No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Been around the block a few times? You'll walk away with a whole host of new tools and insights. Far from theoretical, The Well-Fed Self-Publisher is One Big Case Study: the author's own real-world success chronicle!

    Many couples find themselves deeply in debt and not even sure of how they got there let alone how they can get out of it. Larry Burkett has the solution!His bestselling book, Debt-Free Living, has been updated and modernized. Debt-Free Living has been providing poignant and biblical teaching on debt for over a decade. This updated resource will teach the consumer about the origin of most financial troubles and help him or her break the 'debt cycle.' Debt-Free Living is a necessary resource to battle the temptation and trappings of debt that are weighing you down.

    Whether it's in your work, relationships, health, finances, or leisure time, North America's simplicity expert Elaine St. James can help you learn to unwind and improve the quality of your life. If you're feeling over-powered, overextended, and overwhelmed, SIMPLIFY YOUR LIFE is the antidote, providing one hundred proven, practical steps for creating a simple and satisfying way of life.

    Strength, real strength training, has been lost in the world of fitness. We want heavily knurled bars, chalk and garage gyms. We need heavy squats and deadlifts. We go to extremes for the personal record. There are no secrets to getting strong and the 5/3/1 program has brought back the principles that have been lost among the academics and pencil necks.5/3/1 for Powerlifting brings the program to the next level. This program remains simple and effective but gives you all the information for how to peak for a meet and display your strength on the platform. Even if you don't have plans on competing, this book will show you how to push for new one rep maxes and break through barriers.The principles presented in this book have stood the test of time - these have been used by some of the world's strongest men in their quest for strength and size. Don't be fooled by parlor tricks and sleight of hand! Put a bar on your back or in your hands and get to work. 128 Pages.Table of Contents* A Declaration* 5/3/1 Training* 5/3/1 for Powerlifting: An Overview* Off-Season Training* Pre-Meet Training* Meet Preparation Training* N.O.V. Powerlifting* Training for the Non-Competitive Powerlifter* Old Man Winter: Training for Mr. Gray Pubes* Assistance Work* To Pause or Not to Pause: The Bench Press* Using Knee Wraps* Box Squats vs. Free Squats* Choosing a Shoe* Squatting in Gear* Benching in a Shirt* Deadlifting in a Suit* Rich T. Baggins Squat Cycle* Circa Max Training for the Squat* Your First Powerlifting Meet* Hot to Take Steroids* Meet Checklist* 100 Questions Answered

    When I accidentally started my first mini habit—and the changes I made were actually lasting—I realized the prior strategies I relied on were complete failures. When something works, that which doesn't work is exposed. The science in Mini Habits exposes the predictably inconsistent results of most popular personal growth strategies, and reveals why mini habits are consistent. A mini habit is a very small positive behavior that you force yourself to do every day; a mini habit's "too small to fail" nature makes it weightless, deceptively powerful, and a superior habit-building strategy. Mini Habits will better equip you to change your life than 99% of the people you see walking around on this globe. People so often think that they are the reason they can't achieve lasting change; but the problem isn't with them—it's with their strategy. You can achieve great things without the guilt, intimidation, and repeated failure associated with such strategies such as "getting motivated," resolutions, or even "just doing it.” To make changes last, you need to stop fighting against your brain. When you start playing by your brain's rules—as mini habits show you how to do—lasting change isn't so hard.

