Franco Columbu, a well-known expert on nutrition and kinesiology (and two-time Mr. Olympia) presents the most successful strategies and diet plans for achieving a superior physique. How the body utilizes the basic nutrients and how to use that to your advantage is explained in detail.

    The Body-for-LIFE 12-week journey has changed the lives of millions. What makes it so successful?It's Simple. It Works.All it takes:12 weeks4 hours of exercise per week6 small, balanced, and nutritious meals per day—never be hungry againNow, Body-for-LIFE Champions and Challengers share how they created new and better lives for themselves, simply by following these three rules:1. Know your reasons for changing (Chapter 2)2. Write them down (Chapter 3)3. Get started (Chapter 4)You do have the power to change your body, your mind, your life.Read how men and women become Champions as you follow the 12-week story of two Body-for-LIFE Challengers. Mark Unger, a major in the U.S. Marine Corps, and Alexa Adair, a college student, share their personal Journeys of Transformation—from their Decisive Moments, to Starting the Challenge, Week 12, and a year later. Week by week, they chronicle the excitement, the tough moments, and the life-transforming experience of finishing their own personal Challenges.Science Shows Body-for-LIFE WorksFor more than 10 years, millions of people have proven with their real-life transformations that Body-for-LIFE works. Now science shows it works, too! In a clinical study of overweight men and women, the people who followed Body-for-LIFE:Lost approximately twice as much body and belly fat as the control group and moderate exercise higher-carb groupDecreased body fat by 21 percent on averageDecreased body weight by 11 pounds on averageDecreased belly fat by 26 percent on averageChampions Body-for-LIFE is for everyone—whether you're starting your first Body-for-LIFE Challenge or your fourth.

    Covering every aspect of training, he helps riders maximize their experience and minimize problems.

    For the first time ever, these 48 invaluable answers have all been compiled into one handy reference – no stone is left unturned. Amongst other things, you’ll finally know how to: Market, sell, and keep clients (pg 33) Get your career started right (pg 13) Deal with all possible objections (pg 65) Deal with difficult client types (pg 79) Become more organized and efficient every day (pg 91) Turn your job into a career by making more money both in-training, and beyond (pg 139). With the Personal Trainer Pocketbook by your side, you’ll never be alone again.

     One of the most illuminating books ever on a sports subculture, Learning to Breathe Fire combines vivid sports writing with a thoughtful meditation on what it means to be human. In the book, veteran journalist J.C. Herz explains the science of maximum effort, why the modern gym fails an obese society, and the psychic rewards of ending up on the floor feeling as though you're about to die.  The story traces CrossFit’s rise, from a single underground gym in Santa Cruz to its adoption as the workout of choice for elite special forces, firefighters and cops, to its popularity as the go-to fitness routine for regular Joes and Janes. Especially riveting is Herz’s description of The CrossFit Games, which begin as an informal throw-down on a California ranch and evolve into a televised global proving ground for the fittest men and women on Earth, as well as hundreds of thousands of lesser mortals.  In her portrayal of the sport's star athletes, its passionate coaches and its “chief armorer,” Rogue Fitness, Herz powerfully evokes the uniqueness of a fitness culture that  cultivates primal fierceness in average people. And in the shared ordeal of an all-consuming workout, she unearths the ritual intensity that's been with us since humans invented sports, showing us how, on a deep level, we're all tribal hunters and first responders, waiting for the signal to go all-out. From the Hardcover edition.

    Here he shares the secrets of his transformation in a uniquely creative, yet no-nonsense regimen—enlivened with humor and sheer force of personality—that will inspire readers to enjoy working out as never before, while building a body they never thought possible. The book offers four levels of fitness, from Bronze to Platinum, including:- a 4-week beginner's program that takes inches off the waist and boosts energy-a 5-week program for intermediates that increases strength while maintaining muscular and cardiovascular endurance- an advanced 9-week program that turns the body into a muscle-building and fat-burning machine—complete with 6-pack abs and as much energy as LL Cool J- the hardcore 3-week fat-torching program LL used for the "Control Myself" video—a new level in ripped-to-the-bone fitness and sex appeal- a special 4-week "Diamond" program for women seeking to shape up fast for summer or an upcoming event- meal plans and recipes that fuel workouts while burning fat with food

