The Nature of Technology: What It Is and How It Evolves


W. Brian Arthur - 2009
    Brian Arthur puts forth the first complete theory of the origins and evolution of technology, in a major work that achieves for the invention of new technologies what Darwin’s theory achieved for the emergence of new species. Brian Arthur is a pioneer of complexity theory and the discoverer of the highly influential "theory of increasing returns," which took Silicon Valley by storm, famously explaining why some high-tech companies achieve breakaway success. Now, in this long-awaited and ground-breaking book, he solves the great outstanding puzzle of technology—where do transformative new technologies come from?—putting forth the first full theory of how new technologies emerge and offering a definitive answer to the mystery of why some cultures—Silicon Valley, Cambridge, England in the 1920s—are so extraordinarily inventive. He has discovered that rather than springing from insight moments of individual genius, new technologies arise in a process akin to evolution. Technology evolves by creating itself out of itself, much as a coral reef builds itself from activities of small organisms. Drawing on a wealth of examples, from the most ancient to cutting-edge inventions of today, Arthur takes readers on a delightful intellectual journey, bringing to life the wonders of this process of technological evolution. The Nature of Technology is the work of one of our greatest thinkers at the top of his game, composing a classic for our times that is sure to generate wide acclaim.

Against Democracy


Jason Brennan - 2016
    They believe people have the right to an equal share of political power. And they believe that political participation is good for us--it empowers us, helps us get what we want, and tends to make us smarter, more virtuous, and more caring for one another. These are some of our most cherished ideas about democracy. But, Jason Brennan says, they are all wrong.In this trenchant book, Brennan argues that democracy should be judged by its results--and the results are not good enough. Just as defendants have a right to a fair trial, citizens have a right to competent government. But democracy is the rule of the ignorant and the irrational, and it all too often falls short. Furthermore, no one has a fundamental right to any share of political power, and exercising political power does most of us little good. On the contrary, a wide range of social science research shows that political participation and democratic deliberation actually tend to make people worse--more irrational, biased, and mean. Given this grim picture, Brennan argues that a new system of government--epistocracy, the rule of the knowledgeable--may be better than democracy, and that it's time to experiment and find out.A challenging critique of democracy and the first sustained defense of the rule of the knowledgeable, Against Democracy is essential reading for scholars and students of politics across the disciplines.

Life Is Short, Don't Wait to Dance: Advice and Inspiration from the UCLA Athletics Hall of Fame Coach of 7 NCAA Championship Teams


Valorie Kondos Field - 2018
    For Miss Val, it's not about winning and losing, it's about choreographing your life and owning the choices you make.Miss Val has shaped her UCLA Gymnastics program as a life skills class and now she's sharing those lessons with you, whether you're an athlete, business leader, or simply someone who wants to own their destiny. Miss Val's philosophies are timeless. Her coaching style is unorthodox. Life Is Short, Don't Wait to Dance is a thought-provoking, fun journey through the anecdotes of the 35-year career of a dancer/choreographer turned athletic coach.The book includes unforgettable stories of the Olympians and athletes with whom she's worked-including the inspirational journey of Katelyn Ohashi, whose joyful transformation under the tutelage of Miss Val was evident to the world when her perfect 10 floor routine went viral -- reaching over 100 million viewers. Other triumphs include Olympian Jamie Dantzscher, who found her confidence at UCLA and learned the tools to combat her previous abuse; and sensation Christine Peng Peng Lee, who helped the Bruins clinch the 2018 NCAA championship with back-to-back 10's. Miss Val also shares her favorite memories of her mentor, legendary basketball coach John Wooden, as well as her thoughts on Larry Nassar and the gymnastics sexual abuse scandal.Miss Val reveals how her coaching journey had a rocky start before she found her own best approach. In time she realized that her dance background wasn't a detriment, it was a gift. When she embraced this, Miss Val led the Bruins to victory. Life Is Short, Don't Wait to Dance is packed with great advice for anyone on a quest for success, delivered in Miss Val's reassuring and inspirational tone. She took the same approach to her breast cancer diagnosis, explaining how she made that struggle into one of the best years of her life. For Miss Val, it's all about attitude. Life Is Short, Don't Wait to Dance is a powerful book that shows you how to make the leap of faith in choosing your own path to greatness.

Punished by Rewards: The Trouble with Gold Stars, Incentive Plans, A's, Praise and Other Bribes


Alfie Kohn - 1993
    We dangle goodies (from candy bars to sales commissions) in front of people in much the same way we train the family pet. Drawing on a wealth of psychological research, Alfie Kohn points the way to a more successful strategy based on working with people instead of doing things to them. "Do rewards motivate people?" asks Kohn. "Yes. They motivate people to get rewards." Seasoned with humor and familiar examples, Punished By Rewards presents an argument unsettling to hear but impossible to dismiss.

The Man Who Lied to His Laptop: What We Can Learn about Ourselves from Our Machines


Clifford Nass - 2010
     Books like "Predictably Irrational" and "Sway" have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers. Based on his decades of research, Nass demonstrates that-although we might deny it-we treat computers and other devices like people: we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings. This fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass's research shows that: Mixing criticism and praise is a wildly ineffective method of evaluation Flattery works-even when the recipient knows it's fake Introverts and extroverts are each best at selling to one of their ownNass's discoveries provide nothing less than a new blueprint for successful human relationships.

Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life


Ozan Varol - 2020
    A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.

The Mezzanine


Nicholson Baker - 1988
    It lends to milk cartons the associative richness of Marcel Proust's madeleines. It names the eight most significant advances in a human life -- beginning with shoe-tying. It asks whether the hot air blowers in bathrooms really are more sanitary than towels. And it casts a dazzling light on our relations with the objects and people we usually take for granted.

Faith: 40 insights into Hinduism


Devdutt Pattanaik - 2019
    For many a curious reader, Faith: Understanding Hinduism will prove to be a delightful and eye-opening introduction to the intricacies of one of the world’s most practiced religions.

Strong Towns: A Bottom-Up Revolution to Rebuild American Prosperity


Charles L. Marohn Jr. - 2019
    Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem.Inside, you'll learn why inducing growth and development has been the conventional response to urban financial struggles--and why it just doesn't work. New development and high-risk investing don't generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens' quality of life.Develop in-depth knowledge of the underlying logic behind the "traditional" search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.

Militant Modernism


Owen Hatherley - 2009
    This work features chapters ranging from a study of industrial and brutalist aesthetics in Britain, the Sexpol of Wilhelm Reich in film and design, and the alienation effects of Brecht and Hanns Eisler on record and on screen.

The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community, and Everyday Life


Richard Florida - 2002
    Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

Essentialism: The Disciplined Pursuit of Less


Greg McKeown - 2011
    It’s about getting only the right things done.  It is not  a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.  By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us.Essentialism is not one more thing – it’s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to learn who to do less, but better, in every area of their lives, Essentialism  is a movement whose time has come.

Take the Stairs: 7 Steps to Achieving True Success


Rory Vaden - 2012
    But as popular speaker and strategist Rory Vaden explains, we live in an "escalator world"-one that's filled with shortcuts, quick fixes, and distractions that make it all too easy to slide into procrastination, compromise, and mediocrity. What seems like an easier path is really much harder in the end-and, most important, it won't take you where you want to go.How do successful people stay focused and achieve results? This lively and insightful guide presents a simple program for taking the stairs-that is, for overcoming the temptations of quick fixes and procrastination, conquering creative avoidance, and transcending personal setbacks in order to tackle the work that leads to real success.Whatever your goals are, Rory Vaden's proven approach will get you there-one stair at a time.

The Leader Who Had No Title: A Modern Fable on Real Success in Business and in Life


Robin S. Sharma - 2010
    Now, for the first time, Sharma makes his proprietary process available to you, so that you can get to your absolute best while helping your organization break through to a dramatically new level of winning in these wildly uncertain times. In The Leader Who Had No Title, you will learn: • How to work with and influence people like a superstar, regardless of your position• A method to recognize and then seize opportunities in times of deep change• The real secrets of intense innovation• An instant strategy to build a great team and become a "merchant of wow" with your customers• Hard-hitting tactics to become mentally strong and physically tough enough to lead your field• Real-world ways to defeat stress, build an unbeatable mind-set, unleash energy, and balance your personal lifeRegardless of what you do within your organization and the current circumstances of your life, the single most important fact is that you have the power to show leadership. Wherever you are in your career or life, you should always play to your peak abilities. This book shows you how to claim that staggering power, as well as transform your life—and the world around you—in the process.

Landscape and Memory


Simon Schama - 1995
    He tells of the Nazi cult of the primeval German forest; the play of Christian and pagan myth in Bernini's Fountain of the Four Rivers; and the duel between a monumental sculptor and a feminist gadfly on the slopes of Mount Rushmore. The result is a triumphant work of history, naturalism, mythology, and art. "A work of great ambition and enormous intellectual scope...consistently provocative and revealing."--New York Times"Extraordinary...a summary cannot convey the riches of this book. It will absorb, instruct, and fascinate."--New York Review of Books