We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

    Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet. Why a spreadsheet? It's comfortable! You get to look at the data every step of the way, building confidence as you learn the tricks of the trade. Plus, spreadsheets are a vendor-neutral place to learn data science without the hype. But don't let the Excel sheets fool you. This is a book for those serious about learning the analytic techniques, the math and the magic, behind big data.Each chapter will cover a different technique in a spreadsheet so you can follow along: - Mathematical optimization, including non-linear programming and genetic algorithms- Clustering via k-means, spherical k-means, and graph modularity- Data mining in graphs, such as outlier detection- Supervised AI through logistic regression, ensemble models, and bag-of-words models- Forecasting, seasonal adjustments, and prediction intervals through monte carlo simulation- Moving from spreadsheets into the R programming languageYou get your hands dirty as you work alongside John through each technique. But never fear, the topics are readily applicable and the author laces humor throughout. You'll even learn what a dead squirrel has to do with optimization modeling, which you no doubt are dying to know.

    You have not seen your kitchen counters in months. Your junk drawer has exploded into an entire room of things you don't use. How can we say that when we don't even know you? Well, because most people do and we were just like you. In 2008 we put our decluttering and downsizing skills to the ultimate test: Get Rid of Everything we owned in order to follow our dream and travel around the world. From that experience we documented every step in the process to provide you with the comprehensive guide to decluttering your home and putting some extra cash in your packet.How do you think your life could change if you got rid of some of the stuff tying you down? You don't have to go as far as we did, but you'll benefit from our extreme experience no matter big or small your decluttering project may be. We know decluttering inside and out, and you can take advantage of our experience to create your own clutter-free zone for relaxing, socializing, and spending time with family and friends.

    In it, developer and life coach John Sonmez addresses a wide range of important "soft" topics, from career and productivity to personal finance and investing, and even fitness and relationships, all from a developer-centric viewpoint.For most software developers, coding is the fun part. The hard bits are dealing with clients, peers, and managers, staying productive, achieving financial security, keeping yourself in shape, and finding true love. This book is here to help.Soft Skills: The software developer's life manual is a guide to a well-rounded, satisfying life as a technology professional. In it, developer and life coach John Sonmez offers advice to developers on important "soft" subjects like career and productivity, personal finance and investing, and even fitness and relationships. Arranged as a collection of 71 short chapters, this fun-to-read book invites you to dip in wherever you like. A Taking Action section at the end of each chapter shows you how to get quick results. Soft Skills will help make you a better programmer, a more valuable employee, and a happier, healthier person.What's InsideBoost your career by building a personal brandJohn's secret ten-step process for learning quicklyFitness advice to turn your geekiness to your advantageUnique strategies for investment and early retirement

    Grammar Girl, is determined to wipe out bad grammar—but she's also determined to make the process as painless as possible. A couple of years ago, she created a weekly podcast to tackle some of the most common mistakes people make while communicating. The podcasts have now been downloaded more than twenty million times, and Mignon has dispensed grammar tips on Oprah and appeared on the pages of The New York Times, The Wall Street Journal, and USA Today.Written with the wit, warmth, and accessibility that the podcasts are known for, Grammar Girl's Quick and Dirty Tips for Better Writing covers the grammar rules and word-choice guidelines that can confound even the best writers. From "between vs. among" and "although vs. while" to comma splices and misplaced modifiers, Mignon offers memory tricks and clear explanations that will help readers recall and apply those troublesome grammar rules. Chock-full of tips on style, business writing, and effective e-mailing, Grammar Girl's print debut deserves a spot on every communicator's desk.

    Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    Photographs, illustrations, screen shots, and images of 3D models are included for each project.This unique resource emphasizes using off-the-shelf components, readily available materials, and accessible fabrication techniques. Simple projects give you hands-on practice applying the skills covered in each chapter, and more complex projects at the end of the book incorporate topics from multiple chapters. Turn your imaginative ideas into reality with help from this practical, inventive guide.Discover how to:Find and select materialsFasten and join partsMeasure force, friction, and torqueUnderstand mechanical and electrical power, work, and energyCreate and control motionWork with bearings, couplers, gears, screws, and springsCombine simple machines for work and funProjects include:Rube Goldberg breakfast machineMousetrap powered carDIY motor with magnet wireMotor direction and speed controlDesigning and fabricating spur gearsAnimated creations in paperAn interactive rotating platformSmall vertical axis wind turbineSADbot: the seasonally affected drawing robotMake Great Stuff!TAB, an imprint of McGraw-Hill Professional, is a leading publisher of DIY technology books for makers, hackers, and electronics hobbyists.

    Not in an editor, IDE, or design tool. You're well educated on how to work with software and hardware, but what about wetware--our own brains? Learning new skills and new technology is critical to your career, and it's all in your head. In this book by Andy Hunt, you'll learn how our brains are wired, and how to take advantage of your brain's architecture. You'll learn new tricks and tips to learn more, faster, and retain more of what you learn. You need a pragmatic approach to thinking and learning. You need to Refactor Your Wetware. Programmers have to learn constantly; not just the stereotypical new technologies, but also the problem domain of the application, the whims of the user community, the quirks of your teammates, the shifting sands of the industry, and the evolving characteristics of the project itself as it is built. We'll journey together through bits of cognitive and neuroscience, learning and behavioral theory. You'll see some surprising aspects of how our brains work, and how you can take advantage of the system to improve your own learning and thinking skills.In this book you'll learn how to:Use the Dreyfus Model of Skill Acquisition to become more expertLeverage the architecture of the brain to strengthen different thinking modesAvoid common "known bugs" in your mindLearn more deliberately and more effectivelyManage knowledge more efficientlyPrinted in full color.

    Written by Joshua Becker, who inspires hundreds of thousands of people on his personal blog, this is a book that calls for the end of living lives seeking and accumulating more and more possessions by highlighting the enjoyment of living with less. Three years ago, his typical, suburban family of four made the decision to minimize their possessions, declutter their home, and simplify their lives. In so doing, they discovered countless real-life benefits of living with less. And now, to help others experience the same freedom, they offer the most important lessons they’ve learned through the process. Simplify is full of personal stories, practical tips, and powerful inspiration. It is based on a rational approach to minimalism. It will forever change the way you look at physical possessions. And most importantly, its approach will free you from the burden of clutter and provide you with the extra motivation to realign your life around your heart’s greatest passions… however you choose to define them. Praise for Simplify: • “A must-read.” - Leo Babauta, Zen Habits, TIME Magazine Blog of the Year • “If you’re looking for specific advice on how to live well with less, this book is worth a look.” - Naomi Seldin, The Times Union, Albany, NY • “It is a simple, straightforward guide to simplifying your life and brings new light to the term minimalist.” - Tanna Clark, Professional Organizer

    The book is a complete revision of the commands section of Sobell's Practical Guide to Linux - a proven best-seller. The book is Linux distribution and release agnostic. It will appeal to users of ALL Linux distributions. Superior examples make this book the the best option on the market! System administrators, software developers, quality assurance engineers and others working on a Linux system need to work from the command line in order to be effective. Linux is famous for its huge number of command line utility programs, and the programs themselves are famous for their large numbers of options, switches, and configuration files. But the truth is that users will only use a limited (but still significant) number of these utilities on a recurring basis, and then only with a subset of the most important and useful options, switches and configuration files. This book cuts through all the noise and shows them which utilities are most useful, and which options most important. And it contains examples, lot's and lot's of examples. programmability. Utilities are designed, by default, to work wtih other utilities within shell programs as a way of automating system tasks. This book contains a superb introduction to Linux shell programming. And since shell programmers need to write their programs in text editors, this book covers the two most popular ones: vi and emacs.

    But what if you could have your computer do them for you?In "Automate the Boring Stuff with Python," you'll learn how to use Python to write programs that do in minutes what would take you hours to do by hand no prior programming experience required. Once you've mastered the basics of programming, you'll create Python programs that effortlessly perform useful and impressive feats of automation to: Search for text in a file or across multiple filesCreate, update, move, and rename files and foldersSearch the Web and download online contentUpdate and format data in Excel spreadsheets of any sizeSplit, merge, watermark, and encrypt PDFsSend reminder emails and text notificationsFill out online formsStep-by-step instructions walk you through each program, and practice projects at the end of each chapter challenge you to improve those programs and use your newfound skills to automate similar tasks.Don't spend your time doing work a well-trained monkey could do. Even if you've never written a line of code, you can make your computer do the grunt work. Learn how in "Automate the Boring Stuff with Python.""

    Despite a well-paying job, the author had managed to spend everything he had earned in the five years after college. The meeting with the mortgage officer was his financial epiphany. He finally got serious about managing and investing his money. Now in his early 50s, the author is debt free, owns a house free and clear, and has built a retirement portfolio that will comfortably sustain him and his wife in the coming years. This book will help people avoid the financial mistakes the author made the first few years after college.In a breezy, humorous, and conversational style, it describes a common-sense approach to spending, saving, investing, and managing your money to build wealth over time. If you are looking to get a grip on managing your money, From Ramen to Riches is for you! Silver medal winner in the 2011 Living Now Book Awards. Finalist in the 2011 Next Generation Indie Book Awards.

    Her unique approach lies in understanding that clutter is stuck energy that has far-reaching physical, mental, emotional, and spiritual effects. You'll be motivated to clutter clear as never before when you realize just how much your junk has been holding you back! You will learn:- Why people keep clutter- How clutter causes stagnation in your life- How to clear clutter quickly and effectively- How to live clutter-free

    There's one sure way to whip your finances into shape, and that's with "The Total Money Makeover: Classic Edition".By now, you've heard all the nutty get-rich-quick schemes, the fiscal diet fads that leave you with a lot of kooky ideas but not a penny in your pocket. Hey, if you're tired of the lies and sick of the false promises, take a look at this--it's the simplest, most straightforward game plan for completely making over your money habits. And it's based on results, not pie-in-the-sky fantasies. With "The Total Money Makeover: Classic Edition," you'll be able to:Design a sure-fire plan for paying off all debt--meaning cars, houses, everything Recognize the 10 most dangerous money myths (these will kill you) Secure a big, fat nest egg for emergencies and retirement!

    Keep Playing. Keep Creating. In his previous books Steal Like an Artist and Show Your Work!, both New York Times bestsellers, Austin Kleon gave readers the keys to unlock their creativity and showed them how to become known. Now he offers his most inspiring work yet, with ten simple rules for how to stay creative, focused, and true to yourself—for life. The creative life is not a linear journey to a finish line, it’s a loop—so find a daily routine, because today is the only day that matters. Disconnect from the world to connect with yourself—sometimes you just have to switch into airplane mode. Keep Going celebrates getting outdoors and taking a walk (as director Ingmar Bergman told his daughter, ”The demons hate fresh air”). Pay attention, and especially pay attention to what you pay attention to. Worry less about getting things done, and more about the worth of what you’re doing. Instead of focusing on making your mark, work to leave things better than you found them.Keep Going and its timeless, practical, and ethical principles are for anyone trying to sustain a meaningful and productive life.