In fact, studies show that more people start businesses during recessions than at any other time. The good news is that it can be done, provided you follow a few golden rules. Based on Rachel Bridge's popular workshops, this book will help set you on the way to success. As the former Enterprise Editor for the Sunday Times, Rachel has interviewed hundreds of successful entrepreneurs. Join her on her journey as she starts up her very own enterprise, entrepreneurthings.com, and covers all the ups and downs she encounters, while giving examples along the way of how real-life entrepreneurs have coped with the same problems that beset everyone in business at some point.

    It provides the background needed to understand related drugs currently on the market, as well as drugs yet to be released. In simplifying a complex subject, this text focuses on the essentials of pharmacology. Large print is used to show need-to-know information, and small print is used for nice to know material. At the end of each chapter, a summary of major nursing implications helps in applying the material to real-world situations. This edition includes a new companion CD-ROM featuring NCLEX(R) examination-style review questions, a variety of electronic calculators, and animations depicting drug mechanisms and effects.Uses a prototype drug approach that places a strong emphasis on understanding over memorization - equipping students with the knowledge to learn not only about related drugs currently on the market, but also about those drugs that will be released once the student begins practice.Summaries of Major Nursing Implications at the end of each chapter provide an in-depth look at assessment, implementation, and ongoing evaluations.Utilizes large print for essential information and small print for nice-to-know information to help both faculty and students focus their limited classroom and study time on understanding the essentials.Concise drug summary tables present detailed information on individual drugs, including class, generic and trade names, dosages, routes, and indications.Key Points at the end of each chapter summarize content in a bulleted format to help students review important concepts.Prototype drug discussions employ a clear and consistent format with separate headings for Mechanism of Action; Pharmacologic Effects; Pharmacokinetics; Therapeutic Uses; Adverse Effects; Drug Interactions; and Preparations, Dosage, and Administration.An attractive full-color design adds visual interest, highlights key information, and facilitates student learning.Drugs for Multiple Sclerosis and Drugs for Hemophilia chapters.Drugs for Erectile Dysfunction and Benign Prostatic Hyperplasia chapter covers newsworthy drugs such as Viagra and Levitra.Special Interest Topics boxes on current issues in pharmacology, such as Medication-Overuse Headache: Too Much of a Good Thing and Face Time with Botox.Adult Immunization appendix summarizes the latest information on immunizations.Numerous new illustrations show drug mechanisms and effects, and depict topics such as histologic changes in Alzheimer's disease and the movement of drugs following GI absorption.

    The bicycle enables us to feel a landscape, rather than just see it, and in the great tradition of the psychogeographers, Day attempts to depart from the map and reclaim the streets of the city.Informed by several grinding years spent as a bicycle courier, Day lifts the lid on the solitary life of the courier. Travelling the unmapped byways, short-cuts and edgelands of the city, couriers are the declining, invisible workforce of the city. The parcels they deliver – either commonplace or illicit – keep the city – and capitalism - running. 'This is a street-smart, super-sharp exploration of the "soft city" as seen from the saddle; Jon Day has written a bold and clever book about the zone where capital and cycling collide. It fascinated me from first page to last.’ - Robert Macfarlane'Magically good. Jon Day conjures the secret city of the cyclist, revealing himself over the course of his swooping journeys as an astonishing writer, capable of dizzyingly elegant and thrilling flights of thought.' - Olivia Laing Following in the footsteps of the literary walkers, Day explores the connection between cycling and writing, and in the history of the bicycle he reveals also the history of the landscape. The great bicycle road races – the Tour de France, the Giro d’Italia, the Vuelta a España – are exercises in applied topography. Cyclogeography explores the relationship between bodies, bikes and geography.• Includes interviews with Iain Sinclair and Richard Long• Lifts the lid on the underworld of Cycle Couriering – and the strange or illicit contents of the parcels that are delivered.• Explores the subculture of courier bicycle races including the Cycle Messenger World Championships and the Alleycat races.• Traces the beginnings of the great bicycle races such as the Tour de France Jon Day is a writer, academic and cyclist. He worked as a bicycle courier in London for several years, and is now a lecturer in English Literature at King's College London. He writes for the London Review of Books, n+1, the New Statesman and others, and is a regular book critic for the Financial Times and the Telegraph. He is a contributing editor of the Junket, an online quarterly.

    Not only are these studies often contradictory, but the actual scientific information is usually inaccessible.Moving beyond the myths and misinformation, the advice in these pages is not based on one person's opinions or one expert's study. For the first time the research available on the health of average Americans has been distilled into one hundred essential ways that we can become healthier and happier. Each of the core findings is accompanied by a real life example showing these results in action.Eat more often. Oxford University researchers found that people who ate five or six times a day had a 5 percent lower total cholesterol than average and were 45 percent more likely to be able to sustain their target weight than people who ate once or twice a day.Who says caffeine is bad for you? The majority of scientific evidence shows that, for a healthy adult, moderate quantities of caffeine (about three cups of coffee per day) pose no significant health risks.Home sweet home. People who described their home lives as satisfying were 24 percent more likely to live beyond normal life expectancy, according to a UCLA study.

