Ideas in Food: Great Recipes and Why They Work


Aki Kamozawa - 2010
    Their book shares the knowledge they have gleaned from numerous cooking adventures, from why tapioca flour makes a silkier chocolate pudding than the traditional cornstarch or flour to how to cold smoke just about any ingredient you can think of to impart a new savory dimension to everyday dishes. Perfect for anyone who loves food, Ideas in Food is the ideal handbook for unleashing creativity, intensifying flavors, and pushing one’s cooking to new heights. This guide, which includes 100 recipes, explores questions both simple and complex to find the best way to make food as delicious as possible. For home cooks, Aki and Alex look at everyday ingredients and techniques in new ways—from toasting dried pasta to lend a deeper, richer taste to a simple weeknight dinner to making quick “micro stocks” or even using water to intensify the flavor of soups instead of turning to long-simmered stocks. In the book’s second part, Aki and Alex explore topics, such as working with liquid nitrogen and carbon dioxide—techniques that are geared towards professional cooks but interesting and instructive for passionate foodies as well. With primers and detailed usage guides for the pantry staples of molecular gastronomy, such as transglutaminase and hydrocolloids (from xanthan gum to gellan), Ideas in Food informs readers how these ingredients can transform food in miraculous ways when used properly.  Throughout, Aki and Alex show how to apply their findings in unique and appealing recipes such as Potato Chip Pasta, Root Beer-Braised Short Ribs, and Gingerbread Soufflé. With Ideas in Food, anyone curious about food will find revelatory information, surprising techniques, and helpful tools for cooking more cleverly and creatively at home.

The Elements of Color


Johannes Itten - 1961
    The Art of Color, this book covers subjective feeling and objective color principles in detail. It presents the key to understanding color in ltten's color circle and color contrasts.

Rise of the Superheroes: Greatest Silver Age Comic Books and Characters


David Tosh - 2018
    From 1956 to 1970, the era gave us Spider-Man, The Avengers, X-Men, The Incredible Hulk, Iron Man and a flurry of other unforgettable and formidable characters.The Silver Age redefined and immortalized superheroes as the massive pop culture titans they are today.Lavishly illustrated with comic book covers and original art, the book chronicles:- The new frontier of DC Comics, with a revamped Batman, Superman and Wonder Woman, and new characters including Hawkman - Marvel's new comics featuring Thor and The Fantastic Four - The pop art years that saw Batman's "new look" and the TV series - Independent characters, including Fat Fury and T.H.U.N.D.E.R. Agents - Spotlights new and re-imagined superheroes, like Wonder Woman, who have become central to modern pop culture - Includes values of these comics, which are popular with collectorsThanks to the Silver Age, superheroes are bigger and badder than ever.

Logo Design Workbook: A Hands-On Guide to Creating Logos


Sean Adams - 2004
    Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

A Mind for Sales: Daily Habits and Practical Strategies for Sales Success


Mark Hunter - 2020
    The wrong thought patterns can start to set in, and pretty soon you aren’t making your quota and are looking through job listings on your lunch break, waiting for the axe to fall.Mark Hunter’s own start in sales was inauspicious, to say the least. He was fired from his first two stints before he began to learn the lessons that he covers in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as when your customers call you for advice, thanking you for improving their business, and letting you know they just referred you to colleagues. The difference is simply developing mindset and momentum habits.The good news is that you can learn how to grow a mind for sales like Hunter’s: “Today, sales is my life. It has gone way past being a job. I do not even see sales as a profession anymore; it is a lifestyle, and one I am proud to be living. I cannot imagine doing anything else.”Let A Mind for Sales inspire and prepare you to form the new thoughts and habits you need to succeed and to realize the incredible rewards that a successful life in sales makes possible. Feel reenergized by renewed purpose and success in your sales role by following the success cycle approach outlined in the book. Receive practical strategies on how to change your mindset and succeed in sales. Learn the daily habits needed to maximize productivity and make hitting the ground running strategy #1. Gain real-world insights from Hunter’s vast experience as a highly successful sales professional and sales coach.

