1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    No Path in Darjeeling Is Straight is a memory of his time in the iconic town, and one of the finest works of Indian non-fiction in recent years.Parimal evocatively describes his arrival, through drizzle and impenetrable fog, at a place that was at odds with the grand picture of it he had painted for himself. And his first night there was spent sleepless in a ramshackle hotel above a butcher's shop. Yet, as he tramped its roads and winding footpaths, Darjeeling grew on him. He sought out its history: a land of incomparable beauty originally inhabited by the Lepchas and other tribes; the British who took it for themselves in the mid-1800s so they could remember home; the Darjeeling Himalayan Railway--once a vital artery, now a quaint toy train--built in 1881; and the vast tea gardens with which the British replaced verdant forests to produce the fabled Orange Pekoe.In the enmeshed lives of his neighbours--of various castes, tribes, religions and cultures--lived at the measured pace of a small town, Parimal discovered a richly cosmopolitan society which endured even under threat from cynical politics and haphazard urbanization. He also found new friends: Benson, a colleague whose death from AIDS showed him the dark underbelly of the hill station; Pratap and Newton, whose homes and lives reflected the irreconcilable pulls of tradition and upward mobility; and Julia and Hemant, with whom he trekked the forests of the Singalila mountains in search of a vanished Lepcha village and a salamander long thought extinct.With empathy, and in shimmering prose, No Path in Darjeeling Is Straight effortlessly merges travel, history, literature, memory, politics and the pleasures of ennui into an unforgettable portrait of a place and its people.

    Manekshaw rose to become the 8th Chief of Army Staff of the Indian Army in 1969 and under his command, Indian forces conducted victorious campaigns against Pakistan in the Indo-Pakistani War of 1971 that led to the liberation of Bangladesh in December 1971.

    However, this best-selling book is not simply a catalogue of these events. Rather it examines and compares the outward existential behaviour, along with its inward psychological reality, both of those who do not base their way of life on Prophetic guidance and those that do.

    The book follows individual operations where special forces, aircraft, and the latest surveillance technology are fused together - in order to capture key figures or simply take out an enemy stronghold.The books account is both gritty and graphical as it follows the SAS, battling at times against overwhelming odds in a hostile country. Fighting a war hardened enemy with years of experience fighting occupying forces. Even these elite soldiers with advanced weaponry and immense fire support at their disposal are put to the ultimate test of skill and courage fighting in the 'Stan.'