By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

    His breaking of the German U-boat Enigma cipher in World War II ensured Allied-American control of the Atlantic. But Turing's vision went far beyond the desperate wartime struggle. Already in the 1930s he had defined the concept of the universal machine, which underpins the computer revolution. In 1945 he was a pioneer of electronic computer design. But Turing's true goal was the scientific understanding of the mind, brought out in the drama and wit of the famous "Turing test" for machine intelligence and in his prophecy for the twenty-first century.Drawn in to the cockpit of world events and the forefront of technological innovation, Alan Turing was also an innocent and unpretentious gay man trying to live in a society that criminalized him. In 1952 he revealed his homosexuality and was forced to participate in a humiliating treatment program, and was ever after regarded as a security risk. His suicide in 1954 remains one of the many enigmas in an astonishing life story.

    As a modern application developer you need to understand the emerging field of data management, both RDBMS and NoSQL. Seven Databases in Seven Weeks takes you on a tour of some of the hottest open source databases today. In the tradition of Bruce A. Tate's Seven Languages in Seven Weeks, this book goes beyond your basic tutorial to explore the essential concepts at the core each technology. Redis, Neo4J, CouchDB, MongoDB, HBase, Riak and Postgres. With each database, you'll tackle a real-world data problem that highlights the concepts and features that make it shine. You'll explore the five data models employed by these databases-relational, key/value, columnar, document and graph-and which kinds of problems are best suited to each. You'll learn how MongoDB and CouchDB are strikingly different, and discover the Dynamo heritage at the heart of Riak. Make your applications faster with Redis and more connected with Neo4J. Use MapReduce to solve Big Data problems. Build clusters of servers using scalable services like Amazon's Elastic Compute Cloud (EC2). Discover the CAP theorem and its implications for your distributed data. Understand the tradeoffs between consistency and availability, and when you can use them to your advantage. Use multiple databases in concert to create a platform that's more than the sum of its parts, or find one that meets all your needs at once.Seven Databases in Seven Weeks will take you on a deep dive into each of the databases, their strengths and weaknesses, and how to choose the ones that fit your needs.What You Need: To get the most of of this book you'll have to follow along, and that means you'll need a *nix shell (Mac OSX or Linux preferred, Windows users will need Cygwin), and Java 6 (or greater) and Ruby 1.8.7 (or greater). Each chapter will list the downloads required for that database.

    And it’s still short, profusely illustrated…and best of all–fun to read.If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

    This book explains the technical aspects of hacking, including stack based overflows, heap based overflows, string exploits, return-into-libc, shellcode, and cryptographic attacks on 802.11b.

    Not long ago, my desk was covered with piles of financial statements, medical records, automotive service receipts — and that didn’t even include everything dealing with my job. We all struggle to keep our information organized and accessible, but without the right tool for the job, it can seem impossible. Thankfully, a tool like Evernote excels at doing exactly that — it’s a single place to organize everything that’s important to you. The tricky part is learning how best to use it so that all of those bits of information are a few clicks away when you need them.Introducing Evernote Essentials – The Definitive Getting Started Guide for Evernote.With this fun and informative 95-page PDF guide, you’ll:Get up and running with Evernote quicklyLearn how simple it is to save information to your Evernote account from almost anywhereDiscover the best ways to organize your Evernote account so your information is easy to find laterUnderstand how easily Evernote integrates with everything you’re already usingStart using Evernote’s newest features immediately

    The aim of The Node Beginner Book is to get you started with developing applications for Node.js, teaching you everything you need to know about advanced JavaScript along the way on 59 pages.

