Big Blue, as the company is known, tends to rely for its success on magical thinking but that magic ran out a long time ago. The company got in trouble back in the 1990s and had to hire for the first time an outside CEO, Lou Gerstner, to save the day. Gerstner pushed IBM into services with spectacular results but this hurt the company, too. As services have became commoditized IBM could only compete by offshoring the work and quality suffered. The other negative impact of Gerstner was his compensation which was for the first time in IBM history very high. Only the Watson family had become rich running IBM with later CEOs like John Opel and John Akers living comfortable lives with lots of perks, but they never got BIG RICH. That changed with Gerstner. Sam Palmisano an IBM lifer followed Gerstner as CEO and followed, too, the Gerstner playbook. Palmisano retired three years ago with a retirement package worth $241 million, replaced by IBM's first woman CEO, Ginni Rometty, who certainly expects a comparable golden parachute. In order to achieve these numbers, though, IBM has essentially sacrificed both its customers and employees. In order to have ever growing earnings per share the company has cut labor to the bone, off-shored everything it can, dropped quality, deliberately underbid contracts to win them then not performed. IBM's acquisition policy is one of buying companies to get their sales then cutting costs to the bone and under-delivering. This and share buybacks have kept earnings growing until this house of cards recently began to fall. Ginni Rometty, who will end up taking the fall for Palmisano's flawed strategy, has stated a very specific earnings goal for 2015 that she will destroy the company to achieve if she must. This book how IBM fell from grace, where it is headed, and what specifically can be done to save the company before it is too late.

    This friendly-and-straightforward guide introduces the basics of electronics and enhances your learning experience by debunking and explaining concepts such as circuits, analog and digital, schematics, voltage, safety concerns, and more. Packed with nearly 900 pages of detailed information, this book shows you how to develop your own breadboard, design your own circuit, and get savvy with schematics. Covers the basics of electronics and demystifies a variety of electronics conceptsEncourages you to dive in and design a variety of fun and interesting entertainment electronics, mobile, and automotive projectsOffers troubleshooting advice for common electronics challengesReviews circuits, schematics, voltage, safety concerns, and much moreSo, get plugged in and start your next electronics project today with this book by your side!

    With this concise book, you will quickly gain working knowledge of Sinatra and its minimalist approach to building both standalone and modular web applications. Sinatra serves as a lightweight wrapper around Rack middleware, with syntax that maps closely to functions exposed by HTTP verbs, which makes it ideal for web services and APIs. If you have experience building applications with Ruby, you’ll quickly learn language fundamentals and see under-the-hood techniques, with the help of several practical examples. Then you’ll get hands-on experience with Sinatra by building your own blog engine. Learn Sinatra’s core concepts, and get started by building a simple application Create views, manage sessions, and work with Sinatra route definitions Become familiar with the language’s internals, and take a closer look at Rack Use different subclass methods for building flexible and robust architectures Put Sinatra to work: build a blog that takes advantage of service hooks provided by the GitHub API

    It explores the common parts of every computer programming language and how to write for multiple platforms like Windows, Mac OS X, or Linux. This easily accessible guide provides you with the tools you need to: Create programs and divide them into subprogramsDevelop variables and use constantsManipulate strings and convert them into numbersUse an array as storage spaceReuse and rewrite codeIsolate dataCreate a user interfaceWrite programs for the InternetUtilize JavaScript and Java AppletsIn addition to these essential building blocks, this guide features a companion CD-ROM containing Liberty BASIC compiler and code in several languages. It also provides valuable programming resources and lets you in on cool careers for programmers. With "Beginning Programming of Dummies," you can take charge of your computer and begin programming today

    The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America's best companies, you need to have an answer to this and other puzzling questions. Are You Smart Enough to Work at Google? guides readers through the surprising solutions to dozens of the most challenging interview questions. The book covers the importance of creative thinking, ways to get a leg up on the competition, what your Facebook page says about you, and much more. Are You Smart Enough to Work at Google? is a must-read for anyone who wants to succeed in today's job market.

    Identity Theft. Corporate Espionage. National secrets compromised. Can anyone promise security in our digital world?The man who introduced cryptography to the boardroom says no. But in this fascinating read, he shows us how to come closer by developing security measures in terms of context, tools, and strategy. Security is a process, not a product – one that system administrators and corporate executives alike must understand to survive.This edition updated with new information about post-9/11 security.

    Now, hopes and expectations for JavaScript’s future are considerable.In this insightful report, Dr. Axel Rauschmayer explains how the combination of several technologies and opportunities in the past 15 years turned JavaScript’s fortunes. With that as a backdrop, he provides a detailed look at proposed new features and fixes in the next version, ECMAScript.next, and then presents his own JavaScript wish list—such as an integrated IDE.

    Written by three prominent members of the Perl community who each have several years of experience teaching Perl around the world, this edition has been updated to account for all the recent changes to the language up to Perl 5.8.Perl is the language for people who want to get work done. It started as a tool for Unix system administrators who needed something powerful for small tasks. Since then, Perl has blossomed into a full-featured programming language used for web programming, database manipulation, XML processing, and system administration--on practically all platforms--while remaining the favorite tool for the small daily tasks it was designed for. You might start using Perl because you need it, but you'll continue to use it because you love it.Informed by their years of success at teaching Perl as consultants, the authors have re-engineered the Llama to better match the pace and scope appropriate for readers getting started with Perl, while retaining the detailed discussion, thorough examples, and eclectic wit for which the Llama is famous.The book includes new exercises and solutions so you can practice what you've learned while it's still fresh in your mind. Here are just some of the topics covered:Perl variable typessubroutinesfile operationsregular expressionstext processingstrings and sortingprocess managementusing third party modulesIf you ask Perl programmers today what book they relied on most when they were learning Perl, you'll find that an overwhelming majority will point to the Llama. With good reason. Other books may teach you to program in Perl, but this book will turn you into a Perl programmer.

    Whether you want to build an eBay business from scratch or just want to make sure you're up on eBay's policy changes and taking advantage of new automation tools, this guide will have you selling successfully on eBay faster than you can say, "going...going..."Starting an eBay Business For Dummies 2nd Edition gets you organized and in virtual business fast with step-by-step guidance on: Setting up basic auctions Pricing items or setting minimums strategically Using the About Me page to begin creating a professional identity Finding sources of merchandise (once you exhaust your basement, attic, and relatives) Managing your business with online auction management services and software, including a list of 16 popular sites with their prices Writing tempting descriptions and taking good photographs of merchandise Selecting payment systems (and why shipping C.O.D. is a no-no) Handling inventory and keeping records Written by Marsha Collier, author of eBay For Dummies and eBay Bargain Shopping For Dummies, an eBay PowerSeller, columnist, and teacher at eBay University, this book is packed with time-saving, money-saving tips plus secret eBay hints to help you compete with the pros from the get go. It gives you inside information on:eBay motors, real estate, and other unusual areas Dutch auctions, reserve price auctions, and private auctions Using an eBay fee calculator to check your final value fees Shipping and insuring merchandise efficiently and economically Printing shipping labels and postage Complete with a glossary and index, Starting an eBay Business For Dummies 2nd Edition is just what you need to get started selling on eBay, to graduate from occasional seller to PowerSeller, or to become a genuine eBay entrepreneur like the ten whose success stories are featured in this book!

    The preeminent expert in his field, Mr.Black draws upon years of experience as president of both theInternational and American Software Testing Qualifications boardsto offer this extensive resource of all the standards, methods, andtools you'll need.The book covers core testing concepts and thoroughly examinesthe best test management practices and tools of leading hardwareand software vendors. Step-by-step guidelines and real-worldscenarios help you follow all necessary processes and avoidmistakes.Producing high-quality computer hardware and software requirescareful, professional testing; Managing the Testing Process, Third Edition explains how to achieve that by following adisciplined set of carefully managed and monitored practices andprocessesThe book covers all standards, methods, and tools you need forprojects large and smallPresents the business case for testing products and reviews theauthor's latest test assessmentsTopics include agile testing methods, risk-based testing, IEEEstandards, ISTQB certification, distributed and outsourced testing, and moreOver 100 pages of new material and case studies have been addedto this new editionIf you're responsible for managing testing in the real world, Managing the Testing Process, Third Edition is the valuablereference and guide you need.

    With "Web Design For Dummies," you will be able to design your own Web site like a pro.Web design requires many programs to make a Website attractive and fun, including: Using Web editors like DreamweaverImage editing tools like Photoshop elementsDrawing utensils like IllustratorBackground markup and scripting languages like HTML and CSSThis fun guide covers all of the topics that every aspiring Web designer should know. This book offers advice on: Designing for your audienceBuilding a solid framework for easy navigationCreating appealing graphics that work with the siteChoosing the proper type and colorsTweaking the HTML to make everything work correctlyApplying next-step technologies including JavaScriptParlaying your skills into paid workWith expert guidance from Lisa Lopuck, a pioneer in interactive media design and the Senior Producer at Disney, you will be creating superb Web pages that will charm and impress all of your visitors

    Fueled by significant benefits and an impressive portfolio of real-world applications already in production, Rails is destined to continue making significant inroads in coming years.Each new Rails application showing up on the web adds yet more to the collective wisdom of the Rails development community. Yesterday's best practices yield to today's latest and greatest techniques, as the state of the art is continually refined in kitchens all across the Internet. Indeed, these are times of great progress.At the same time, it's easy to get left behind in the wake of progress. Advanced Rails Recipes keeps you on the cutting edge of Rails development and, more importantly, continues to turn this fast-paced framework to your advantage.Advanced Rails Recipes is filled with pragmatic recipes you'll use on every Rails project. And by taking the code in these recipes and slipping it into your application you'll not only deliver your application quicker, you'll do so with the confidence that it's done right.The book includes contributions from Aaron Batalion, Adam Keys, Adam Wiggins, Andre Lewis, Andrew Kappen, Benjamin Curtis, Ben Smith, Chris Bernard, Chris Haupt, Chris Wanstrath, Cody Fauser, Dan Benjamin, Dan Manges, Daniel Fischer, David Bock, David Chelimsky, David Heinemeier Hansson, Erik Hatcher, Ezra Zygmuntowicz, Geoffrey Grosenbach, Giles Bowkett, Greg Hansen, Gregg Pollack, Hemant Kumar, Hugh Bien, Jamie Orchard-Hays, Jamis Buck, Jared Haworth, Jarkko Laine, Jason LaPier, Jay Fields, John Dewey, Jonathan Dahl, Josep Blanquer, Josh Stephenson, Josh Susser, Kevin Clark, Luke Francl, Mark Bates, Marty Haught, Matthew Bass, Michael Slater, Mike Clark, Mike Hagedorn, Mike Mangino, Mike Naberezny, Mike Subelsky, Nathaniel Talbott, PJ Hyett, Patrick Reagan, Peter Marklund, Pierre-Alexandre Meyer, Rick Olson, Ryan Bates, Scott Barron, Tony Primerano, Val Aleksenko, and Warren Konkel.

    Salesforce.com (more than 50%) and Twitter (more than 75% fall into this category. Ebay gets more than 8 billion API calls a month. Facebook and Google, have dozens of APIs that enable both free services and e-commerce, get more than 5 billion API calls each day. Other companies like NetFlix have expanded their service of streaming movies over the the web to dozens of devices using API. At peak times, more than 20 percent of all traffic is accounted for by Netflix through its APIs. Companies like Sears and E-Trade are opening up their catalogs and other services to allow developers and entrepreneurs to create new marketing experiences. Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming. This book, written by Greg Brail, CTO of Apigee, and Brian Mulloy, VP of Products, captures the knowledge of all these areas gained by Apigee, the leading company in supporting the rollout of high traffic APIs.

    Learn Java Programming Fast with a unique Hands-On Project. Book 4 of the Learn Coding Fast Series. Covers Java 8. Have you always wanted to learn computer programming but are afraid it'll be too difficult for you? Or perhaps you know other programming languages but are interested in learning the Java language fast? This book is for you. You no longer have to waste your time and money trying to learn Java from boring books that are 600 pages long, expensive online courses or complicated Java tutorials that just leave you more confused and frustrated. What this book offers... Java for Beginners Complex concepts are broken down into simple steps to ensure that you can easily master the Java language even if you have never coded before. Carefully Chosen Java Examples Examples are carefully chosen to illustrate all concepts. In addition, the output for all examples are provided immediately so you do not have to wait till you have access to your computer to test the examples. Careful selection of topics Topics are carefully selected to give you a broad exposure to Java, while not overwhelming you with information overload. These topics include object-oriented programming concepts, error handling techniques, file handling techniques and more. In addition, new features in Java (such as lambda expressions and default methods etc) are also covered so that you are always up to date with the latest advancement in the Java language. Learn The Java Programming Language Fast Concepts are presented in a "to-the-point" style to cater to the busy individual. You no longer have to endure boring and lengthy Java textbooks that simply puts you to sleep. With this book, you can learn Java fast and start coding immediately. How is this book different... The best way to learn Java is by doing. This book includes a unique project at the end of the book that requires the application of all the concepts taught previously. Working through the project will not only give you an immense sense of achievement, it’ll also help you retain the knowledge and master the language. Are you ready to dip your toes into the exciting world of Java coding? This book is for you. Click the BUY button and download it now. What you'll learn: Introduction to Java - What is Java? - What software do you need to code Java programs? - How to install and run JDK and Netbeans? Data types and Operators - What are the eight primitive types in Java? - What are arrays and lists? - How to format Java strings - What is a primitive type vs reference type? - What are the common Java operators? Object Oriented Programming - What is object oriented programming? - How to write your own classes - What are fields, methods and constructors? - What is encapsulation, inheritance and polymorphism? - What is an abstract class and interface? Controlling the Flow of a Program - What are condition statements? - How to use control flow statements in Java - How to handle errors and exceptions - How to throw your own exception

    It took the open source world by storm since its inception in 2005, and is used by small development shops and giants like Google, Red Hat, and IBM, and of course many open source projects.A book by Git experts to turn you into a Git expert. Introduces the world of distributed version control Shows how to build a Git development workflow.