Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problemsEach chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer supportThe authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data miningMore advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data miningCovers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

    Yet, not many people understand how payment systems in the US work. Those that do "get it" are unlocking multi-billion dollar opportunities. If you've ever wondered what happens when you actually swipe/dip/tap your credit card or debit card then The Anatomy of the Swipe breaks down the details in the simplest manner possible. Here are some questions answered within these pages:How does money move from my credit card to my favorite coffee shop? How can I build a neo-bank? How can I build my own debit or credit card? How can I accept card based payments? The Anatomy of the Swipe speaks to software developers and entrepreneurs who are looking at implementing card-based payments for the first time, merchants who want to be able to accept payments for a website or store, or those who want to issue their own debit/credit card. This book walks beginners through modern innovations created because of card-based payments, as well as the motivations and revenue models of each party in the payments ecosystem.

    While the mathematics is there, the effort is not all concentrated on proofs. Strang's emphasis is on understanding. He explains concepts, rather than deduces. This book is written in an informal and personal style and teaches real mathematics. The gears change in Chapter 2 as students reach the introduction of vector spaces. Throughout the book, the theory is motivated and reinforced by genuine applications, allowing pure mathematicians to teach applied mathematics.

    This text provides a comprehensive view of programming and interfacing of the Intel family of Microprocessors from the 8088 through the latest Pentium 4 microprocessor. Organized in an orderly and manageable format, it offers over 200 programming examples using the Microsoft Macro Assembler program, and provides a thorough description of each Intel family members, memory systems, and various I/O systems.

    The text is intended for students in colleges or universities who have little or no previous background in grammar, and presupposes no linguistics. It contains exercises, and will provide a basis for introductions to grammar and courses on the structure of English, not only in linguistics departments but also in English language and literature departments and schools of education.

    

    Providing a sound pedagogy - from basic concepts to applications - it prepares users to apply concepts learned to a variety of situations they may encounter in their future jobs. "Covers the hardware aspects of the microcomputer as a system - using a spiral approach in exploring and re-exploring topics from various perspectives; introduces programming step-by-step, beginning with 8085 instructions; examines programming techniques, program development, and software development systems; and integrates hardware and software concepts in interfacing and designing microprocessor-based products. Examines 68HC11 microcontrollers, 486 and Pentium 32-bit processors, and RISC processors, and considers the interfacing of I/Os - supporting discussions with many industrial and practical examples. Now replaces DMA controller 8257 with the 8237; shows how to interface a LCD module; replaces the Intel SDK-85 system with EMAC Primer (a stand-alone single-board microcomputer system with a Hex keyboard and LED displays which can be used with a PC); and provides complete data sheets for 8259, 8237, and a LCD panel. Both hardware and software troubleshooting problems are included.

    It includes rewritten and clarified proofs and derivations, as well as new topics such as Arnoldi iteration, and domain decomposition methods.

    Design patterns are time-tested solutions to recurring problems, letting the designer build programs on solutions that have already proved effective Provides developers with more than a dozen ASP.NET examples showing standard design patterns and how using them helpsbuild a richer understanding of ASP.NET architecture, as well as better ASP.NET applications Builds a solid understanding of ASP.NET architecture that can be used over and over again in many projects Covers ASP.NET code to implement many standard patterns including Model-View-Controller (MVC), ETL, Master-Master Snapshot, Master-Slave-Snapshot, Facade, Singleton, Factory, Single Access Point, Roles, Limited View, observer, page controller, common communication patterns, and more

    Covers all the topics needed by computer scientists with a sometimes humorous approach that reviewers found refreshing. The goal of the book is to provide a firm understanding of the principles and the big picture of where computer theory fits into the field.

    With more traditional web servers becoming obsolete, having knowledge on servers that achieve high scalability and optimal resource consumption using Node.js is the key to your app development success. Teaching you the essentials to making event-driven server-side apps, this book demonstrates how you can use less space and take less time for communication between web client and server.Contains numerous hands-on examples Explains implementation of real-time apps including Socket.IO and HTML5, and WebSockets Addresses practical Node.js advantages from specific design choices Demonstrates why knowledge and use of JavaScript is beneficial Includes an interactive online component with sample chapters Explains components of stand out apps including brevity and benchmarks Looking to enhance your abilities even further? Smashing Node.js: JavaScript Everywhere makes developing server-side apps accessible with its focus on JavaScript, open source, and easy-to-use language.

    James Paul Gee begins his new book with 'I want to talk about vide games- yes, even violent video games - and say some positive things about them'. With this simple but explosive beginning, one of America's most well-respected professors of education looks seriously at the good that can come from playing video games. Gee is interested in the cognitive development that can occur when someone is trying to escape a maze, find a hidden treasure and, even, blasting away an enemy with a high-powered rifle. Talking about his own video-gaming experience learning and using games as diverse as Lara Croft and Arcanum, Gee looks at major specific cognitive activities: How individuals develop a sense of identity; How one grasps meaning; How one evaluates and follows a command; How one picks a role model; How one perceives the world.

    Python is a beautiful computer language. It is simple, and it is intuitive. Python is used by a sorts of people – data scientists use it for much of their number crunching and analytics; security testers use it for testing out security and IT attacks; it is used to develop high-quality web applications and many of the large applications that you use on the internet are also written in Python, including YouTube, DropBox, and Instagram. Are you interested in learning Python? Then settle in and learn the basics in just 7 days - enough for you to be comfortable in moving on to the next level without any trouble.Are you interested in learning Python? Then settle in and learn the basics in just 7 days - enough for you to be comfortable in moving on to the next level without any trouble. In this book you'll learn: Setting Up Your Environment Let’s Get Programming Variables and Programs in Files Loops, Loops and More Loops Functions Dictionaries, Lists, and Tuples The “for” Loop Classes Modules File Input/Output Error Handling and much more! Now it's time for you to start your journey into Python programming! Click on the Buy Now button above and get started today!

    But how can you design a voice interface for your mobile app so that users can talk to it? And not just to facilitate question-and-answer sessions, but also provide an engaging, compelling experience?With this practical guide, you ll learn basic voice user interface (VUI) principles for designing mobile apps that makes speech an important tool for interaction. You ll learn how to choose the right speech recognition engine, use best methods for testing VUI on mobile, and dive into advanced VUI design topics to make your VUI not just functional but great.Ideal for product managers, UX designers, and VUI designers, this book explains basic VUI principles for mobile app design, and shows you how to measure the performance of your VUI app and improve upon it. You ll also learn how to determine whether using voice for your app is a good idea in the first placeVUI design is not just about making things cool it s about making a user s experience more natural, more powerful, and more human."

    Spreadsheet," is one of the liworld's leading authorities on Excel Thoroughly updated to cover the revamped Excel interface, new file formats, enhanced interactivity with other Office applications, and upgraded collaboration features Includes a valuable CD-ROM with templates and worksheets from the book Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.