But this attitude is a relatively recent development in the sweep of history. In The Pun Also Rises, John Pollack — a former Presidential Speechwriter for Bill Clinton, and winner of the world pun championship — explains how punning revolutionized language and made possible the rise of modern civilization. Integrating evidence from history, pop culture, literature, comedy, science, business and everyday life, this book will make readers reconsider everything they think they know about puns.

    Interviewing war survivors and martyrs' families, Rachna Bisht Rawat tells stories of extraordinary human courage, of not just men in uniform but also those who loved them the most. With its gritty stories of incomparable bravery, Kargil is a tribute to the 527 young braves who gave up their lives for us-and the many who were ready to do it too.

    And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    Written in a lucid style and documented with suitable maps and diagrams, the uniqueness of the book lies in the wide coverage of the subject. In the process the book will be of immense interest to acadmic students, teachers, researchers and those who have a secial interest in the subject. Contents: 1. Structure of India 2. Physiography 3. Drainage 4.Climate 5.Natural vegetation and National Parks 6.Soils 7.Resources 8. Energy Resources 9. Agriculture 10.Spatial Orgainisation of Agriculture 11.Industries 12.Transport, Communication and Trade 13.Cultural Setting 14.Settlement 15.Regional Development and planning 16.India- Political Assets 17.Contemporary Issues, About the Author: Majid Husain Majid Husain, Prof.(Retd.) Jamia Millia Islamia, Central University, New Delhi

    Macaulay has revised texts based on new research, created gorgeous new drawings, in some cases wholly re-imagined scenes from the books—bringing Castle and Cathedral to life in full-color for the very first time. The resulting illustrations add to the reader’s understanding of these buildings, capturing intriguing new perspectives and a depth of detail in structure and atmosphere.This impeccably researched volume is not only a necessary addition to the bookshelf of any David Macaulay or architecture fan, but will delight readers of all ages who are experiencing his work for the first time.

    Friedman, the Pulitzer Prize-winning foreign affairs columnist for The New York Times, offers an engrossing look at the new international system that is transforming world affairs today. Globalization has replaced the Cold War system with the integration of capital, technology, and information across national borders—uniting Brazilian peasants, Indonesian entrepreneurs, Chinese villagers, and Silicon Valley technocrats in a single global village. You cannot understand the morning news, know where to invest your money, or think about the future unless you understand this new system, which is profoundly influencing virtually every country in the world today. Friedman tells you what this electronic global economy is all about and what it will take to live within it.With vivid stories drawn from his extensive travels, he dramatizes the conflict of “the Lexus and the olive tree”—the tension between the globalization system and the ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the Lexus and the olive tree in balance. For this new paperback edition, Friedman has substantially expanded and updated his provocative analysis, making it essential reading for all who care about how the world works now.

    If you've never had to survive on an income so small, it is hard to imagine. How would you put food on the table, afford a home, and educate your children? How would you handle emergencies and old age? Every day, more than a billion people around the world must answer these questions. Portfolios of the Poor is the first book to systematically explain how the poor find solutions to their everyday financial problems.The authors conducted year-long interviews with impoverished villagers and slum dwellers in Bangladesh, India, and South Africa--records that track penny by penny how specific households manage their money. The stories of these families are often surprising and inspiring. Most poor households do not live hand to mouth, spending what they earn in a desperate bid to keep afloat. Instead, they employ financial tools, many linked to informal networks and family ties. They push money into savings for reserves, squeeze money out of creditors whenever possible, run sophisticated savings clubs, and use microfinancing wherever available. Their experiences reveal new methods to fight poverty and ways to envision the next generation of banks for the "bottom billion."Indispensable for those in development studies, economics, and microfinance, Portfolios of the Poor will appeal to anyone interested in knowing more about poverty and what can be done about it.

    Long acknowledged as a classic, this pioneering survey of Indian thought charts a fascinating course through an intricate history. From the Rig Veda to Ramanuja, Radhakrishnan traces the development of Indian philosophy as a single tradition of thought through the ages. The author showcases ancient philosophical texts and relates them to contemporary issues of philosophy and religion. This second edition with a new Introduction by eminent philosopher J.N. Mohanty, highlights the continuing relevance of the work and the philosophic tradition it represents.

    The thrill, the joy of winning, the successes. The Olympic bronze, my most prized possession. And boxing, the sport I gave myself to. All of it is real. I was the David who took on the Goliaths in the boxing ring – and I won, most of the time.’MANGTE CHUNGNEIJANG MARY KOM. Queen of the Indian boxing ring. The winner of give world championships and an Olympic medal.Born to parents who were landless agricultural labour in the state of Manipur in Northeast India, Mary’s story is one of relentless struggle and unflagging passion for the sport of boxing. A childhood of hard labour prepared her body for the sport just as well as any fitness training might have. Her own will and aggression carried her through the minefield of politics that any sport in India is. Nimble of foot and pulling no punches, the boxing ring was Mary’s dominion.M.C. Mary Kom is not yet ready to call it a day, but here she tells her story so far, no holds barred – her tough childhood, her rebellions, how long she waited for Onler to propose marriage, how she was willing to run away with him and , of course, how she held her won in the male world of boxing. It’s all packed into this inspiring, exhilarating tale of a woman who faced impossible odds in a man’s world – and won.

