A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Kennedy, Jr.’s gang. He had his own famed “Rat Pack,” made up of hard drinking, womanizing individuals like himself—guys like Dean Martin, Sammy Davis, Jr., and Peter Lawford—but the guy “Ol’ Blue Eyes” really wanted to hang with was Lawford’s brother-in-law, the real chairman of the board, John F. Kennedy.In Sinatra and the Jack Pack, Michael Sheridan delves deep into the acclaimed singer’s relationship with the former president. He shares how Sinatra emerged from a working class Italian family and carved out a unique place for himself in American culture, and how Kennedy, also of immigrant stock, came from a privileged background of which the young Frank could only have dreamed.By the time the men met in the 1950s, both were thriving—and both liked the good life. They bonded over their mutual ability to attract beautiful women, male admirers, and adoring acolytes. They also shared a scandalous secret: each had dubious relationships with the mafia. It had promoted Frank’s career and helped Kennedy buy votes. FBI Director J. Edgar Hoover had, over two decades, compiled detailed and damning dossiers on their activities.From all accounts the friendship thrived. Then, suddenly, in March 1962, Frank was abruptly ejected from JFK’s gang. This unique volume tells why. It will release shortly after a television documentary inspired by the book airs, is filled with a beloved cast of characters, and is the compelling, untold story of a tumultuous relationship between two American icons.Skyhorse Publishing, as well as our Arcade imprint, are proud to publish a broad range of books for readers interested in history--books about World War II, the Third Reich, Hitler and his henchmen, the JFK assassination, conspiracies, the American Civil War, the American Revolution, gladiators, Vikings, ancient Rome, medieval times, the old West, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

    He went on to record and perform in various configurations, including as a member of Stephen Stills’s Manassas and as a co-founder of The Souther-Hillman-Furay Band. In the 1980s he formed The Desert Rose Band, scoring eight Top 10 Billboard country hits. He’s released a number of solo efforts, including 2017’s highly acclaimed Bidin’ My Time—the final album produced by the late Tom Petty. In Time Between, Hillman shares his quintessentially Southern Californian experience, from an idyllic, rural 1950s childhood; to achieving worldwide fame thanks to hits such as “Mr. Tambourine Man,” “Turn! Turn! Turn!” and “Eight Miles High”; to becoming the first musician to move to Laurel Canyon. Featuring behind-the-scenes insights on his time in The Byrds, his productive but sometimes complicated relationship with Gram Parsons, his role in launching the careers of Buffalo Springfield and Emmylou Harris, and the ups and downs of life in various bands, music is only part of his story. Within the pages of Time Between, Hillman reveals the details of his personal life with candor and vulnerability, writing honestly about the shocking tragedy that struck his family when he was a teenager, his subsequent struggles with anger, and how his spiritual journey led him to a place of deep faith that allowed him to extend forgiveness and experience wholeness. Chris Hillman is much more than a rock star. He is truly a founding father of American music and a man who has faced down the challenges of life to discover what really matters.

    The authors identify 10 qualities, attributes, and skills that help to explain Lincoln's effectiveness, despite seemingly insurmountable odds:1. Implementing and sustaining a mission and vision with focused and profound clarity2. Communicating ideas effectively with precise and straightforward language3. Building a diverse and competent team to successfully address the mission4. Engendering trust, loyalty, and respect through humility, humor, and personal example5. Leading and serving with emotional intelligence and empathy6. Exercising situational competence and responding appropriately to implement effective change7. Rising beyond personal and professional trials through tenacity, persistence, resilience, and courage8. Exercising purposeful visibility9. Demonstrating personal growth and enhanced competence as a lifetime learner, willing to reflect on and expand ideas10. Believing that hope can become a realityChapters devoted to each element explore the historical record of Lincoln's life and actions, then discuss the implications for modern educators. End-of-chapter exercises provide a structure for reflection, analysis of current behaviors, and guidance for future work, so that readers can create their own path to success--inspired by the example of one of the greatest leaders of all time.

