Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

    Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.

    His liberating message: you'll be more successful if you stop struggling so hard to plan or control your success. Messy is a deeply researched, endlessly eye-opening adventure in the life-changing magic of not tidying up' Oliver BurkemanThe urge to tidiness seems to be rooted deep in the human psyche. Many of us feel threatened by anything that is vague, unplanned, scattered around or hard to describe. We find comfort in having a script to rely on, a system to follow, in being able to categorise and file away.We all benefit from tidy organisation - up to a point. A large library needs a reference system. Global trade needs the shipping container. Scientific collaboration needs measurement units. But the forces of tidiness have marched too far. Corporate middle managers and government bureaucrats have long tended to insist that everything must have a label, a number and a logical place in a logical system. Now that they are armed with computers and serial numbers, there is little to hold this tidy-mindedness in check. It's even spilling into our personal lives, as we corral our children into sanitised play areas or entrust our quest for love to the soulless algorithms of dating websites. Order is imposed when chaos would be more productive. Or if not chaos, then . . . messiness.The trouble with tidiness is that, in excess, it becomes rigid, fragile and sterile. In Messy, Tim Harford reveals how qualities we value more than ever - responsiveness, resilience and creativity - simply cannot be disentangled from the messy soil that produces them. This, then, is a book about the benefits of being messy: messy in our private lives; messy in the office, with piles of paper on the desk and unread spreadsheets; messy in the recording studio, the laboratory or in preparing for an important presentation; and messy in our approach to business, politics and economics, leaving things vague, diverse and uncomfortably made-up-on-the-spot. It's time to rediscover the benefits of a little mess.

    . . according to the teacher of Harvard University's most popular and life-changing course. One out of every five Harvard students has lined up to hear Tal Ben-Shahar's insightful and inspiring lectures on that ever-elusive state: HAPPINESS.HOW? Grounded in the revolutionary "positive psychology" movement, Ben-Shahar ingeniously combines scientific studies, scholarly research, self-help advice, and spiritual enlightenment. He weaves them together into a set of principles that you can apply to your daily life. Once you open your heart and mind to Happier 's thoughts, you will feel more fulfilled, more connected . . . and, yes, HAPPIER."Dr. Ben-Shahar, one of the most popular teachers in Harvard's recent history, has written a personal, informed, and highly enjoyable primer on how to become happier. It would be wise to take his advice." --Ellen J. Langer, author of "Mindfulness" and "On Becoming an Artist""This fine book shimmers with a rare brand of good sense that is imbedded in scientific knowledge about how to increase happiness. It is easy to see how this is the backbone of the most popular course at Harvard today." --Martin E. P. Seligman, author of "Authentic Happiness"

    What stands in the way becomes the way.” — Marcus AureliusWe are stuck, stymied, frustrated. But it needn’t be this way. There is a formula for success that’s been followed by the icons of history—from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs—a formula that let them turn obstacles into opportunities. Faced with impossible situations, they found the astounding triumphs we all seek.These men and women were not exceptionally brilliant, lucky, or gifted. Their success came from timeless philosophical principles laid down by a Roman emperor who struggled to articulate a method for excellence in any and all situations.This book reveals that formula for the first time—and shows us how we can turn our own adversity into advantage.

    

    Rick Carson, creator of the renowned Gremlin-Taming™ Method, has revised the book to include fresh interactive activities, real-life vignettes we can all identify with, and new loathsome gremlins ripe for taming. Carson blends his laid-back style, Taoist wisdom, the Zen Theory of Change, and sound psychology in an easy-to-understand, unique, and practical system for banishing the nemesis within. Among the things you will learn are:Techniques for getting a sliver of light between the natural you and the monster of your mind. The extraordinary power of simply noticing and playing with options. Six keys to maintaining emotional balance amid upheaval.

    We are in an age of abundance, overspending, mass consumerism, Dollar Tree hauls, and poor food choices. We have storage units for all our "stuff" and we are over our heads in debt and soaking in stress. This book is short but filled with inspiration and tips to overhaul the families lifestyle to one of simple, humble living, and sustainability. This is the way we live debt free and under one very small paycheck for a family of four. We live like middle class although by the government charts we are just above the poverty line. Ha! How silly. We eat organics, drink good coffee and dress well, living in a charming cottage and drive fairly attractive cars. We are happy, healthy and thriving. How do we live well on so little? I stay home to tend to the family, cook almost everything from scratch, and my front and back yards are now kitchen gardens. Brew up some coffee and come join me to see just how this lady does it.

