Introduction to Personal Branding: 10 Steps Toward a New Professional You


Mel Carson - 2016
    It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.Personal Branding Benefits Your Business by:Establishing Credibility & Thought LeadershipGrowing Your NetworkAttracting New OpportunitiesIncreasing SalesHelping You Reach Your Business GoalsWho is this book for?CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.About Mel CarsonMel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.For more on Mel Carson visit http://www.MelCarson.com and http://www.DelightfulCommunications.com

Narcissists Among Us


Joe Navarro - 2012
    This is a must read for anyone who wants to protect themselves, their children, or their loved ones. The short booklet offers practical guidance and a comprehensive checklist of over 100 typical behaviors and traits that are associated with Narcissists. It is easy to use and intended for the average layperson. You don’t have to be a clinician to use this. This booklet/checklist will not only give you insight into this personality disorder, which afflicts millions worldwide, but it will also give you the tools to quickly assess these individuals so that you can protect yourself and your family. Of all the people that can hurt you, it is the Narcissist who has the widest footprint to do harm. The Narcissist can hurt you or your loved ones emotionally, psychologically, financially, or physically and the only way to stop them is to recognize them early.The checklist is practical, easy to read and understand and you can have it with you at all times on just about any e-reader or smart-phone. If you ever wondered what the Narcissistic personality was all about and the harm they can cause, then this is for you.

The Psychology Book: Big Ideas Simply Explained


Nigel C. Benson - 2011
    Clearly explaining more than 100 groundbreaking ideas in the field, The Psychology Book uses accessible text and easy-to-follow graphics and illustrations to explain the complex theoretical and experimental foundations of psychology.From its philosophical roots through behaviorism, psychotherapy, and developmental psychology, The Psychology Book looks at all the greats from Pavlov and Skinner to Freud and Jung, and is an essential reference for students and anyone with an interest in how the mind works.

Personality: What Makes You the Way You Are


Daniel Nettle - 2007
    Why are some people worriers, and others wanderers? Why are some people so easy-going and laid-back, while others are always looking for a fight? Written by Daniel Nettle--author of the popular book Happiness--this brief volume takes the reader on an exhilarating tour of what modern science can tell us about human personality. Revealing that our personalities stem from our biological makeup, Nettle looks at the latest findings from genetics and brain science, and considers the evolutionary origins and consequences of different personalities. The heart of the book sheds light on the "big five": Extraversion, Neuroticism, Conscientious, Agreeableness, and Openness. Using a stimulating blend of true-life stories and scientific research, Nettle explains why we have something deep and consistent within us that determines the choices we make and situations we bring about. He addresses such questions as why members of the same family differ so markedly in their natures? What is the best personality to have--a bold one or a shy one, an aggressive one or a meek one? And are you stuck with your personality, or can you change it? Life, Nettle concludes, is partly the business of finding a niche where your personality works for you. "It is a question of choosing the right pond," he notes, "and being mindful of the dangers." There is no ideal personality to have. Every disposition brings both advantages and disadvantages.Full of human wisdom as well as scientific insight, this book illuminates the pluses and minuses of personality, offering practical advice about living with the nature you were born with. It even includes a questionnaire so that you can assess yourself.

Making Mavericks: The Memoir of a Surfing Legend


Frosty Hesson - 2012
    Hesson, one of the first to conquer the huge waves off northern California known as Mavericks, recognized that the kid “had a vision.” Jay quickly demonstrated a resolve that reminded Frosty of his younger self, pursuing his goal with a seriousness far beyond his years. His attitude and work ethic earned Frosty’s respect and, eventually, his friendship. Making Mavericks is the inspiring story of their father-son bond and of the challenges that made each of them who they were—surf legends, and the subject of the upcoming film Chasing Mavericks.In Making Mavericks, Frosty talks about his turbulent youth spent under difficult circumstances, with parents who tried to find a positive way to handle a child with a passion for water and a disregard for his own safety. Throughout his life he developed principles to live by, principles that would become the core tenets of his teaching philosophy. Most significantly, Frosty talks about how one of his best students, Jay Moriarty, used his philosophy to become a surfing phenomenon, and whose life inspired the phrase, “Live like Jay.”Affecting and poignant, Making Mavericks is a celebration of Hesson’s determination to live with joy and purpose, and his desire to help others do the same.24 color photos

Mindfulness in the Modern World: How Do I Make Meditation Part of Everyday Life?


