Rouge to Seattle, Montgomery to Denver, and countless other cities across America, tens of thousands of supportive fans have welcomed him with open arms, loud cheers, and contagious laughter.Join the author as he shares the struggles of what it means to be a teacher and celebrates the significance of mentoring, educating, and encouraging students.

    For over seventy years, since the manufacture of penicillin in 1943, we have survived extraordinary operations and life threatening conditions. We are so familiar with these wonder drugs that we take them for granted. The truth is that we have been abusing them, as patients, as doctors, as travellers, in our food.No new class of antibacterial has been discovered for over twenty-six years and the bugs are fighting back. If we do not take responsibility now, in a few decades we may start dying from the most commonplace of operations and ailments that can today be treated easily. This penguin special, by Professor Dame Sally C. Davies, the Chief Medical Officer for England, is vital in raising awareness for the future health of out children and our grandchildren.

    Nyland's translation is called, "Complete Books of Enoch: All Three: New Translation with Extensive Commentary." The mysterious figure of Enoch was the great grandfather of Noah, and an extract from the First Book of Enoch appears in the book of Jude in the New Testament. The First Book of Enoch has been a most controversial book for centuries. The Book of Enoch is of importance to those interested in theology, and controversial knowledge as well as angelology and demonology. Book of Enoch: All About the Three Books of Enoch is by #1 bestselling author and translator Dr. A. Nyland, translator of the Complete Books of Enoch: All Three: New Translation with Extensive Commentary. ABOUT THE AUTHOR. Best selling author and translator Dr. A. Nyland is an ancient language scholar who served as Faculty at the University of New England, Australia. Dr. Nyland is also the translator of "The Book of Jubilees," and "The Gospel of Thomas," and the author of "Angels, Archangels and Angel Categories: What the Ancients said," "Satan: Fiction not Fact. Evidence from the Bible," and "Fallen Angels, Watchers, Giants, Nephilim and Evil," among others.

    . . And here's what you can do about it on Monday morning with the definitive how-to book from the world's leading authority on innovationWhen it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about--literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:-The computer mouse and the personal computer interface you use at home and work-The high-definition television in your living room-The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly-The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction.Each of these innovations--and literally hundreds of others--created new value for customers. And that's the central message of this book. Innovation is not about inventing clever gadgets or just "creativity." It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation--a network--that delivered programming to an audience.The genius of this book is that it provides the "how" of innovation. It makes innovation practical by getting two groups who are often disconnected--the managers who make decisions and the people on the front lines who create the innovations--onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot's five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs.Innovation is not just for the "lone genius in the garage" but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business.Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enoughTrue innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.

    Delving deep into the creative process, Bret Lott reveals truths we scarcely realized we needed to know but without which we as writers will soon lose our way. In ten intimate essays based on his own experiences and on the seasoned wisdom of writers including Eudora Welty, E. B. White, Henry David Thoreau, Henry James, and John Gardner, Lott explores such topics as• why write? why keep writing?• the importance of simple words• the finer points of character detail• narrative and the passage of time• the pitfalls of technique• making a plan–and letting it go• risking failure–and reaping the benefits• Accepting rejectionWriters travel alone, but Bret Lott’s book makes the journey less lonely and infinitely more rewarding. Before We Get Started will help you make your work as good as it can be: “Pay attention recklessly. Strain to see through the window of your own artistic consciousness in the exhilarating knowledge that there is no path to the waterfall, and there are a million paths to the waterfall, and there is, too, only one path: yours.”

    The book teaches a range of design and analysis techniques for problems that arise in computing applications. The text encourages an understanding of the algorithm design process and an appreciation of the role of algorithms in the broader field of computer science.

    They are built with the objective of providing assessment, review, and practice to help ensure you are fully prepared for your certification exam. Master Cisco CCENT/CCNA ICND1 100-105 exam topics Assess your knowledge with chapter-opening quizzes Review key concepts with exam preparation tasks This is the eBook edition of the CCENT/CCNA ICND1 100-105 Official Cert Guide. This eBook does not include the companion CD-ROM with practice exam that comes with the print edition.   CCENT/CCNA ICND1 100-105 Official Cert Guide presents you with an organized test-preparation routine through the use of proven series elements and techniques. “Do I Know This Already?” quizzes open each chapter and enable you to decide how much time you need to spend on each section. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks help you drill on key concepts you must know thoroughly.   CCENT/CCNA ICND1 100-105 Official Cert Guide from Cisco Press enables you to succeed on the exam the first time and is the only self-study resource approved by Cisco. Best-selling author and expert instructor Wendell Odom shares preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills.   This complete study package includes   ·         A test-preparation routine proven to help you pass the exams ·         Do I Know This Already? quizzes, which enable you to decide how much time you need to spend on each section ·         Chapter-ending and part-ending exercises, which help you drill on key concepts you must know thoroughly ·         Troubleshooting sections, which help you master the complex scenarios you will face on the exam ·         A free copy of the CCENT ICND1 100-105 Network Simulator Lite software, complete with meaningful lab exercises that help you hone your hands-on skills with the command-line interface for routers and switches ·         Links to a series of hands-on config labs developed by the author ·         Online, interactive practice exercises that help you hone your knowledge ·         More than 90 minutes of video mentoring from the author ·         A final preparation chapter, which guides you through tools and resources to help you craft your review and test-taking strategies ·         Study plan suggestions and templates to help you organize and optimize your study time   Well regarded for its level of detail, study plans, assessment features, challenging review questions and exercises, video instruction, and hands-on labs, this official study guide helps you master the concepts and techniques that ensure your exam success.   This official study guide helps you master all the topics on the CCENT/CCNA ICND1 exam, including ·         Networking fundamentals ·         Implementing basic Ethernet LANs ·         Ethernet LANs: design, VLANs, and troubleshooting ·         IPv4 addressing and subnetting ·         Implementing IPv4 ·         IPv4 design and troubleshooting ...

    If you’re intrigued by any of these topics, or just want to know about women’s health from an OBGYN who tells it like it is, this book is for you.“Confessions of a Male Gynecologist” reveals not only what your gynecologist is thinking when your feet are in the stirrups, but provides women with some frank advice. Dr. Bellanger provides readers with an education, gets on his high horse, and shares some unbelievable (and in many cases), “laugh-out-loud” stories.

    The Twelfth Edition's hallmark continues to be its pioneering integration of the proven-effective SQ4R learning system (Survey, Question, Read, Reflect, Review, Recite), which promotes critical thinking as it guides students step-by-step to an understanding of psychology's broad concepts and diversity of topics. Throughout every chapter, these active learning tools—together with the book's example-laced writing style, discussions of positive psychology, cutting-edge coverage of the field's new research findings, and excellent media resources—ensure that students find the study of psychology fascinating, relevant, and above all, accessible.