Writing For A Good Cause: The Complete Guide To Crafting Proposals And Other Persuasive Pieces For Nonprof


Joseph Barbato - 2000
    Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you: Write the perfect proposal—from the initial research and interviews to the final product Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds Create case statements and other big money materials—also write, design, and print newsletters, and use the World Wide Web effectively Survive last-minute proposals and other crises—with the Down-and-Dirty Proposal Kit! Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.

Selling the Invisible: A Field Guide to Modern Marketing


Harry Beckwith - 1997
    A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

The Economic Way of Thinking


Paul T. Heyne - 1973
    It introduces a method of reasoning to think like an economist through example and application. It presents the errors in much popular reasoning about economic events.

Be Amazing or Go Home: Seven Customer Service Habits That Create Confidence with Everyone


Shep Hyken - 2017
    In fact, amazement is a habit that anyone can master--and Shep Hyken knows the tricks to making it your own.In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game, including: Showing up ready to amazing Being proactive Craving feedback Taking responsibility Embracing authenticity Focusing on excellence Turning misery into magic Once you master these habits, you'll be able to create trust, build stronger relationships, make sales, advance your career, and more. Now is the time to step out of the ordinary and step into amazing.

The Fourth Industrial Revolution


Klaus Schwab - 2016
    Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human.Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials.The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.

Lapsing Into a Comma: A Curmudgeon’s Guide to the Many Things That Can Go Wrong in Print—and How to Avoid Them


Bill Walsh - 2000
    However, this not-so-easy-to-use reference of journalistic style is often not up-to-date and leaves reporters and copyeditors unsatisfied. Bill Walsh, copy chief for the Washington Post's business desk, addresses these shortcomings in Lapsing into a Comma. In an opinionated, humorous, and yes, curmudgeonly way, he shows how to apply the basic rules to unique, modern grammar issues. Walsh explains how to deal with perplexing situations such as trendy words, foreign terms, and web speak.

If Aristotle Ran General Motors: The New Soul of Business


Tom Morris - 1997
    Author Tom Morris has emerged as one of America's most popular motivational speakers, bringing his inspirational message of ancient wisdom in modern business to thousands of employees at major companies like AT&T and Merrill Lynch. In 1998 Morris will give more than 100 keynote speeches at corporate seminars to further establish If Aristotle Ran General Motors as a must-read for anyone doing business today.

The McGraw-Hill 36-Hour Course in Finance for Non-Financial Managers


Robert A. Cooke - 1992
    This book provides information on: the essential concepts of finance, so that you can ask intelligent questions and understand the answers; vital statements and reports; and, auditing - what is measured and how.

Trump-Style Negotiation: Powerful Strategies and Tactics for Mastering Every Deal


George H. Ross - 2006
    Now, George Ross explains the tactics that too Trump to the top and how you can use those same tactics and strategies in your daily negotiations. A practical, real-world negotiation playbook, this is the ultimate guide for anyone who wants to negotiate like a proven winner.

Never Work Again: Work Less, Earn More and Live Your Freedom


Erlend Bakke - 2013
    In the months after I started my first business I didn’t know any better. My business was making me ill, but I was too wrapped up in what I was doing to spot the signs let alone to do anything about it. That is until the day I found myself on a London tube train begging a stranger to call me an ambulance and thinking I was going to die. That was my wake-up call. Luckily I got a second chance.That day I realised that life is short and precious and I made a decision that if I pulled through I was going to do things differently. I decided to restructure my business efforts so that I could live life to the full.What I decided to create for myself was: A business that I could be proud of The financial freedom to live the life of my dreams The time freedom to do the things I love and to be with the people who matter most to me And now I want to help you do the same.After all, deciding to start your own business is something you do because you have a vision of a better life for you and your family. It’s your chance to take control and live life on your terms. And done right it will give you the financial freedom and the time freedom to do the things you love, when you want to do them and with the people who matter most in your life.Never Work Again will show you how to create a business that gives you the time to work on your own passions in life.In short, a business that allows you to work less and earn more. Starting Your Virtual Business: Never Work Again shows you how you can easily start your own no-money down virtual business – a business that will make you money online and allow you to quickly achieve financial freedom and time freedom. All you need to do is choose from a number of simple blueprints and follow the one that’s right for you You will learn how to create positive habits that will free up your time and allow your business to grow more quickly than you ever thought possible You will be able to work from home or work virtually from anywhere on the planet – what’s your favourite city or beach?! And you will learn how to automate and outsource your business, leveraging other people's time for your own benefit so that you can start living the life you really want But more than this, Never Work Again explores what it means to live a truly happy and fulfilled life – to really live the life of your dreams. It encourages you to examine your own motivations and desires in order to determine your true purpose and path in life – so you can discover what freedom really means for you.Remember, your time is precious – in fact, it’s the most precious resource that you have.

Saying No to Jugaad: The Making of Bigbasket


T.N. Hari - 2019
    

Essentials of Business Communication


Mary Ellen Guffey - 1991
    instructional book for students or anyone who needs to learn business communications.

Retirement 101: From 401(k) Plans and Social Security Benefits to Asset Management and Medical Insurance, Your Complete Guide to Preparing for the Future You Want


Michele Cagan - 2019
    Whether you want to retire as soon as possible or are looking forward to continuing to work in some form for as long as you can, Retirement 101 guides you through each step as you approach this important milestone. From how to save for the day when you stop—or scale back—working to smart investment strategies to the best states to retire in to how to calculate your benefits, Retirement 101 helps you create a retirement plan to accomplish your goals, whatever they are.

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story


Peter Guber - 2011
     And this book tells you how to do both.Historically, stories have always been igniters of action, moving people to do things.  But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.             Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell.  Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.            In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.  Among his techniques:  *Capture your audience’s attention first, fast and foremost  *Motivate your listeners by demonstrating authenticity  *Build your tell around “what’s in it for them”  *Change passive listeners into active participants*Use “state-of-the-heart” technology online and offline to make sure audience      commitment remains strong            To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences.  They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.             After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.

The Business Writer's Handbook


Gerald J. Alred - 1976
    Alphabetically organized and easy to use, its nearly 400 entries provide guidance for the most common types of business documents and correspondence, from brochures, press releases, and résumés, to executive summaries, proposals, and reports. Abundant sample documents and visuals throughout the book demonstrate effective business communication, reflecting current practices for formatting documents and using e-mail. In addition, advice on organizing, researching, writing, and revising complements thorough treatment of grammar, usage, style, and punctuation to provide comprehensive help with writing skills. This edition has been thoroughly revised to include expanded advice for analyzing the context of different writing situations, using and integrating visuals, and dealing with ethical concerns in business writing, including plagiarism. Entries throughout have been revised, updated, consolidated, and streamlined to provide the most accurate and accessible information. Comprehensive yet concise, The Business Writer’s Handbook remains the quick reference faithful users have come to appreciate.