Osho - 2013
    What is mindfulness? It is awareness. It is perfect awareness.In Mindfulness in the Modern World, Osho helps us explore both the inner and the outer obstacles that prevent us from bringing more awareness to all our daily activities. He emphasizes that while techniques can be useful in pointing the way, in themselves they are not meditation. Rather, meditation – or mindfulness – is ultimately a state of being in which we are capable of both action and stillness, work and play, and able to be fully present to each moment of life as it comes. Osho's insights into the nature of the modern mind, with its tendency to judge and compare, provides a helpful entry point for longtime meditators as well as beginners. Mindfulness in the Modern World covers a wide range of topics, including five experiential techniques that will help you bring awareness to your everyday life.The Osho Life Essentials series focuses on the most important questions in the life of the individual. Each volume contains timeless and always-contemporary investigations into and discussions of questions vital to our personal search for meaning and purpose, focusing on questions specific to our inner life and quality of existence.

50 Psychology Classics: Who We Are, How We Think, What We Do: Insight and Inspiration from 50 Key Books


Tom Butler-Bowdon - 2006
    Spanning fifty books and hundreds of ideas, 50 Psychology Classics examines some of the most intriguing questions regarding cognitive development and behavioral motivations, summarizing the myriad theories that psychologists have put forth to make sense of the human experience. Butler-Bowdon covers everything from humanism to psychoanalysis to the fundamental principles where theorists disagree, like nature versus nurture and the existence of free will. In this single book, you will find Carl Jung, Sigmund Freud, Alfred Kinsey, and the most significant contributors to modern psychological thought. From the author of the bestselling 50 Self-Help Classics, 50 Success Classics, and 50 Spiritual Classics, 50 Psychology Classics will enrich your understanding of the human condition.Includes:1. Alfred Adler "Understanding Human Nature" (1927)2. Gavin Becker "The Gift of Fear" (1997)3. Eric Berne "Games People Play" (1964)4. Edward de Bono "Lateral Thinking" (1970)5. Robert Bolton "People Skills" (1979)6. Nathaniel Branden "The Psychology of Self-Esteem" (1969)7. Isabel Briggs Myers "Gifts Differing: Understanding Personality Type" (1980)8. Louann Brizendine "The Female Brain" (2006)9. David D Burns "Feeling Good: The New Mood Therapy" (1980)10. Robert Cialdini "Influence: The Psychology of Persuasion" (1984)11. Mihaly Csikszentmihalyi "Creativity" (1997)12. Albert Ellis & Robert Harper (1961) "A Guide To Rational Living" (1961)13. Milton Erickson "My Voice Will Go With You" (1982) by Sidney Rosen14. Eric Erikson "Young Man Luther" (1958)15. Hans Eysenck "Dimensions of Personality" (1947)16. Susan Forward "Emotional Blackmail" (1997)17. Viktor Frankl "The Will to Meaning" (1969)18. Anna Freud "The Ego and the Mechanisms of Defense" (1936)19. Sigmund Freud "The Interpretation of Dreams" (1901)20. Howard Gardner "Frames of Mind: The Theory of Multiple Intelligences" (1983)21. Daniel Gilbert "Stumbling on Happiness" (2006)22. Malcolm Gladwell "Blink: The Power of Thinking Without Thinking" (2005)23. Daniel Goleman "Emotional Intelligence at Work" (1998)24. John M Gottman "The Seven Principles for Making Marriage Work" (1999)25. Harry Harlow "The Nature of Love" (1958)26. Thomas A Harris "I'm OK - You're OK" (1967)27. Eric Hoffer "The True Believer: Thoughts on the Nature of Mass Movements" (1951)28. Karen Horney "Our Inner Conflicts" (1945)29. William James "Principles of Psychology" (1890)30. Carl Jung "The Archetypes and the Collective Unconscious" (1953)31. Alfred Kinsey "Sexual Behavior in the Human Female" (1953)32. Melanie Klein "Envy and Gratitude" (1975)33. RD Laing "The Divided Self" (1959)34. Abraham Maslow "The Farther Reaches of Human Nature" (1970)35. Stanley Milgram "Obedience To Authority" (1974)36. Anne Moir & David Jessel "Brainsex: The Real Difference Between Men and Women" (1989)37. IP Pavlov "Conditioned Reflexes" (1927)38. Fritz Perls "Gestalt Therapy: Excitement and Growth in the Human Personality" (1951)39. Jean Piaget "The Language and Thought of the Child" (1966)40. Steven Pinker "The Blank Slate: The Modern Denial of Human Nature" (2002)41. VS Ramachandran "Phantoms in the Brain" (1998)42. Carl Rogers "On Becoming a Person" (1961)43. Oliver Sacks "The Man Who Mistook His Wife for a Hat" (1970)44. Barry Schwartz "The Paradox of Choice: Why More is Less" (2004)45. Martin Seligman "Authentic Happiness" (2002)46. Gail Sheehy "Passages: Predictable Crises of Adult Life" (1974)47. BF Skinner "Beyond Freedom & Dignity" (1953)48. Douglas Stone, Bruce Patton & Sheila Heen "Difficult Conversations" (2000)49. William Styron "Darkness Visible" (1990)50. Robert E Thayer "The Origin of Everyday Moods" (1996)

Jung the Mystic: The Esoteric Dimensions of Carl Jung's Life & Teachings


Gary Lachman - 2010
     Although he is often called the "founding father of the New Age," Carl Jung, the legendary Swiss psychiatrist best known for his groundbreaking concepts like the collective unconscious, archetype theory, and synchronicity, often took pains to avoid any explicit association with mysticism or the occult. Yet Jung lived a life rich in paranormal experiences-arguing for the existence of poltergeists in a debate with Sigmund Freud, participating in séances, incorporating astrology into his therapeutic work, reporting a near death experience, and collaborating with the pioneering ESP researcher J. B. Rhine. It is these critical experiences-often fleetingly touched on in other biographies or critical studies, and just as frequently used to make a case against Jung and his philosophies-that form the core of this exciting new biography, Jung the Mystic. While Jung's ghostwritten memoirs, Memories, Dreams, Reflections, touch on the role his mystical and occult experiences played in his life, Gary Lachman's Jung the Mystic completes the circle: Lachman assesses Jung's life and work from the viewpoint of Western esoteric tradition and helpfully places Jung in the context of other major esoteric thinkers, such as Rudolf Steiner, G. I. Gurdjieff, and Emanuel Swedenborg. In that respect, this new biography appeals directly to the sensibility of spiritual readers who rightly see Jung as a pioneer of today's contemporary metaphysical culture.

Why We Do What We Do: Understanding Self-Motivation


Edward L. Deci - 1995
    But is this the most effective method of motivation? No, says psychologist Edward L. Deci, who challenges traditional thinking and shows that this method actually works against performance. The best way to motivate people—at school, at work, or at home—is to support their sense of autonomy. Explaining the reasons why a task is important and then allowing as much personal freedom as possible in carrying out the task will stimulate interest and commitment, and is a much more effective approach than the standard system of reward and punishment. We are all inherently interested in the world, argues Deci, so why not nurture that interest in each other? Instead of asking, "How can I motivate people?" we should be asking, "How can I create the conditions within which people will motivate themselves?""An insightful and provocative meditation on how people can become more genuinely engaged and succesful in pursuing their goals." —Publisher's Weekly

Calming Your Anxious Mind: How Mindfulness and Compassion Can Free You from Anxiety, Fear, and Panic


Jeffrey Brantley - 2003
    From the evidence-based tradition of Western medicine, learn the role your thoughts and emotions play in anxiety. And, from the tradition of meditation and the inquiry into meaning and purpose, discover your own potential for presence and stillness, kindness and compassion-and the tremendous power these states give you to heal and transform your life.Use this encouraging, step-by-step program to:•Learn about the mechanism of anxiety and the body's fear system•Develop a healing mindfulness practice-one breath at a time•Start on the path to presence, stillness, compassion, and loving kindness•Practice acceptance during mindfulness meditation•Feel safe while opening up to fearful and anxious feelings

