Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    Bikram Choudhury, the world's foremost authority on Hot Yoga, is here to show you the true way to self-improvement and a new love of life. Based on a centuries-old and scientifically proven pathway to health, Bikram Yoga will whip your body, mind, and spirit into shape.Based on Bikram's signature program of 26 postures and two breathing exercises, this book will help you combat a variety of afflictions—from stress and insomnia to arthritis and back pain—and maintain exceptional health for years to come. The various postures work your muscles, increase flexibility, and flush toxins out of your system—a completely natural, full-body workout without the unhealthy stresses and dangers of a gym. It isn't easy: It's a rigorous, body-bending program, and Bikram gives it to you straight in his outspoken, charismatic, and tough-love fashion. But just like the hundreds of thousands of students who go to his studios across the country, you'll end up sweaty and exhausted but keep coming back for more.Additionally, Bikram Yoga can help you do much more than drop inches from your belly. Bikram explains how practicing yoga is also a mental and spiritual mission that can help you create a path to true happiness. When it comes to love and marriage, realizing your full potential, or living a life in perfect balance, Bikram's yogic philosophy shows you how physical strength and flexibility can be a gateway to mental clarity and spiritual calm.If you've never tried Bikram's yoga, get ready for the deepest, most beneficial class of your life. And if you're an old hand at it, your understanding of the postures and the sequence will increase exponentially, as will your results.So are you ready to achieve lasting health and happiness? The time has come for Bikram Yoga. Grab your mat and get ready to change your life.

    Weight gain and obesity are driven by hormones—in everyone—and only by understanding the effects of insulin and insulin resistance can we achieve lasting weight loss.In this highly readable and provocative book, Dr. Jason Fung sets out an original, robust theory of obesity that provides startling insights into proper nutrition. In addition to his five basic steps, a set of lifelong habits that will improve your health and control your insulin levels, Dr. Fung explains how to use intermittent fasting to break the cycle of insulin resistance and reach a healthy weight—for good.

    But if you or someone you love is struggling with the frantic highs and crushing lows of this illness, there are still many hurdles to surmount at home, at work, and in daily life.*How can you learn to distinguish between the early warning signs of mood swings and the normal ups and downs of life? *What medications are available, and what are their side effects? *What should you do when you find yourself escalating into mania or descending into depression? *How can you get the help and support you need from family members and friends? *How can you tell your coworkers about your illness without endangering your career? In this comprehensive guide, Dr. David J. Miklowitz offers straight talk that can help you tackle these and related questions, take charge of your illness, and reclaim your life. A leading researcher and clinical specialist who knows what works, Dr. Miklowitz supplies proven tools to help you achieve balance--and free yourself from the emotional and financial havoc that result when symptoms rule your life--without sacrificing your right to rich and varied emotional experiences.This essential resource will help you and your family members come to terms with the diagnosis, recognize early warning signs of manic or depressive episodes, cope with triggers of mood swings, resolve medication problems, and learn to collaborate effectively with doctors and therapists. You'll learn specific ways to ask for support and help from your family and friends--and what to do when their "caring" feels like "controlling." For times when the going gets tough, a wealth of examples of how others have dealt with similar challenges offer new perspectives and new solutions.Whether you have recently been diagnosed with bipolar disorder, are considering seeking help for the first time, or have been in treatment for years, this empowering book is designed to help put you--not your illness--back in charge of your life.

    The result is You Are an Artist, a journey of creation through which you'll invent imaginary friends, sort books, declare a cause, construct a landscape, find your band, and become someone else (or at least try). Your challenge is to filter these assignments through the lens of your own experience and make art that reflects the world as you see it.You don't have to know how to draw well, stretch a canvas, or mix a paint colour that perfectly matches that of a mountain stream. This book is for anyone who wants to make art, regardless of experience level. The only materials you'll need are what you already have on hand or can source for free.You Are an Artist brings together more than 50 assignments gathered from some of the most innovative creators working today, including Sonya Clark, Michelle Grabner, The Guerrilla Girls, Fritz Haeg, Pablo Helguera, Nina Katchadourian, Toyin Ojih Odutola, J. Morgan Puett, Dread Scott, Alec Soth, Gillian Wearing, and many others.

