Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany.  What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.

    In The Power Surge, Michael Levi takes readers inside these revolutions to find out what's really happening-and which side is right. From the back roads of Ohio where old friends are warring over fracking, to the wilds of Colorado where speculators are chasing the holy grail of oil, he shows how oil and gas production, after decades in decline, are being propelled upward by new technologies and high prices, prompting enthusiasts to predict an economic renaissance and impending energy independence. On the other side of the fight, he visits California eco-startups developing game-changing technologies and Midwest manufacturers betting on a new energy future, revealing how more efficient cars and trucks are increasingly dominating the road and costs for renewable energy have plummeted, leading many to herald a starkly different future that moves beyond fossil fuels and saves the planet.Armed with on-the-ground lessons, and drawing on insights from economics, politics, international relations, and climate science, The Power Surge takes on the big claims made by both sides in the fight over American energy, showing what the changes underway mean for the United States and the world and explaining why the purists are often wrong. Both unfolding revolutions in American energy offer big opportunities for the country to strengthen its economy, bolster its security, and protect the environment. Levi shows how to seize those with a new strategy that blends the best of old and new energy while avoiding the real dangers that each poses.Sweeping in scope, provocative yet thoughtful, The Power Surge is necessary reading for anyone who wants to understand the changes roiling American energy, and what they mean for our future.

    Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us--such as color’s influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.

    Short chapters are paired with free interactive online exercises to teach the fundamentals of HTML and CSS. Written for beginners, useful for experienced developers who want to sharpen their skills. Prepares the reader to code a website of medium complexity. The learner spends two to three times as long practicing as he does reading. Based on cognitive research showing that retention increases 400 percent when learners are challenged to retrieve the information they just read. Explanations are in plain, nontechnical English that people of all backgrounds can readily understand. With ample coding examples and illustrations.

    Sherill Tippins, author of the acclaimed February House, delivers a masterful and endlessly entertaining history of the Chelsea and of the successive generations of artists who have cohabited and created there, among them John Sloan, Edgar Lee Masters, Thomas Wolfe, Dylan Thomas, Arthur Miller, Allen Ginsberg, Bob Dylan, Janis Joplin, Leonard Cohen, Patti Smith, Robert Mapplethorpe, Andy Warhol, Sam Shepard, Sid Vicious, and Dee Dee Ramone. Now as legendary as the artists it has housed and the countless creative collaborations it has sparked, the Chelsea has always stood as a mystery as well: Why and how did this hotel become the largest and longest-lived artists’ community in the known world? Inside the Dream Palace is the intimate and definitive story.Today the Chelsea stands poised in limbo between two futures: Will this symbol of New York's artistic invention be converted to a profit-driven business catering to the top one percent? Or will the Chelsea be given a rebirth through painstaking effort by the community that loves it? Set against these two competing possibilities, Inside the Dream Palace could not be more fascinating or timely.

    Maybe you’re stuck in a boring industry. Maybe your boss likes to slam doors. The truth is that many smart, motivated people would quit in a heartbeat if they weren’t afraid of the financial risks…and, well, the unknown. Whether you want to upgrade your 9-5 or start your own company, Robbie Abed presents a foolproof strategy to find a better job—without stressing, worrying your family, or losing money. You’re talented. Talent is in high demand. You just have to know where to look. In this accessible handbook, full of anecdotes, stories, and tips, you’ll learn how to reconnect with your interests, sharpen your talents, build a network, experiment with ideas for next steps, elicit job offers, and negotiate for higher salaries than your last. Oh, and how to quit your job with aplomb (goodbye email template included). You’ve been miserable for long enough. Look at it this way: hating your job might be the best thing that could’ve happened to you. It’s a kick in the pants to learn survival skills for the coming jobpocalypse. As our machines get smarter, robots, cognitive machines, and the simple software on your computer will render old jobs obsolete. In other words, there is no such thing as job security. The goal of this book is twofold: to help you get out before the music stops, and to teach you skills to find a job you love. Not just once, but anytime, anywhere, in any economic climate, with almost any salary goal. You didn’t hear that wrong.

    Up in the high six figures, an average partner salary rivals that of a Premier League footballer. But how has the seemingly humdrum profession of accountancy got to this level? And what is the price we pay for their excesses?Leading investigative journalist Richard Brooks charts the profession's rise to global influence and offers a gripping exposé of the accountancy industry. From underpinning global tax avoidance to corrupting world football, Bean Counters reveals how the accountants have used their central role in the economy to sell management consultancy services that send billions in fees its way. A compelling history informed by numerous insider interviews, this is essential reading for anyone interested in how our economy works and the future of accountancy.

    Gates says, "we can work on a local, national, and global level to build the technologies, businesses, and industries to avoid the worst impacts of climate change." His interest in climate change is a natural outgrowth of the efforts by his foundation to reduce poverty and disease. Climate change, according to Gates, will have the biggest impact on the people who have done the least to cause it. As a technologist, he has seen first-hand how innovation can change the world. By investing in research, inventing new technologies, and by deploying them quickly at large scale, Gates believes climate change can be addressed in meaningful ways. According to Gates, "to prevent the worst effects of climate change, we have to get to net-zero emissions of greenhouse gases. This problem is urgent, and the debate is complex, but I believe we can come together to invent new carbon-zero technologies, deploy the ones we have, and ultimately avoid a climate catastrophe."

    As the size and complexity of commercial software have grown, the gap between academic computer science and industry has widened. It's an open secret that there is little engineering in software engineering, which continues to rely not on codified scientific knowledge but on intuition and experience.Barr, who worked as a programmer for more than twenty years, describes how the industry has evolved, from the era of mainframes and Fortran to today's embrace of the cloud. He explains bugs and why software has so many of them, and why today's interconnected computers offer fertile ground for viruses and worms. The difference between good and bad software can be a single line of code, and Barr includes code to illustrate the consequences of seemingly inconsequential choices by programmers. Looking to the future, Barr writes that the best prospect for improving software engineering is the move to the cloud. When software is a service and not a product, companies will have more incentive to make it good rather than "good enough to ship."

    30-Second Architecture

    If you're a seasoned pro, it can save you thousands. By helping you choose the best equipment for your budget and style of photography, this book can drastically improve the quality of your pictures.In this book, award-winning author and photographer Tony Northrup explains explains what all your camera, flash, lens, and tripod features do, as well as which are worth paying for and which you can simply skip. Tony provides information specific to your style of photography, whether you're a casual photographer or you're serious about portraits, landscapes, sports, wildlife, weddings, or even macro.For the casual reader, Tony provides quick recommendations to allow you to get the best gear for your budget, without spending days researching. If you love camera gear, you'll be able to dive into over 200 pages of detailed gear information covering any manufacturer's equipment. Tony also provides specific recommendations for Nikon, Canon, Sony, Alien Bees, Profoto, Elinchrom, Yongnuo, PocketWizard, Phottix, Pixel King, and several other manufacturers. Camera technology changes fast, and this book keeps up. Tony updates this book several times per year, and buying the book gives you a lifetime subscription to the updated content. You'll always have an up-to-date reference on camera gear right at your fingertips.Here are just some of the topics covered in the book: * What should my first camera be? * Which lens should I buy? * Should I buy Canon, Nikon, Sony, Pentax, or another brand? * Is a mirrorless camera or a DSLR better for me? * Do I need a full frame camera? * Is it safe to buy generic lenses and flashes? * What's the best landscape photography gear? * Which portrait lens and flash should I buy? * What gear do I need to photograph a wedding? * How can I get great wildlife shots on a budget? * Which sports photography equipment should I purchase? * Should I buy zooms or primes? * Is image stabilization worth the extra cost? * Which type of tripod should I buy? * Which wireless flash system is the best for my budget? * How can I save money by buying used? * What kind of computer should I get for photo editing?

    It's full of sage advice from a master architect about how to design the perfect house for you.Presented in twelve understandable lessons, this book moves from wonderful concepts to a finished dream home. Beginning with an exploration of the philosophy of design, the grammar of architecture, the creation of space, and discussions of how to make spaces be appropriate and gratifying for the people living in them, the lessons explore issues of scale, daylight, how to make a house feel like a home, unifying a design, flow, and proportions.This book answers questions like: How do I get started? How do I select a building site? What kind of house can I afford with my budget? How do I make my dream house just right for me?Other topics include: site analysis and selection, programming, schematic design, style, room relationships, budget, working with professionals, methods of contracting, and more.Numerous color photos and drawings illustrate the book's major points

    You'll learn about styles like Art Deco, Modernism, and High-Tech, and find inspiration in galleries of LEGO models. Then take your turn building 12 models in a variety of styles. Snap together some bricks and learn architecture the fun way!

    They are trying to prevent the next Rana Plaza factory collapse, the next Deepwater Horizon explosion, the next Foxconn labor abuses. Obviously, they don’t always succeed.Christine Bader, is one of those people. She worked for and loved BP and then-CEO John Browne’s lofty rhetoric on climate change and human rights—until a string of fatal BP accidents, Browne’s abrupt resignation under a cloud of scandal, and the start of Tony Hayward’s tenure as chief executive, which would end with the Deepwater Horizon disaster.Bader’s story of working deep inside the belly of the beast is unique in its details, but not in its themes: of feeling like an outsider both inside the company (accused of being a closet activist) and out (assumed to be a corporate shill); of getting mixed messages from senior management; of being frustrated with corporate life but committed to pushing for change from within.The Evolution of a Corporate Idealist: When Girl Meets Oil is based on Bader’s experience with BP and then with a United Nations effort to prevent and address human rights abuses linked to business. Using her story as its skeleton, Bader weaves in the stories of other “Corporate Idealists” working inside some of the world's biggest and best-known companies.

    The answer is hiding in plain sight. This book is different from other books of its kind, because it nudges you to look inside.In "Find Your Passion: 25 Questions You Must Ask Yourself" you'll dive into questions that will help you uncover what makes you come alive.You'll learn to follow your inner excitement, which will result in you living a more passionate life.Wake Up Full of Excitement, Purpose and PassionFinding and following your passion seems like an easy process. You find your passion, and everything is smooth sailing from there. Unfortunately, it's not quite that easy.The reason many people aren't living their dreams is because they're held back by ideas, fears and conditioning. The truth is that you can live the life you secretly dream of living. Deep down, you already know it's doable, but you're afraid, uncertain, or just unsure about where to start.This book will not just give you cookie cutter advice you've heard before. It will give you questions that allow you to uncover your true passions.These questions will empower you to trust yourself, because you already know what you need to do.Uncover the Truth About Living a Passionate LifeIn this book, you'll dip into the personal stories and experiences of Henri Junttila, who's doing work he loves, and has helped hundreds of others turn up the passion in their life.Here's a taste of what you'll discover when you read this book:How your definition of passion stops you from living the life you wantA simple way to connect to your inner wisdom (and get the guidance you need)How to discover if you're on the right track (or on the wrong track)Tap into your personality to uncover your true passion and purposeWhy using negativity can dramatically increase the positivity in your lifeHow to activate the creative problem solving powers of your brainUncovering what's really holding you back from getting what you wantA powerful exercise that will help you easily overcome challenges in your lifeAnd there is so much more waiting for you. This book is filled with honest, practical, and down-to-earth strategies for tapping into your inner wisdom.You already have everything you need to live the life you want. You just have to learn how to listen.