    This latest title is packed with information on how to overcome anxiety and what keeps people in the loop. The book will cut out all the jargon and give you a clear perspective on how to overcome all of your anxiety and panic issues. In this book you won’t find a list of techniques, rules or methods, as you don’t need them. I am sure you have tried enough of these and still found little relief. Techniques, rules and methods usually take effort and are mostly built on suppression of feelings, which is the complete wrong approach. Anxiety is your mind and body’s way of telling you that you are already overdoing it with effort, both mentally and physically, so the last thing you want is to add more effort. If you want to free yourself from the prison you currently find yourself in and rediscover the true you, then this book will finally give you all the answers you need. Contents:Chapter 1: You are not broken 12 Chapter 2: Letting go of crutches 23 Chapter 3: Anxiety backpack 29 Chapter 4: What is the need for fear and anxiety 41 Chapter 5: Struggling with thoughts 48 Chapter 6: The inner critic 61 Chapter 7: Overworking the mind 67Chapter 8: Avoiding anxiety 78 Chapter 9: Resistance only increases suffering 83Chapter 10: Our obsession with worry 88 Chapter 10: Setbacks 92 Chapter 11: Other people’s success stories 98 Chapter 12: Q & A section 126 Chapter 11: Social anxiety 138 Chapter 12: Anxiety loop 143Chapter 13: Living without stress 148Chapter 14: Summing up 151

    Charles Schaeferand Theresa Foy DiGeronimo tell you what behaviors you can expectas your child grows and how you can help him or her to advance tothe next level of development. They include numerous examples, stories, and activities you can use immediately to positivelyinfluence your child's development. The book's structure (dividedinto four stages of child development--birth to 18 months, 18 to 36months, 36 months to age six, and six to ten years) allows you tomonitor your child's progress, identify the reasons for emotionaland psychological differences in siblings, and even determine howyour parenting strategies should change as your child grows. * Covers all five areas of psychological health--emotional, cognitive, friendship/relationships, personal growth, andmorality * Filled with easy-to-follow Do's and Don'ts, plus fun activitiesand exercises to encourage your child's development * Helps you assess if and when your child may need professionalintervention

    Oola is a "state of awesomeness." When your life is balanced and growing in the 7 key areas of life (Fitness, Finance, Family, Field, Faith, Friends, and Fun).Oola reads more like a collection of kick-butt anecdotes and sincere stories that just happen to have meaningful messages. Co-authors Dave Braun (The OolaSeeker) and Troy Amdahl (The OolaGuru) have been there and done that.Kurt Warner, NFL MVP, wrote the foreword. "What I have been seeking, and what I believe everyone is seeking ... in an OolaLife." Mark Victor Hansen (the "Chicken Soup for the Soul" co-author) says, "Oola is happy inspiration!" Oola has received glowing reviews from top authors, pro athletes, musicians, industry leaders, and Olympians.Need 7 more reasons to read this book:1. Learn the three simple steps to balance and grow your life in an unbalanced world.2. Uncover what blocks you from the life of your dreams and what can get you there faster.3. Find out what you can learn from a drunken Thai monkey, a black Ninja, and zebra-striped underwear.4. Why no matter what you have done or have failed to do, you deserve a better life.5. Become inspired to take the steps, reach your milestones, and achieve your OolaLife.6. Discover the 7 key areas of life you must balance and grow.7. Unlock the secrets to taking your life to the next level.

    Learn how to locate primitive hot springs, navigate the Couchsurfing website, and stay clean, well-fed, and digitally-connected.With over two decades of experience in extended cross-country travel, Bryan and his intrepid Jeep Charlie have amassed a wealth of information and organizational techniques that will keep you healthy and relaxed on the road while avoiding unnecessary expenses.It’s a beautiful country… why wait any longer to see it? Pick up Renegade Car Camping and start planning your next adventure!FAQQ: Will there be a listing of free campsites state-by-state in future editions?A: No, and for good reason. Listing these overlooked areas would cause them to be quickly destroyed through overuse. But once you read the tips in the Renegade Car Camping guide, you’ll easily find some secret, special campsites on your own. And besides, part of the fun of being a renegade camper lies in the thrill of campsite hunting!

