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Architect and Entrepreneur: A Field Guide to Building, Branding, and Marketing Your Startup Design Business


Eric Reinholdt - 2015
    The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business. The Author Award-winning architect, Eric Reinholdt has built his design practice, 30X40 Design Workshop using the strategies outlined in the book. He has successfully transitioned from an employee to architect entrepreneur and continues to refine his brand message, help other architects build their independent practice and serve his clients all from a Longhouse he designed for his family on Mount Desert Island in Maine.

Walkable City: How Downtown Can Save America, One Step at a Time


Jeff Speck - 2012
    And he has boiled it down to one key factor: walkability. The very idea of a modern metropolis evokes visions of bustling sidewalks, vital mass transit, and a vibrant, pedestrian-friendly urban core. But in the typical American city, the car is still king, and downtown is a place that's easy to drive to but often not worth arriving at. Making walkability happen is relatively easy and cheap; seeing exactly what needs to be done is the trick. In this essential new book, Speck reveals the invisible workings of the city, how simple decisions have cascading effects, and how we can all make the right choices for our communities. Bursting with sharp observations and real-world examples, giving key insight into what urban planners actually do and how places can and do change, Walkable City lays out a practical, necessary, and eminently achievable vision of how to make our normal American cities great again.

Louis Kahn: Conversations with Students


Louis I. Kahn - 1998
    Kahn sought the spiritual in his powerful forms, and encouraged his students to seek the essential nature of architecture. His Philadelphia-based practice was responsible for such masterpieces as the Richards Medical Research building in Philadelphia, Pennsylvania; the Yale Art Gallery extension in New Haven, Connecticut; the Kimbell Art Museum in Fort Worth, Texas; the government complex at Dhaka, Bangladesh; and the Salk Institute in La Jolla, California.This title, in the same format as our highly successful Rem Koolhaas: Conversations with Students, contains a little-known essay by Kahn on his sources of inspiration, an interview with the architect on his working methods and his vision for the future of the profession, and writings on Kahn by Michael Bell and Lars Lerup, contributors to our title Stanley Saitowitz. Louis Kahn: Conversations with Students is the latest title in the series from the Rice University School of Architecture.

Four Walls and a Roof: The Complex Nature of a Simple Profession


Reinier de Graaf - 2017
    Four Walls and a Roof challenges this notion, presenting a candid account of what it is really like to work as an architect.Drawing on his own tragicomic experiences in the field, Reinier de Graaf reveals the world of contemporary architecture in vivid snapshots: from suburban New York to the rubble of northern Iraq, from the corridors of wealth in London, Moscow, and Dubai to garbage-strewn wastelands that represent the demolished hopes of postwar social housing. We meet oligarchs determined to translate ambitions into concrete and steel, developers for whom architecture is mere investment, and the layers of politicians, bureaucrats, consultants, and mysterious hangers-on who lie between any architectural idea and the chance of its execution.Four Walls and a Roof tells the story of a profession buffeted by external forces that determine--at least as much as individual inspiration--what architects design. Perhaps the most important myth debunked is success itself. To achieve anything, architects must serve the powers they strive to critique, finding themselves in a perpetual conflict of interest. Together, architects, developers, politicians, and consultants form an improvised world of contest and compromise that none alone can control.

Tom Kundig: Houses


Dung Ngo - 2006
    Kundig's projects, especially his houses, uniquely combine these two seemingly disparate sets of characteristics to produce some of the most inventive structures found in the architecture world today. Kundig's internationally acclaimed work is inspired by both the industrial structures with which he grew up in the Pacific Northwest and the vibrant craft cultures that are fostered there. His buildings uniquely meld industrial sensibilities and materials such as Cor-ten steel and concrete with an intuitive understanding of scale. As Kundig states, "The idea is insaperable from the fabrication, inseparable from the materials used."Tom Kundig: Houses presents five projects in depth, from their early conceptual sketches to their final lovingly wrought, intimate details. Kundig's houses reflect a sustained and active collaborative process between designer, craftsmen, and owners, resulting in houses that bring to life the architect's intentions, the materials used, and lines of unforgettable beauty.

A Global History of Architecture


Francis D.K. Ching - 2006
    Spanning from 3,500 B.C.E. to the present, this unique guide is written by an all-star team of architectural experts in their fields who emphasize the connections, contrasts, and influences of architectural movements throughout history. The architectural history of the world comes to life through a unified framework for interpreting and understanding architecture, supplemented by rich drawings from the renowned Frank Ching as well as brilliant photographs. Architecture and art history enthusiasts will find A Global History of Architecture perpetually at their fingertips.

Made in Tokyo: Guide Book


Junzo Kuroda - 2001
    Born of a functional need rather than aesthetic ideal, golf range nets span spaghetti snack bars and a host of 70 other remarkable combinations are pictured and described in this quintessential glimpse of Tokyo's architectural grass roots.

The Barefoot Architect


Johan van Lengen - 1981
    This comprehensive book clearly explains every aspect of this endeavor, including design (siting, orientation, climate consideration), materials (sisal, cactus, bamboo, earth), and implementation. The author emphasizes throughout the book what is inexpensive and sustainable. Included are sections discussing urban planning, small-scale energy production, cleaning and storing drinking water, and dealing with septic waste, and all information is applied to three distinct tropical regions: humid areas, temporate areas, and desert climates. Hundreds of explanatory drawings by van Lengen allow even novice builders to get started.