    Food is instant, ready-made, and processed with unhealthy additives. Dry cleaners press shirts, delivery guys bring pizza, gardeners tend flowers, and, yes, tailors sew on those pesky buttons. But life can be much simpler, sweeter, and richer–and a lot more fun, too! As your grandmother might say, now is not the time to be careless with your money, and it actually pays to learn how to do things yourself!Practical and empowering, How to Sew a Button collects the treasured wisdom of nanas, bubbies, and grandmas from all across the country–as well as modern-day experts–and shares more than one hundred step-by-step essential tips for cooking, cleaning, gardening, and entertaining, including how to• polish your image by shining your own shoes• grow your own vegetables (and stash your bounty for the winter)• sweeten your day by making your own jam• use baking soda and vinegar to clean your house without toxic chemicals• feel beautiful by perfecting your posture• roll your own piecrust and find a slice of heaven• fold a fitted sheet to crisp perfection• waltz without stepping on any toesComplete with helpful illustrations and brimming with nostalgic charm, How to Sew a Button provides calm and comfort in uncertain times. By doing things yourself, with care and attention, you and your loved ones will feel the pleasing rewards of a job well done.

    n+1 appeared in the fall of 2004, the brainchild of a group of writers working out of a small apartment. Intended to revive the leftist social criticism and innovative literary analysis that was the hallmark of the Partisan Review and other midcentury magazines, n+1 was a rejoinder to the consumerism and complacency of the Bush years. It hasn't slowed down since. n+1 has given us the most clear-eyed reporting on the 2008 crash and the Occupy movement, the best criticism of publishing culture, and the first sociological report on the hipster. No media, new or old, has escaped its ire as n+1's outspoken contributors have taken on reality TV, Twitter, credentialism, drone strikes, and Internet porn.Happiness, released on the occasion of n+1's tenth anniversary, collects the best of the magazine as selected by its editors. These essays are fiercely contentious, disconcertingly astute, and screamingly funny. They explore our modern pursuits of happiness and take a searching moral inventory of the strange times we live in. Founding lights Chad Harbach, Keith Gessen, Benjamin Kunkel, Marco Roth, and Mark Greif are featured alongside Elif Batuman, Rebecca Curtis, Emily Witt, and other young talents launched by n+1. This n+1 anthology is the definitive work of the definitive twenty-first century intellectual magazine.

    Simple, Concise,Step-by-Step Directions for Mastery of:Progresive RelaxationSelf HypnosisMeditationAutogenicsVisualizationRefuting Irrational IdeasNutritionCoping Skills TrainingBiofeedbackExercise AssertivenessThought StoppingTime ManagementBreathingCue-Controlled RelaxationQuick Relaxers

    In How to Be Idle, Hodgkinson presents his learned yet whimsical argument for a new, universal standard of living: being happy doing nothing. He covers a whole spectrum of issues affecting the modern idler—sleep, work, pleasure, relationships—bemoaning the cultural skepticism of idleness while reflecting on the writing of such famous apologists for it as Oscar Wilde, Robert Louis Stevenson, Dr. Johnson, and Nietzsche—all of whom have admitted to doing their very best work in bed.It’s a well-known fact that Europeans spend fewer hours at work a week than Americans. So it’s only befitting that one of them—the very clever, extremely engaging, and quite hilarious Tom Hodgkinson—should have the wittiest and most useful insights into the fun and nature of being idle. Following on the quirky, call-to-arms heels of the bestselling Eat, Shoots and Leaves: The Zero Tolerance Approach to Punctuation by Lynne Truss, How to Be Idle rallies us to an equally just and no less worthy cause: reclaiming our right to be idle.

    Each of us struggles every day to define and defend our sense of purpose and integrity, to justify our existence on the planet and to understand, if only within our own hearts, who we are and what we believe in. Do we fight by a code? If so, what is it? What is the Warrior Ethos? Where did it come from? What form does it take today? How do we (and how can we) use it and be true to it in our internal and external lives? The Warrior Ethos is intended not only for men and women in uniform, but artists, entrepreneurs and other warriors in other walks of life. The book examines the evolution of the warrior code of honor and "mental toughness." It goes back to the ancient Spartans and Athenians, to Caesar's Romans, Alexander's Macedonians and the Persians of Cyrus the Great (not excluding the Garden of Eden and the primitive hunting band). Sources include Herodotus, Thucydides, Plutarch, Xenophon, Vegetius, Arrian and Curtius--and on down to Gen. George Patton, Field Marshal Erwin Rommel, and Israeli Minister of Defense, Moshe Dayan.

    Along the way you’ll reaffirm your ultimate purpose, define your most important goals, and take concrete steps to make them happen. A practical guide for businesspeople or anyone who wants to be an elite operator in life, this book will teach you how to:• Lead from the front, so that others will want to work for you• Practice front-sight focus, the radical ability to focus on one thing until victory is achieved • Think offense, all the time, to eradicate fear and indecisiveness• Smash the box and be an unconventional thinker so you’re never thrown off-guard by chaotic conditions• Access your intuition so you can make “hard right” decisions• Achieve twenty times more than you think you canBlending the tactics he learned from America’s elite force with lessons from the Spartans, samurai, Apache scouts, and other great warrior traditions, Mark Divine has distilled the fundamentals of success into eight powerful principles that will transform you into the leader you always knew you could be. Learn to think like a SEAL and take charge of your destiny at work, at home, and in life.

    Though it never saw the light of day in 1939 (it was only supposed to go up if Britain was invaded), it has suddenly struck a chord in our current difficult times, now we are in need of a stiff upper lip and optimistic energy once again. Gordon Brown had one up in 10 Downing Street and James May wears a Keep Calm T-shirt on the telly - it is suddenly everywhere. The book is packed full of similarly motivational and inspirational quotes, proverbs, mantras and wry truths to help us through the recession, from such wits as Churchill, Disraeli and George Bernard Shaw. Funny, wise and stirring - it is a perfect source of strength to get us all through the coming months.'A banker is a fellow who lends you his umbrella when the sun is shining and wants it back the minute it begins to rain' Mark Twain 'It's a recession when your neighbor loses his job; it's a depression when you lose your own' Harry S. Truman'An economist is an expert who will know tomorrow why the things he predicted yesterday didn't happen today' Laurence J. Peter'Always laugh when you can. It is cheap medicine' Lord Byron'Better bread with water than cake with trouble' Russian Proverb

    With a 24/7 news cycle reporting that the polar ice caps are melting, hurricanes are swirling in the seas, wars are heating up around the world, and the job market is in a deep freeze, it's tempting to feel that the world is falling apart. But awesome things are all around us-sometimes we just need someone to point them out.The Book of Awesome reminds us that the best things in life are free (yes, your grandma was right). With laugh-out-loud observations from award- winning comedy writer Neil Pasricha, The Book of Awesome is filled with smile-inducing moments on every page that make you feel like a kid looking at the world for the first time. Read it and you'll remember all the things there are to feel good about. The Book of Awesome reminds us of all the little things that we often overlook but that make us smile. With touching, warm, and funny observations, each entry ends with the big booming feeling you'll get when you read through them: AWESOME!

    With a simple 5-step approach to finding the love of your life, Harlan answers the most commonly asked questions from his syndicated advice column, his college tours, his website, and his newest book for Gen Y. He helped a generation make the most of college life, now he'll help them find the love of their lives.

    For many they’re as close as children; for some they may be our only children. And while most of us can expect that our children will outlive us, sadly, our pets almost never do.Losing a pet can be as difficult as losing any other family member; we grieve, we miss them, and, mostly, we want closure, to know that our furry, feathered, or scaled friends are okay, wherever they are.For years, animal communicator Sonya Fitzpatrick has helped pet owners cope with the loss of their beloved companions. Many of them ask the same questions: Is my pet happy? Why did this happen? Is it okay to get another pet? Using her personal experiences as well as the stories of the families she’s worked with, Sonya sheds some light on the questions that every grieving pet owner has, and assures the reader that there are, in fact, no sad dogs (or cats or birds or turtles or horses or cows) in heaven.