    Being Mortal by Atul Gawande - A 20-minute Summary Inside this Instaread Summary: • Overview of the entire book• Introduction to the important people in the book• Summary and analysis of all the chapters in the book• Key Takeaways of the book• A Reader's Perspective Preview of this summary: Chapter 1 Gawande grew up in Ohio. His parents were immigrants from India and both were doctors. His grandparents stayed in India, and there were few older people in his neighborhood, so he had little experience with aging or death until he met his wife’s grandmother, Alice Hobson. Hobson was seventy-seven and living on her own in Virginia. She was a spirited widow who fixed her own plumbing and volunteered with Meals On Wheels. However, Hobson was losing strength and height steadily each year as her arthritis worsened.Gawande’s father enthusiastically adopted the customs of his new country, but he could not understand the way in which seniors were treated in the US. In India, the elderly were treated with great respect and lived out their lives with family.In the United States, Sitaram Gawande, Gawande’s grandfather, likely would have been sent to a nursing home like most of the elderly who cannot handle the basics of daily living by themselves. However, in India, Sitaram Gawande was able to live in his own home and manage his own affairs, with family constantly around him. He died at the age of one hundred and ten when he fell off a bus during a business trip.Until recently, most elderly people stayed with their families. Even as the nuclear family unit became predominant, replacing the multi-generational family unit, people cared for their elderly relatives. Families were large and one child, usually a daughter, would not marry in order to take care of the parents.This has changed in much of the world, where elderly people end up struggling to live alone, like Hobson, rather than living with dignity amid family, like Sitaram Gawande.One cause of this change can be found in the nature of knowledge. When few people lived to be very old, elders were honored. Their store of knowledge was greatly useful. People often portrayed themselves as older to command respect. Modern society’s emphasis on youth is a complete reversal of this attitude. Technological advances are perceived as the territory of the young, and everyone wants to be younger. High-tech job opportunities are all over the world, and young people do not hesitate to leave their parents behind to pursue them.In developed countries, parents embrace the concept of a retirement filled with leisure activities. Parents are happy to begin living for themselves once children are grown. However, this system only works for young, healthy retirees, but not for those who cannot continue to be independent. Hobson, for example, was falling frequently and suffering memory lapses. Her doctor did tests and wrote prescriptions, but did not know what to do about her deteriorating condition. Neither did her family… About the Author With Instaread Summaries, you can get the summary of a book in 30 minutes or less. We read every chapter, summarize and analyze it for your convenience.

    In the POSTMODERN ENCOUNTERS series, Dave Robinson explains the key ideas of this Anti-Christ philosopher and then provides a clear account of the central themes of postmodernist thought exemplified by such thinkers as Derrida, Foucault, Lyotard and Rorty.

    Jesse walked out of prison a free man and disappeared, never to be heard from again. Never, that is, until 1949 when he came out of hiding after almost 60 years to claim his inheritance. In the course of proving his identity to a court Jesse told some amazing stories of his time when he was an outlaw but his biggest revelation of all was that his good friend Billy the Kid was still alive. Jesse led a young lawyer to an old man named not William H. Bonney but William H. Roberts who after some consideration finally agreed to come forward and reveal himself as Billy the Kid only if he would help him obtain a pardon from the Governor before his death so he could die a free man. You see, Billy the Kid was still wanted for murder and was condemned to hang. To come forward and reveal himself was to risk being arrested and put to death. This was a risk that William H. Roberts was willing to take. He sat down with the young lawyer and told his story. That story is the one true autobiography of Billy the Kid and told only one time, to one man. This is his story.

