1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    Only world band radio delivers this no matter what, and quick-access Passport to World Band Radio is the #1 seller to this market-over a million copies sold to date. Each edition is welcomed by established and emerging readers alike, as Passport delivers in nearly 600 pages what world band listeners seek: * Three-way guide to what's on from stations in dozens of countries: news, entertainment and opinion in English and other languages. All three formats: country-by-country, channel-by-channel, hour-by-hour. * Award-winning reviews of world band radios and accessories, with ratings of dozens of models from Sony, Grundig and others. Radios for emergencies, too. * Wealth of helpful how-to articles, along with a directory of station contacts, webcasts and a glossary. This annual title keeps readers coming back year after year, making it what one chain buyer hails as a quiet bestseller.

    You'll find complete coverage of all exam objectives, including key topics such as project planning, execution, delivery, closure, and others. CompTIA's Project+ is the foundation-level professional exam in the complex world of project management; certified project managers often choose to go on and obtain their Project Management Professional (PMP) certifications as well Provides complete coverage of all exam objectives for CompTIA's first update to the Project+ exam in six years Covers project planning, execution, delivery, change, control, communication, and closure Demonstrates and reinforces exam preparation with practical examples and real-word scenarios Includes a CD with Sybex test engine, practice exams, electronic flashcards, and a PDF of the book Approach the new Project+ exam with confidence with this in-depth study guide! Reviews

    Art has succumbed to the techniques of advertising and in politics, the battle for hearts and minds has become a mere convergence of opinion. TV ratings have triumphed over universal suffrage. The events of September 11 reflect both the manipulation of a global sub-proletariat and the delusions of an elite of rich students and technicians who resemble the ‘suicidal members of the Heaven’s Gate cybersect’. And, in this post-humanist dystopia, we are morally rudderless before the threat of biological manipulations as yet undreamt.About the series: Appearing on the first anniversary of the attacks on the World Trade Center and the Pentagon, these series of books from Verso present analyses of the United States, the media, and the events surrounding September 11 by Europe’s most stimulating and provocative philosophers. Probing beneath the level of TV commentary, political and cultural orthodoxies, and ‘rent-a-quote’ punditry, Baudrillard, Virilio, and Žižek offer three highly original and readable accounts that serve as fascinating introductions to the direction of their respective projects, and as insightful critiques of the unfolding events. This series seeks to comprehend the philosophical meaning of September 11 and will leave untouched none of the prevailing views currently propagated.

    He's familiar to readers who made his style guides for men -- and the women who dress them -- bestselling books. Now with Before You Put That On, Boston delivers 365 expert fashion tips to help women create a wardrobe and a personal style they can be proud of every day of the year -- using much of what may already be in their closets! Lloyd Boston defines finding your style as "taking your world and giving it shape." That's what he's done for his individual and corporate clientele for years, and now with this beautifully designed book -- including his own original art -- he's offering his insider secrets to you. Boston's user-friendly references are filled with inspirational ideas for looking and feeling your most stylish.Friendly, frank, and with a wealth of professional tips at his disposal, Boston guides readers through an entire year's worth of fashion choices, beginning with a new style resolution at the top of the year, through the fresh fashion possibilities of spring and barely dressed days of summer, and back through the glittering holidays.Before You Put That On offers:• Hints for choosing garments to flatter every body type• Simple solutions for going from day to night in minutes• Tailoring tricks that bring new life to items you already own• Advice on adding accessories that turn a look from frumpy to fabulous• Organizational tips for creating a user-friendly closetNamed one of Crain's magazine's "40 Under 40," he is also a national spokesperson for companies including Tommy Hilfiger, Jones New York, and LensCrafters. As Boston himself says, "Nothing makes me happier than helping real people look their absolute best." Whether the occasion is lunch with a new client, a catch-up drink with friends, or a special holiday gathering, Before You Put That On provides classic ideas that will usher readers through every event with confidence and panache.

