Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    With passion and pride, Ray Anderson, Founder, Chairman, and CEO of one of the world's largest interior furnishings companies, recounts his awakening to the importance of environmental issues and outlines the steps his petroleum-dependent company, Atlanta-based Interface, Inc., is taking in its quest to become a sustainable enterprise - one that will never have to take another drop of oil from the earth.

    

    And yet that's exactly what he's achieved, winning plenty of awards (and hearts) along the way. But how did a young musician go from selling CDs from his rucksack to becoming the millennial record-breaking international stadium act?Tracing his story from his bohemian childhood in Yorkshire and Suffolk to the release of his third album Divide, music journalist David Nolan chronicles Sheeran's musical life and times. Featuring exclusive interviews with friends, relatives, musical collaborators and key figures in his rise to stardom, Divide and Conquer tells the story of how Ed Sheeran went from school drop-out to one of the world's most successful musicians.

    Born into a tough Hackney estate and raised by his grandmother, the rapper was always learning the hard way - whether at school, on the streets of east London or during impromptu freestyling shows at friends' house parties. Indeed life and music have always been intertwined for the young rapper, but it wasn't until he was 18 that the two were brought into focus by the suicide of his father - and his emotions, ever since, have been reflected in the raw and often passionate line of his inspirational lyrics.In this wonderful autobiography, Professor Green - a.k.a. Stephen Manderson - reflects on his life so far and how his tough upbringing shaped the person and musician he is today. Passionate, raw and totally open, Lucky is the story of a boy's journey, from life close to the streets, to a time briefly behind bars, followed by a life making it as a musician and becoming the man you want to become. Lucky is accompanied by a unique digital app, which takes you closer to Professor Green and his story: with exclusive digital content for readers to enjoy, this is a rare insight into one of the most exciting and controversial musicians working in music today.

    From boxing to business, from the recording industry to the charitable accomplishments of his foundation, his success is a testament to what one can achieve in the United States. But who is this man who has changed the lives of so many? Who has imprinted a positive mark upon the sport of boxing, for which many have all but given up hope? Who has become a symbol of success for an entire community, without many heroes to call their own?American Son answers these questions.Born into a boxing family, De La Hoya has defeated more than a dozen world champions and won six world titles as well as an Olympic gold medal—a moment forever marked in the memory of anyone who has followed his career. Yet within the maelstrom of this success lay a man whose earnest belief in the goodness of everyone around him sometimes led him to stray far from his intended path. This book is The Golden Boy, and he bares his most heartbreaking mistakes as well as his most stunning triumphs for all of the world to see.This thrilling tale of an immigrant's son—a quintessentially American story—is the chronicle of an amazing journey that will provide readers with new insight into the private life of a figure who has to many reached iconic status.

    The city’s real story—told by Maureen Ogle in this lively and engaging illustrated account—is as fabulous as fiction. In the two centuries since the city’s pioneer founders battled Indians, pirates, and deadly disease, Key West has stood at the crossroads of American history. In 1861, Union troops seized control of strategically located Key West. In the early 1890s, Key West Cubans helped José Martí launch the Cuban revolution, and a few years later the battleship Maine steamed out of Key West harbor on its last, tragic voyage. At the turn of the century, a technological marvel—the overseas railroad—was built to connect mainland Florida to Key West, and in the 1920s and 1930s, painters, rumrunners, and writers (including Ernest Hemingway and Robert Frost) discovered Key West. During World War II, the federal government and the military war machine permanently altered the island’s landscape, and in the second half of the 20th century, bohemians, hippies, gays, and jet-setters began writing a new chapter in Key West’s social history.

    She is considered one of the outstanding Indian poets writing in English, although her popularity in Kerala is based chiefly on her short stories and autobiography. Much of her writing in Malayalam came under the pen name Madhavikkutty. She was born on March 31, 1934 in Malabar in Kerala, India. She is the daughter of V.M. Nair, a former managing editor of the widely-circulated Malayalam daily Mathrubhumi, and Nalappatt Balamani Amma, a renowned Malayali poetess. In 1984, she was short-listed for the Nobel Prize for Literature along with Marguerite Yourcenar, Doris Lessing, and Nadine Gordimer. Kamala Das is probably the first Hindu woman to openly and honestly talk about sexual desires of Indian woman, which made her an iconoclast of her generation. The fact that the book has run into thirty editions is proof enough to appreciate the popularity of the book

    Share the experiences of fighting men under punishing conditions, extreme temperatures, and intense monsoon rains as they search for the enemy in the rugged mountains and teeming lowlands. Relive all the terror, humor, and sadness of one man’s tour of duty with real-life action in spectacular stunning detail.

     Understand the dynamics of price action trading and give yourself a significant trading advantage. Benefit from years of trading experience. Give yourself an advantage by learning from someone who has experience on a prop desk. Atanas will teach you what you need to know about different types of price action and and how to trade it. Not sure where to start? Are you unsure about what it means to trade price action? Or maybe you don't understand how technical indicators work. This book will give your trading clarity. Understand different types of candlesticks and price action patterns so you can reduce your risk and be consistently profitable.. Easy to understand explanations of complex topics, this book will demystify price action trading once and for all. From Steve Burns of NewTraderU.com: "Atanas writes about the topics that most traders are interested in, price action and the tools to trade it systematically. His insight on technical indicators, how to identify and trade a trend, and how to visually see chart patterns have been read by tens of thousands of readers. The work and effort Atanas puts into writing and custom illustration is a testament to his passion for trading." About the Author: Atanas Matov a.k.a. Colibri Trader (@priceinaction on Twitter) started his trading career as a retail trader in the early 2000’s. After a few years of trading and investing his own funds, he won the KBC stock market challenge and shortly afterwards started working for a leading prop trading house in London. Currently he is trading his own account and trying to help other traders through his trading blog and social media. Major part of Atanas’s philosophy is in giving back and helping others achieve their trading goals. In his own words: “Judge your trading success by the things you have given up in order to get where you are now!" Follow Atanas on Twitter @priceinaction www.colibritrader.com

