And scientists, being human, respond to incentives and costs, in money and glory. Choosing a research topic, deciding what papers to write and where to publish them, sticking with a familiar area or going into something new the payoff may be tenure or a job at a highly ranked university or a prestigious award or a bump in salary. The risk may be not getting "any" of that.At a time when science is seen as an engine of economic growth, Paula Stephan brings a keen understanding of the ongoing cost-benefit calculations made by individuals and institutions as they compete for resources and reputation. She shows how universities offload risks by increasing the percentage of non-tenure-track faculty, requiring tenured faculty to pay salaries from outside grants, and staffing labs with foreign workers on temporary visas. With funding tight, investigators pursue safe projects rather than less fundable ones with uncertain but potentially path-breaking outcomes. Career prospects in science are increasingly dismal for the young because of ever-lengthening apprenticeships, scarcity of permanent academic positions, and the difficulty of getting funded.Vivid, thorough, and bold, "How Economics Shapes Science" highlights the growing gap between the haves and have-nots especially the vast imbalance between the biomedical sciences and physics/engineering and offers a persuasive vision of a more productive, more creative research system that would lead and benefit the world."

    So what comes next? Growth will resume. But economic uncertainty will worsen, making what comes next not just a boom but a nerve-shattering SONIC BOOM. Gregg Easterbrook - who "writes nothing that is not brilliant" ("Chicago Tribune") - is a fount of unconventional wisdom, and over time, he is almost always proven right. Throughout 2008 and 2009, as the global economy was contracting and the experts were panicking, Easterbrook worked on a book saying prosperity is about to make its next big leap. Will he be right again? SONIC BOOM: Globalization at Mach Speed presents three basic insights. First, if you don't like globalization, brace yourself, because globalization has barely started. Easterbrook contends the world is about to become "far "more globally linked. Second, the next wave of global change will be primarily positive: economic prosperity, knowledge and freedom will increase more in the next 50 years than in all of human history to this point. But before you celebrate, Easterbrook further warns that the next phase of global change is going to drive us crazy. Most things will be good for most people - but nothing will seem certain for anyone. Each SONIC BOOM chapter is based on examples of cities around the world - in the United States, Europe, Russia, China, South America - that represent a significant Sonic Boom trend. With a terrific sense of humor, pitch-perfect reporting and clear, elegant prose, Easterbrook explains why economic recovery is on the horizon but why the next phase of global change will also give everyone one hell of a headache. "Forbes" calls Easterbrook "the best writer on complex topics in the United States" and SONIC BOOM will show you why.

    In A Rough Ride to the Future, James Lovelock - the great scientific visionary of our age - presents a radical vision of humanity's future as the thinking brain of our Earth-system James Lovelock, who has been hailed as 'the man who conceived the first wholly new way of looking at life on earth since Charles Darwin' (Independent) and 'the most profound scientific thinker of our time' (Literary Review) continues, in his 95th year, to be the great scientific visionary of our age.

    The contributors argue that structural poverty can be abolished by liberating market exchange from state capitalist privilege, as well as helping working people to take control of their labour.

    Join Curtis White on a crusade against tedium as he takes on this bland, no-thinking-required product' that passes for culture in America and that we've signed up and paid for in full too. It's not about high- or low-brow, it's about a mainstream consensus that pleases everyone but moves, challenges or shocks no one: from the Hollywood machine to cultural theory equating Madonna with Milton, from free market ideology to TV arts programmes, New Age self-help and Oprah's Book Club. This is a book for anyone who thinks culture should be a force for change, not just something to acquire and consume; who wants to reclaim the destabilizing power of the imagination and start thinking for themselves.

    This proven magick works safely, without wands, herbs, incense or candles. There is no need to pay the spirits, and there is no karma or spiritual backlash. You get what you deserve, you get it fast and you get to spend it any way you want. Where the Magickal Cashbook gave just one method for attracting a small burst of money, and Wealth Magick worked on long-term career enhancement, Magickal Riches contains practical rituals that continually manifest money. Developed from ancient knowledge and modern occult technology, the major workings in this book have never been published before, in any form. The secrets of Magickal Riches have been crafted by The Gallery of Magick during the past thirty years. You will discover: *The Master Money Ritual, using a sigil that contains a pattern of magickal symbols. *How to find your Secret Source of Money, to provide new streams of unexpected income. *A Ritual To Increase Sales, for anybody who sells a product of any kind. *A Ritual For Buying and Selling that ensures that you get the best deal when you are buying or selling anything, from a small item to a house or business. *A ritual to Get Somebody To Pay Up. When you are owed money, use magick to get what belongs to you. *The Genius Rituals, with a set of unique sigils to call on intelligent and helpful spirits. *A ritual to Attract Money Through Perception, for trading shares, or to find out the best course of action in any money-making situation. *The Chance Money Attraction ritual, employing the power of Nitika in harmony with other genius spirits, to bring money out of the blue. *The Gambling Ritual, to increase your luck in lotteries and games of chance. *A secret technique, never revealed until now, for adding extra energy to your magickal workings. Damon Brand says, 'Creating money with magick is one of the most direct and exciting ways to experience the raw power of the occult.' If you are completely new to magick, be assured that this magick is safe and effective. It will work whether you believe in it or not. If you are an experienced occultist, you will discover many new secrets for manifesting money. This exceptional work gives you all the knowledge, techniques, images and secret words that you need to unleash a flow of riches into your life.

    Book by Connolly, Bernard

    The prototypical New York liberal, he is also an oil man - a fact his left-leaning friends let slide until the word "fracking" entered popular parlance. "How can you frack?" they suddenly demanded, aghast. But for Sernovitz, the real question is, "How can we not?"Fracking has become a four letter word; an effigy to be burned by anyone who claims to care about the environment. But most people don't know what it means. For the first time in one book, Sernovitz explains the reality of fracking: how it can be made safer; how the oil business works; how a small change in extraction techniques shocked our assumptions about fueling the future. When we criticize fracking, what we're really criticizing is the shale revolution. And while we're right to question the safety of drilling for natural gas, we're wrong to ignore all the good that gas enables. If we lived in a perfect world, our lives would run cleanly on wind and solar power. But we live in this world, and this world needs fossil fuels.The Green and the Black bridges the gap in America's energy education and clears up the most critical controversies. It introduces readers to shale as the "Internet of oil," using lively wit and firsthand knowledge to persuasively demonstrate that fracking, when done correctly - safely, with respect for the surrounding environment - is the sustainable way to harness the benefits of the resources we have.

    A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance. Peter Drucker's five questions are:What is our Mission? with Jim CollinsWho is our Customer? with Phil KotlerWhat does the Customer Value? with Jim KouzesWhat are our Results? with Judith RodinWhat is our Plan? with V. Kasturi RanganThese essential questions, grounded in Peter Drucker's theories of management, will take readers on a exploration of organizational and personal self-discovery, giving them a means to assess how to be--how to develop quality, character, mind-set, values and courage. The questions lead to action. By asking these questions, readers can focus on why they are doing what they are doing in their work, and how to do it better. Designed for today's busy professionals, this brief, clear and accessible book will challenge readers to ask these provocative questions and it will stimulate spirited discussions and action within any organization, inspiring positive change and new levels of excellence, helping all to envision the future of theirs' or any organization.

    Author Tom Morris has emerged as one of America's most popular motivational speakers, bringing his inspirational message of ancient wisdom in modern business to thousands of employees at major companies like AT&T and Merrill Lynch. In 1998 Morris will give more than 100 keynote speeches at corporate seminars to further establish If Aristotle Ran General Motors as a must-read for anyone doing business today.

    In The Perfect Bet, mathematician and award-winning writer Adam Kucharski tells the astonishing story of how the experts have succeeded, revolutionizing mathematics and science in the process. The house can seem unbeatable. Kucharski shows us just why it isn't. Even better, he demonstrates how the search for the perfect bet has been crucial for the scientific pursuit of a better world.

    Not Sure What the Future Holds? No Problem. It’s hard not to be worried about the future, especially if you just lost your job, are trying to plan your career, or are suddenly missing thousands of dollars from your retirement account.In Optionality, finance columnist Richard Meadows lays out a time-tested strategy for not only becoming resilient to shocks, but positioning yourself to profit from an unpredictable world.Learn how to:• Find investment opportunities with open-ended upside, and maximise the chance of a 'moonshot' success• Make life-changing choices under conditions of uncertainty• Achieve the kind of financial freedom that lets you live life on your own terms• Protect against disaster, build support networks, and create a safety buffer of resilience in every area of life• Develop a systems approach to making your own luckOptionality is the key to navigating an uncertain world.In this entertaining and insightful debut, Meadows delivers a timely message: optionality has never been so valuable, and only those who have it will survive and thrive.

    Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK, Asia, a

    Includes such gems as:? There are 42 eyes in a deck of cards, and 42 dots on a pair of dice ? In order to fill in a map so that neighboring regions never get the same color, one never needs more than four colors ? Hells Angels use the number 81 in their insignia because the initials H and A are the eighth and first numbers in the alphabet respectively

    Now renewables are overtaking fossil fuels, with wind and solar energy becoming cheaper and more competitive every year. Growth in renewable energy will further accelerate as electric vehicles become less expensive than traditional automobiles. Understanding the implications of the energy transition will prepare us for the many changes ahead.This book is a primer for readers of all levels on the coming energy transition and its global consequences. Bruce Usher provides a concise yet comprehensive explanation for the extraordinary growth in wind and solar energy; the trajectory of the transition from fossil fuels to renewables; and the implications for industries, countries, and the climate. Written in a straightforward style with easy-to-understand visual aids, the book illuminates the strengths and weaknesses of renewable energy based on business fundamentals and analysis of the economic forces that have given renewables a tailwind. Usher dissects the winners and losers, illustrating how governments and businesses with a far-sighted approach will reap long-term benefits while others will trail behind. Alongside the business and finance case for renewable energy, he provides a timely illustration of the threat of catastrophic climate change and the perils of delay. A short and powerful guide to our energy present and future, this book makes it clear that, from both economic and environmental perspectives, there is no time to lose.