    Why be a product junkie when you can use the most renowned natural ingredients (biodiversity's solution) to make your curls pop! These are tried and tested, proven to have worked with all curl types from 3c- bigger curls, through to 4c-smaller coils/ kinky hair. What I recommend is that you choose your preferred recipe for each of the 5 stages and use these consistently for 6 weeks and give us feedback on how your curls have been transformed. This time period is long enough to build moisture in your hair to its maximum hydration and achieve its ultimate curl factor. Feel free to come back to this page and comment on your results. Our unique book picks on the top recipes and covers all the key stages to achieve the most pronounced and luscious curls regardless of curl type, making this book for ALL curlies! The recipe chapters comprise: Step 1: Clarify Step 2: Condition Step 3: Style Step 4: Spritz Step 5: Detangle Oil Mixes (new addition) Enjoy all the tried and tested recipes, and choose the ones that best suit your hair. This is a very valuable handbook , a must have handbook for every curly girl across all ethnicities!

     Readers all over the US and Europe have discovered the joys of retiring and living full time in an RV after reading Jerry Minchey's Amazon #1 best-selling book in Senior Travel Guides, Motorhome, and RV Retirement Living: The Most Enjoyable and Least Expensive Way to Retire. Now in this new epic book, Secrets of RVing on Social Security, he shows you step-by-step how to enjoy the RVing lifestyle while traveling and living on just your Social Security income. Imagine leaping out of bed every morning ready to cherish every day of your new adventurous life. On top of the adventure, you'll experience the unsurpassed freedom to live where you want to. At every fork in the road, you will be free to go wherever whim and chance might take you. You will also discover how other retirees are supplementing their retirement income while living full-time in their motorhome. Many people are actually adding to their savings while having the time of their lives living the RV lifestyle. In this book, you will grasp how they are doing it, and how you can do it too. You'll comprehend the brutally honest pros and cons of the RV lifestyle. There are some downsides to the lifestyle you need to be prepared for. My guess is that you will adore your new RVing lifestyle, but you'll never know if it's the right lifestyle for you if you don't read this book. The book is designed to keep you on the path to accomplishing your goal of living an exciting retirement lifestyle while staying well within your budget. This book should be required reading for anyone who is retired or getting ready to retire. It provides never-before-answered questions about living the attractive RVing lifestyle on a budget.

    No human being who stood on her decks that fateful night was alive to commemorate the event on its 100th anniversary. Their stories are with us, however, and the lessons remain. From the moment the world learned the Titanic had sunk, we wanted to know, who had survived? Those answers didn’t come until the evening of Thursday, April 18, 1912―when the Cunard liner Carpathia finally reached New York with the 706 survivors who had been recovered from Titanic’s lifeboats. Harold Bride, “Titanic’s surviving wireless operator,” relayed the story of the ship’s band. “The way the band kept playing was a noble thing. I heard it first while still we were working wireless when there was a ragtime tune for us. The last I saw of the band, when I was floating out in the sea with my lifebelt on, it was still on deck playing ‘Autumn.’ How they ever did it I cannot imagine.” There were stories of heroism―such as that of Edith Evans, who was waiting to board collapsible Lifeboat D, the last boat to leave Titanic, when she turned to Caroline Brown and said, “You go first. You have children waiting at home.” The sacrifice cost Evans her life, but as Mrs. Brown said later, “It was a heroic sacrifice, and as long as I live I shall hold her memory dear as my preserver, who preferred to die so that I might live.” There was mystery. There was bravery. There was suspense. There was cowardice. Most men who survived found themselves trying to explain how they survived when women and children had died. But mostly, there was loss. On her return to New York after picking up Titanic’s survivors, Carpathia had become known as a ship of widows. Rene Harris, who lost her husband, Broadway producer Henry Harris, in the disaster, later spoke of her loss when she said, “It was not a night to remember. It was a night to forget.” Drawing on a wealth of previously unpublished letters, memoirs, and diaries as well as interviews with survivors and family members, veteran author and writer Alan Rockwell brings to life the colorful voices and the harrowing experiences of many of those who lived to tell their story. More than 100 years after the RMS Titanic met its fatal end, the story of the tragic wreck continues to fascinate people worldwide. Though many survivors and their family members disappeared into obscurity or were hesitant to talk about what they went through, others were willing to share their experiences during the wreck and in its aftermath. This book recounts many of these first-hand accounts in graphic, compelling detail.

