Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

    His account of the people he encountered changed the field of anthropology, transforming Western notions of ‘primitive’ man. Tristes Tropiques is a major work of art as well as of scholarship. It is a memoir of exquisite beauty and a masterpiece of travel writing: funny, discursive, movingly detailing personal and cultural loss, and brilliantly connecting disparate fields of thought. Few books have had as powerful and broad an impact.

    But power is not merely shifting and dispersing. It is also decaying. Those in power today are more constrained in what they can do with it and more at risk of losing it than ever before. In The End of Power, award-winning columnist and former Foreign Policy editor Moisés Naím illuminates the struggle between once-dominant megaplayers and the new micropowers challenging them in every field of human endeavor. Drawing on provocative, original research, Naím shows how the antiestablishment drive of micropowers can topple tyrants, dislodge monopolies, and open remarkable new opportunities, but it can also lead to chaos and paralysis. Naím deftly covers the seismic changes underway in business, religion, education, within families, and in all matters of war and peace. Examples abound in all walks of life: In 1977, eighty-nine countries were ruled by autocrats while today more than half the world's population lives in democracies. CEO's are more constrained and have shorter tenures than their predecessors. Modern tools of war, cheaper and more accessible, make it possible for groups like Hezbollah to afford their own drones. In the second half of 2010, the top ten hedge funds earned more than the world's largest six banks combined. Those in power retain it by erecting powerful barriers to keep challengers at bay. Today, insurgent forces dismantle those barriers more quickly and easily than ever, only to find that they themselves become vulnerable in the process. Accessible and captivating, Naím offers a revolutionary look at the inevitable end of power—and how it will change your world.

    . . anyone who wants to understand Indian politics or think they do should read it’ -Indian Express‘Delightfully written . . . he has a sharp eye for details, especially the actions of political leaders’ -India Today‘Captures the drama of 2014 and the men who powered it’-Open‘Holds you to your seat, often on the edge . . . A procession of India’s colourful political characters—Lalu Yadav, Amit Shah, Rahul Gandhi, Narendra Modi and many more come intimately close through the author’s accounts’ -The Hindu‘Candid and forthright . . . and deliciously indiscreet’ -Hindustan Times‘A racy narrative that goes beyond recording immediate political history’ -TehelkaThe 2014 Indian general elections has been regarded as the most important elections in Indian history since 1977. It saw the decimation of the ruling Congress party, a spectacular victory for the BJP and a new style of campaigning that broke every rule in the political game. But how and why? In his riveting book, Rajdeep Sardesai tracks the story of this pivotal election through all the key players and the big news stories. Beginning with 2012, when Narendra Modi won the state elections in Gujarat for a third time but set his sights on a bigger prize, to the scandals that crippled Manmohan Singh and UPA-II, and moving to the back-room strategies of Team Modi, the extraordinary missteps of Rahul Gandhi and the political dramas of election year, he draws a panoramic picture of the year that changed India.

    Winner of the National Book Award. “One of the major works of scholarship of the twentieth century” (Christian Science Monitor). Index; illustrations.

    In this brilliant study (his best-known and most controversial), he opposes the Marxist concept of dialectical materialism and its view that change takes place through "the struggle of opposites." Instead, he relates the rise of a capitalist economy to the Puritan determination to work out anxiety over salvation or damnation by performing good deeds — an effort that ultimately discouraged belief in predestination and encouraged capitalism. Weber's classic study has long been required reading in college and advanced high school social studies classrooms.

    Some went on to create governments that were accountable to their constituents. We take these institutions for granted, but they are absent or are unable to perform in many of today’s developing countries—with often disastrous consequences for the rest of the world.Francis Fukuyama, author of the bestselling The End of History and the Last Man and one of our most important political thinkers, provides a sweeping account of how today’s basic political institutions developed. The first of a major two-volume work, The Origins of Political Order begins with politics among our primate ancestors and follows the story through the emergence of tribal societies, the growth of the first modern state in China, the beginning of the rule of law in India and the Middle East, and the development of political accountability in Europe up until the eve of the French Revolution.Drawing on a vast body of knowledge—history, evolutionary biology, archaeology, and economics—Fukuyama has produced a brilliant, provocative work that offers fresh insights on the origins of democratic societies and raises essential questions about the nature of politics and its discontents.

    Since the economic liberalization of 1991, wealth has poured into India, and especially into Delhi. Capital bears witness to the extraordinary transmogrification of India’s capital city, charting its emergence from a rural backwater to the center of the new Indian middle class. No other city on earth better embodies the breakneck, radically disruptive nature of the global economy’s growth over the past twenty years. India has not become a new America, though. It more closely resembles post–Soviet Russia with its culture of tremendous excess and undercurrents of gangsterism. But more than anything else, India’s capital, Delhi, is an avatar for capitalism unbound. Capital is an intimate portrait of this very distinct place as well as a parable for where we are all headed. In the style of V. S. Naipaul’s now classic personal journeys, Dasgupta travels through Delhi to meet with extraordinary characters who mostly hail from what Indians call the new Indian middle class, but they are the elites, by any measure. We first meet Rakesh, a young man from a north Indian merchant family whose business has increased in value by billions of dollars in recent years. As Dasgupta interviews him by his mammoth glass home perched beside pools built for a Delhi sultan centuries before, the nightly party of the new Indian middle class begins. To return home, Dasgupta must cross the city, where crowds of Delhi’s workers, migrants from the countryside, sleep on pavements. The contrast is astonishing.  In a series of extraordinary meetings that reveals the attitudes, lives, hopes, and dreams of this new class, Dasgupta meets with a fashion designer, a tech entrepreneur, a young CEO, a woman who has devoted her life to helping Delhi’s forgotten poor—and many others. Together they comprise a generation on the cusp, like that of fin-de-siècle Paris, and who they are says a tremendous amount about what the world will look like in the twenty-first century.

    Making remarkable connections across brain function, myth, and anthropology, Dr. Shlain shows why pre-literate cultures were principally informed by holistic, right-brain modes that venerated the Goddess, images, and feminine values. Writing drove cultures toward linear left-brain thinking and this shift upset the balance between men and women, initiating the decline of the feminine and ushering in patriarchal rule. Examining the cultures of the Israelites, Greeks, Christians, and Muslims, Shlain reinterprets ancient myths and parables in light of his theory. Provocative and inspiring, this book is a paradigm-shattering work that will transform your view of history and the mind.

    This Harriman House edition includes Charles Mackay's account of the three infamous financial manias - John Law's Mississipi Scheme, the South Sea Bubble, and Tulipomania.Between the three of them, these historic episodes confirm that greed and fear have always been the driving forces of financial markets, and, furthermore, that being sensible and clever is no defence against the mesmeric allure of a popular craze with the wind behind it.In writing the history of the great financial manias, Charles Mackay proved himself a master chronicler of social as well as financial history. Blessed with a cast of characters that covered all the vices, gifted a passage of events which was inevitably heading for disaster, and with the benefit of hindsight, he produced a record that is at once a riveting thriller and absorbing historical document. A century and a half later, it is as vibrant and lurid as the day it was written.For modern-day investors, still reeling from the dotcom crash, the moral of the popular manias scarcely needs spelling out. When the next stock market bubble comes along, as it surely will, you are advised to recall the plight of some of the unfortunates on these pages, and avoid getting dragged under the wheels of the careering bandwagon yourself.

    A preeminent scholar, writer, and teacher, he has had a profound influence on millions of people. To him, mythology was the "song of the universe, the music of the spheres." With Bill Moyers, one of America's most prominent journalists, as his thoughtful and engaging interviewer, The Power Of Myth touches on subjects from modern marriage to virgin births, from Jesus to John Lennon, offering a brilliant combination of intelligence and wit.

    The mob has always been a faceless, unidimensional machine. But the act of turning around and looking at individuals from that crowd changes everything. If we see the mob as amorphous and their hate as shifting, given to complex personal motivations and vulnerabilities, we are much closer to understanding it—and to opening up conversations that can lead to change.Revati Laul’s unforgettable narrative, built on a decade’s worth of research and interviews, is the very first account of the perpetrators of 2002—and a crucial new addition to the literature on violence. ‘Choice, however, is a vexing word. What part of choice applies when a tidal wave of anger tears through a state? What part of it is the moment, the madness, the collective, and what part individual, personal history?’

    With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.

    In this revised edition of the classic text, Hoffman analyzes the new adversaries, motivations, and tactics of global terrorism that have emerged in recent years, focusing specifically on how al Qaeda has changed since 9/11; the reasons behind its resiliency, resonance, and longevity; and its successful use of the Internet and videotapes to build public support and gain new recruits. Hoffman broadens the discussion by evaluating the potential repercussions of the Iraqi insurgency, the use of suicide bombers, terrorist exploitation of new communications media, and the likelihood of a chemical, biological, radiological, or nuclear terrorist strike.Closer to home, Hoffman reconsiders the Timothy McVeigh case and the threats posed by American Christian white supremacists and abortion opponents as well as those posed by militant environmentalists and animal rights activists. He argues that the attacks on the World Trade Center fundamentally transformed the West's view of the terrorist threat. More relevant and necessary than ever, Inside Terrorism continues to be the definitive work on the history and future of global terrorism.

    The usually venerated characters of this ancient Indian epic are here subjected to a rational enquiry that places them in context, unravels their hopes and fears, and imbues them with wholly human motives, thereby making their stories relevant and astonishing to contemporary readers. Irawati Karve, thus, presents a delightful collection of essays, scientific in spirit, yet appreciative of the literary tradition of the Mahabharata. She challenges the familiar and formulates refreshingly new interpretations, all the while refusing to judge harshly or venerate blindly.