    From a history of anti-Asian racism to a deconstruction of the city's urban sprawl; from an examination of local food trends to a survey of the city's politically radical past, Vancouver Special is a love letter to the city, taking a no-holds-barred look at Lotusland with verve, wit, and insight.

    Bernard Parish, Louisiana, make a fateful decision to ride out Hurricane Katrina on their hand-built fishing boats in a sheltered Civil War–era harbor called Violet Canal.  But when Violet is overrun by killer surges, the Robins must summon all their courage, seamanship, and cunning to save themselves and the scores of others suddenly cast into their care. In this gripping saga, Louisiana native Ken Wells provides a close-up look at the harrowing experiences in the backwaters of New Orleans during and after Katrina. Focusing on the plight of the intrepid Robin family, whose members trace their local roots to before the American Revolution, Wells recounts the landfall of the storm and the tumultuous seventy-two hours afterward, when the Robins’ beloved bayou country lay catastrophically flooded and all but forgotten by outside authorities as the world focused its attention on New Orleans. Wells follows his characters for more than two years as they strive, amid mind-boggling wreckage and governmental fecklessness, to rebuild their shattered lives. This is a story about the deep longing for home and a proud bayou people’s love of the fertile but imperiled low country that has nourished them.

    We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to: Understand your customer’s buying center Integrate your sales and marketing operations Assess your business cycle and its impact on your sales force Transition away from solution sales Leverage the power of micromarkets Introduce tiebreaker selling and consensus selling Motivate your sales force properly This collection of articles includes “Major Sales: Who Really Does the Buying,” by Thomas V. Bonoma; “Ending the War Between Sales and Marketing,” by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; “Match Your Sales Force Structure to Your Business Life Cycle,” by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; “The End of Solution Sales,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Selling into Micromarkets,” by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; “Dismantling the Sales Machine,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Tiebreaker Selling,” by James C. Anderson, James A. Narus, and Marc Wouters; “Making the Consensus Sale,” by Karl Schmidt, Brent Adamson, and Anna Bird; “The Right Way to Use Compensation,” by Mark Roberge; “How to Really Motivate Salespeople,” by Doug J. Chung; and “Getting Beyond ‘Show Me the Money,’” an interview with Andris Zoltners by Daniel McGinn.

    Elsewhere might be revealed in the tract-house adventures of a home-décor reality show, at a discount funeral home in a strip mall, or in the story of an armed man named Honey Bear in the hunt for his beloved but now missing sleeper sofa which he left in a store unit. Off Ramp shows us America through the humorous gaze of Hank Stuever, who finds beauty in the midst of the most unlikely and invisible lives and places.

    Two assaults have already failed. After a morning-long battle involving machine guns, explosives, and tear gas, the radicals remain defiant. In a command post across the street from the boarded-up row house that serves as the militants' headquarters, the beleaguered police commissioner weighs his options and decides on a new plan. He will bomb the house.Let It Burn is the true-life story of the confrontation between the Philadelphia Police Department and the MOVE organization—a group that rejected modern technology and fought for what it called "natural law." The police commissioner's decision to drop an "explosive device" onto the house's roof—and then to let the resulting fire burn while adults and children remained in the house—was the final tragic chapter in a decades-long series of clashes that had already left one policeman dead and others injured, dozens of MOVE members behind bars, and their original compound razed to the ground.By the time the fire burned itself out, eleven MOVE members, many of them women and small children, would be dead. Sixty-one houses in the neighborhood would be destroyed.There would be a city inquiry, numerous civil suits, and two grand-jury inquests following the confrontation. Michael Boyette served on one of the grand juries, where he had a front-row seat as the key players and witnesses—including Mayor Wilson Goode and future Pennsylvania Governor Ed Rendell—recounted their roles in the tragedy. After the grand jury concluded its investigation, he and coauthor Randi Boyette conducted additional independent research—including exclusive interviews with police who had been on the scene and with MOVE members—to create this moment-by-moment account of the confrontation and the events leading up to it.