    Hundreds of improvements and updates for the new tenth anniversary edition from CostaRicaGuide.com and Toucan Maps.2 sided, 39 in. x 26.25 in. (4.875 in. x 9 in. folded)Roads are clearly differentiated by color and line width for classes from limited access divided highways down to 4WD seasonal tracks - improved and even easier to see the main route to your destination at a glance.Locations and easy to read indexes are included for cities and towns, National Parks and other natural areas, beaches, rivers, peaks, volcanoes, waterfalls and the best hotels, lodges, resorts, restaurants and activities.Exclusiveso The only street level map in print for the entire Central Valley from the International Airport to San Jose.o Detailed maps of Arenal Volcano/Fortuna, Alajuela, Escazu, Heredia, Manuel Antonio/Quepos, Monteverde/Santa Elena, Playa Jaco, Playa Tamarindo/Langosta, Puerto Jimenez & Tenorio/Celeste.o Proprietary symbols for distinctively Costa Rican attractions like zip-line and hanging bridge canopy tours, butterfly gardens, waterfall rappelling, rain forest horseback rides, SCUBA, deep sea fishing, golf, white water rafting, trails and many more. See at a glance what to do where.o Driving distance table and mini map for calculating trip distances and estimating drive times.o Printed on high tech synthetic "paper" it s lightweight, durable & totally waterproof - works great as an emergency umbrella!o A few dozen useful English to Spanish phrase and word translations are provided in an inset. You will appreciate having 'What is the best way to get there?' and 'Can you please show me on the map?' at your fingertips if you need to ask directions.

    Most books on world history overly emphasize the role of Western nations in the vast saga of mankind - the author of this book rectifies the gaps in books by Western historians by beginning the narration of world history with East Asia, and progresses from there through the rest of Asia to the Middle East.

    FREE EXTENDED PREVIEW Enter a family-run Amish greenhouse where grief consumes the mother and her remaining children and mysterious events threaten to force them to close the business.

    In smart prose with a light touch, Goners reveals the last days, hours, and moments of 50 notable and notorious figures in history such as Alexander the Great, John Belushi, Billy the Kid, Joan Crawford, Princess Diana, Charles Dickens, Cary Grant, Ernesto Che Guevara, Harry Houdini, Bruce Lee, Marie Antoinette, Pablo Picasso, Tupac Shakur, and Andy Warhol. You’d have to read 50 biographies to get all the in-depth information that author Gordon Kerr has compiled under one cover.  Read straight through or just dipped into, Goners is a compelling and curious ride.

    Pensions have almost completely disappeared and the financial future of Social Security has many worried. This book shows you how to take control of your own future by teaching you the fundamentals of investing.Many people are afraid to put their hard earned money in the stock market because they don’t want to lose it all. This book shows you how to invest your money for growth instead of treating the stock market like a slot machine and just hoping to get lucky. Inside the book you will discover: The basics of what the stock market is and how it works The differences between passive and active investing The differences between stocks, bonds, and cash All about mutual funds and other types of funds What you need to know about the economy to make good investments How to plan for retirement All about risk And Much More This quick start guide will help you go from knowing very little about investing to being confident in starting your own investment in your retirement.If you are looking for a get rich quick scheme, this book isn’t for you. But, if you want to learn about how to invest and the best ways to plan for your retirement, this book will start you on the path of taking control of your own future.The sooner you get your copy, the sooner you can start your personal investment education. Don’t wait another second. Get Your Copy Right Now

    It is now possible for cyclists of all abilities to ride a well marked, well marshalled event just about any weekend of the year, usually based around one, two or sometimes as many as ten fearsome hills. For the first time, here is a pocket-sized guide to the 100 greatest climbs in the land, the building blocks for these rides, written by a cyclist for cyclists. From lung busting city centre cobbles to leg breaking windswept mountain passes, this guide locates the roads that have tested riders for generations and worked their way into cycling folklore. Whether you're a leisure cyclist looking for a challenge or an elite athlete trying to break records stick this book in your pocket and head for the hills. To watch a video of Simon Warren in action click here

    It's all muscle and no fluff. Discover how the experts tackle Windows 7--and challenge yourself to new levels of mastery! Compare features and capabilities in each edition of Windows 7.Configure and customize your system with advanced setup options.Manage files, folders, and media libraries.Set up a wired or wireless network and manage shared resources.Administer accounts, passwords, and logons--and help control access to resources.Configure Internet Explorer 8 settings and security zones.Master security essentials to help protect against viruses, worms, and spyware.Troubleshoot errors and fine-tune performance.Automate routine maintenance with scripts and other tools. CD includes: Fully searchable eBookDownloadable gadgets and other tools for customizing Windows 7Insights direct from the product team on the official Windows 7 blogLinks to the latest security updates and products, demos, blogs, and user communities For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.