Citizens of No Place: An Architectural Graphic Novel


Jimenez Lai - 2012
    

Design Like You Give a Damn: Architectural Responses to Humanitarian Crises


Architecture For Humanity - 2006
    The physical design of our homes, neighborhoods and communities shapes every aspect of our live, yet where architects are most desperately needed, they can least be afforded. Design Like You Give a Damn is a compendium of innovative projects from around the world that demonstrate the power of design to improve lives. It offers a history of the movement toward socially conscious design, and showcases more than 80 contemporary solutions to such urgent needs as basic shelter, healthcare, education and access to clean water, energy and sanitation.

Siteless: 1001 Building Forms


François Blanciak - 2008
    Others may think of it as the last architectural treatise, for it provides a discursive container for ideas that would otherwise be lost. Whatever genre it belongs to, SITELESS is a new kind of architecture book that seems to have come out of nowhere. Its author, a young French architect practicing in Tokyo, admits he "didn't do this out of reverence toward architecture, but rather out of a profound boredom with the discipline, as a sort of compulsive reaction." What would happen if architects liberated their minds from the constraints of site, program, and budget? he asks. The result is a book that is saturated with forms, and as free of words as any architecture book the MIT Press has ever published.The 1001 building forms in SITELESS include structural parasites, chain link towers, ball bearing floors, corrugated corners, exponential balconies, radial facades, crawling frames, forensic housing--and other architectural ideas that may require construction techniques not yet developed and a relation to gravity not yet achieved. SITELESS presents an open-ended compendium of visual ideas for the architectural imagination to draw from. The forms, drawn freehand (to avoid software-specific shapes) but from a constant viewing angle, are presented twelve to a page, with no scale, order, or end to the series. After setting down 1001 forms in siteless conditions and embryonic stages, Blanciak takes one of the forms and performs a "scale test," showing what happens when one of these fantastic ideas is subjected to the actual constraints of a site in central Tokyo. The book ends by illustrating the potential of these shapes to morph into actual building proportions.

The Works: Anatomy of a City


Kate Ascher - 2005
    When you flick on your light switch the light goes on--how? When you put out your garbage, where does it go? When you flush your toilet, what happens to the waste? How does water get from a reservoir in the mountains to your city faucet? How do flowers get to your corner store from Holland, or bananas get there from Ecuador? Who is operating the traffic lights all over the city? And what in the world is that steam coming out from underneath the potholes on the street? Across the city lies a series of extraordinarily complex and interconnected systems. Often invisible, and wholly taken for granted, these are the systems that make urban life possible. The Works: Anatomy of a City offers a cross section of this hidden infrastructure, using beautiful, innovative graphic images combined with short, clear text explanations to answer all the questions about the way things work in a modern city. It describes the technologies that keep the city functioning, as well as the people who support them-the pilots that bring the ships in over the Narrows sandbar, the sandhogs who are currently digging the third water tunnel under Manhattan, the television engineer who scales the Empire State Building's antenna for routine maintenance, the electrical wizards who maintain the century-old system that delivers power to subways. Did you know that the Verrazano-Narrows Bridge is so long, and its towers are so high, that the builders had to take the curvature of the earth's surface into account when designing it? Did you know that the George Washington Bridge takes in approximately $1 million per day in tolls? Did you know that retired subway cars travel by barge to the mid-Atlantic, where they are dumped overboard to form natural reefs for fish? Or that if the telecom cables under New York were strung end to end, they would reach from the earth to the sun? While the book uses New York as its example, it has relevance well beyond that city's boundaries as the systems that make New York a functioning metropolis are similar to those that keep the bright lights burning in big cities everywhere. The Works is for anyone who has ever stopped midcrosswalk, looked at the rapidly moving metropolis around them, and wondered, how does this all work?

The City in History: Its Origins, Its Transformations, and Its Prospects


Lewis Mumford - 1961
    Winner of the National Book Award. “One of the major works of scholarship of the twentieth century” (Christian Science Monitor). Index; illustrations.

Programs and Manifestoes on 20th-Century Architecture


Ulrich Conrads - 1970
    Nearly every important development in the modern architectural movement began with the proclamation of these convictions in the form of a program or manifesto. The most influential of these are collected here in chronological order from 1903 to 1963. Taken together, they constitute a subjective history of modern architecture; compared with one another, their great diversity of style reveals in many cases the basic differences of attitude and temperament that produced a corresponding divergence in architectural style. In point of view, the book covers the aesthetic spectrum from right to left; from programs that rigidly generate designs down to the smallest detail to revolutionary manifestoes that call for anarchy in building form and town plan. The documents, placed in context by the editor, are also international in their range: among them are the seminal and prophetic statements of Henry van de Velde, Adolf Loos, and Bruno Taut from the early years of the century; Frank Lloyd Wright's 1910 annunciation of Organic Architecture; Gropius's original program for the Bauhaus, founded in Weimar in 1919; Towards a New Architecture, Guiding Principles by Le Corbusier; the formulation by Naum Gabo and Antoine Pevsner of the basic principles of Constructivism; and articles by R. Buckminster Fuller on universal architecture and the architect as world planner. Other pronouncements, some in flamboyant style, including those of Erich Mendelsohn, Hannes Meyer, Theo van Doesburg, Oskar Schlemmer, Ludwig Mies van der Rohe, El Lissitzky, and Louis I. Kahn. There are also a number of collective or group statements, issued in the name of movements such as CIAM, De Stijl, ABC, the Situationists, and GEAM.Since the dramatic effectiveness of the manifesto form is usually heightened by brevity and conciseness, it has been possible to reproduce most of the documents in their entirety; only a few have been excerpted.

Architecture and Utopia: Design and Capitalist Development


Manfredo Tafuri - 1976
    It discusses the Garden Cities movement and the suburban developments it generated, the German-Russian architectural experiments of the 1920s, the place of the avant-garde in the plastic arts, and the uses and pitfalls of seismological approaches to architecture, and assesses the prospects of socialist alternatives.