1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    A look at over 400 of the best historical movies (and some of the worst) purporting to be ‘factual’ or ‘based on actual events’; and how Hollywood has distorted, altered, manipulated, exaggerated, even falsified history under the all-encompassing premise…based on a true story…

    The author assures us it is not!Three years before they came together, four young American men left their fraternities and college campuses for an adventure exceeding their imaginations. Wanting something more than the draft and unknown to each other, they chose Naval Aviation as the next step in their lives. Generally, they were better than their navy peers, all qualifying for high performance aircraft to be flown from steel decks over foreign seas. They would become the pointy end of the stick in aerial battles over North Vietnam, the most heavily defended patch of real estate in the history of aerial warfare. They were to do this in 1967, the year in which Naval Aviation experienced its greatest losses.These four young men, now Lieutenants Junior Grade, United States Navy, were ordered to Attack Squadron 34 to fly A4 Skyhawks into combat. They were assigned Junior Officer's stateroom 0111 aboard USS Intrepid, a venerable aircraft carrier with a distinguished history. This "bunkroom" better known to them as Triple Sticks was the repository for a log (in navy terms) or journal written by these four young aviators. Forty years later this log was the genesis of this memoir.In the lethal environment over the northern reaches of North Vietnam or ashore in the Officer's clubs and bars of Asia, the writing brings to life wonderful humor, bizarre behavior, vivid aerial battles, uncommon loyalty, anger, frustration and respect. One survived or did not according to his skill and luck.

    This book examines the legacy of this world-changing weapon, from its creation as means of fighting the Nazis to its ubiquity today in every kind of conflict, from civil wars in Africa to gang wars in L.A. This is not a 'gun book' per se but a look at how this weapon has changed the world.

     Free BONUS Inside! “It’s hell out there” was how one Marine described the assault on Tarawa, the U.S. Navy’s first amphibious landing in World War II’s arduous Pacific Campaign to bring the Empire of Japan to its knees. In 76 hours of fighting, the Marines lost nearly as many men as had died during the six months of the Guadalcanal campaign. Military intelligence had failed to take into account the reefs around Betio, the target of the assault, or the low tides which prevented transport vehicles from bringing the Marines safely to shore. As Marines were forced to wade 700 yards from the stranded vehicles to the shore, many of them were shot by enemy fire or drowned from the weight of their packs. When Americans back home saw the photographs of the bodies in the waters around Tarawa, they were horrified to realize that the route to Japan and victory would be strewn with the bodies of their young soldiers. Discover a plethora of topics such as The Road to Tarawa Preparing Tarawa's Defenses The First Day of the Battle Eyewitness Account of the Betio Landing The Lessons and Legacy of Tarawa And much more! So if you want a concise and informative book on the Battle of Tarawa, simply scroll up and click the "Buy now" button for instant access!

    But when her aircraft carrier, the USS Carl Vinson, travels back in time to 1941, she must not only fight for her right to fly the world's best fighter plane, she must also fight in the opening air battles of World War II. She must fight her father's war.

    It is an extraordinary account of courage and fortitude. ‘We were doing about 620 miles-per-hour, 200 feet above the desert, in total darkness. Everything was running on rails as we approached the target. Then all hell broke loose.  I remember the missile being fired at us; I broke left and shouted, “Chaff!”   ‘ All I could see was a flame, like a very large firework, coming towards me. Then there was a huge white flash. I remember an enormous wind and then I was knocked unconscious.  My last thoughts were that I was going to die. ’ In 1990, Iraqi dictator Saddam Hussein ordered the invasion and occupation of neighbouring Kuwait, setting in motion a chain of events that had unimaginable political, military and personal repercussions, which still reverberate around the globe today.This is the story of the aircrew at the heart of Operation Desert Storm, almost none of whom had any prior experience of armed combat. It is the story of the Tornado’s missions, of those who did not return - and of the families who watched and waited as one of the most complex conflicts in recent history unfolded live on television. It is a story of untold fear and suffering, and astounding courage in the face of hitherto unimaginable adversity.

    Most leaders need reminding everyday that with their privileges comes responsibility and obligation. If any young man or woman seeking to become a leader and not a manager only reads one book on leadership, let it be this one!

    Whether you’re enraged by Ikea’s Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it’s okay to like Comic Sans, Just My Type will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don’t be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts – like men – are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.