    His ruthless ambition was evident from his insistence, as a three-year-old, that he would one day be 'world king'. Eton and Oxford prepared him well for a frantic career straddling the dog-eat-dog worlds of journalism and politics. His transformation from bumbling stooge on Have I Got New for You to a triumphant Mayor of London was overshadowed only by his colourful personal life, brimming with affairs, scandals and transgressions. His ascent to Number 10 in the wake of the acrimonious, era-defining Brexit referendum would prove to be only the first act in an epic drama that saw him play both hero and villain - from proroguing parliament to his controversial leadership of the Covid-19 Crisis, all against the backdrop of divorce, marriage, the birth of his sixth child, revolts among Tory MPs and the countdown to Brexit.Yet despite his celebrity, decades of media scrutiny, the endless vitriol of his critics and the enduring adoration of his supporters, there is so much we've never understood about Boris - until now. Previous biographies have either dismissed him as a lazy, deceitful opportunist or been transfixed by his charm, wit and drive. Both approaches fall short, and so many questions about Boris remain unanswered.What seismic events of his childhood have evaded scrutiny? How has he so consistently defied the odds, proved his critics wrong, and got away with increasingly reckless gambles? What were his real achievements and failures as Mayor of London, what was really going on during his time as Foreign Secretary, and why did he write two articles for the Telegraph, one in favour of Leave and the other for Remain? How have the women in his life exerted more influence than any of us realise, and why is his story ultimately one overshadowed by family secrets?Based on a wealth of new interviews and research, this is the deepest, most rounded and most comprehensive portrait to date of the man, the mind, the politics, the affairs, the family - of a loner, a lover, a leader.Revelatory, unsettling and compulsively readable, it is the most timely and indispensable book yet from Britain's leading investigative biographer.

    Better to have hostile identities framed by democracy than democrats indifferent to identity.In a vigorous, insightful challenge to the left and right alike, Natan Sharansky, as he has proved repeatedly, is at the leading edge of the issues that frame our times.

    Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: A Short History of Nearly Everything, the Life and Times of the Thunderbolt Kid, a Walk in the Woods, Notes From a Small Island, Neither Here nor There: Travels in Europe, Shakespeare: the World as Stage, the Lost Continent: Travels in Small-Town America, the Mother Tongue, Notes From a Big Country, Bryson's Dictionary of Troublesome Words, Down Under, Made in America, Bill Bryson's African Diary. Source: Wikipedia. Free updates online. Not illustrated. Excerpt: A Short History of Nearly Everything (ISBN 0-7679-0817-1) is a general science book by Bill Bryson, which explains some areas of science, using a style of language more accessible to the general public than many other books dedicated to the subject. It was the bestselling popular science book of 2005 in the UK, selling over 300,000 copies. A Short History deviates from Bryson's popular travel book genre, instead describing general sciences such as chemistry, paleontology, astronomy, and particle physics. In it, he explores time from the Big Bang to the discovery of quantum mechanics, via evolution and geology. Bryson tells the story of science through the stories of the people who made the discoveries, such as Edwin Hubble, Isaac Newton, and Albert Einstein. Bill Bryson wrote this book because he was dissatisfied with his scientific knowledge that was, not much at all. He writes that science was a distant, unexplained subject at school. Textbooks and teachers alike did not ignite the passion for knowledge in him, mainly because they never delved in the whys, hows, and whens. "It was as if wanted to keep the good stuff secret by making all of it soberly unfathomable." Bryson, on the state of science books used within his school. It was in his later years that he realized with stunning shame ...More: http: //booksllc.net/?id=101240

    Diving into this tumultuous new world as a journalist and writer, she embraced the energy and creativity of Kenyans, both black and white. But her world collapsed when her twenty-two-year-old son, Dan—an artist and photojournalist on assignment for Reuters—was stoned to death by an angry mob in Somalia, killed by the very people he was trying to help. Kathy's journey through this tragic loss was deeply spiritual as she discovered that, in many ways, Dan was still ever-present in her life.This gripping international saga includes a passionate love, a dangerous coup in Kenya, and a compelling glimpse into a woman on the brink of self-discovery. After her son's murder, Kathy began to publish his art, which gained popularity worldwide and—together with her daughter, Amy—launched a global foundation celebrating Dan's work as a creative activist. Throughout Kathy's exploration of profound tragedy, we find the secrets to not only surviving, but being truly, gloriously alive.

    Approximately four million Americans claim to be Buddhist. Moreover, hundreds of thousands of Americans of various faiths read about Buddhism, are interested in its philosophical tenets, or fashionably view themselves as Buddhists. They’re part of what’s been described as the fastest-growing religious movement in America: a large group of people dissatisfied with traditional religious offerings and thirsty for an approach to spirituality grounded in logic and consistent with scientific knowledge. The Star Spangled Buddhist is a provocative look at these American Buddhists through their three largest movements in the United States: the Soka Gakkai International, Tibetan/Vajrayana Buddhism, and Zen Buddhism. The practice of each of these American schools, unlike most traditional Asian Buddhist sects, is grounded in the notion that all people are capable of attaining enlightenment in “this lifetime.” But the differences are also profound: the spectrum of philosophical expression among these American Buddhist schools is as varied as that observed between Reformed, Orthodox, and Hasidic Judaism. The Star Spangled Buddhist isn’t written from the perspective of a monk or academic but rather from the view of author Jeff Ourvan, a lifelong-practicing lay Buddhist. As Ourvan explores the American Buddhist movement through its most popular schools, he arrives at a clearer understanding for himself and the reader about what it means to be—and how one might choose to be—a Buddhist in America. 9 b/w photographs

    Beginning with first-hand accounts of the reaction to Chamberlain's declaration of war in 1939, Kershaw portrays the many aspects of war through the words of those who were there, from the sailors of the little ships of Dunkirk to German soldiers preparing for Operation 'Sea Lion'. He takes us from the nightly horrors of the Blitz to battles in the limitless desert of North Africa, and from jungle war in Burma to Lancaster bombers over Germany and the beaches of Normandy. Featuring new interviews with veterans and civilians from Britain, the Commonwealth and Germany as well as diaries, letters, and first-hand accounts, this is a testimony to the remarkable men and women who lived through the Second World War -- whose refusal to surrender changed them, and Britain, forever.

    Army Pathfinders. The vanguard of the Allied forces in World War II Europe. Countless times they preceded invasions and battles vital to bringing the enemy to its knees.Because before the front lines could move forward, the Pathfinders had to move behind enemy lines . . .The first into combat, and the last out, their advance jumps into enemy territory were considered suicide missions by those who sent them into action. World War Two’s special operations commandos, they relied on their stealth, expert prowess, and matchless courage and audacity to set the stage for airborne drops and glider landings throughout Europe.They were born of hard necessity. After the invasion of Sicily almost ended in disaster, General Jim Gavin was determined to form an all-new unit of specialized soldiers who would jump ahead of the airborne forces—including the now legendary Easy Company—without any additional support, stealing across enemy terrain to scout and mark out drop zones with a unique array of homing equipment.Sporting Mohawk haircuts, war paint, and an attitude of brash confidence, they were the best of the best. Their heroic feats behind the lines were critical to nearly all of the Allies’ major victories from Normandy to snowy Bastogne—where they saved the day for thousands of besieged American troops in an operation almost forgotten by history—to the attack on the Ruhr River in Germany.This is the story of the U.S. Army Pathfinders—their training, bonding, and battlefield exploits—told from the perspectives of the daring men who jumped and the equally bold transport crews who risked everything to fly them into action.INCLUDES PHOTOS

    It was the first Brian Eno album tobe composed almost completely in the confines of a recording studio,over a scant few months in the summer of 1975. The album was a proofof concept for Eno's budding ideas of "the studio as musicalinstrument," and a signpost for a bold new way of thinking aboutmusic.In this book, Geeta Dayal unravels Another Green World's abundantmysteries, venturing into its dense thickets of sound. How was analbum this cohesive and refined formed in such a seemingly ad hoc way?How were electronics and layers of synthetic treatments used to createan album so redolent of the natural world? How did a deck of cardsfigure into all of this? Here, through interviews and archivalresearch, she unearths the strange story of how Another Green Worldformed the link to Eno's future -- foreshadowing his metamorphosisfrom unlikely glam rocker to sonic painter and producer.