Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a 'unified field' theory of human culture, an effort in which he collaborated with and was assisted by his son, Eric McLuhan. This book is the result of that collaboration. The McLuhans are retrieving another way of understanding our world, a way known to some ancient Greeks (but not Aristotle), to medieval thinkers, to Francis Bacon and Giambattista Vico, and to T.S. Eliot and James Joyce in this century. It is based on the use of words and the conseuqent power of the 'logos' to shape all the elements of culture - media - with which we surround ourselves. The authors explain how the invention of the alphabet led to the dominance of visual-space conceptualizations over those of acoustic space and its creative words (and word-plays). They consider the differences between the left- and right-hand sides of our brains, and use Gestalt theories of figure and ground to explore the underlying principles that define media. 'Media, ' the word so closely connected with Marshall McLuhan's thought, is here explored in its broadest meaning, encompassing all that has been created by humans: artefacts, information, ideas - every example of human innovation, from computer program to a tea cup, from musical arrangement to the formula for a cold remedy, from an X-ray machine to the sentence you're reading right now. All these are media to whcih can be applied the laws the McLuhans have developed. The laws are based on a set of four questions - a tetrad - that can be applied to any artefact or idea: What does it enhance or intensify? What does it render obsolete or displace? What does it retrieve that was previoulsy obsolesced? What does it produce or become when pressed to an extreme? Inherent in every human innovation is an answer to each of the questions of this tetrad; anything that does not contain answers to these four questions is not the product of human creation. The laws identified by the McLuhans consitute a new scientific basis for media studies, testable, and able to allow for prediction. It takes in all human activities and speech; it breaks down barriers and reconsiders them as mere intervals. In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future.

    But there is a method for avoiding such pitfalls of human nature, and it's called skepticism. By using rational inquiry and seeing subjects from a scientific perspective, we can approach even the most sensitive claims with clear eyes to ultimately arrive at the truth. During 18 lectures that will surprise, challenge, and entertain you, you will learn how to think, not just what to think-and you'll come to understand why extraordinary claims require extraordinary evidence.You'll discover how skepticism can help differentiate between real science and pseudoscience, as well as between "scientific" history and pseudohistory-distinctions that have serious educational and political implications.Fascinating case studies illustrate how you can apply the methods of skepticism to detect specious claims and faulty logic in any scenario you encounter such as:•The methodology employed by Holocaust deniers•Arguments made by proponents of creationism•The biology of near-death experiences and the sensed-presence effect•Psychic abilities and other "paranormal" phenomena.As you learn how our brains work to form beliefs, you'll examine the classic fallacies of thought that lead us to experience mistakes in thinking and to form bad arguments in favor of our beliefs.Is there a God? Is there life after death? Is there a basis for morality without God? Skepticism 101 doesn't shy away from controversial questions, nor does it give final answers. What it offers are methods and hard evidence for rationally evaluating various claims and positions, and an opportunity to understand why you believe what you believe.Listening Length: 9 hours and 10 minutes

    With carefully honed apparatus that helps students work with the challenging selections, Ways of Reading guides students through the process of developing intellectual skills necessary for college-level academic work by engaging them in conversations with key academic and cultural texts. It also bridges the gap between contemporary critical theory and composition so that instructors can connect their own scholarly work with their teaching.

    Edward de Bono coined the phrase "lateral thinking" to describe a process of thinking that is different from normal, vertical or forward thinking. Here are nearly a hundred mind-benders, from easy to fiendishly hard, that make you think laterally in order to explain the set of circumstances surrounding a seemingly inexplicable situation. 96 pages, 18 b/w illus., 5 3/8 x 8 1/4.

    Maintaining the quality of presentation and student-focused pedagogy that have characterized previous editions, Understanding Human Communication, Ninth Edition, incorporates updated examples and coverage of current communication theory. It continues to equip students with effective communication skills that will make a difference in their everyday lives.New to the Ninth Edition: * New material on mediated communication, personal listening styles, deceptive communication, and informative speaking * A revised section on the Cumulative Effects Theory and more applications of communication in the workplace, within the family, and at school * Updated research and examples on negative/positive language and gender influences on communication * Improved design and pedagogy: case studies at the opening of each part, highlights at the beginning of each chapter, and completely annotated full speech outlines with accompanying sample speeches * Additional teaching and learning resources: Student Success Manual, Student Resources Disc, expanded Instructor's Manual and Test Bank, Instructor's Disc, and an extensive web site

    On one side the alt right ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, a culture of struggle sessions and virtue signalling lurks behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures right through to its mainstream expression. Kill All Normies explores some of the cultural genealogies and past parallels of these styles and subcultures, drawing from transgressive styles of 60s libertinism and conservative movements, to make the case for a rejection of the perpetual cultural turn.

    Real rationality, of the sort studied by psychologists, social scientists, and mathematicians. The kind of rationality where you make good decisions, even when it's hard; where you reason well, even in the face of massive uncertainty; where you recognize and make full use of your fuzzy intuitions and emotions, rather than trying to discard them. In "Rationality: From AI to Zombies," Eliezer Yudkowsky explains the science underlying human irrationality with a mix of fables, argumentative essays, and personal vignettes. These eye-opening accounts of how the mind works (and how, all too often, it doesn't!) are then put to the test through some genuinely difficult puzzles: computer scientists' debates about the future of artificial intelligence (AI), physicists' debates about the relationship between the quantum and classical worlds, philosophers' debates about the metaphysics of zombies and the nature of morality, and many more. In the process, "Rationality: From AI to Zombies" delves into the human significance of correct reasoning more deeply than you'll find in any conventional textbook on cognitive science or philosophy of mind. A decision theorist and researcher at the Machine Intelligence Research Institute, Yudkowsky published earlier drafts of his writings to the websites Overcoming Bias and Less Wrong. "Rationality: From AI to Zombies" compiles six volumes of Yudkowsky's essays into a single electronic tome. Collectively, these sequences of linked essays serve as a rich and lively introduction to the science—and the art—of human rationality.

    political culture is a brilliant analysis of the Iran-Contra scandal. Chomsky offers a message of hope, reminding us resistance is possible.

    We're all conspiracy theorists--some of us just hide it better than others.Conspiracy theorists aren't just a handful of people who wear tin-foil hats and have bizarre ideas about shape-shifting reptilian aliens. Conspiracy theories are as likely to appeal to women as to men, college students as to retired professors, middle-class bloggers as to blue-collar workers.Psychological research sheds light on why some people are more drawn to conspiracy thinking, especially when they feel discontented, distrustful, and desire privileged knowledge. But ultimately we are all natural-born conspiracy theorists. Our brains are wired to see patterns and to weave unrelated data points into complex stories. We instinctively see events in the world in terms of human motives and intentions, leading us to discount the role of chance and unintended consequences, and we look for some hidden hand behind catastrophic events. These psychological quirks can lead us to suspect a conspiracy where none exists.Conspiracy theories have existed throughout history, from ancient Athens and Rome to present day theories about 9/11 and who shot JFK. Suspicious Minds explores the phenomenon and reveals the important consequences conspiracy theories can have--from discouraging parents from vaccinating their children against deadly diseases to hampering political policies to combat climate change.

    It may seem a big claim, but knowing how to think clearly and critically has literally helped save the world. In September 1983, at the height of the Cold War, the Soviet Union's early warning system showed five US missiles heading towards the country. Stanislaw Petrov knew his duty: he was to inform Moscow that nuclear war had begun, so that they could launch an immediate and devastating response. Instead, he made a call to say the system was faulty. He'd assessed the situation and reasoned that an error was more likely than such a limited attack.  We may not have to save the planet from nuclear annihilation, of course, but our ability to think critically has never been more important. In a world where fake news, mistrust of experts, prejudice and ignorance all too often hold sway, we can all too easily be misled over issues such as vaccinations, climate change or conspiracy theories. We live in an era where access to all the knowledge in the world is at our fingertips, yet that also means misinformation and falsehoods can spread further and faster than ever before.  In The Irrational Ape, David Robert Grimes shows how we can be lured into making critical mistakes or drawing false conclusions, and how to avoid such errors. Given the power of modern science and the way that movements can unite to protest a cause via social media, we are in dangerous times. But fortunately, we can learn from our mistakes, and by critical thinking and scientific method we can discover how to apply these techniques to everything from deciding what insurance to buy to averting global disaster. This book, packed with fascinating case studies and examples, helps ensure we are ready for the modern world.

     All these claims are bunk: falsehoods, mistakes, and in some cases, outright lies. But many people passionately believe one or more of these conspiracy theories. They consume countless books and videos, join like-minded online communities, try to convert those around them, and even, on occasion, alienate their own friends and family. Why is this, and how can you help people, especially those closest to you, break free from the downward spiral of conspiracy thinking? In Escaping the Rabbit Hole, author Mick West shares over a decade’s worth of knowledge and experience investigating and debunking false conspiracy theories through his forum, MetaBunk.org, and sets forth a practical guide to helping friends and loved ones recognize these theories for what they really are. Perhaps counter-intuitively, the most successful approaches to helping individuals escape a rabbit hole aren’t comprised of simply explaining why they are wrong; rather, West’s tried-and-tested approach emphasizes clear communication based on mutual respect, honesty, openness, and patience. West puts his debunking techniques and best practices to the test with four of the most popular false conspiracy theories today (Chemtrails, 9/11 Controlled Demolition, False Flags, and Flat Earth) — providing road maps to help you to understand your friend and help them escape the rabbit hole. These are accompanied by real-life case studies of individuals who, with help, were able to break free from conspiracism. With sections on:the wide spectrum of conspiracy theoriesavoiding the “shill” labelpsychological factors and other complications(and concluding with) a look at the future of debunkingMick West has put forth a conclusive, well-researched, practical reference on why people fall down the conspiracy theory rabbit hole and how you can help them escape.

    It is offered in the conviction that God in His common grace bestowed a great deal of practical wisdom about public discourse on the ancient practitioners of rhetoric, and that we must hold what they taught up against the final standard of Scripture.Definitions of rhetoric vary in the classical writers, but adapting one of them, with a peculiarly Christian backdrop and understanding, provides us with our working definition of rhetoric: "the art of a good man speaking well." And in this "art," you want three things to line up. You want convergence of ethos, pathos, and logos.Logos: Logic is the foundation for logos. Logic deals with statements and their relationships with one another. For diligent speakers, and especially for those diligent students who are not all that confident, the inclination is to put all your eggs in the basket of content preparation. Logos is a great place to begin, but ethos and pathos are just as important.Ethos: Give yourself to the cultivation of your character, but beware of the dangers of affectation. The problems attendant to this will be avoided if your first concern is that of worship, study, helping, giving, and so forth. If someone goes off to a good liberal arts college and comes back home with a tweed jacket with patches on the elbows, a pipe, and faux accent, and is twice as much of a snot as when he left home, the problem is ethos. Remember, a person cannot be a good speaker without being a good person, and this means that in the Christian worldview, ethos is holiness.Pathos: We do not play with words, we work with them. And because we live in a fallen world, we fight dragons with them. Believe what you say, and say what you believe. And if you do not feel it at any level, this means you do not really believe it. This means there should be a correspondence between the content of what you are saying and how you are affected by it. If you shed false tears, then you are a manipulative, deceitful, treacherous hazard to the republic. Do not try to affect a group of hearers by anything that does not affect you first.As a stand-alone text, this book can be used over the course of a term or semester. As a supplement or companion, it can be used in conjunction with some of the historic texts for the study of classic rhetoric, extended over the course of a year. Besides ethos, pathos, and logos, this book also covers the five canons of rhetoric, fallacies, the composition of arguments, copiousness, and presentation, among other things. Each of the thirty-one chapters contains a lesson, exercises, and review questions, along with suggested reading material and excerpts from the classical masters of the art of rhetoric.

    Underlying this trend is a single idea: the belief that our existence is understandable through computation, and more data is enough to help us build a better world.   In actual fact, we are lost in a sea of information, increasingly divided by fundamentalism, simplistic narratives, conspiracy theories, and post-factual politics. Meanwhile, those in power use our lack of understanding to further their own interests. Despite the accessibility of information, we’re living in a new Dark Age.   From rogue financial systems to shopping algorithms, from artificial intelligence to state secrecy, we no longer understand how our world is governed or presented to us. The media is filled with unverifiable speculation, much of it generated by anonymous software, while companies dominate their employees through surveillance and the threat of automation.   In his brilliant new work, leading artist and writer James Bridle excavates the limits of technology and how it aids our understanding of the world. Surveying the history of art, technology, and information systems, he explores the dark clouds that gather over our dreams of the digital sublime.

    This is a combination of what is speculation, along with some thoughts on life, business, society, and language. An excellent thought starter. Also contains Watts classic -Thoughts on Life- - short aphorisms of timeless wisdom. The orignal source for classic market wisdom such as: -Make your theories fit your facts, not your facts your theories.- -Look after the principal; the interest will look after itself.- -If a speculation keeps you awake at night, sell down to the sleeping point- This book is a must for any reader of classic investing wisdom.

    An introduction to logical thinking and the tricks of argument, with 37 demonstrations of illogical and crooked thinking, and how they may be overcome by the use of straight thought.