    Data Science For Dummies is the perfect starting point for IT professionals and students interested in making sense of their organization’s massive data sets and applying their findings to real-world business scenarios. From uncovering rich data sources to managing large amounts of data within hardware and software limitations, ensuring consistency in reporting, merging various data sources, and beyond, you’ll develop the know-how you need to effectively interpret data and tell a story that can be understood by anyone in your organization. Provides a background in data science fundamentals before moving on to working with relational databases and unstructured data and preparing your data for analysis Details different data visualization techniques that can be used to showcase and summarize your data Explains both supervised and unsupervised machine learning, including regression, model validation, and clustering techniques Includes coverage of big data processing tools like MapReduce, Hadoop, Dremel, Storm, and Spark It’s a big, big data world out there – let Data Science For Dummies help you harness its power and gain a competitive edge for your organization.

    Now, security expert Brian Carrier has written the definitive reference for everyone who wants to understand and be able to testify about how file system analysis is performed. Carrier begins with an overview of investigation and computer foundations and then gives an authoritative, comprehensive, and illustrated overview of contemporary volume and file systems: Crucial information for discovering hidden evidence, recovering deleted data, and validating your tools. Along the way, he describes data structures, analyzes example disk images, provides advanced investigation scenarios, and uses today's most valuable open source file system analysis tools--including tools he personally developed. Coverage includes Preserving the digital crime scene and duplicating hard disks for dead analysis Identifying hidden data on a disk's Host Protected Area (HPA) Reading source data: Direct versus BIOS access, dead versus live acquisition, error handling, and more Analyzing DOS, Apple, and GPT partitions; BSD disk labels; and Sun Volume Table of Contents using key concepts, data structures, and specific techniques Analyzing the contents of multiple disk volumes, such as RAID and disk spanning Analyzing FAT, NTFS, Ext2, Ext3, UFS1, and UFS2 file systems using key concepts, data structures, and specific techniques Finding evidence: File metadata, recovery of deleted files, data hiding locations, and more Using The Sleuth Kit (TSK), Autopsy Forensic Browser, and related open source tools When it comes to file system analysis, no other book offers this much detail or expertise. Whether you're a digital forensics specialist, incident response team member, law enforcement officer, corporate security specialist, or auditor, this book will become an indispensable resource for forensic investigations, no matter what analysis tools you use.

    Well-run blogs do more than offer an outlet for your thoughts. They've actually influenced everything from a company's image to the outcome of a local election. Because the blogosphere is pretty crowded, it's a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives you all the basics so you can get a good start. And if you've been around the blog a few times and want to advance to the next level, Blogging For Dummies, 2nd Edition even takes a look at podcasting and videoblogging.You'll find out how to:Make your blog stand out in a crowd, build an audience, and even make it pay Choose the best software options, boost readership, and handle comments Generate revenue from your blog with ads and sponsorships Protect your privacy and your job Deal with spam and the inappropriate comments from that guy who posts several times a day Find your niche Attract and keep readers Use your blog to promote your business, cause, or organization Add audio, video, cool widgets, and more Ready? Get Blogging for Dummies and let's get started!

    But if one per year is good, how about Seven Languages in Seven Weeks? In this book you'll get a hands-on tour of Clojure, Haskell, Io, Prolog, Scala, Erlang, and Ruby. Whether or not your favorite language is on that list, you'll broaden your perspective of programming by examining these languages side-by-side. You'll learn something new from each, and best of all, you'll learn how to learn a language quickly. Ruby, Io, Prolog, Scala, Erlang, Clojure, Haskell. With Seven Languages in Seven Weeks, by Bruce A. Tate, you'll go beyond the syntax-and beyond the 20-minute tutorial you'll find someplace online. This book has an audacious goal: to present a meaningful exploration of seven languages within a single book. Rather than serve as a complete reference or installation guide, Seven Languages hits what's essential and unique about each language. Moreover, this approach will help teach you how to grok new languages. For each language, you'll solve a nontrivial problem, using techniques that show off the language's most important features. As the book proceeds, you'll discover the strengths and weaknesses of the languages, while dissecting the process of learning languages quickly--for example, finding the typing and programming models, decision structures, and how you interact with them. Among this group of seven, you'll explore the most critical programming models of our time. Learn the dynamic typing that makes Ruby, Python, and Perl so flexible and compelling. Understand the underlying prototype system that's at the heart of JavaScript. See how pattern matching in Prolog shaped the development of Scala and Erlang. Discover how pure functional programming in Haskell is different from the Lisp family of languages, including Clojure. Explore the concurrency techniques that are quickly becoming the backbone of a new generation of Internet applications. Find out how to use Erlang's let-it-crash philosophy for building fault-tolerant systems. Understand the actor model that drives concurrency design in Io and Scala. Learn how Clojure uses versioning to solve some of the most difficult concurrency problems. It's all here, all in one place. Use the concepts from one language to find creative solutions in another-or discover a language that may become one of your favorites.

    Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet. Why a spreadsheet? It's comfortable! You get to look at the data every step of the way, building confidence as you learn the tricks of the trade. Plus, spreadsheets are a vendor-neutral place to learn data science without the hype. But don't let the Excel sheets fool you. This is a book for those serious about learning the analytic techniques, the math and the magic, behind big data.Each chapter will cover a different technique in a spreadsheet so you can follow along: - Mathematical optimization, including non-linear programming and genetic algorithms- Clustering via k-means, spherical k-means, and graph modularity- Data mining in graphs, such as outlier detection- Supervised AI through logistic regression, ensemble models, and bag-of-words models- Forecasting, seasonal adjustments, and prediction intervals through monte carlo simulation- Moving from spreadsheets into the R programming languageYou get your hands dirty as you work alongside John through each technique. But never fear, the topics are readily applicable and the author laces humor throughout. You'll even learn what a dead squirrel has to do with optimization modeling, which you no doubt are dying to know.

    Get an insider's tour of databases and client-server systems so you can understand the local customs. Then work your way up to sophisticated commands and statements, and check out the coverage of SQL-related products, such as Microsoft SQL server. You'll be able to communicate with your database like a native speaker in no time! Inside, find helpful advice on how to Get a complete overview of SQL components, such as Data Definition Language, Data Manipulation Language, and Data Control Language Use SQL to transfer and retrieve information on the Internet and intranets Uncover fundamental SQL commands and data types Extract data from many different data sources by using ODBC Master the basics of creating tables, views, schemas, and indexes for easy data access Manage databases by using SQL server Access a database over the Internet Get tips for making advanced queries

    Stay in the know, spot trends as they happen, and push your business to new limits. This e-book introduces Microsoft Power BI basics through a practical, scenario-based guided tour of the tool, showing you how to build analytical solutions using Power BI. Get an overview of Power BI, or dig deeper and follow along on your PC using the book's examples.

    They treat it as a craft. They are professionals. In The Clean Coder: A Code of Conduct for Professional Programmers, legendary software expert Robert C. Martin introduces the disciplines, techniques, tools, and practices of true software craftsmanship. This book is packed with practical advice-about everything from estimating and coding to refactoring and testing. It covers much more than technique: It is about attitude. Martin shows how to approach software development with honor, self-respect, and pride; work well and work clean; communicate and estimate faithfully; face difficult decisions with clarity and honesty; and understand that deep knowledge comes with a responsibility to act. Readers will learn What it means to behave as a true software craftsman How to deal with conflict, tight schedules, and unreasonable managers How to get into the flow of coding, and get past writer's block How to handle unrelenting pressure and avoid burnout How to combine enduring attitudes with new development paradigms How to manage your time, and avoid blind alleys, marshes, bogs, and swamps How to foster environments where programmers and teams can thrive When to say "No"-and how to say it When to say "Yes"-and what yes really means Great software is something to marvel at: powerful, elegant, functional, a pleasure to work with as both a developer and as a user. Great software isn't written by machines. It is written by professionals with an unshakable commitment to craftsmanship. The Clean Coder will help you become one of them-and earn the pride and fulfillment that they alone possess.