It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    . . IN 300 WORDS OR LESSIt’s a daunting task. Even the most seasoned professionals find business school application essays to be among the hardest pieces they ever write. With a diverse pool of talented people applying to the nation’s top schools from the most successful companies and prestigious undergraduate programs in the world, a simple biography detailing accomplishments and goals isn’t enough. Applicants need clear and compelling arguments that grab admissions officers and absolutely refuse to let go.To help them write the essays that get them accepted into Harvard or any of the country’s other top programs, the staff of The Harbus---HBS’s student newspaper---have updated and revised their collection of sixty-five actual application essays as well as their detailed analysis of them so that applicants will be able to:* Avoid common pitfalls* Play to their strengths* Get their message acrossWherever they are applying, the advice and tested strategies in 65 Successful Harvard Business School Application Essays give business professionals and undergraduates the insider’s knowledge to market themselves most effectively and truly own the process.

    Kai-Fu Lee—one of the world’s most respected experts on AI and China—reveals that China has suddenly caught up to the US at an astonishingly rapid and unexpected pace.In AI Superpowers, Kai-Fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee’s opinion, probably not.  But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in human history that are coming soon.

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Bumper to Bumper is newer, longer, and better, touting mostly original stories that include the time Doug crashed his brand-new Porsche company car into a tree, the real story behind the time Doug crushed a Chrysler PT Cruiser, the time Doug bribed a government official in South Africa, the time Doug got detained at the Canadian border on an automotive press trip, and the story of Doug’s relationship with automakers. Also, Doug wrote this description himself in the third person.

     Many of those most closely involved in cracking the Enigma code – Alistair Denniston, Frank Birch, Dilly Knox – had wrestled with German naval codes for most of the First World War. By the end of the war they had been successfully cracking a new code every day, from their secret Room 40 at the Old Admiralty Building, in a London blacked out for Zeppelin Raids. The techniques they developed then, the ideas that they came to rely on, the people they came to trust, had been developed the hard way, under intense pressure and absolute secrecy during the First World War. Operation Primrose Operation Primrose tells the story of the capture of U-110 – and with it a working Enigma machine. One of the biggest secrets of the war, the capture of that one machine turned the tide of the war. Turing and his colleagues at Bletchley Park worked tirelessly to crack the code, and with the working Enigma machine they finally had their break-through moment. This book sets the story, and the Enigma cryptographers, in context – at the heart of the Battle of the Atlantic, when it reached its crescendo in the pursuit of the battleship Bismarck the week after U110 was taken. It sets Bletchley Park in its wider context too, at the heart of an intricate and maverick network of naval intelligence, tracking signals and plotting them to divert convoys around waiting U-boats, involving officers like James Bond’s future creator, Ian Fleming. It also sets out the most important context of all, forgotten in so much of the Enigma history: that Britain’s own naval code had already been cracked, and its signals were being read, thanks to the efforts of Turing’s opposite number, the German naval cryptographer, Wilhelm Tranow. An exciting and enthralling true story ‘Operation Primrose’ is an excellently researched piece on the race for naval supremacy in the Second World War. Alan Turing Mathematician, philosopher, codebreaker. Turing was one of the most original thinkers of the last century - and the man whose work helped create the computer-driven world we now inhabit. But he was also an enigmatic figure, deeply reticent yet also strikingly naïve. Turing’s openness about his homosexuality at a time when it was an imprisonable offence ultimately led to his untimely death at the age of only forty-one. Alan Turing: Unlocking the Enigma seeks to find the man behind the science, illuminating the life of a person who is still a shadowy presence behind his brilliant achievements. Turing was instrumental in cracking the Nazi Enigma machines at the top secret code breaking establishment at Bletchley Park during the Second World War. But his achievements were to be tragically overshadowed by his supposedly subversive views and for his sexuality. Praise for David Boyle: ‘The tone of the book may be gloomy but there is plenty of entertainment value …’ - Anne Ashworth, The Times ‘Exhilarating’ - Daily Mail ‘He tells these stories, on the whole persuasively and with some startling asides.

    Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.

    It’s time we stand face-to-digital-face with the true powers and limitations of the algorithms that already automate important decisions in healthcare, transportation, crime, and commerce. Hello World is indispensable preparation for the moral quandaries of a world run by code, and with the unfailingly entertaining Hannah Fry as our guide, we’ll be discussing these issues long after the last page is turned.

    The result is described as “a thought-provoking visual feast”.

