At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon.We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand "look" good; we need a green marketing that "does" good."The Green Marketing Manifesto" provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

    Rubbish! is their witty and erudite investigation into all aspects of the phenomenon of garbage. Rathje and Murphy show what the study of garbage tells us about a population’s demographics and buying habits. Along the way, they dispel the common myths about our “garbage crisis”—about fast-food packaging and disposable diapers, about biodegradable garbage and the acceleration of the average family’s garbage output. They also suggest methods for dealing with the garbage that we do have.

    Hard Living on Clay Street is about two very different blue collar families, the Shackelfords and the Mosebys. They are fiercely independent southern migrants, preoccupied with the problems of day-to-day living, drinking heavily, and often involved in unstable family relationships. Howell moved to Clay Street for a year with his wife and son and became deeply involved with the people, recording their story. As readers, we too become participants in the life of Clay Street, and not just observers, learning what "living on Clay Street" is all about. Titles of related interest from Waveland Press: Dei, Ties That Bind: Youth and Drugs in a Black Community (ISBN 9781577661993); Lyon-Driskell, The Community in Urban Society, Second Edition (ISBN 9781577667414); and Singer, The Face of Social Suffering: The Life History of a Street Drug Addict (ISBN 9781577664321).

    But small, easy actions, if taken by enough people, can move mountains – and save planets.Written in collaboration with leading environmental experts from WWF, this short book provides simple changes we can all make to our everyday lives, from morning to night.These aren’t the only things you can do. Nor are they things you have to do. But these 12 small acts are basic steps anybody can take, and if even one of them sticks, our children will inherit a better world.Acts like:– Turning off devices instead of leaving them on standby– Buying less cotton clothing (a T-shirt needs 2,400 litres of water to make!)– Using reusable straws when possible– Turning off the tap while you brush your teethwill take only moments, but if enough people commit to them, we can make a real difference to our planet._______________________________'Now really is the time to act. You don’t have to be a superhero – everyone can make a difference by following this book’ – Ben Fogle

    How we farm, what we eat, and how our food gets to the table all have an impact. And our government and the food industry are willfully ignoring the issue rather than addressing it.In Anna Lappé's controversial new book, she predicts that unless we radically shift the trends of what food we're eating and how we're producing it, food system-related greenhouse gas emissions will go up and up and up. She exposes the interests that will resist the change, and the spin food companies will generate to avoid system-wide reform. And she offers a vision of a future in which our food system does more good than harm, with six principles for a climate friendly diet as well as visits to farmers who are demonstrating the potential of sustainable farming.In this measured and intelligent call to action, Lappé helps readers understand that food can be a powerful starting point for solutions to global environmental problems.

    Holding her first grandchild in her arms in 2003, Mary Robinson was struck by the uncertainty of the world he had been born into. Before his fiftieth birthday, he would share the planet with more than nine billion people--people battling for food, water, and shelter in an increasingly volatile climate. The faceless, shadowy menace of climate change had become, in an instant, deeply personal.Mary Robinson's mission would lead her all over the world, from Malawi to Mongolia, and to a heartening revelation: that an irrepressible driving force in the battle for climate justice could be found at the grassroots level, mainly among women, many of them mothers and grandmothers like herself. From Sharon Hanshaw, the Mississippi matriarch whose campaign began in her East Biloxi hair salon and culminated in her speaking at the United Nations, to Constance Okollet, a small farmer who transformed the fortunes of her ailing community in rural Uganda, Robinson met with ordinary people whose resilience and ingenuity had already unlocked extraordinary change.Powerful and deeply humane, Climate Justice is a stirring manifesto on one of the most pressing humanitarian issues of our time, and a lucid, affirmative, and well-argued case for hope.“As advocate for the forgotten and the ignored, Mary Robinson has not only shone a light on human suffering, but illuminated a better future for our world.” -Barack Obama

    For decades people have unquestioningly accepted the idea that our goal is to preserve nature in its pristine, pre-human state. But many scientists have come to see this as an outdated dream that thwarts bold new plans to save the environment and prevents us from having a fuller relationship with nature. Humans have changed the landscapes they inhabit since prehistory, and climate change means even the remotest places now bear the fingerprints of humanity. Emma Marris argues convincingly that it is time to look forward and create the "rambunctious garden," a hybrid of wild nature and human management.In this optimistic book, readers meet leading scientists and environmentalists and visit imaginary Edens, designer ecosystems, and Pleistocene parks. Marris describes innovative conservation approaches, including rewilding, assisted migration, and the embrace of so-called novel ecosystems.Rambunctious Garden is short on gloom and long on interesting theories and fascinating narratives, all of which bring home the idea that we must give up our romantic notions of pristine wilderness and replace them with the concept of a global, half-wild rambunctious garden planet, tended by us.

    Winner of the Francis Parkman PrizeIn this landmark work of environmental history, William Cronon offers an original and profound explanation of the effects European colonists' sense of property and their pursuit of capitalism had upon the ecosystems of New England. Reissued here with an updated afterword by the author and a new preface by the distinguished colonialist John Demos, Changes in the Land, provides a brilliant inter-disciplinary interpretation of how land and people influence one another. With its chilling closing line, "The people of plenty were a people of waste," Cronon's enduring and thought-provoking book is ethno-ecological history at its best.

    Humanity faces not just more pollution or warmer weather, but a crisis of the Earth System. If business as usual continues, this century will be marked by rapid deterioration of our physical, social, and economic environment. Large parts of Earth will become uninhabitable, and civilization itself will be threatened. Facing the Anthropocene shows what has caused this planetary emergency, and what we must do to meet the challenge.Bridging the gap between Earth System science and ecological Marxism, Ian Angus examines not only the latest scientific findings about the physical causes and consequences of the Anthropocene transition, but also the social and economic trends that underlie the crisis. Cogent and compellingly written, Facing the Anthropocene offers a unique synthesis of natural and social science that illustrates how capitalism's inexorable drive for growth, powered by the rapid burning of fossil fuels that took millions of years to form, has driven our world to the brink of disaster. Survival in the Anthropocene, Angus argues, requires radical social change, replacing fossil capitalism with a new, ecosocialist civilization.

