This book addresses questions such as: can we define technology? Does technology shape us, or do we shape it? Is technology inevitable or unpredictable?

    Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

    It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

    Chicago's change and growth over the last century is captured in this photographic history. Modern color photos sit side by side with black and white archival photographs. Every important building, avenue, neighborhood, and point of interest is documented. It covers all of Chicago's landmarks from Navy Pier to the Stockyards and from the Southside all the way up the Magnificent Mile. Take in a game at Wrigley Field, then take it all in from the top of the Sear's Tower. The Water Tower and all the other architectural features that make Chicago great are also included.

    Along with commercial and dwelling units, temples, palaces, and cathedrals, Zevi treats structures such as fountains, columns, and monuments, subjecting them all to aesthetic, cultural, and functional criteria and explaining them in easily understood terms. Beautifully illustrated with examples from the entire history of the art, this is one of the most stimulating and provocative books ever written on the history and purpose of architecture.

    Yet, as this landmark new book reveals, that estate also gave rise to one of the most fascinating and provocative experiments in American cultural history: the Taliesin Fellowship, an extraordinary architectural colony where Wright trained hundreds of devoted apprentices, while using them as the de facto architectural practice where all of his late masterpieces -- Fallingwater, Johnson Wax, the Guggenheim Museum -- were born. A decade in the making, The Fellowship draws on hundreds of new and unpublished interviews, along with countless unseen documents from the Wright archives, to create a captivating portrait of Taliesin and the three mercurial figures at its center: Wright, his imperious wife Olgivanna Hinzenberg, and her spiritual master, the Greek-Armenian mystic Georgi Gurdjieff. Authors Roger Friedland and Harold Zellman reveal how the idealistic community of Taliesin became a kind of fiefdom, where young apprentices were both inspired and manipulated by the architect and his wife. They trace the decades-long war of wills between Wright and Olgivanna, in which organic architecture was pitted against esoteric spiritualism in a struggle for the soul of Taliesin. They chronicle Wright's perennial battles with clients, bankers, and the government, which suspected him of both communist and fascist sympathies. And through it all they tell the stories of Wright's devoted apprentices -- many of them gay men -- who found an uncertain refuge in the architect s Wisconsin and Arizona compounds, and who helped the master realize his dreamlike architectural visions, often at great personal cost. Epic in scope yet intimate in its detail, The Fellowship is an unforgettable story of genius and ego, sex and violence, mysticism and utopianism -- a magisterial work of biography that will forever change how we think about Frank Lloyd Wright and his world.

    From this foundation, Goldhagen presents a powerful case that societies must use this knowledge to rethink what and how they build: the world needs better-designed, healthier environments that address the complex range of human individual and social needs.By 2050 America’s population is projected to increase by nearly seventy million people. This will necessitate a vast amount of new construction—almost all in urban areas—that will dramatically transform our existing landscapes, infrastructure, and urban areas. Going forward, we must do everything we can to prevent the construction of exhausting, overstimulating environments and enervating, understimulating ones. Buildings, landscapes, and cities must both contain and spark associations of natural light, greenery, and other ways of being in landscapes that humans have evolved to need and expect. Fancy exteriors and dramatic forms are never enough, and may not even be necessary; authentic textures and surfaces, and careful, well-executed construction details are just as important.Erudite, wise, lucidly written, and beautifully illustrated with more than one hundred color photographs, Welcome to Your World is a vital, eye-opening guide to the spaces we inhabit, physically and mentally, and a clarion call to design for human experience.

    Raghunathan uses the props of game theory and behavioural economics to provide an insight into the difficult conundrum of why we are the way we are. He puts under the scanner our attitudes towards rationality and irrationality, selflessness and selfishness, competition and cooperation, and collaboration and deception. Drawing examples from the way we behave in day-to-day situations, Games Indians Play tries to show how in the long run each one of us—whether businessmen, politicians, bureaucrats, or just plain us—stand to profit more if we were to assume a little self-regulation, give fairness a chance and strive to cooperate and collaborate a little more even if self-interests were to be our main driving force.

    Describes the principles of wabi-sabi, a Japanese aesthetic associated with Japanese tea ceremonies and based on the belief that true beauty comes from imperfection and incompletion, through text and photographs.

    We currently see no evidence of any kind indicating that extraterrestrials exist outside of our solar system. But at this moment, millions of engineers, scientists, corporations, universities and entrepreneurs are racing to create the second intelligent species right here on planet earth. And we can see the second intelligent species coming from all directions in the form of self-driving cars, automated call centers, chess-playing and Jeopardy-playing computers that beat all human players, airport kiosks, restaurant tablet systems, etc. The frightening thing is that these robots will soon be eliminating human jobs in startling numbers. The first wave of unemployed workers is likely to be a million truck drivers who are replaced by self-driving trucks. Pilots will be eliminated soon as well. Then, as new computer vision systems come online, we will see tens of millions of workers in retail stores, fast food restaurants and construction sites replaced by robots. Unless we take steps now to change the economy, we will soon have tens of millions of workers who are unemployed and seeking welfare because they will have no other choice. Marshall Brain's new book "The Second Intelligent Species: How Humans Will Become as Irrelevant as Cockroaches" explores how the future will unfold as the second intelligent species emerges. The book answers questions like: - How will new computer vision systems affect the job market? - How many people will become unemployed by the second intelligent species? - What will happen to millions of newly unemployed workers? - How can modern society and modern economies cope with run-away unemployment caused by robots? - What will happen when the first sentient, conscious computer appears? - What moral and ethical principles will guide the second intelligent species? - Why do we see no extraterrestrials in our universe? "The Second Intelligent Species" offers a unique and fascinating look at the future of the human race, and the choices we will need to make to avoid massive unemployment and poverty worldwide as intelligent machines start eliminating millions of jobs.