    You've had thoughts of running another 5K, but faster. You've probably thought about training for a 10K race in your hometown to see if you could run the full 6.2 miles.    The thought may have even crossed your mind about someday running a Half-Marathon as a stretch goal. 13.1 miles is a long way to run, but you're pretty sure if you work hard enough, it can be accomplished.   It's even possible that you have come to love running so much that you've thought about going all the way: running a full Marathon...26.2 miles!   No matter which of these statements is true, one thing is for certain: You are a runner, and you are ready to take the next steps: Beyond The 5K!    Everything you need to start distance running is included in this book!   Topics Covered Include: Proper Nutrition Stretching Warm-Ups and Cool Down Common Running Injuries Fartleks (Speed Running) Core Strength Cross Training Target Heart Rate Training Full training plans for 10K, Half, and Marathon Races!!   Personal Note From The Author: This book blends years of personal experience gained from my successes and failures. I show you my unique approach to running that took me from a complete couch potato to running multiple marathons. I understand the challenges and frustrations of transitioning from being a beginning runner because I went through it personally. I lost over 60 pounds, and I am in the best shape of my life due to the techniques used in this book.   This is why I've put together this step-by-step guide to learning distance running. I'm confident that the techniques I used to turn myself from an out of shape non-runner into a healthy, fit, and efficient runner will work for you as well!   In an effort to provide my readers exceptional value, I also promise a response to all reader emails. All running related questions will be answered with a quick personal reply!   I thoroughly hope you enjoy this book. Happy Running! ~Michael

    When our environment fails to challenge our depths, we are tasked to create one which does. Practitioners across the globe continue to use Jiu Jitsu as a tool for personal development. For many, the Jiu Jitsu academy is the one place in which we purposefully practice virtuous action. "On Jiu Jitsu" seeks to codify the mechanisms by which Jiu Jitsu shapes the individual, as the character traits required to achieve mastery in sport are the same which our highest humanity requires. It is the hope of the author that the articulation of these benefits will ensure the reader's continued practice of self-mastery through this sacred medium.

    And how do you do that? By learning to Push in the Orangetheory Fitness workout. By doing so, you also learn to do the same in your life - to take on new challenges, to pursue your biggest goals, and to become the best version of you.What makes Orangetheory different from every workout you’ve tried? Why is it one of the fastest-growing fitness franchises today? And how can it change your life? In Push, you’ll learn the amazing story behind Orangetheory, the journey Ellen Latham took to create it, and how to apply the elements of Base, Push, and All Out from the workout studio to your own life.

    Sooner or later, nearly all climbers get injured and it will be injuries that ultimately dictate how far you get in climbing, if you let them. Unfortunately, the data shows it takes over a decade just to get small proportions of medical research adopted in regular practice. Sourcing reliable and up to date advice on preventing and treating finger, elbow, shoulder and other climbing injuries is challenging to say the least. You need to be the expert, because there are so many strands of knowledge and practice to pull together to stay healthy as a climber, and no single source of advice to cover all of these. The book draws together both the cutting edge of peer reviewed sports medicine research, and the subtle concepts of changing your climbing habits and routine to prevent and successfully recover from injuries. It is a handbook on how to take care of yourself as a lifelong climbing athlete. By spanning the fields of climbing coaching, physiotherapy, sports medicine and behavioural science, it goes beyond the general advice on treating symptoms offered by sports medicine textbooks and into much more detail on technique and habits specific to climbing than the existing climbing literature base. You will learn how your current climbing habits are already causing your future injuries and what you can do to change that. If you are already injured, it will prevent you from prolonging your injury with the wrong climbing habits and rehabilitation choices. You will learn how the ingredients of prevention and good recovery come from wildly different sources and how you have been using only a fraction of them. Fully referenced throughout, the practical advice for diagnosis, rehabilitation and prevention of climbing injuries is drawn from up to date peer reviewed sports medicine research.

    For good. Quitting sugar in the real world is hard. Sugar is everywhere and your friends think you’re mad for not eating cake. You’ve done the 8 week detox plan and part of you still craves chocolate so much that you develop a mild twitch when you see a brightly coloured wrapper on the shelves in front of you. Deeply addictive, sugar is everywhere. Even added to the most unlikely foods, the majority of us exceed the recommended daily intake without even realising it. Instead of teaching you how to cook fake cake, or pretending that quinoa really is an exciting grain that will revolutionise your view on salads, this book guides you through the myths about sugar in our food and through the realities of addiction. The 9 step action plan then helps you make the change and really stick to it. Even if you’re not quite ready to eliminate all sugar from your life, this book contains practical tips to help you shop wisely, create good habits and sustain better lifestyle choices.