    Start with two pushups a day, not a two-hour workout; or five deep breaths each morning rather than an hour of meditation. In Tiny Habits, B.J. Fogg brings his experience coaching more than 40,000 people to help you lose weight, de-stress, sleep better, or achieve any goal of your choice.  You just need Fogg’s behavior formula: make it easy, make it fit your life, and make it rewarding. Whenever you get in your car, take one yoga breath. Smile.  Whenever you get in bed, turn off your phone. Give yourself a high five. Change can be easy—once it starts, it grows.  Let B.J. Fogg show you exactly how.

    Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision in your life: Choose Yourself.New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).This book will teach you to do just that. With dozens of case studies, interviews and examples–including the author, investor and entrepreneur James Altucher’s own heartbreaking and inspiring story–Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.

    That is, it is a piece of bad logic. Just as it is a good idea to avoid eating bad food, it is also a rather good idea to avoid bad reasoning. Unfortunately, bad reasoning is all too common—it pours out of the television and infests the web like an army of venomous spiders. Perhaps even worse than the fallacies inflicted from the outside are self-inflicted fallacies. These can lead people to make poor decisions about matters great and small.Fortunately, there is a defense against bad reasoning, namely knowledge. This concise book provides the reader with definitions and examples of seventy-six common fallacies—the knowledge a person needs to defend herself in a world awash in fallacies.In addition to combining the content of my 42 Fallacies and 30 More Fallacies, this book features some revisions as well as a new section on common formal fallacies. The focus is on providing the reader with definitions and examples of these common fallacies rather than being a handbook on winning arguments or a text on general logic.The book presents the following 73 informal fallacies:Accent, Fallacy ofAccident, Fallacy ofAd HominemAd Hominem Tu QuoqueAmphiboly, Fallacy ofAnecdotal Evidence, Fallacy OfAppeal to the Consequences of a BeliefAppeal to Authority, FallaciousAppeal to BeliefAppeal to Common PracticeAppeal to EmotionAppeal to EnvyAppeal to FearAppeal to FlatteryAppeal to Group IdentityAppeal to GuiltAppeal to NoveltyAppeal to PityAppeal to PopularityAppeal to RidiculeAppeal to SpiteAppeal to TraditionAppeal to SilenceAppeal to VanityArgumentum ad HitlerumBegging the QuestionBiased GeneralizationBurden of ProofComplex QuestionComposition, Fallacy ofConfusing Cause and EffectConfusing Explanations and ExcusesCircumstantial Ad HominemCum Hoc, Ergo Propter HocDivision, Fallacy ofEquivocation, Fallacy ofFallacious ExampleFallacy FallacyFalse DilemmaGambler’s FallacyGenetic FallacyGuilt by AssociationHasty GeneralizationHistorian’s FallacyIllicit ConversionIgnoring a Common CauseIncomplete EvidenceMiddle GroundMisleading VividnessMoving the Goal PostsOversimplified CauseOverconfident Inference from Unknown StatisticsPathetic FallacyPeer PressurePersonal AttackPoisoning the WellPositive Ad HominemPost HocProving X, Concluding YPsychologist's fallacyQuestionable CauseRationalizationRed HerringReification, Fallacy ofRelativist FallacySlippery SlopeSpecial PleadingSpotlightStraw ManTexas Sharpshooter FallacyTwo Wrongs Make a RightVictim FallacyWeak AnalogyThe book contains the following three formal (deductive) fallacies:Affirming the ConsequentDenying the AntecedentUndistributed Middle

    Rest is something to do when the important things are done-but they are never done. Looking at different forms of rest, from sleep to vacation, Silicon Valley futurist and business consultant Alex Soojung-Kim Pang dispels the myth that the harder we work the better the outcome. He combines rigorous scientific research with a rich array of examples of writers, painters, and thinkers---from Darwin to Stephen King---to challenge our tendency to see work and relaxation as antithetical. "Deliberate rest," as Pang calls it, is the true key to productivity, and will give us more energy, sharper ideas, and a better life. Rest offers a roadmap to rediscovering the importance of rest in our lives, and a convincing argument that we need to relax more if we actually want to get more done.

    Now they are revealed for you to learn and use in your own business and career. A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these “old tapes,” you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals. You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals. The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.

    

    Steve Jobs: 11 The Most Important Life And Business Lessons Of Steve Jobs