    The God series fully reveals what Pythagoras meant. Mathematics - built from numbers - is not an abstraction but is ontological: it actually exists. Numbers are real things. Specifically, they are the frequencies of energy waves. (Moreover, energy waves are simply sinusoidal waves: sines and cosines, meaning that the study of energy is the study of sinusoids). There are infinite energy waves, hence infinite numbers. No numbers are privileged over any others, so negative and imaginary numbers are as ontologically important as real numbers (upon which science is exclusively based).Real numbers correspond to space and imaginary numbers to time. Negative numbers are "antimatter": a mirror image universe.The two most powerful numbers of all - and the ultimate basis of Illuminist thinking - are zero and infinity, which are harnessed together ontologically (opposite sides of the same coin, so to speak). The existence of zero and infinity is vehemently denied by the ideology of scientific materialism. In Illuminism, these two numbers not only exist, they are the "God" numbers: the origin of all other numbers. Zero and infinity comprise the Big Bang Singularity itself from which an infinitely large universe emerged: "everything" literally came from "nothing".Moreover, zero is also the "monad" of Leibniz (an Illuminati Grand Master). It is therefore the number of THE SOUL, and it has INFINITE capacity. Being dimensionless - a mathematical point - the soul is outside the dimensional, material domain of space and time, hence the soul is indestructible, immortal and cannot be detected by any conventional scientific experiment.What we are describing are the necessary, analytic, eternal truths of mathematics - they have no connection with Abrahamic religious faith. There is NO Creator God but, astoundingly, each soul is capable of being promoted to God status, just as the pawn in chess can become the most important chess piece, the Queen, if it reaches the other side of the battlefield (the board). In Illuminism, if you reach gnosis - enlightenment - you become God.Mathematics is literally everything. Unlike science, mathematics offers certainty: 100% true and incontestable knowledge. Mathematics unifies science, religion and metaphysics. Mathematics is the true Grand Unified Theory of Everything that science pursues so futilely. Science can never deliver truth and certainty because it is inherently a succession of provisional theories, any of which can be overturned at any time by new experimental data. Science is based on ideas of validation and falsification. Mathematics is based on absolute analytic and unarguable certainty. No experiment can ever contradict a mathematical truth.Mathematics is the ONLY answer to everything. Mathematics is the ONLY subject inherently about eternal, Platonic truth. As soon as existence is understood to be nothing but ontological mathematics, all questions are ipso facto answered.The God series, starting with The God Game, reveals the astonishing power of ontological mathematics to account for everything, including things such as free will, irrationalism, emotion, consciousness and qualia, which seem to have no connection with mathematics.Read the God series and you will become a convert to the world's only rational religion - Illuminism, the Pythagorean religion of mathematics that infallibly explains all things and guarantees everyone a soul that is not only eternal but also has the capacity to make of each of us a true God.Isn't it time to become Illuminated?

    Escher was born in 1898 in Leeuwarden (Netherlands). He received his first drawing lessons during secondary school from F.W. van der Haagen, who also taught him the block printing, thus fostering Escher's innate graphic talents. From 1912 to 1922 he studied at the School of Architecture and Ornamental Design in Haarlem, where he was instructed in graphic techniques by S. Jessurun de Mesquita, who greatly influenced Escher's further artistic development. Between 1922 and 1934 the artist lived and worked in Italy. Afterwards Escher spent two years in Switzerland and five in Brussels before finally moving back to Barn in Holland, where he died in 1972. M.C. Escher is not a surrealist drawing us into his dream world, but an architect of perfectly impossible worlds who presents the structurally unthinkable as though it were a law of nature. The resulting dimensional and perspectival illusions bring us into confrontation with the limitations of our sensory perception. About the Series: Each book in TASCHEN's Basic Art series features:a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions

    It focuses squarely on the inherent irrationality of religion, and reveals its utter irreconcilability with science. Offering several "reconciliation theories" to people of faith, it forces every reader to make a choice.Contents The Reason Revolution in historical context Questioning belief Reasons for skepticism Secular humanism as an alternative worldview Political implications of atheism The collapse of religion Hopeful predictions Reconciliation theories Comments by clergyCall to action

    From Pavlov's dogs to experimental ethics and from the development of personality to cognitive behavioural therapy, this book will take you from the foundations of psychological thought to modern-day applications, drawing on recent research and established theories. Each essay is accompanied by an illustration or diagram to help unravel complex ideas. The principles of psychology apply to each and every one of us as they shed light on everything from our childhood development to our interaction with others - and Psychology in Minutes is the perfect insight to this fascinating subject. Contents include: Behaviourism, Experimental ethics, Problem solving, Illusions and paradoxes, Dream analysis, Management and leadership, Compliance and conformity, Attitudes and prejudices, Attraction, Moral development, Gender development, The big five personality traits, Classification of mental disorders, Criticisms of psychoanalysis, Positive psychology, Advertising and the media and The working environment.

    Human tastes in the arts, Dutton argues, are evolutionary traits, shaped by Darwinian selection. They are not, as the past century of art criticism and academic theory would have it, just "socially constructed."Our love of beauty is inborn, and many aesthetic tastes are shared across remote cultures—just one example is the widespread preference for landscapes with water and distant trees, like the savannas where we evolved. Using forceful logic and hard evidence, Dutton shows that we must premise art criticism on an understanding of evolution, not on abstract "theory." He restores the place of beauty, pleasure, and skill as artistic values.Sure to provoke discussion in scientific circles and uproar in the art world, The Art Instinct offers radical new insights into both the nature of art and the workings of the human mind.