    From 1970 to 1973 he reigned, and with his career record of 32-4-1 with 27 knockouts and an Olympic gold medal, Frazier leaves little question that he is one of the greatest fighters of all time.Well-known, loved and revered as a gentleman and a fierce competitor in the ring, Joe Frazier at last speaks his mind in Smokin' Joe -- about growing up poor to fighting in the first $2.5 million bout; about the early days of his friendship with Muhammad Ali and how their relationship changed; and about the often corrupt world of boxing and what really went on inside and outside the ring. Packed with stories that no one outside his family knows (such as the reason he was not drafted for Vietnam, his role in Ali's reinstatement, his biggest fear), Smokin' Joe will finally answer all the questions his fans have been wondering about -- his thoughts on George Foreman, Don King and Mike Tyson (among others), his training regimen and fight strategies, and much, much more -- thereby telling the tale of what it takes to be a champion and a legend. His good-hearted nature and uncanny ability to make you laugh come through as he weaves this story in his colorful style that is personable, funny and a real delight.The perfect gift for Father's Day, and published to celebrate the 25th anniversary of "The Fight of the Century", Smokin' Joe will entertain and enthrall readers with the account of one of America's strongest treasures.

    It wasn't to get rich, acquire power, or marry into fame. As the man most responsible for creating Silicon Valley, he had done all that. His venture-capital firm, Kleiner Perkins Caufield & Byers, remains the most celebrated money machine since the Medicis. He'd helped found Genentech and fund Google. And in 2006 his resignation from the Hewlett-Packard board triggered the revelation of a spying scandal that dominated the front pages. Along the way, he also managed to get himself convicted of manslaughter in France and become Danielle Steel's Husband No. 5.No, as he hit his seventies, Perkins wanted to create the biggest, fastest, riskiest, highest-tech, most self-indulgent sailboat ever—the "perfect yacht." His fantasy would be a modern clipper ship—as long as a football field, forty-two feet wide, with three masts each rising twenty stories toward the heavens. This $130 million square-rigger—The Maltese Falcon—would evoke the era of magnificent vessels that raced across the oceans in the nineteenth century. But the Falcon is more than a tribute to the past. Gone are all the deckhands to climb the yardarms. Gone is the intricate rigging that helped give the square-riggers of yore their impressive look. Instead, the Falcon's giant carbon-fiber masts are entirely freestanding and rotate by computer. The bridge looks like something out of Star Trek. And the fifteen huge sails unfurl at the touch of a screen. In short, this is a revolutionary machine—the most significant advance in sailing in 150 years.With keen storytelling and biting wit, Newsweek's David A. Kaplan takes us behind the scenes of an extraordinary project and inside the mind of a larger-than-life character. We discover why any sane man would gamble a sizeable chunk of his net worth on a boat; we meet the cast of engineers who conspired with him; and we learn about the other two monumental yachts just built by gazillionaires that Perkins is ever eyeing. In a battle of egos on the high seas, Perkins loves to preen, "Mine's better! Mine's Bigger!" On the Falcon's climactic maiden voyage across the Mediterranean—sixteen hundred nautical miles from Istanbul to Malta to the Riviera—we revel with Perkins as his creation surges along at record-breaking speeds.This is the biography of a remarkable boat and the man who built it. More than a tale of technology, Mine's Bigger is a profile of ambition, hubris, and the imagination of a legendary entrepreneur.

    He experienced at first hand the extremes of human nature, witnessing both the brutal cruelty shown by some Legionnaires in the name of tradition, to the personal sacrifices shown by others. Along the way he met many of the fascinating characters that come from all corners of the world to serve in the ranks of the Foreign Legion. DIARY OF A LEGIONNAIRE is a candid and eye opening insight into this mysterious army. Told through Gareth's exciting and at times humorous adventures during the first eighteen months of his service, as we follow him from the brutality of basic training, to the realities of combat in the jungles of West Africa

    The book, The Brink and Back, is an account of the events leading to the path-breaking economic liberalisation unveiled by Rao’s government with Manmohan Singh as the Union finance minister

    Hence, modern management minds have been looking for solutions beyond the reservoir of Western management thoughts and practices. They have examined and experimented with Japanese and Chinese systems of management. Of late, their focus has shifted to Indian philosophy to find solutions to re-occurring irritants in efficient management practices. As a step in this direction, Western management executives are being encouraged to put purpose before self during retraining sessions at institutions of management learning. Through Ved Vyasa's Bhagavad Gita, they are attempting to inspire themselves with the supremacy of action, learning to enrich matter with forces of spirit, realizing that the principle of karma has invaluable merits. The present work is a systematic presentation of the vital management contents as enshrined in Bhagavad Gita, the eternal Song of Wisdom. The book is a running treatise comprising principles, precepts, and practices employed by Lord Krishna to achieve his mission incarnate objectives, examining such qualities as: the dignity of work, commitment appreciations, strategic intervention, internal conflict --- management, and the management of uncertainties --- the skills of verbal and non-verbal communication, logic, and intellect --- the humility and ethicality of approach, respect for virtue and merit, skillful ego management, and total impartiality --- using energy as a management tool, the principle of causality, and the unified concept of management performance --- and much more