Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die


Chip Heath - 2008
    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

Lippincott's Illustrated Reviews: Microbiology


Richard A. HarveyVictor Stollar - 2001
    The book has the hallmark features for which Lippincott's Illustrated Reviews volumes are so popular: an outline format, over 600 full-color illustrations, end-of-chapter summaries, review questions, plus an entire section of clinical case studies with full-color illustrations. This edition's medical/clinical focus has been sharpened to provide a high-yield review. Five additional case studies have been included, bringing the total to nineteen. Review questions have been reformatted to comply with USMLE Step 1 style, with clinical vignettes.

Signal Processing and Linear Systems


B.P. Lathi - 2000
    Based on B. P. Lathi's widely used book, Linear Systems and Signals, it features additional applications to communications, controls, and filtering as well as new chapters on analog and digital filters and digital signal processing. Lathi emphasizes the physical appreciation of concepts rather than the mere mathematical manipulation of symbols. Avoiding the tendency to treat engineering as a branch of applied mathematics, he uses mathematics to enhance physical and intuitive understanding of concepts, instead of employing it only to prove axiomatic theory. Theoretical results are supported by carefully chosen examples and analogies, allowing students to intuitively discover meaning for themselves.

New GRE 2011-2012 Premier with CD-ROM


Kaplan Test Prep - 2011
    With an increasing number of graduate and business school applicants and an increasing number of GRE test-takers—now a complete test overhaul by the test-maker—a high GRE score is critical to set yourself apart from the competition.New GRE 2011-2012 Premier with CD-ROM is a comprehensive package that includes a book, CD-ROM, and online companion with in-depth strategies, test information, and practice questions to help students score higher on the new GRE Revised General Test. New GRE 2011-2012 Premier with CD-ROM is fully updated and revised with 75 percent all-new content covering the revised and expanded Verbal, Quantitative, and Analytical Writing Assessment Test sections, including 50 percent new practice questions and brand new strategies for each of the new question types.New GRE 2011-2012 Premier with CD-ROM features:6 full-length practice tests (1 in the book, 5 online)400 practice questions and answer explanations on the CD-ROMA detailed overview of the test changesKey strategies for all New GRE question typesDetails and practice sets for the Verbal and Quantitative sectionsDiagnostic tool in end-of-chapter practice sets for even more targeted practiceAdvice for the graduate school application processKaplan guarantees that readers will score higher on the GRE Revised General Test using our guide—or get their money back.

Bred of Heaven: One man's quest to reclaim his Welsh roots


Jasper Rees - 2011
    But despite Welsh grandparents (and a Welsh surname) he is an Englishman: by birth, upbringing and temperament.In this singular, hilarious love letter to a glorious country so often misunderstood, Rees sets out to achieve his goal of becoming a Welshman by learning to sing, play, work, worship, think - and above all, speak - like one. On the way he meets monks, tenors and politicians, and tries his hand at rugby and lambing - all the while weaving together his personal story with Wales's rich history. Culminating in a nail-biting test of Rees' Welsh-speaking skill at the National Eisteddfod, this exuberant journey of self-discovery celebrates the importance of national identity, and the joy of belonging.

Conquer Basic Spanish: A Short Introduction To Beginners Spanish, Including Spanish Grammar, Verbs and Vocabulary (Learn Spanish Book 4)


Linda Plummer - 2014
    I'm sure it will be ...

The Craft of Research


Wayne C. Booth - 1995
    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

American Public School Law


Kern Alexander - 1985
    It presents and discusses specific legal cases concerned with the multitude of issues facing the public school system-including teaching diverse student populations, teacher rights, and the role of the Federal government. There are over 1300 citations and excerpts of school law cases.

The Atomic Chef: And Other True Tales of Design, Technology, and Human Error


Steven Casey - 2006
    The 20 stand-alone chapters of this new work describe how technological failures result from the incompatibilities between the way things are designed and the way people actually perceive, think, and act. New technologies will succeed or fail based on our ability to minimize these incompatibilities between the characteristics of people and the characteristics of the things we create and use.This book is the quintessential 'must read' for all those who deal with technology in any fashion. From the frustration of an awkward ATM machine to the threat of accidental, nuclear Armageddon, Casey shows how the same crucial factors come into play told through the very eyes of those people who saw and experienced these things. No student of design, psychology, behavioral science, or technology should be without this book, and neither should any intelligent member of society who wants to know what goes on with the successes and failures of modern technology.Sit ringside to the action where compelling events unfold. The stories in this book will take you to airports and airline cabins, an amusement park, a fertility clinic, a pharmaceutical plant, an emergency dispatch center, the Olympic games, and a bank; to hospitals, spacecraft, ships, and cars. From the coasts of Peru and Monterey, in orbit aboard the International Space Station, the freeways of Southern California and the back roads of France, the battlefields of Afghanistan, and a nuclear fuel plant in Japan this is The Atomic Chef.

21 Traps You Need to Avoid in Dating & Relationships (The Truth about his weird behavior, fear of commitment and sudden loss of interest)


Brian Keephimattracted - 2015
    Is he the one? And why would this be a trap?- The Wrong Man (and what to do about it)- The MANipulator(and how to avoid being manipulated by any man)- A Subject to Avoid (when a woman talks about this subject, a man can't help it and will loose interest in her)- A trick to see if he's REALLY interested in you- Jealousy. When to use it and how to deal with it.- The Ex. Is she dangerous?- Your Looks. How to use them...and how to never use them (this is a trap many women step into).- The Overlapping Circles: the secret to a happy long-term relationship- How important are his friends to the relationship YOU have with him?- and more!Read this book to avoid much of the heart-ache that comes with finding and keeping the right guy.You can get started by clicking on the Buy Now button at the top of this page.Good luck!Brian

Getting to Know ArcGIS Desktop


Tim Ormsby - 2001
    Key concepts are combined with detailed illustrations and step-by-step exercises to acquaint readers with the building blocks of ArcGIS® Desktop including ArcMap™, for displaying and querying maps, ArcCatalog™, for organizing geographic data, and ModelBuilder™, for diagramming and processing solutions to complex spatial analysis problems. Its broad scope, simple style, and practical orientation make this book an ideal classroom text and an excellent resource for those learning GIS on their own. A data CD for working through the exercises and a fully functioning 180-day trial ArcGIS® Desktop 10 software is included.

Teaching Pronunciation: A Reference for Teachers of English to Speakers of Other Languages


Marianne Celce-Murcia - 1996
    Teaching Pronunciation offers current and prospective teachers of English a comprehensive treatment of pronunciation pedagogy, drawing on current theory and practice. An overview of teaching issues from the perspective of different methodologies and second language acquisition research is provided. It has a thorough grounding in the sound system of North American English, and contains insights into how this sound system intersects with listening, morphology, and spelling. It also contains diagnostic tools, assessment measures, and suggestions for syllabus design. Follow-up exercises guide teachers in developing a range of classroom activities within a communicative framework.

The Dresden Dolls Companion


Amanda Palmer - 2006
    This Boston-based alternative pop/German-like cabaret duo hand-designed this book which includes art, photos, commentary and 11 songs from their 2004 release. Songs included are: Bad Habit * Coin Operated Boy * Girl Anachronism * Good Day * Gravity * Half Jack * The Jeep Song * Missed Me *Perfect Fit * Slide * Truce.

Bootstraps: From an American Academic of Color


Victor Villanueva - 1993
    At another level, Villanueva ponders his experiences in light of the history of rhetoric, the English Only movement, current socio- and psycholinguistic theory, and the writings of Gramsci and Freire, among others.Winner of the David H. Russell Award for Distinguished Research in the Teaching of English.

The Standard for Program Management


Project Management Institute - 2006
    This helps to ensure proper metrics are developed so that organizations can successfully manage large and complex programs.