    This book puts together the information that shows:• How and why Max Muller started the theory,• The damage it has done,• Objections to it and lack of evidence for it,• The misleading dates for it,• The Sarasvati River described in the Rig Veda and geographical proof of its existence,• The date of its demise,• The false argument of no horse in Harappa,• The Urban or rural argument,• Deciphering the Indus seals,• How genetics show an east to west movement rather than a migration into India, and more.All of this proves there never was any Aryan Invasion, and that the advanced Vedic Aryan civilization was indigenous to India. (Taken from a chapter in “Advancements of Ancient India’s Vedic Culture”)

    The uproar of the crowd in the stadium. The cheering and clapping. All fell silent Just the thumping of their hearts remained and a questionwere they going to lose him? Thanks to the makeover by her sisters friends, the nerdy Niharika entered college more confident, more attractive. She meets the sweet, shy Tanmay, and the spoilt but lovely Pia and they become best friends. And when Akshat and she began dating, life finally seemed to be falling in place. Except that it wasn't Tanmays success in football had begun to change him. Akshats perfection seemed like a front for something dark and sinister. And their college senior Karthik? His aggressiveness was a cover for his mysterious past. Someone Like You is a powerful and touching story of friendship, love and betrayal.

    At one extreme: We just need to invest more resources. At the other: We've thrown billions down a sinkhole over the last fifty years and accomplished almost nothing.Dean Karlan and Jacob Appel present an entirely new approach that blazes an optimistic and realistic trail between these two extremes.In this pioneering book Karlan and Appel combine behavioral economics with worldwide field research. They take readers with them into villages across Africa, India, South America, and the Philippines, where economic theory collides with real life. They show how small changes in banking, insurance, health care, and other development initiatives that take into account human irrationality can drastically improve the well-being of poor people everywhere.We in the developed world have found ways to make our own lives profoundly better. We use new tools to spend smarter, save more, eat better, and lead lives more like the ones we imagine. These tools can do the same for the impoverished. Karlan and Appel's research, and those of some close colleagues, show exactly how.In America alone, individual donors contribute over two hundred billion to charity annually, three times as much as corporations, foundations, and bequests combined. This book provides a new way to understand what really works to reduce poverty; in so doing, it reveals how to better invest those billions and begin transforming the well-being of the world.

    With him ride his wives, his sisters, his daughters, his aunts and his distant female relatives. Unhindered by a relatively recent conversion to Islam, these women will help found a culture of such magnificence and beauty that it will become a by-word for opulence in the world. These Mughal women of Hindustan—unmarried daughters, eccentric sisters, fiery milk-mothers and beautiful wives, will contribute to the great syncretic culture of the Mughals by writing biographies, building monuments, engaging in diplomacy, and patronizing the arts. And even as the zenana changes from the earlier nomadic, tented spaces to the later more sequestered grandeur within the high stone walls of mighty qilas, the influence of the women remains visible and unquestioned. This book looks at the lives of these Mughal women, and the enigma of their disappearance, except as objects of curiosity, from our collective memory.

    The book deals with the structure of the Indian consumers, the reason behind why the Indian market is 'like that only' and what it takes to stay in the market. Thousands of International brands have come to the Indian market in a hope to find a billion-plus market. However, they have been faced by consumers who bargain for anything and everything. This market goes against the conventional perceptions of an emerging market. This leaves the seller with various questions about the Indian market. The answers to these questions can be found in this book. The book sheds light on the twelve key facets of the Indian consumer. It clearly explains the total earning of the Indians, and everything else about their consumption - choice, quantity, rate, and things that dictate their choices. Written with a powerful language, it presents sure-shot strategies to approach the Indian markets and the Indian consumers. This book helps the reader understand the market in a better way.Rama Bijapurkar is a famous and one of the most respected leaders of market strategy and Indian consumer behavior. She completed her MBA from IIM Ahmedabad and works as an Indian management and market research consultant. Her motto is to bring 'market focus to business strategy'. With the same goal, she works with leading Indian and global companies to provide guidance for developing their business market-strategies. Her other famous books include, Customer in the Boardroom: Crafting Customer-Based Business Strategy, and Winning in the Indian Market: Understanding the Transformation of Consumer India.

    Written by scholars at the forefront of new thinking, many of whom are rising stars in their fields, the Oxford History of Art series offers substantial and innovative texts that clarify, illuminate, and debate the critical issues at the heart of art history today. Providing a fresh new look at art that moves away from traditional elitist approaches, the series makes use of new research and methodologies, as well as newly accessible and non-canonical works to offer comprehensive coverage of the art world from archaic and classical Greek art to twentieth-century design and photography, from the artistry of African-American and Native North Americans to the masterpieces of Europe, Polynesia, and Micronesia. Lavishly illustrated and superbly designed, the Oxford History of Art brings new substance and verve to the exciting and ubiquitous world of art.China boasts a history of art spanning 5,000 years and embracing a wide diversity of images and objects--from jade tablets, painted silk handscrolls and fans to ink and lacquer painting, porcelain-ware, sculpture, and calligraphy. But this rich tradition has not, until now, been fully appreciated in the West where scholars have focused their attention on sculpture, while largely ignoring those art forms most highly prized by the Chinese themselves, such as calligraphy. Now, in Art in China, Craig Clunas marks a breakthrough in the study of the subject. Taking into account all the arts practiced in China, and drawing on recent innovative scholarship, this rich text examines the production and consumption of art in its appropriate contexts. From art found in tombs to the state-controlled art of the Mao Zedong era, Art in China offers a novel look and comprehensive examination of all aspects of Chinese art.