    This book is going to provide you with everything you need to know about Ethereum and whether it is worth investing in now. Like many people, I became interested in Bitcoin years ago, when Bitcoin was still relatively new, but hinting at a huge profit margin for those who took the risk and invested. It was after a couple of years playing around on the Bitcoin market that I heard about a new type of blockchain technology, one that wasn’t just a digital form of payment, but one that could support potentially endless different types of applications. Not only that, but it comes with its own currency. This, to me, sounded like a potentially profitable situation, so I decided to dig a little deeper. Unlike Bitcoin, Ethereum is still largely unknown to those who don’t keep up with the cryptocurrency world, so the amount of information available is limited or highly technical. Still, it was fascinating and the more I read about Ethereum, the more I began to see its huge potential. And I’m not alone. More and more Fortune 500 companies are investing in Ethereum technology as it becomes increasingly lucrative and poises to change business processes as we know them. I decided to condense my research and share my knowledge on Ethereum by writing this book. The book is designed for those who are new to cryptocurrency, but want to invest in it or learn more about it, as well as for more experienced traders looking to expand their portfolios. With a 5,000% increase in value in the first few months of 2017, Ethereum is proving to be a profitable currency. Still, as it is so new – it was only launched in 2015 – it comes with many infancy-related risks. It’s partly this that makes it so exciting. This book will help you make your own investment decisions and decide if Ethereum is the right coin for you after weighing up the pros and cons that are presented here. So far, Ethereum has made me good money and I was lucky to make the investment when I did. However, now is not too late to invest, not by a long shot. In fact, now is the perfect moment to make the most of Ethereum’s infancy and gain potential first-mover advantages. Ethereum’s technology is only at the beginning of its potential growth stages, possibly reaching to dozens of industries and thousands of services. If its technology is adopted the way it is expected to be, Ethereum will enjoy a long and lucrative spot at the top. The profits are ripe for the taking. Here Is A Preview Of What’s Included… What Is Ethereum? Smart Contracts, Dapps, And DAOs The Technology Behind Ethereum What Is Ethereum Mining? Uses Of Ethereum What Is Ether? The Financial History Of Ether How to Buy, Sell, And Store Ether The Mining Process Of Ether Should I Invest In Ether? The Future Of Ethereum Much, Much More! Get your copy today!

    I have purchased 3 of his books so far and I have not been disappointed." Lene CAre you tired of struggling just to get by with a paycheck that doesn’t quite stretch far enough? Or are you one of the millions of people who are out of work in an economy gone bad? Maybe you long to be your own boss so you can set your own schedule and choose the path your life will take.Whatever it is that brought you to this page, you’re obviously looking for answers. The good news is you’ve come to the right place.I've spent the past 20 years working for myself, and I would never dream of punching another clock or trudging to someone else’s office every day to collect a meager paycheck. That’s because I’ve discovered the secret: when you work for yourself, you’re happier, more productive, and you have unlimited earning potential.After all, why would you want to work so hard to fund someone else’s dreams?Working for myself has allowed me to live a lifestyle that many people can only dream about. I have the flexibility to create the life I want, take days off when I need to, and I decide how much money I make by choosing the hours I workBut don’t be fooled. Working from home at a home-based business isn’t easy. It takes hard work and dedication to build a successful business that makes money.In my book, I’m pleased to offer you 13 proven, realistic ways to work from home and earn a great income. And I won’t just offer you a brief explanation of each method like some other books do.In each chapter, I provide you with the information and facts you need to determine if that business is right for you.But I don’t stop there. I’ll also give you important links and resources, so if you decide you want to pursue one of the home-based business ideas listed in this book, you’ll have everything you need to begin.So, the choice is yours. Will you wake up tomorrow morning and spend your day funding someone else’s dreams, or will you finally take the steps needed to claim your own success?Why not start right now by buying How to Work From Home and Make Money? It’s one of the most important things you’ll do to begin the process of achieving your own dreams.tags: work from home, home based business, make money, make money from home, online business, small business, start a business, startup, startups, make money online

    Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

    In his latest book, management expert Ken Miller discusses how the processes of state and local government became so complicated and inefficient – and how to start cleaning up the mess. With his typical irreverent and funny tone, Ken lays out the simple ways that public-sector leaders can tear down all the twisted, broken parts of government and rebuild it stronger, leaner and better equipped to help citizens. Full of clear, concise tips on increasing government’s capacity, Extreme Government Makeover is essential reading for everyone in government, from top-level executives to managers and employees on the front lines.What you’ll learn in Extreme Government Makeover• The one and only thing government needs to focus on to get out of this crisis• How government can perform its vital functions 80 percent faster, at less cost and with better quality• The DNA of government complexity and how we can genetically modify it • How to spot the “moldy” thinking that is making us all sick• How to get rid of 40 percent of your agency’s workload• How to find the hidden costs of government• What the next generation of customers and employees are going to do to your operations• Why technology isn’t the answer• Most importantly, you’ll learn a new way of seeing the work of government – and a better way to make that work great.

    Because of technological change the two trends are converging so that all that we need for transacting will be our identities captured in the unique record of our online social contacts. Social networks and mobile phones are the key technologies. They will enable the building of an identity infrastructure that can enhance both privacy and security - there is no trade-off. The long-term consequences of these changes are impossible to predict, partly because how they take shape will depend on how companies take advantage of business opportunities to deliver transaction services. But one prediction made here is that cash will soon be redundant - and a good thing too. In its place we will see a proliferation of new digital currencies.

    It is the technology behind photo tagging systems at Facebook and Google, self-driving cars, speech recognition systems on your smartphone, and much more.In particular, Deep learning excels at solving machine perception problems: understanding the content of image data, video data, or sound data. Here's a simple example: say you have a large collection of images, and that you want tags associated with each image, for example, "dog," "cat," etc. Deep learning can allow you to create a system that understands how to map such tags to images, learning only from examples. This system can then be applied to new images, automating the task of photo tagging. A deep learning model only has to be fed examples of a task to start generating useful results on new data.