All About Coffee


William Harrison Ukers - 1922
    Civilization in its onward march has produced only three important non-alcoholic beverages--the extract of the tea plant, the extract of the cocoa bean, and the extract of the coffee bean.

Improv Nation: How We Made a Great American Art


Sam Wasson - 2017
    At the height of the McCarthy era, an experimental theater troupe set up shop in a bar near the University of Chicago. Via word-of-mouth, astonished crowds packed the ad-hoc venue to see its unscripted, interactive, consciousness-raising style. From this unlikely seed grew the Second City, the massively influential comedy theater troupe, and its offshoots—the Groundlings, Upright Citizens Brigade, SNL, and a slew of others.   Sam Wasson charts the meteoric rise of improv in this richly reported, scene-driven narrative that, like its subject, moves fast and digs deep. He shows us the chance meeting at a train station between Mike Nichols and Elaine May. We hang out at the after-hours bar Dan Aykroyd opened so that friends like John Belushi, Bill Murray, and Gilda Radner would always have a home. We go behind the scenes of landmark entertainments from The Graduate to Caddyshack, The Forty-Year Old Virgin to The Colbert Report. Along the way, we commune with a host of pioneers—Mike Nichols and Harold Ramis, Dustin Hoffman, Chevy Chase, Steve Carell, Amy Poehler, Alan Arkin, Tina Fey, Judd Apatow, and many more. With signature verve and nuance, Wasson shows why improv deserves to be considered the great American art form of the last half-century—and the most influential one today.

Anatomy for the Artist


Jenő Barcsay - 1953
    Jenö Barcsay, a professor who taught applied anatomy at the Budapest Academy of Fine Arts, offers a detailed portrayal of the body for the fine artist in 142 full-page plates. From the entire skeleton and the joints in and out of motion to all the muscles and even facial characteristics, every body part appears in close-up and from varying perspectives. Accompanying the images are brief discussions of male and female anatomical construction, explaining precisely the articulations and movement of the foot, the arm, the trunk, the spinal column, and the skull. In many cases, two sketches appear side by side: one just lightly traced in, and marked with letters to show how proportions and perspective were figured, and another fully finished drawing. Without the indispensable information contained on these illuminating pages, painters cannot observe with understanding all the attitudes, positions, and movements of which the body is capable—and produce a truly magnificent work of art. Features a new concealed spiral that keeps the book open as you work!

Digital Photography: An Introduction


Tom Ang - 2002
    The truly accessible guides inspire and instruct readers and deliver all the information one needs to know about the featured subject. Expertly written with helpful diagrams, full-color photographs and illustrations, these 2 new titles give readers even more reasons to K I S S inexperience goodbye. User-friendly explanations of technical terms and equipment, clear step-by-step instructions, and full-color photography make this the ideal guide to digital photography. Find the right camera and accessories; master digital tricks, lighting and composition, while demystifying buzzwords, from pixels and jpegs to cropping and cloning.

200 Projects to Strengthen Your Art Skills


Valerie Colston - 2008
    This profusely illustrated book teaches serious beginners the fundamental skills of graphic design as an introduction to their formal study in fine art, illustration, computer game design, interior design, animation, and virtually all other avenues in the visual arts. The author advises on setting up a proper workspace and assembling the needed materials--everything from sketchpads and paints to affordable computer software. Chapters that follow present themes and related projects that instruct readers in The basics of line art for illustration and lettering Understanding color and tone and using color media Texture in art Spatial relationships and perspective Creating shapes and relating them to other elements of composition More than 200 color illustrations demonstrate art principles and practical techniques, and show students how to apply what they are learning in a wide range of media.

Sargent Portrait Drawings: 42 Works


John Singer Sargent - 1983
    A two-pronged task, it requires great technical skill and an intuitive eye. In both these respects, John Singer Sargent stands out as a portrait artist of major stature.Born in 1856 in Florence of American parents, Sargent showed artistic aptitude at an early age and was enrolled at the Academia delle Belle Arti in that city. Later he studied with Parisian artist Carolus Duran, acquiring the loose, painterly style for which he is renowned. International acclaim as a portrait artist came early in his life and followed him throughout his career.Sargent's portraits done in oil are well known; they appear in major museums throughout the world. A lesser-known but no less respected aspect of his oeuvre, his portrait drawings are the focus of this collection. Included here are early works in pencil and pastels, and later renderings in charcoal, a medium Sargent favored after 1910. They have been selected from both public and private collections by art historian Trevor J. Fairbrother and attest to Sargent's technical skill, versatility, and dexterity in three different mediums.In addition, these works reveal Sargent's ability to treat a diverse group of subjects; he handles the languorous beauties of the Edwardian age, members of the aristocracy, and the great literary and artistic figures of his day with equal virtuosity, capturing their characteristic mood and style. This collection includes portraits of Lord and Lady Spencer, Henry James, William Butler Yeats, Vaslav Nijimsky, Tamara Karsavina, Dame Ethel Smyth, and Jascha Heifetz.Artists, students, historians, and lovers of portraiture will appreciate this selection of drawings by Sargent. Anyone interested in trying his hand at portraiture will find this volume both instructional and inspirational.

Colour & Light in Watercolour


Jean Haines - 2010
    As soon as you open the book you will want to pick up a brush and start painting — and whatever your ability, Jean encourages you to simply ‘have a go’ and enjoy the freedom and happiness that painting can bring.Jean’s subjects include animals, landscapes, people and flowers, and there are many examples of Jean’s work throughout the book to both delight and inspire you. Jean takes a highly practical approach to her teaching, and there are numerous short exercises and demonstrations as well as longer projects that guide you through a painting from beginning to end. Wherever you are on your painting journey, Jean will open your eyes to the color and light that surrounds you and show you how to incorporate it into your paintings.

Camera: A History of Photography from Daguerreotype to Digital


Todd Gustavson - 2009
    Few inventions have had the impact of this ingenious, elegant, and deceptively simple device.This gorgeous cornerstone volume, created in collaboration with the world-famous George Eastman House, celebrates the camera and the art of the photograph. It spans almost two hundred years of progress, from the first faint image ever caught to the instantaneous pictures snapped by today’s state-of-the-art digital equipment.The informative narrative by Todd Gustavson traces the camera’s development, the lives of its brilliant but often eccentric inventors, and the artists behind the lens. Images and highly descriptive captions for more than 350 cameras from the George Eastman House Collection, plus more than 100 historic photos, ads, and drawings, complement the text.A foreword by the George Eastman House Director Anthony Bannon, and insightful essays by Steve Sasson, inventor of the digital camera, and Alexis Gerard, visionary founder and president of Future Image Inc., completes this illuminating study of one of the greatest modern technological achievements.

Design by Nature: Creating Layered, Lived-In Spaces Inspired by the Natural World


Erica Tanov - 2018
     Inspired by nature's colors, textures, and patterns, design icon Erica Tanov uses her passion for textiles to create beautiful, timeless interiors that connect us to the natural world. Now, in her first book, Design by Nature, Tanov teaches you how to train your eye to the beauty of the natural world, and then bring the outdoors in--incorporating patterns and motifs from nature, as well as actual organic elements, into simple ideas for everyday decorating and design.Design by Nature contains new and imaginative decorating ideas for an organic and bohemian style that mixes and layers rugs, pillows, throws, and drapery, and incorporates unique patterns and fabrics such as shibori, ikat, and jamdani, all stunningly photographed by renowned photographer Ngoc Minh Ngo.With topics ranging from embracing imperfection in your home, to seeking out flea markets, to displaying your collections, Design by Nature takes an enduring and intuitive approach to design that transcends fleeting trends and encourages you to find your own personal style, source of creativity, and connection to the natural world. You don't need to travel to distant locales to find beauty; it's all around us, from the crackle of fallen leaves to the jagged bark of a tree.

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need


Jenn Visocky O'Grady - 2006
    Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value.