The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    The Norton Field Guide to Writing is available with a handbook, an anthology, or both -- and all versions are now available as low-cost ebooks and in mobile-compatible formats for iPhones, Droids, and iPads.

    To be published on the first anniversary of Kurt Vonnegut's death, Armageddon in Retrospect is a collection of twelve new and unpublished writings on war and peace, imbued with Vonnegut's trademark rueful humor.

    Hamilton carefully and clearly lays down the essential knowledge needed to use homeopathy successfully. To read this book is to prepare you to help your animal with the many day to day vicissitudes of life...take some time, read this book carefully, and learn of one of the greatest discoveries in the history of medicine. We are fortunate to have a healer of Dr. Hamilton's stature take us on this journey.-From the Foreword by Richarad Pitcairn D.V.M., PhD

    Bellow. Strauss. Friedman. The University of Chicago has been the home of some of the most important thinkers of the modern age. But perhaps no name has been spoken with more respect than Turabian. The dissertation secretary at Chicago for decades, Kate Turabian literally wrote the book on the successful completion and submission of the student paper. Her Manual for Writers of Research Papers, Theses, and Dissertations, created from her years of experience with research projects across all fields, has sold more than seven million copies since it was first published in 1937.Now, with this seventh edition, Turabian’s Manual has undergone its most extensive revision, ensuring that it will remain the most valuable handbook for writers at every level—from first-year undergraduates, to dissertation writers apprehensively submitting final manuscripts, to senior scholars who may be old hands at research and writing but less familiar with new media citation styles. Gregory G. Colomb, Joseph M. Williams, and the late Wayne C. Booth—the gifted team behind The Craft of Research—and the University of Chicago Press Editorial Staff combined their wide-ranging expertise to remake this classic resource. They preserve Turabian’s clear and practical advice while fully embracing the new modes of research, writing, and source citation brought about by the age of the Internet.Booth, Colomb, and Williams significantly expand the scope of previous editions by creating a guide, generous in length and tone, to the art of research and writing. Growing out of the authors’ best-selling Craft of Research, this new section provides students with an overview of every step of the research and writing process, from formulating the right questions to reading critically to building arguments and revising drafts. This leads naturally to the second part of the Manual for Writers, which offers an authoritative overview of citation practices in scholarly writing, as well as detailed information on the two main citation styles (“notes-bibliography” and “author-date”). This section has been fully revised to reflect the recommendations of the fifteenth edition of The Chicago Manual of Style and to present an expanded array of source types and updated examples, including guidance on citing electronic sources.The final section of the book treats issues of style—the details that go into making a strong paper. Here writers will find advice on a wide range of topics, including punctuation, table formatting, and use of quotations. The appendix draws together everything writers need to know about formatting research papers, theses, and dissertations and preparing them for submission. This material has been thoroughly vetted by dissertation officials at colleges and universities across the country.This seventh edition of Turabian’s Manual for Writers of Research Papers, Theses, and Dissertations is a classic reference revised for a new age. It is tailored to a new generation of writers using tools its original author could not have imagined—while retaining the clarity and authority that generations of scholars have come to associate with the name Turabian.

    Full of the personality that David brings to every wedding he plans and every TV show or magazine article he appears in, Big White Book of Weddings is the book every bride needs to make her wedding unforgettable for all the right reasons!Includes sections such as:- Create engaging menus and creative cocktails in "Eat, Drink and Be Married!"- Be Perfectly Polished with "Etiquette for the Elegant"- Make your entertainment a hit without needing a rock-star budget in "Strike up the Band"- Go from "Ordinary to Extraordinary" with decor and floral tips from the pro

    At last, here's the one-stop bible that acknowledges their special needs and covers every detail of daily life. In chapters reviewed by experts in veterinary medicine, nutrition, and training, pet parents will learn:Where to find your perfect canine companionAll about breeds and mixed breeds and how you can adopt any type of dogSmart guidelines for adoption successRealistic expenses of dog careWhat to expect when you bring your new pup home (and long after)How to prevent runaways and protect your dog from all types of harmClicker, target stick, and other re-training methodsHumane ways to modify undesirable behaviorsHow to introduce new diets and take the guesswork out of feedingHolistic and conventional medical treatmentsDaily hygiene and caring for your sick pup inside and outThe impact of travel and changes at homeWhat to do when it's time to say good-byePlus recipes, doggy workouts, heartwarming true stories of adopted dogs and their happy parents, information on saving dogs on a larger scale, and much, much more!

