Depth Psychology and a New Ethic


Erich Neumann - 1963
    The "old ethic," which pursued an illusory perfection by repressing the dark side, has lost its power to deal with contemporary problems. Erich Neumann was convinced that the deadliest peril now confronting humanity lay in the "scapegoat" psychology associated with the old ethic. We are in the grip of this psychology when we project our own dark shadow onto an individual or group identified as our "enemy," failing to see it in ourselves. The only effective alternative to this dangerous shadow projection is shadow recognition, acknowledgement, and integration into the totality of the self. Wholeness, not perfection, is the goal of the new ethic.

Iraq: The Borrowed Kettle


Slavoj Žižek - 2004
    Such an enumeration of inconsistent arguments, of course, confirms exactly what it attempts to deny—that I returned a broken kettle to you.That same inconsistency, Žižek argues, characterized the justification of the attack on Iraq: A link between Saddam’s regime and al-Qaeda was transformed into the threat posed by the regime to the region, which was then further transformed into the threat posed to everyone (but the US and Britain especially) by weapons of mass destruction. When no significant weapons were found, we were treated to the same bizarre logic: OK, the two labs we found don’t really prove anything, but even if there are no WMD in Iraq, there are other good reasons to topple a tyrant like Saddam ...Iraq: The Borrowed Kettle – which can be considered as a sequel to Žižek’s acclaimed post-9/11 Welcome to the Desert of the Real – analyzes the background that such inconsistent argumentation conceals and, simultaneously, cannot help but highlight: what were the actual ideological and political stakes of the attack on Iraq? In classic Žižekian style, it spares nothing and nobody, neither pathetically impotent pacifism nor hypocritical sympathy with the suffering of the Iraqi people.

Goethe, Kant and Hegel (Discovering the Mind 1)


Walter Kaufmann - 1980
    Kaufmann drastically revises traditional conceptions of Goethe, Kant, and Hegel, showing how their ideas about the mind were shaped by their own distinctive mentalities.Kaufmann's version of psychohistory stays clear of gossip and is carefully documented. He offers us a radically new understanding of two centuries of intellectual history, but his primary focus is on self-knowledge.

Treasure Hunt: Inside the Mind of the New Consumer


Michael J. Silverstein - 2006
    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

The Trial of God: (as it was held on February 25, 1649, in Shamgorod)


Elie Wiesel - 1979
    Only two Jews, Berish the innkeeper and his daughter Hannah, have survived the brutal Cossack raids. When three itinerant actors arrive in town to perform a Purim play, Berish demands that they stage a mock trial of God instead, indicting Him for His silence in the face of evil. Berish, a latter-day Job, is ready to take on the role of prosecutor. But who will defend God? A mysterious stranger named Sam, who seems oddly familiar to everyone present, shows up just in time to volunteer. The idea for this play came from an event that Elie Wiesel witnessed as a boy in Auschwitz: "Three rabbis--all erudite and pious men--decided one evening to indict God for allowing His children to be massacred. I remember: I was there, and I felt like crying. But there nobody cried."Inspired and challenged by this play, Christian theologians Robert McAfee Brown and Matthew Fox, in a new Introduction and Afterword, join Elie Wiesel in the search for faith in a world where God is silent.

On the Origin of Tepees: The Evolution of Ideas (and Ourselves)


Jonnie Hughes - 2011
    Perhaps ideas have us. After all, ideas do appear to have a life of their own. And it is they, not us, that benefit most when they are spread. Many biologists have already come to the opinion that our genes are selfish entities, tricking us into helping them to reproduce. Is it the same with our ideas?     Jonnie Hughes, a science writer and documentary filmmaker, investigates the evolution of ideas in order to find out. Adopting the role of a cultural Charles Darwin, Hughes heads off, with his brother in tow, across the Midwest to observe firsthand the natural history of ideas—the patterns of their variation, inheritance, and selection in the cultural landscape. In place of Darwin’s oceanic islands, Hughes visits the “mind islands” of Native American tribes. Instead of finches, Hughes searches for signs of natural selection among the tepees.     With a knack for finding the humor in the quirks of the American cultural landscape, Hughes takes us on a tour from the Mall of America in Minneapolis to what he calls the “maul” of America—Custer’s last stand—stopping at road-sides and discoursing on sandwiches, the shape of cowboy hats, the evolution of barn roofs, the wording of jokes, the wearing of moustaches, and, of course, the telling features from tepees of different tribes. Original, witty, and engaging, On the Origin of Tepees offers a fresh way of understanding both our ideas and ourselves.

World War IV: The Long Struggle Against Islamofascism


Norman Podhoretz - 2007
    Now, in this provocative and powerfully argued book, he takes on the most controversial issue of our time—the war against the global network of terrorists that attacked us on 9/11.From the Trade Paperback edition.

Unreal Estate: Money, Ambition, and the Lust for Land in Los Angeles


Michael Gross - 2011
    Jackson, Sly Stallone, Richard Zanuck, and relatives of an Indonesian dictator and Saudi Arabia’s king). He then flashes back to the creation of this fabled district, built on dusty lima bean fields and carved out of the rugged impassible mountains between the city and the sea. Using the century-long evolution from adobe huts to $100 million mansions as the baseline of the story, he reveals how a few powerful and often ruthless oil and railroad magnates imposed their idyllic vision of the good life on the Los Angeles landscape to create the legendary communities known as the Platinum Triangle.            Gross goes on to give vivid, riveting accounts of the most lavish of the many lavish houses that started springing up almost immediately (with only a brief slowdown during the Depression). But the stories of these homes are just a window onto the lives of their owners and occupants over the course of the twentieth century, and onto the bigger story of a people and a storied region that have become, in Gross’s words, “the Mecca of self-invention.”            As one might imagine, there is a truly glittering cast of characters. Apart from the many Hollywood stars who have passed through these houses—Douglas Fairbanks Jr., Harold Lloyd, Marilyn Monroe, Jayne Mansfield, George Hamilton, Tony Curtis, Cher, to name just a few—you will meet decadent Spanish land-grant families, desperado oilmen and railroad titans, the country’s first all-powerful corporate legends, con men and pyramid schemers, porn magnates, and Arab potentates, not to mention contemporary tabloid luminaries from the worlds of business and entertainment. Taken altogether, their stories read like a cross between Valley of the Dolls, Hollywood Babylon, and Gross’s own 740 Park—with a little of the film Chinatown thrown in too.             Los Angeles provides Michael Gross with his broadest canvas yet; Unreal Estate will surprise, fascinate, and most of all entertain you with a story you don’t know about a place you think you do.

The Power of Myth


Joseph Campbell - 1988
    A preeminent scholar, writer, and teacher, he has had a profound influence on millions of people. To him, mythology was the "song of the universe, the music of the spheres." With Bill Moyers, one of America's most prominent journalists, as his thoughtful and engaging interviewer, The Power Of Myth touches on subjects from modern marriage to virgin births, from Jesus to John Lennon, offering a brilliant combination of intelligence and wit.

SAS Operation Storm: Nine men against four hundred


Roger Cole - 2011
    The tipping point, Mirbat, South Oman, 19 July 1972 is one of the least-known yet most crucial battles of modern times. If the SAS had been defeated at Mirbat, the Russian and Chinese plan for a communist foothold in the Middle East would have succeeded, with catastrophic consequences for the oil-hungry West. OPERATION STORM is a page-turning account of courage and resilience. Mirbat was a battle fought and won by nine SAS soldiers and a similar number of brave local people - some as young as ten years old - outnumbered by at least twenty-five to one. Roger Cole, one of the SAS soldiers who took part, and writer Richard Belfield have interviewed every SAS survivor who fought in the battle from the beginning to the end - the first time every single one of them has revealed their experience. OPERATION STORM is a classic story of bravery against impossible odds, minute by minute, bullet by bullet.

Alchemy of Nine Dimensions: Decoding the Vertical Axis, Crop Circles, and the Mayan Calendar


Barbara Hand Clow - 2004
    In this exciting sequel, Barbara Hand Clow takes these teachings to a practical level so that we can all discover multidimensionality in our daily lives.Based on more than ten years of experience with students, and years of research into the new sciences that validate the breakthrough concepts in The Pleiadian Agenda, Clow presents each dimension in detail. Alchemy of Nine Dimensions reveals how the Pleiadians described the nine dimensionssharpens our understanding with scientific and historical explanationsoffers a startling interpretation of crop circleshelps you contact and work with beings in many dimensions, and provides meditations on how to ground these nine dimensions of awareness energetically into our bodiesFinally, Clow reveals the true significance of the date December 21, 2012--the end of the Mayan calendar--and tells you what you need to know to begin physical and spiritual preparation.

Christianity and Culture: The Idea of a Christian Society and Notes Towards the Definition of Culture


T.S. Eliot - 1939
    Two long essays: “The Idea of a Christian Society” (on the direction of religious thought toward criticism of political and economic systems) and “Notes towards the Definition of Culture” (on culture, its meaning, and the dangers threatening the legacy of the Western world).

ACT on Life Not on Anger: The New Acceptance and Commitment Therapy Guide to Problem Anger


Georg H. Eifert - 2006
    Instead of struggling even harder to manage or eliminate your anger, you can stop anger feelings from determining who you are and how you live your life. Based on a revolutionary psychological approach called acceptance and commitment therapy (ACT), the techniques in ACT on Life Not on Anger can help you let go of anger and start living your life to the fullest.Your path begins as you learn to accept your angry feelings as they occur, without judging or trying to manage them. Then, using techniques based in mindfulness practice, you'll discover how to observe your feelings of anger without acting on them. Value-identification exercises help you figure out what truly matters to you so that you can commit to short- and long-term goals that turn your values into reality. In the process, anger will lose power over your life-and, amazingly, you'll gain control over your life by simply letting go of your angry feelings.

The Vatican Prophecies: Investigating Supernatural Signs, Apparitions, and Miracles in the Modern Age


John Thavis - 2015
    In fact, that a book on so secretive and complex a topic is so deeply researched, beautifully written, and artfully told is something of a small miracle itself.”—James Martin, S.J., author of Jesus: A PilgrimageFrom the New York Times bestselling author of The Vatican Diaries, a fascinating behind-the-scenes look at how the Vatican investigates claims of miraculous eventsApocalyptic prophecies and miraculous apparitions are headline-grabbing events that often put the Catholic Church’s concept of “rational faith” at odds with the passion of its more zealous followers. To some, these claims teeter on the edge of absurdity. Others see them as evidence of a private connection with God. For the Vatican, the issue is much more nuanced as each supposed miraculous event could have serious theological and political consequences. In response, the Vatican has developed a highly secretive and complex evaluation system to judge the authenticity of supernatural phenomena. Former journalist John Thavis uses his thirty years’ experience covering the Vatican to shed light on this little-known process, revealing deep internal debates on the power of religious relics, private revelations, exorcisms, and more. Enlightening and accessible to Catholics and non-Catholics alike, the book illustrates the Church’s struggle to balance the tension between traditional beliefs and contemporary skepticism.

History of Islamic Philosophy


Seyyed Hossein Nasr - 1996
    This volume successfully overturns that view. Emphasizing the living nature and rich diversity of the subject, it examines the main thinkers and schools of thought, discusses the key concepts of Islamic philosophy and covers a vast geographical area. This indispensable reference tool includes a comprehensive bibliography and an extensive index.