    Rejuvenate your life with these zesty Italian principles.America's yearning for living life with passion and serenity is answered in simple, concrete steps and examples of how to adopt the Mediterranean dolce vita, or "sweet life."Living La Dolce Vita will help you channel "the sweet life" through:--The power of family--The art of friendship--The unabashed joy of romance--Meals that nourish both body and soul

    Author John Gallagher, who has covered urban redevelopment for the Detroit Free Press for two decades, spent a year researching what is going on in Detroit precisely because of its open space and the dire economic times we face. Instead of presenting another account of the city's decline, Reimagining Detroit: Opportunities for Redefining an American City showcases the innovative community-building work happening in the city and focuses on what else can be done to make Detroit leaner, greener, and more economically self-sufficient. Gallagher conducted numerous interviews, visited community projects, and took many of the photographs that accompany the text to uncover some of the strategies that are being used, and could be used in the future, to make twenty-first century Detroit a more sustainable and desirable place to live. Some of the topics Gallagher discusses are urban agriculture, restoring vacant lots, reconfiguring Detroit's overbuilt road network, and reestablishing some of the city's original natural landscape. He also investigates new models for governing the city and fostering a more entrepreneurial economy to ensure a more stable political and economic future. Along the way, Gallagher introduces readers to innovative projects that are already under way in the city and proposes other models for possible solutions-from as far away as Dresden, Germany, and Seoul, South Korea, and as close to home as Philadelphia and Youngstown-to complement current efforts. Ultimately, Gallagher helps to promote progressive ideas and the community leaders advancing them and offers guidance for other places dealing with the shrinking cities phenomenon. Readers interested in urban studies and environmental issues will enjoy the fresh perspective of Reimagining Detroit.

    . . lightened not only by cartoons but by narrative approach."-New York Herald TribuneThe history of New Orleans is a street-level story, with names like Iberville, Terpsichore, Gravier, Tchoupitoulas, and, of course, Bourbon, presenting the city's past with every step. The late John Churchill Chase eloquently chronicles the origins and development of the most fascinating of American cities in this humorous read.Frenchmen, Desire, Good Children details the interesting stories of the developers and families as well as the infamous and famous people, places, and events from which the city's names and character are drawn. First published by now-defunct New Orleans publisher Robert L. Crager in 1949, the book remains funny and informative, generally accepted as a standard reference about the Crescent City.

    By the late 1960s, it had become a symbol of urban decay and blight, compared by journaliststo bombed-out Dresden and war-torn Beirut. Several decades and a dozen casinos later, Atlantic City is again one of America's most popular tourist spots, with thirty-five million visitors a year. Yet most stay for a mere six hours, and the highway has replaced the Boardwalk as the city's mostimportant thoroughfare. Today the city doesn't have a single movie theater and its one supermarket is a virtual fortress protected by metal detectors and security guards. In this wide-ranging book, Bryant Simon does far more than tell a nostalgic tale of Atlantic City's rise, near death, and reincarnation. He turns the depiction of middle-class vacationers into a revealing discussion of the boundaries of public space in urban America. In the past, he argues, thepublic was never really about democracy, but about exclusion. During Atlantic City's heyday, African Americans were kept off the Boardwalk and away from the beaches. The overly boisterous or improperly dressed were kept out of theaters and hotel lobbies by uniformed ushers and police. The creationof Atlantic City as the Nation's Playground was dependent on keeping undesirables out of view unless they were pushing tourists down the Boardwalk on rickshaw-like rolling chairs or shimmying in smoky nightclubs. Desegregation overturned this racial balance in the mid-1960s, making the city's public spaces more open and democratic, too open and democratic for many middle-class Americans, who fled to suburbs and suburban-style resorts like Disneyworld. With the opening of the first casino in 1978, the urbanbalance once again shifted, creating twelve separate, heavily guarded, glittering casinos worlds walled off from the dilapidated houses, boarded-up businesses, and lots razed for redevelopment that never came. Tourists are deliberately kept away from the city's grim reality and its predominantlypoor African American residents. Despite ten of thousands of buses and cars rolling into every day, gambling has not saved Atlantic City or returned it to its glory days. Simon's moving narrative of Atlantic City's past points to the troubling fate of urban America and the nation's cultural trajectory in the twentieth century, with broad implications for those interested in urban studies, sociology, planning, architecture, and history.

    She's in for some big surprises. Funny, warm and engaging, her travel memoir introduces us to a cast of memorable Vietnamese characters as well as her fellow foreigners searching for love and adventure. From teaching English, sub-editing a propaganda news sheet, to forming a blues band, against the backdrop of a world seemingly alive with the promise of romance, this is a beguiling evocation of Hanoi and its people: pungent, earthy and sensual.

    We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve."-Karen Quintos, CMO and SVP, Dell Inc."The concepts outlined in this book are critical skills to building a world-class presales organization."-Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP"Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We've never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm."-Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company"The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!"-Ken Powell, Vice President, Worldwide Sales Enablement, ADP"The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool."-Aron Ain, CEO, KronosAbout the Book: In today's highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition-or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story-the one in which they are the heroes and they achieve success.Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale.Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.With Conversations That Win the Complex Sale, you'll learn how to:Differentiate yourself from the competition by finding your "Value Wedge" Avoid parity in your value propositions by creating "Power Positions" Create a message that can literally double the number of deals you close Spike customer attention and create "Wow" in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story-a story customers don't want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today's crowded markets.