    Learn how to:• Write compelling pitch letters • Network with the best in the magazine and newspaper industry• Understand the freelance market and detect its changes• Self-edit and rewrite your work• Manage tight deadlines• Negotiate contracts• Survive the financial ups and downs of the freelance lifeWith plenty of insider advice and tips from the most successful freelance writers and editors in the country, Get a Freelance Life is a must-have resource for turning your freelance gigs into a full-fledged writing career.

    With this essential guide in hand, any writer can learn to communicate with the clarity and professionalism for which the Associated Press is famous. Fully revised and updated, this edition contains over 5,000 A to Z entries--including more than 50 new ones--laying out the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. Comprehensive and easy to use, The AP Stylebook provides the facts and references necessary to write accurately about the world today: correct names of countries and organizations, Internet language and search techniques, language to avoid, common trademarks, and the unique guidelines for business and sports reporting. The final word on media law, The AP Stylebook also includes an invaluable section dedicated to crucial advice on how writers can guard against libel and copyright infringement. The veritable "journalist's bible," this is the one reference that working writers cannot afford to be without.With more than 50 new entries plus updates of more than 100 others, The AP Stylebook includes such features as: An A to Z listing of guides to capitalization, abbreviation, spelling, numerals, and usage* Internet guidelines* Sports guidelines and style* Business guidelines and style* A guide to punctuation* Supreme Court decisions regarding libel law* Summary of First Amendment rules* The right of privacy* Copyright guidelines* Proofreaders' marks

    Each of us has a special purpose in life—do you know what yours is? In Heroic Living, best-selling author and former investment banker Chris Lowney combines the proven practices of Ignatian spirituality with his business expertise to help each of us discover our mighty purpose in life and develop a personal life strategy to achieve it.By merging Ignatian Spirituality with astute business knowledge, Lowney provides the tools and strategies needed to make practical, long-term life changes that move us away from our fractured, compartmentalized lives and toward the satisfaction and wholeness that each of us desires so deeply.

    “It does not seem to be much use being anything else.”Have you ever wanted to deliver the ultimate Churchillian wisecrack? Give sound advice to a peer on how to deal with life’s problems? Or contribute to a heated discussion on international politics? The Smart Words and Wicked Wit of Winston Churchill is the perfect pocket book to carry around in your arsenal as you laugh at Churchill’s devious brand of smarts and learn from his political and humanist outlook on life during the turmoil of the Second World War. Discover what he had to say about domestic politics, war and peace, power, struggles and strife, education, philosophy, and some of the biggest names of his time, including himself.Beautifully designed and curated, this entertaining collection compiles the wisest and wittiest Churchill quotations that speak of the politician’s enduring legacy in contemporary pop culture. Full of savvy and wisdoms, The Smart Words and Wicked Wit of Winston Churchill is sure to delight devoted fans of history and casual readers alike.

    Garner has proved to be a versatile and prolific writer on legal-linguistic subjects. This collection of his essays shows both profound scholarship and sharp wit. The essays cover subjects as wide-ranging as learning to write, style, persuasion, contractual and legislative drafting, grammar, lexicography, writing in law school, writing in law practice, judicial writing, and all the literature relating to these diverse subjects.

    Topics range from ruminations on why Charles Dickens was among the best of writers and the worst of men to the haunting science fiction of J.G. Ballard; from the enduring legacies of Thomas Jefferson and George Orwell to the persistent agonies of anti-Semitism and jihad. Hitchens even looks at the recent financial crisis and argues for the enduring relevance of Karl Marx. The book forms a bridge between the two parallel enterprises of culture and politics. It reveals how politics justifies itself by culture, and how the latter prompts the former. In this fashion, Arguably burnishes Christopher Hitchens' credentials as (to quote Christopher Buckley) our "greatest living essayist in the English language."

    . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy