Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.

    Yet with Mark Podolsky’s tried-and-true technique of raw land investment, you can become Dirt Rich without ever having to battle with a tenant, toilet, or termite. In this step-by-step guide, Mark breaks down his “ultimate subscription model” for creating passive income through the niche of raw land investment. Featuring details on common pitfalls, tips on cultivating an investor’s mind, and advice on working smart instead of hard, this handbook will show you how to obtain a life of fiscal independence, with the flexibility to work where you want, when you want, and with whom you want. Financial freedom is within your reach. It’s time to make your dreams a reality by starting to think dirty.

    Here's a collection of the most profound and provocative wit and wisdom in the English language in two lines or less. Edited by entrepreneur John M. Shanahan, who created the wildly successful Hooked on Phonics program, this wonderful book presents the best that has been thought and said on every imaginable topic.Classified by such themes as "Truth, Lies, and Deception," "Men, Women, and Relationships," and "Passions, Virtues, and Vices," these quotes contain timeless messages for all humankind. Oscar Wilde: "A man who marries his mistress leaves a vacancy in that position." Charles de Gaulle: "The cemetery is filled with indispensable men." Abraham Lincoln: "Nearly all men can stand adversity, but if you want to test a man's character, give him power." Sophocles: "Men of ill judgment oft ignore the good that lies within their hands, till they have lost it."Perfect for anyone who has ever been left speechless, this book will make you as glib as Oscar Wilde, as profound as Winston Churchill, and as wise as Aesop. Inspirational, entertaining, and thought-provoking, this is one collection that no library or bookshelf should be without.

    We feel envy and we're certain that we're the only failures this world has ever seen. It's a tough row to hoe.Plenty of people have written books that talk about being positive. Others have written up plans that tell you what you're missing. In this case, all I promise you is a cape.I'll teach you about Confidence, Acceptance, Permission, and Execution, and how Practice in all those areas will guide you to find those missing success points in your life.My name's Chris Brogan. I'm a New York Times bestselling author of four books (mostly about marketing and digital business), and I'm the president and CEO of a company that sells courses, workshops and speeches on business and personal improvement called Human Business Works.This book is based on the experiences I've had with overcoming my own challenges, plus the wisdom of some other smart cookies. Plus, I'm blessed with hundreds of people who have participated in my online course, Brave New Year. Consider this book an invite into that community, should you decide you'd like to go further.It's not about the tights. It's about you.Cover Art by Josh Fisher

    The basic rules that apply to the most frequent problems are covered as thoroughly as the fine points of the problems that occur less often. The colorful examples and illustrations offer easy-to-follow models to help resolve the difficulties encountered in everyday communications from e-mail messages to formal reports. New features include: Up-to-date coverage on dealing with online source material and precautions to observe when citing electronic material New searchable index: the website accompanying the book allows the reader immediate access to definitions and information on specific topics Updated e-mail rules and expanded plagiarism coverage to meet the needs of changing technology

    Part memoir, part manual full of tips, tricks and rituals to integrate into your life to be the best you, you can be. ‘Enough’ follows the journey of Angela Cox, who after years of unsuccessful & often dangerous dieting, needed a radical mindset shift and a floppy haired Body Coach by the name of Joe, to finally change her own story and support others to do the same. She could never have predicted how she'd gain far more than a new body. In meeting her New Self, she first had to make peace with a painful past that had kept her under lock and key for nearly forty years. This book demonstrates that the power to change your now and your forever exists inside you if you believe that you are enough.

     When you are planning to write a new story, all you need to focus on are the characters, and how they are going to change during the course of the romance as a result of the relationship. That is what will make your story both unique and compelling. Advanced story craft techniques are very handy at the editing and revision stage when you shape your story for the reader – but not here! Instead, we use the power of character arc and emotional conflict to create a simple but effective emotional story map for your romance novel. As you write your romance, your characters will come to life on the page, and reveal their true personalities through what they say and do. But first you have to get those characters onto the page and interacting with one another – fast! This is the six-step writing process professional romance authors use to develop their novels – and stay motivated and excited by their story. Now you can do the same. And keep your pants on! Find out how to outline your romance novel when you don’t know a thing about story structure and the whole ideas of pre-planning your story freezes you. And enjoy doing it!

    Throngs of fans jam into air-conditioned multiplexes to escape for two hours in the dark, blissfully lost in Hollywood's latest glittery confection complete with megawatt celebrities, awesome special effects, and enormous marketing budgets. The world is in love with the blockbuster movie, and these cinematic behemoths have risen to dominate the film industry, breaking box office records every weekend. With the passion and wit of a true movie buff and the insight of an internationally renowned critic, Tom Shone is the first to make sense of this phenomenon by taking readers through the decades that have shaped the modern blockbuster and forever transformed the face of Hollywood. The moment the shark fin broke the water in 1975, a new monster was born. Fast, visceral, and devouring all in its path, the blockbuster had arrived. In just a few weeks Jaws earned more than $100 million in ticket sales, an unprecedented feat that heralded a new era in film. Soon, blockbuster auteurs such as Steven Spielberg, George Lucas, and James Cameron would revive the flagging fortunes of the studios and lure audiences back into theaters with the promise of thrills, plenty of action, and an escape from art house pretension. But somewhere along the line, the beast they awakened took on a life of its own, and by the 1990s production budgets had escalated as quickly as profits. Hollywood entered a topsy-turvy world ruled by marketing and merchandising mavens, in which flops like Godzilla made money and hits had to break records just to break even. The blockbuster changed from a major event that took place a few times a year into something that audiences have come to expect weekly, piling into the backs of one another in an annual demolition derby that has left even Hollywood aghast. Tom Shone has interviewed all the key participants -- from cinematic visionaries like Spielberg and Lucas and the executives who greenlight these spectacles down to the effects wizards who detonated the Death Star and blew up the White House -- in order to reveal the ways in which blockbusters have transformed how Hollywood makes movies and how we watch them. As entertaining as the films it chronicles, Blockbuster is a must-read for any fan who delights in the magic of the movies.

