They will offer practical techniques to help readers sharpen the way they think, enabling them to connect better with those around them. This first book will be a general overview to the Mind Gym and will include a summary of their most popular courses, including: creative problem solving; dealing with stress; time management; influencing and persuading people and memory recall. The book will include reader questionnaires and exercises to demonstrate how individuals react in certain situations and what their thought processes are. The next three titles in the series will then focus on specific areas in more detail, in particular: Time Management, Creativity and influencing and Persuading People. range of readers from businesses to schools to retired people to those who are simply keen to keep their body and mind healthy - the list is endless!

    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

    Men look to be of service. Emmy Award–nominated actor best known for his role on Queen Sugar and transformational speaker Dondré Whitfield challenges us to be real men in this provocative look at the power found in serving others.Too many males abuse the power they have.Often those males grow up without healthy role models and so, while they look like men, they act like boys. Only now there are adult consequences to their actions.And many of us are caught in the shifting cultural ideas about manhood, unsure of how to make sound decisions or truly be a man. Every day we find evidence that the role of men at home, at work, and out in the world is deeply misinterpreted.In Male vs. Man, Dondré Whitfield equips us to become men rather than simply "grown males." Men are healthy and productive servant-leaders who bring positive change to their communities. Males are self-serving and stuck in negative cycles that we hear and read about daily. They create chaos instead of cultivating calm.Male vs. Man is an uplifting playbook for men who want to level up. It will help men and women alike understand what real manhood is, based on biblical wisdom as well as hard-earned lessons from someone who has been there. With practical guidance and a strong spiritual foundation, Dondré shows how to cultivate the life-changing spiritual, emotional, and psychological attributes of servant leadership at home, at work, and in our communities.

    Bernadette Jiwa helps us learn how to create the change we seek to make in the world." —SETH GODIN Every one of us—regardless of where we were born, how we were brought up, how many setbacks we’ve endured or privileges we’ve been afforded—has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers—the ones we respect, admire and try to emulate—choose an alternative path to success. They have a powerful sense of identity. They don’t worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Successful organisations and the people who create, build and lead them don’t feel the need to compete, because they know who they are and they’re not afraid to show us. How about you? What do you stand for? Where are you headed and why? What’s been the making of you? What will make your career or company great? You must be able to answer these questions if you want to build a great company, thriving entrepreneurial venture or fulfilling career. Whether you’re an individual or you’re representing an organisation or a movement, a city or a country, Story Driven gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you’re proud of and create the future you want to see.

     Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from "The" "New York Times" to "The Economist, " and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create. Success comes not from making the best content but from recognizing how content enables customers connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand" "teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the frontlines of digital change, "The Content Trap" is an essential new playbook for navigating the turbulent waters in which we find ourselves."

    In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. Glass Jaw is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and . . . handled with discretion. In the current digital age, the fundamental nature of controversy is viral, rendering once-mighty organizations and individuals powerless against scandal. In Glass Jaw, Dezenhall analyzes scandal and demystifies the paper tiger "spin" industry, offering lessons, corrective measures, and counterintuitive insights, such as: How there really is no "getting ahead" of a bad story (and other cliches from the media) The perils of navigating the "Fiasco Vortex" The art (and transaction) of the public apology Why a crisis is not an opportunity The Nixon Fallacy: if only he had just said "I screwed up," the whole thing would have gone away (not a chance) How you are the enemy: the self-sabotage of selfies, tweets, emailing before thinking, technology creep, the privacy vacuum, and the industrialization of leaking. From the boardroom to the parenting messaging board, scandals erupt every day. Glass Jaw explains this changing nature of controversy and offers readers counterpunches to best protect themselves.