The Mindfulness Toolbox: 50 Practical Mindfulness Tips, Tools, and Handouts for Anxiety, Depression, Stress, and Pain


Donald Altman - 2014
    The awareness boosting methods in this guidebook offer participants a means of reappraising and observing negative and anxious thoughts, habits, pain, and stress in fresh ways that produce new insight, positive change, and a sense of hope. Featuring over 40 easy to use, reproducible handouts and expertly crafted, guided scripts -- such as working with the breath, overcoming depression with here and now pleasantness, calming the anxious mind with sense grounding, expanding a client's strength narrative, the stress pause S-T-O-P technique, and meditations for peace, acceptance, and re-envisioning pain -- this book is ideal for clinicians wanting to integrate mindfulness into their work.

Self Discipline: The Spartan and Special Operations Way To Mastering Yourself


Ryan Hunt - 2018
    When they arrive for basic training they are soft, unfit and mentally weak. The recruit will have no idea what real discipline means. Up to that point, he has lived a life of weakness. He has given into all his natural impulses and has feasted on junk food, surfed the internet and generally lived far under his potential.Very soon he will be thrown into a cauldron of discipline. He will experience for the very first time a life of control and power. When he comes out on the other side he will be a new man. People who know these men will see a transformed person. This is the power of self -discipline.In this book, you will learn lessons in self-discipline from the masters of self-discipline.The Spartans and the Special Operations community is the heart and soul of discipline. The Spartans dont exist anymore but they left a legacy that still lives on today. The warrior tradition of the Spartans is built on a foundation of immense self-discipline.The Modern Special Operations Units carry on similar traditions of extreme self-discipline. Today you can use these lessons in your life to carve out any future you want. This book will guide you through the most important principles of self-discipline.It will show you how to take your life and transform yourself into a powerful individual if you choose to do so and take action.Let's take a look at what you will learn inside this book: The Science and Psychology of Self-DisciplineHow To Develop Self DisciplineSelf-Discipline and FreedomImproving Focus and ConcentrationForming Good Habits and Breaking Bad HabitsHow To Build Mental ToughnessDaily Self-DisciplineAnd Much much more...

Authentic Happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment


Martin E.P. Seligman - 2002
    Real, lasting happiness comes from focusing on one’s personal strengths rather than weaknesses—and working with them to improve all aspects of one’s life. Using practical exercises, brief tests, and a dynamic website program, Seligman shows readers how to identify their highest virtues and use them in ways they haven’t yet considered. Accessible and proven, Authentic Happiness is the most powerful work of popular psychology in years.

Meeting the Shadow: The Hidden Power of the Dark Side of Human Nature


Connie Zweig - 1991
    The author offers exploration of self and practical guidance dealing with the dark side of personality based on Jung's concept of "shadow," or the forbidden and unacceptable feelings and behaviors each of us experience.

Growing Up Jung: Coming of Age as the Son of Two Shrinks


Micah Toub - 2010
    Dreamwork, archetypes, conflict resolution, the mind-body connection—Toub’s childhood was a virtual laboratory of psychology. A mysterious growth on his father’s nose embodies the conflict that would lead to his parents’ divorce. Family meetings involved dream analysis and intense emotional unburdening. As a young adult, Micah chases his “anima” in the form of a fickle poetess who eventually breaks his heart, but then a series of coincidences later identified as “synchronicity” lead him to his fiancé. Enriched with excerpts from Jung’s own memoir, and informed by readings and conversations with Jungian gurus and unbelievers alike, Growing Up Jung intelligently examines the pros and cons of Jungian philosophy as we witness Toub embrace his “shadow” and meditate with his “ally” in that elusive quest for “individuation.” While tackling themes like the Anima, the Oedipus Complex, and Transference, it addresses the question: is it possible for the spawn of two shrinks to reach adulthood mentally unscathed?