    Developed for busy professionals with demanding schedules, the Fast-Track Triathlete program makes your PR possible in Ironman®, Ironman 70.3®, Rev3, and Challenge triathlon in about 10 hours a week. Training for long-course triathlons once demanded 15-20 hours each week—on top of work, family, travel and other time commitments. For many, preparing for long-distance triathlon is more challenging than the race itself. Now Fast-Track Triathlete opens the door to your best performance in full- and half-distance triathlons in half the traditional training time. Dixon’s laser-focused, effective approach to workouts, recovery, strength and mobility, and nutrition means you can prepare for triathlon’s greatest challenges in just 7-10 hours per week for half-distance and 10-12 hours per week for full-distance. Fast-Track Triathlete includes• Dixon’s complete guide to creating a successful sport and life performance recipe• How to plan out your triathlon training• Scaling workouts for time and fatigue• Training and racing during travel• Executing your swim-bike-run and transitions plan on race day• 10-week off-season training program with key workouts• 14-week pre-season training program with key workouts• 14-week comprehensive race-prep full and half training plans with fully integrated strength and conditioningDixon’s first book, The Well-Built Triathlete, revealed his four-tiered approach to success in all triathlon race distances. Fast-Track Triathlete turbocharges Dixon’s well-built program so even the busiest athletes can achieve their long-distance triathlon dreams without sacrificing so much to achieve them.

    In this book, he gives riders of all abilities an insider's guide to getting fitter, faster, and on to the champion's platform. With photographs and illustrated exercises, The Ultimate Ride helps build a strong foundation for incremental leaps in fitness, times, and techniques. Nutritional advice, goal-setting methods, and mental exercises complement the physical training tips, to make this the only cycling fitness book an enthusiast will ever need.

    This comprehensive approach shows the 50 essential core workout exercises that will build strength and endurance in the key core muscles for cycling—no gym membership required.Professional cyclist Tom Danielson used to have a bad back. He shifted in the saddle, never comfortable, often riding in pain. Hearing that core strength could help his back, he started doing crunches, which made matters worse. He turned to personal trainer Allison Westfahl for a new approach. Danielson and Westfahl developed all-new core exercises to build core strength specifically for cycling, curing Danielson’s back problems. Better yet, Danielson found that stronger core muscles boosted his pedaling efficiency and climbing power.Using Danielson’s core exercises, cyclists of all abilities will enjoy faster, pain-free riding. Cyclists will perform simple exercises using their own body weight to build strength in the low back, hips, abs, chest, and shoulders without adding unwanted bulk and without weights, machines, or a gym membership. Each Core Advantage exercise complements the motions of riding a bike so cyclists strengthen the right muscles that stabilize and support the body, improving efficiency and reducing the fatigue that can lead to overuse injuries and pain in the back, neck, and shoulders.Beginner, intermediate, and advanced training plans will help bike racers, century riders, and weekend warriors to build core strength throughout the season. Each plan features warm-up stretches and 15 core exercises grouped into workouts for injury resistance, better posture, improved stability and bike handling, endurance, and power. Westfahl explains the goal for each exercise, which Danielson models in clear photographs.Riding a bike takes more than leg strength. Now Tom Danielson’s Core Advantage lays out the core strengthening routines that enable longer, faster rides.

    But Max Leonard, himself an accomplished amateur cyclist, does not forget the pain, the glory, the sweat, and the tears that go into these grueling climbs.  After all, cycling up a mountain is hard.  So hard that, to many, it can seem absurd. But for others, climbing a mountain gracefully (and beating your competitors up the slope) represents the pinnacle of cycling achievement. It is where legends are forged.Many books tell you where the mountains are, or how long and how high. None of them ask why. Why are mountain ranges professional cycling’s Coliseum? Why do amateurs also make pilgrimages to these high, remote roads? Why are the roads even there in the first place to lure us on to these obsession inducing climbs?   Just why are mountains so enthralling? “This is real cycling, where the glory is and where dreams come true,” according to Bradley Wiggins. Mountains are where cycling's greatest heroes have made their names. Every amateur rider wishes they could climb better, too.  Are all these people addicted to the pain? To the achievement? Or to the allure of the peaks? Some spend their weekends and holidays cycling up mountains from start to finish. But how does a rider push themselves beyond their limits to get up a 10% gradient on pedal power alone? What is happening when they do?A Higher Calling explores the central place of mountains in the folklore of road cycling. Blending adventure and travel writing with the rich narrative of racing, Max Leonard takes the reader from the battles that created the Alpine roads to the shepherds tending their flocks on the peaks, and to a Grand Tour climax on the “highest road in Europe.” And he tells stories of courage and sacrifice, war and love, obsession and even elephants, along the way.