An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past."You'll see here how simpler women's fashion designs — of more traditional, affordable material — recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray.For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.

    Drawn from the Victoria and Albert Museum's world-famous collection, these garments display skills that are now lost, yet continue to inspire today's leading designers.Much of the finery seen here is too fragile to be on permanent display, or its detail too intricate to be captured in conventional photography. Jacobean blackwork, neoclassical tambour work, exquisite stitching, and knife-sharp pleats are pictured in stunning photographs, alongside such unusual techniques as stamping, pinking, and slashing--many of which are rarely employees in the modern world, as they require labor-intensive handwork impossible to replicate by machine.With line drawings showing the construction of the complete garment and a text that sets each in the context of its time, this book is a visual feast for all fashion lovers, and an essential resource for curators, collectors, students, costumers and designers.

    The photographs are richly supplemented by detailed commentary and illustrations.

    From camisoles to corsets, basques to boudoir caps, Underwear: Fashion in Detail traces the peculiar evolution of underwear. Revealing photographs highlight close-up details in the garments, while intricate line drawings show their masterly construc­tion. A wide range of designs is represented, from rare 16th-century examples to Dior’s curvaceous New Look, to Calvin Klein’s notorious briefs.

    It provides an awareness of the fashion skills and techniques, as well as pointers on what to look for when sourcing original vintage pieces.

    Fashion can be seen as the practice of some of the most extreme strategies to conform to shifting concepts of the physical ideal. Various zones of the body—the neck, the shoulders, the bust, the waist, the hips, and the feet—have been constricted, padded, truncated, or extended through subtle visual adjustments of proportion, less subtle prosthesis, and, often, deliberate physical deformation.This stunning book shows that an undeniable if uncanny beauty abides in the bundled cylindricality of a geisha tottering on raised geta or clogs; the tea-tray supporting bustle of an 1880s French visiting dress; the double-door expanse of eighteenth-century panniered court gowns; the bound feet and caged nails of aristocratic Manchu women; the neck-extending chokers of the Masai, of Edwardian beauties, and of John Galliano’s designs for Dior; or the waist suppression of the sixteenth-century iron corsets and the cinches of early-nineteenth-century dandies. The photographs of fashion are augmented by paintings, prints, and drawings, including caricatures by Gilray, Cruikshank, Daumier, and Vernet.

    A person's clothing, whether it's a sari, kimono, or business suit, is an essential key to his or her culture, class, personality, or even religion. The Kyoto Costume Institute recognizes the importance of understanding clothing sociologically, historically, and artistically. Founded in 1978, the KCI holds one of the world's most extensive clothing collections and has curated many exhibitions worldwide. With an emphasis on Western women's clothing, the KCI has amassed a wide range of historical garments, underwear, shoes, and fashion accessories dating from the 18th century to the present day. Showcasing a vast selection of skilled photographs from the Institute's archives, depicting the clothing expertly displayed and arranged on custom-made mannequins, Fashion is a fascinating excursion through the last three centuries of clothing trends.From a rare treasure such as a 17th century iron corset with embroidered bodice to modern-day outfits by such designers as Yves Saint Laurent and Calvin Klein, the collection provides an extensive overview of the evolution of women's fashion. The KCI believes that "clothing is an essential manifestation of our very being" and their passion and dedication positively radiate from every page of this book. It offers an opportunity to see how our ancestors dressed, to consider the amazing accomplishments of contemporary fashion, and to imagine how our descendants may dress in the distant future as clothing design continues on its tireless evolutionary path.

    A definitive study featuring each epoch and region, clearly discussed so that the novice can enjoy this volume as well as the scholar. A must for any student of the arts or anyone interested in how fashion has evolved.

    Clothing is designed to protect, shield and comfort us, yet lurking amongst seemingly innocuous garments we find hats laced with mercury, frocks laden with arsenic and literally 'drop-dead gorgeous' gowns.Fabulously gory and gruesome, Fashion Victims takes the reader on a fascinating journey through the lethal history of women's, men's and children's dress, in myth and reality. Drawing upon surviving fashion objects and numerous visual and textual sources, encompassing louse-ridden military uniforms, accounts of the fiery deaths of Oscar Wilde's half-sisters and dancer Isadora Duncan's accidental strangulation by entangled scarf; the book explores how garments have tormented those who made and wore them, and harmed animals and the environment in the process. Vividly chronicling evidence from Greek mythology to the present day, Matthews David puts everyday apparel under the microscope and unpicks the dark side of fashion.Fashion Victims is lavishly illustrated with over 125 images and is a remarkable resource for everyone from scholars and students to fashion enthusiasts.

    The lively text by fashion specialist Jonathan Walford details how fashion was considered not a frivolity but an aesthetic expression of circumstances in the 1940s. While Fascist states tried to create “national” styles before the war began, by 1940 the pursuit of beauty was promoted on both sides of the conflict as a patriotic duty. From prewar to postwar, we see attitudes emerge from period advertisements, images of real clothes, and firsthand accounts in contemporary publications. The result is a celebration of everything from practical and smart-looking attire for air raids (hooded capes with large pockets and siren suits) to street fashion and the creation of Christian Dior’s “New Look” collection in 1947.

    The book also offers an overview of the development of fashion, as seen through the eyes of the greatest illustrators of the day. Early in the century fashion illustration reflected new, liberating currents in art and culture, such as the exoticism of the Ballets Russes, while the postwar period saw inspiration from the great Parisian couturiers. After the dominance of the celebrity fashion photographer in the '60s, a new generation of illustrators emerged, embracing the medium of the computer, while many returned to more traditional techniques.

    series.Fifty Fashion Looks that Changed the 1950s showcases fifty iconic outfits from one of fashion's most influential and exciting decades. From the bombshell glamour of Marilyn Monroe in How to Marry a Millionnaire to the emergence of teenage style, via the sculptural forms of Christian Dior's New Look and Balenciaga's double A-line, this elegant sourcebook celebrates all the looks that revolutionized fashion. With Paula Reed's lively and informative text and a wealth of fabulous photography, this book will be required reading for design students, collectors of vintage and all those who love fashion.

    There are more than 400 line drawings and 121 patterns.

    In Face Paint, Lisa Eldridge reveals the entire history of the art form, from Egyptian and Classical times up through the Victorian age and golden era of Hollywood, and also surveys the cutting-edge makeup science of today and tomorrow. Face Paint explores the practical and idiosyncratic reasons behind makeup’s use, the actual materials employed over generations, and the glamorous icons that people emulate and how they achieved their effects. An engaging history of style, it is also a social history of women and the ways in which we can understand their lives through the prism and impact of makeup.

    The Chronicle of Western Fashion records the astonishing variety of ways in which the human form can be adorned - from the relative simplicity of the classical world, to the elaborate social distinctions implicit in the clothing of the Middle Ages, through the exotic richness of the Renaissance, on to the changing conventions of the eighteenth and nineteenth centuries and the vibrant diversity of twentieth-century fashion. John Peacock's meticulous color drawings are based on a lifetime of extensive research. Organized chronologically, the drawings are accompanied by detailed descriptions of each figure, including the individual items of dress shown and the fabric, cut, pattern, and color that have been used in each instance. The vast range of clothing reveals not only national characteristics but also social divisions: young and old, rich and poor, countryfolk and town dwellers, clergy and tradesmen, royalty and commoners. A fully illustrated glossary explains technical terms and features a wide range of hats, hair decorations, gloves, and other accessories.The Chronicle of Western Fashion is the indispensable reference work on its subject. No student, amateur, or professional designer, costume or fashion enthusiast, collector or social historian will want to be without it.