    Rebecca brings us back to our better selves! -Naomi Shihab NyeIt's no secret that reading aloud to children every single day is one of the most important things any teacher, parent, or grown up can do to help children become better readers, thinkers, and frankly, better human beings. There are many resources available-scores of books, articles, web sites, videos, podcasts, and more that highlight the research on why reading aloud to kids is so vital, how to incorporate it into the day, and lists of texts to choose from for each grade level.The Artful Read-Aloud is a user-friendly guide that builds a bridge between the artistic world and the classroom, providing a deeper dive into the artistry of reading aloud. Rebecca Bellingham draws on her experience as a performer, teaching artist, classroom teacher, and literacy coach to make explicit connections between the arts and reading aloud, providing dozens of easy moves teachers can make that can enhance, elevate, and deepen the impact of interactive read-alouds.Each chapter focuses on a specific guiding principle that is drawn from the arts and is meant to spark engagement, provoke inquiry, and inspire deep thinking. She includes practical tips for how to bring each principle to life in the classroom, including:how to embody the text by making small shifts with your body and voice to bring the words to life, helping kids envision different characters and their actions more completely learning when to slow down, pause, and read in an deliberate and careful way to give kids time to think, feel, process, and connect when and how to create opportunities for talk, giving kids the space to ask questions and reflect on what they notice, wonder, and predict how to give kids a chance to move around as they try on characters, recreate scenes, learn about new concepts, and live inside the book prioritizing read alouds that give students practice listening to and learning from diverse voices while creating space for meaningful conversation about important issues relating to injustice, identity, inequality, and more ways to be intentional in your choices, from matching books to the students in front of you to choosing passages that support instructional goals and teaching points. Reading aloud to your students supports a balanced, rigorous, and joyful literacy curriculum that not only feeds the souls and minds of your students but your own as well. Dip into The Artful Read-Aloud and see what's possible inside your daily read-alouds. By learning to make simple moves that model what real reading looks and sounds like you can help your students become the kind of readers all of us hope they will become: engaged, thoughtful, lifelong ones.

    Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:* write sizzling and irresistible Web copy, e-mails, and marketing communications* quickly turn lackluster sites into ""perpetual money machines""* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy* avoid the top three blunders that can wipe out your sales* convert up to 50% of online prospects into paying customers* and more!"

    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

    The logical response is to ban electronics in class. But acclaimed educator James M. Lang argues that this solution obscures a deeper problem: how we teach is often at odds with how students learn. Classrooms are designed to force students into long periods of intense focus, but emerging science reveals that the brain is wired for distraction. We learn best when able to actively seek and synthesize new information.In Distracted, Lang rethinks the practice of teaching, revealing how educators can structure their classrooms less as distraction-free zones and more as environments where they can actively cultivate their students' attention.Brimming with ideas and grounded in new research, Distracted offers an innovative plan for the most important lesson of all: how to learn.

    You dream and plan and make stuff – all the time. And whether that “stuff” is a book, a startup, or abstract crayon art on the bathroom wall, you have a nagging feeling that you could take your work further. Do it better. Become more successful. In The Good Creative, I outline the 18 habits of the world’s most respected artists. It’s a concise, invigorating manifesto for creative pursuits of every kind. Unlike the get-rich-while-you-meditate programs and e-courses that seem to multiply by the day, there offers no guarantees here. None. These 18 principles might not fund your early retirement, but when applied consistently with a healthy dose of hard work, they will help you to make better, more meaningful art. Now that’s a promise you can take to the bank (or at least to Twitter). You’ll learn how to: Promote yourself without feeling like a used car salesman Hug your critics, embrace failure and reinvent your work Launch small and build a larger, more engaged audience Share your process and break the rules You will NOT learn how to: Take over the world from your bathtub Win the Sundance Grand Jury prize Earn six figures, yesterday Make an age-defying green smoothie (but you might learn how to attract more fans and readers for your recipe books)

    Learn all the tricks nomads use to get plane tickets for a fraction of what normal people pay, how to maximize points and loyalty programs, how to access airport lounges and other VIP perks, and how to work and make friends around the world. You’ll even discover how to have multiple homes around the world for less than it costs for a one-bedroom in your home city. Most importantly, learn how to travel in harmony with regular life, rather than have it become a stressful disruption as it is for most people. Forever Nomad is a book about making the entire world into your world, and doing so in a sustainable and enjoyable way.

     In this important reference, content teachers and other educators explore why students need to understand how historians, novelists, mathematicians, and scientists use literacy in their respective fields. ReLeah shows how to teach students to:Evaluate and question evidence (Science) Compare sources and interpret events (History) Favor accuracy over elaboration (Math) Attune to voice and fi gurative language (ELA)

    

    Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.