    In this eye-opening exposé, Davies uncovers an industry awash in corruption and bias. His findings include the story of a prestigious Sunday newspaper that allowed the CIA to plant fiction in its columns; the newsroom that routinely rejects stories about black people; the respected paper that hired a professional fraudster to set up a front company to entrap senior political figures; as well as a number of newspapers that pay cash bribes to bent detectives. His research also exposes a range of national stories that were in fact pseudo events manufactured by the public relations industry and global news stories that were fiction generated by a machinery of international propaganda. The degree to which the media industry has affected government policy and perverted popular belief is also addressed. Gripping and thought-provoking, this is an insider’s look at one of the world’s most tainted professions.

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

    Bernadette Jiwa helps us learn how to create the change we seek to make in the world." —SETH GODIN Every one of us—regardless of where we were born, how we were brought up, how many setbacks we’ve endured or privileges we’ve been afforded—has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers—the ones we respect, admire and try to emulate—choose an alternative path to success. They have a powerful sense of identity. They don’t worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Successful organisations and the people who create, build and lead them don’t feel the need to compete, because they know who they are and they’re not afraid to show us. How about you? What do you stand for? Where are you headed and why? What’s been the making of you? What will make your career or company great? You must be able to answer these questions if you want to build a great company, thriving entrepreneurial venture or fulfilling career. Whether you’re an individual or you’re representing an organisation or a movement, a city or a country, Story Driven gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you’re proud of and create the future you want to see.

    She seems to defy description. I shall put it simply, because Erin is someone who appreciates a clear point. She is kind, and she is tireless. Erin is inspiring, and I know the world to be a better place because she is in it."--Julia RobertsErin Brockovich delivers her irrepressible spirit and down-to-earth wisdom in "Take It from Me, an inspiring trove of stories, lessons, and motivational strategies anyone can use to summon their inner strength and free the winning forces that lie within us all.

    Now, James Scurlock engages, educates, and entertains readers with the captivating story of DHL co-founder and billionaire Larry Hillblom.King Larry begins with an early biography of Larry Lee Hillblom, a mercurial young man who grew up on a peach farm outside of Fresno, California. Hillblom co-founded DHL in 1969 (three years before FedEx), and it became the fastest-growing corporation in history. Hillblom’s expatriate life began in 1981, when he retreated to a small tax haven in the Western Pacific. There he led the resistance to American meddling in the Marianas Islands. Hillblom’s voracious appetite for underage prostitutes is another facet of his unusual story. In 1995, Hillblom’s amoral, thrill-seeking nature caught up to him when his seaplane disappeared off the coast of Anatahan, leaving behind an estate worth billions. Weeks later, five impoverished women and their attorneys came forward to challenge Hillblom’s will in a legal battle for his fortunes that continues to this day. Meticulously researched and thoroughly engaging, King Larry will satisfy fans of such bestsellers as Confessions of an Economic Hit Man and The Accidental Billionaires .

    It is important for every person to save for one’s retirement as one can expect to live for twenty years after one retires as life expectancy of an Indian is going up steadily due to lower infant mortality and better medical care. There is a complete absence of social security safety net for most Indians today, even for those working in Government sector, there is no inflation adjusted pension available anymore. I have tried to simplify the advantages and disadvantages involved in investing your savings in various asset classes. I have deliberately left out two of the most popular forms of investment among middle class Indians 1) Life insurance 2) Real estate Let us consider life insurance first most of us confuse insurance as an instrument of savings, it is not. We have this wrong view because of the tax breaks given to income tax assesses by the Central Government. Insurance is a product that mitigates risk and is sold by the rich to the middle class and is always skewed in the favour of the insurer rather than the insured. A substantial portion of the total money invested by you goes towards paying agent’s commission and premium for insuring you for the risk of mortality. The balance left out is invested in government securities and other securities. Hence the amount of money invested out of the total premium paid is less than half paid by the insurer. The return on money invested by the policy holder is less than half of the money he would have earned either in bonds or fixed deposits. A person who needs insurance is a person whose family will need support in the event of his untimely death. Alternately insurance is required for a person who has debt in form of mortgage and does not want to burden his family in the event of his passing. The product which covers these risks is called term insurance. One should not buy insurance to avoid taxes as there is better tax saving tools available. Real estate is also considered as a good investment by several retail investors but nothing can be further from the truth. Nobody makes money by buying plots in the middle of nowhere. The easy availability of mortgages from the nineties and the tax breaks given by the Central Government on housing loans has created an unparalleled boom in the residential market. There is now a painful correction process under way in that sector. The price of land is reflexively connected to availability of money. The lower the cost of money, greater the returns in real estate. Buying plots in the middle of nowhere is similar to buying lottery tickets as investment. Land cannot be liquidated immediately into cash at a short notice to meet urgent requirements. Cost of maintenance and protection of real estate from illegal occupation is prohibitive and time consuming. Verification of title deeds to the property is a complex process and needs sound legal advice. You should have a house to live and another to collect rent as rent is equivalent of inflation adjusted pension. The return on investment generated in the three different asset classes over 25 years would be in the following order 1) Equities 2) Gold and finally 3) Debt instruments. I enjoyed writing this book as a companion volume to my first book. It is my fond hope that you enjoy reading this book.