     The skyscraper is perhaps the most recognizable icon of the modern urban landscape. Providing offices, homes, restaurants, and shopping to thousands of inhabitants, modern skyscrapers function as small cities- with infrastructure not unlike that hidden beneath our streets. Clean water is provided to floors thousands of feet in the sky; elevators move people swiftly and safely throughout the building; and telecom networks allow virtual meetings with people on other continents. How are these services-considered essential, but largely taken for granted- possible in such a complex structure? What does it really take to sustain human life at such enormous heights? Exploring the interconnected systems that make life livable in the sky is the task of Kate Ascher's stunningly illustrated The Heights: Anatomy of a Skyscraper. Ascher examines skyscrapers from around the world to learn how these incredible structures operate. Just how do skyscrapers sway in the wind, and why exactly is that a good idea? How can a modern elevator be as fast as an airplane? Why are skyscrapers in Asia safer than those in the United States? Have new safeguards been designed to protect skyscrapers from terrorism? What happens when the power goes out in a building so tall? Why are all modern skyscrapers seemingly made of glass, and how can that be safe? How do skyscrapers age, and how can they be maintained over decades of habitation? No detail is too small, no difficulty too big to escape Ascher's encyclopedic eye. Along the way, The Heights introduces the reader to every type of person involved in designing, building, and maintaining a skyscraper: the designers who calculate how weight and weather will affect their structures, the workers who dig the foundations and raise the lightning rods, the crews who clean the windows and maintain the air ducts, and the firefighters-whose special equipment allows blazes to be fought at unprecedented heights. More than a technical survey, Ascher's work is a triumphant ode to the most monumental aspect of modern civilization. Saturated with vivid illustrations and unforgettable anecdotes, The Heights is the ultimate guide to the way things work in the skyscraper.

    Yet, for it's increasing popularity, there are many crafters who don't engage in woodworking because they falsely believe you need a large workshop and a full-blown collection of tools and equipment. The Minimalist Woodworker is about eliminating this myth. To enjoy woodworking, all you need is a few essential tools, a little bit of space, and the desire to make something with your own two hands. The Minimalist Woodworker is about making woodworking clean and simple - from the tools and the workspace to the easy-to-follow instructions. It eliminates the fears and excuses as it demystifies the craft. Written by Vic Tesolin, aka the Minimalist Woodworker, a woodworker and woodworking instructor, The Minimalist Woodworker is a stress-free approach for the hobbyist that emphasizes the destination is actually the journey. Beginning with an understanding of the minimalist mindset, The Minimalist Woodworker quickly details how to make a small space productive and outlines the most efficient tools for a woodworker. Each piece of equipment is explained and instructions on how to use are provided. Techniques for keeping them sharp and maintained are also explained. Once space and tools are covered, seven projects are presented: a saw bench and matching saw horse, a Nicholson-style workbench, a shooting board/bench hook, a shop mallet, and a small hanging cabinet. Each project not only develops woodworking skills, but also outfits The Minimalist Woodworker's small shop. With step-by-step instruction, photos and illustrations, and an easy-going voice, The Minimalist Woodworker offers a stress-free point of entry into the life-long craft of woodworking.

    Why did the southern states secede from the Union? What did the north hope to achieve by fighting against the south? Was Abraham Lincoln really an abolitionist? Why is Ulysses S. Grant the most famous Union general, when he didn’t take command of all the Union armies until near the very end of the war? How did Robert E. Lee end up having to deal with issues left unresolved by George Washington’s will, and was he a hero or a traitor?This book provides an exhaustive summary, not just of the major battles and major personalities of the Civil War, but of the political issues that brought the United States to the point of a terrible internal conflict. You’ll learn how the founding fathers predicted a great national conflict over slavery, and how Thomas Jefferson’s political philosophies influenced secessionist thinking in the south. From the history of the abolitionist movement to the election of 1860 and the creation of the Republican party, this book will give you all the facts you need to understand how the Civil War started, why Lincoln was so fed up with his generals, and how the war affects American society today.

    The 15 project-based lessons in this book show users step-by-step the key techniques for working in Photoshop and how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web. In addition to learning the key elements of the Photoshop interface, this completely revised CC (2017 release) edition covers features like new and improved search capabilities, Content-Aware Crop, Select and Mask, Face-Aware Liquify, designing with multiple artboards, and much more! The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes. As always with the Classroom in a Book, Instructor Notes are available for teachers to download.

    

    So are we on the edge of an AI-pocalypse, with super-intelligent devices superseding humanity, as predicted by Stephen Hawking? Or will this herald a kind of Utopia, with machines doing a far better job at complex tasks than us? You might not realise it, but you interact with AIs every day. They route your phone calls, approve your credit card transactions and help your doctor interpret results. Driverless cars will soon be on the roads with a decision-making computer in charge. But how do machines actually think and learn? In Machines That Think, AI experts and New Scientist explore how artificial ingence helps us understand human intelligence, machines that compose music and write stories - and ask if AI is really a threat.--