    In "Food Justice," Robert Gottlieb and Anupama Joshi tell the story of this emerging movement.A food justice framework ensures that the benefits and risks of how food is grown and processed, transported, distributed, and consumed are shared equitably. Gottlieb and Joshi recount the history of food injustices and describe current efforts to change the system, including community gardens and farmer training in Holyoke, Massachusetts, youth empowerment through the Rethinkers in New Orleans, farm-to-school programs across the country, and the Los Angeles school system's elimination of sugary soft drinks from its cafeterias. And they tell how food activism has succeeded at the highest level: advocates waged a grassroots campaign that convinced the Obama White House to plant a vegetable garden. The first comprehensive inquiry into this emerging movement, " Food Justice" addresses the increasing disconnect between food and culture that has resulted from our highly industrialized food system.

    Author John Gallagher, who has covered urban redevelopment for the Detroit Free Press for two decades, spent a year researching what is going on in Detroit precisely because of its open space and the dire economic times we face. Instead of presenting another account of the city's decline, Reimagining Detroit: Opportunities for Redefining an American City showcases the innovative community-building work happening in the city and focuses on what else can be done to make Detroit leaner, greener, and more economically self-sufficient. Gallagher conducted numerous interviews, visited community projects, and took many of the photographs that accompany the text to uncover some of the strategies that are being used, and could be used in the future, to make twenty-first century Detroit a more sustainable and desirable place to live. Some of the topics Gallagher discusses are urban agriculture, restoring vacant lots, reconfiguring Detroit's overbuilt road network, and reestablishing some of the city's original natural landscape. He also investigates new models for governing the city and fostering a more entrepreneurial economy to ensure a more stable political and economic future. Along the way, Gallagher introduces readers to innovative projects that are already under way in the city and proposes other models for possible solutions-from as far away as Dresden, Germany, and Seoul, South Korea, and as close to home as Philadelphia and Youngstown-to complement current efforts. Ultimately, Gallagher helps to promote progressive ideas and the community leaders advancing them and offers guidance for other places dealing with the shrinking cities phenomenon. Readers interested in urban studies and environmental issues will enjoy the fresh perspective of Reimagining Detroit.

    Unlike other meditations on the subject, Flight Ways incorporates the particularities of real animals and their worlds, drawing philosophers, natural scientists, and general readers into the experience of living among and losing biodiversity.Each chapter of Flight Ways focuses on a different species or group of birds: North Pacific albatrosses, Indian vultures, an endangered colony of penguins in Australia, Hawaiian crows, and the iconic whooping cranes of North America. Written in eloquent and moving prose, the book takes stock of what is lost when a life form disappears from the world--the wide-ranging ramifications that ripple out to implicate a number of human and more-than-human others. Van Dooren intimately explores what life is like for those who must live on the edge of extinction, balanced between life and oblivion, taking care of their young and grieving their dead. He bolsters his studies with real-life accounts from scientists and local communities at the forefront of these developments. No longer abstract entities with Latin names, these species become fully realized characters enmeshed in complex and precarious ways of life, sparking our sense of curiosity, concern, and accountability toward others in a rapidly changing world.

    Ward's eight and a half years in Los Angeles conducting participant observation with MS-13, Gangsters Without Borders: An Ethnography of a Salvadoran Street Gang takes an inside look at gang life in the United States and in a global context.Taking us through their journey from their homeland in El Salvador to the mean streets of Los Angeles, Gangsters Without Borders offers a perspective from the point of view of the hard-core members who live this hard, fast, and dangerous life.A powerful and engaging overview of gang dynamics, Gangsters Without Borders contextualizes the sources and severity of the marginalization felt by Salvadoran immigrants and debunks myths about street gangs in the United States. This account of gangsters' lives before, during, and after theirinvolvement with the gang delivers an intimate and analytical portrait unlike any other.

    In this new guide, John C. Whittaker offers the most detailed handbook on flintknapping currently available and the only one written from the archaeological perspective of interpreting stone tools as well as making them.Flintknapping contains detailed, practical information on making stone tools. Whittaker starts at the beginner level and progresses to discussion of a wide range of techniques. He includes information on necessary tools and materials, as well as step-by-step instructions for making several basic stone tool types. Numerous diagrams allow the reader to visualize the flintknapping process, and drawings of many stone tools illustrate the discussions and serve as models for beginning knappers.Written for a wide amateur and professional audience, Flintknapping will be essential for practicing knappers as well as for teachers of the history of technology, experimental archaeology, and stone tool analysis.

    The perception of public transportation in America is often unflattering—a squalid last resort for those with one too many drunk-driving charges, too poor to afford insurance, or too decrepit to get behind the wheel of a car. Indeed, a century of auto-centric culture and city planning has left most of the country with public transportation that is underfunded, ill maintained, and ill conceived. But as the demand for petroleum is fast outpacing the world's supply, a revolution in transportation is under way. Grescoe explores the ascendance of the straphangers—the growing number of people who rely on public transportation to go about the business of their daily lives. On a journey that takes him around the world—from New York to Moscow, Paris, Copenhagen, Tokyo, Bogotá, Phoenix, Portland, Vancouver, and Philadelphia—Grescoe profiles public transportation here and abroad, highlighting the people and ideas that may help undo the damage that car-centric planning has done to our cities and create convenient, affordable, and sustainable urban transportation—and better city living—for all.