    But this is only the beginning. Your new body needs a new nutrition plan—starting now. The decision to have bariatric surgery is a life-changing one. Though not an all-in-one solution, for many people it marks a profound moment in their journey towards renewed health. According to the American Society for Metabolic and Bariatric Surgery (ASMBS), factors such as rethinking nutrition and modifying what you eat will play a vital role in determining your long-term weight loss success. But where do you begin?Bariatric dietician Sarah Kent helps bariatric patients by providing a range of pre- and post-operative nutritional services. Sarah knows how important it is—and how challenging it can seem—to rethink the way you eat. She also knows it’s totally possible, as do the hundreds of bariatric surgery patients who’ve benefitted from her support groups at Froedtert Hospital’s accredited Center of Excellence for bariatric surgery.With that in mind, Sarah sought out to create a bariatric cookbook that was easy to use, so you can get started right away. In Fresh Start Bariatric Cookbook, Sarah offers healthy, delicious takes on your favorite foods, so you can eat what you love without the fear of undoing the results of your surgery. With Fresh Start Bariatric Cookbook, you’ll discover: More than 100 recipes that address the dietary necessities after a variety of weight loss surgeries, including: vertical sleeve gastrectomy, laparoscopic adjustable gastric band placement, and more Accurate serving size guidance, nutritional information, and labeling specific to your current post-op stage: from full liquids to purees, soft foods to general diet…this bariatric cookbook has it all Helpful identification of prep time, cook time, and total time so you can choose the bariatric cookbook recipe that works best for your schedule Simple, easy-to-follow bariatric cookbook recipes account for the importance of adequate post-op protein intake with the inclusion of useful tips for how you can increase the amount of protein in each meal Fresh Start Bariatric Cookbook has everything you need to continue along your post-bariatric surgery journey and discover the healthy life you deserve.

    This book helps put you in the driver's seat to embrace the journey and love your career." —Rebecca Minkoff, Founder of Rebecca Minkoff & The Female Founder CollectiveYOU ARE DESERVING OF A CAREER YOU LOVE.Fran Hauser, best-selling author of The Myth of the Nice Girl , follows up with a workbook for women who want to get more out of their careers. Embrace the Work, Love Your Career combines accessible advice, time-tested strategies, creative prompts, and thoughtful exercises into one holistic resource. Stemming from years of experience in senior leadership at Time Inc.'s People, InStyle and Entertainment Weekly as well as AOL and Coca-Cola Enterprises, Hauser centers her career guidance around six main actions:Fall in love with your careerDesign your career action planCreate time and spaceKnow your valueBuild your dream teamReflect and resetEach chapter starts with practical advice and includes prompts and exercises to help readers create their own personal career action plans. Palate-cleansing meditations and coloring breaks conclude each chapter, offering chances for calming reflection. Through simple, inspiring, and actionable tools, Embrace the Work, Love Your Career teaches women to be empowered to focus on the things that truly matter, set boundaries and, ultimately, realize their full potential.PRAISE FOR FRAN HAUSER:Named one of the "6 Most Powerful Women in NYC's Tech Scene" by Refinery29 "Is it possible to be both kind and a total badass? Yes—and Fran Hauser tells us how." — goop "Fran Hauser turns the 'nice girl' notion on its head."— Forbes "Fran gets into the mess—and gets specific—explaining how she has learned to handle all kinds of uncomfortable moments with authenticity and grace" — Refinery29

    The unromantic truth is that money issues are the number one cause for discord, distrust and, sometimes, divorce.Let THE RICH BITCH GUIDE TO LOVE AND MONEY help teach you to be prepared as an individual so you can be an asset in any relationship�whether you're still searching for love, already married or navigating your way through a divorce. Finance expert and author of RICH BITCH Nicole Lapin covers it all.The basics for taking personal responsibility for your finances�and maintaining control over them:· Reading the money signs early in a relationship· Cohabitation Dos and Don'ts· How to talk about money in a marriage· Pre-, mid- and post-divorce steps to ensure financial securityIf you want to lead a fulfilling life as a true Rich Bitch, someone who is confident in knowing what she wants and how to go after it in all aspects of her life, you need to give your wallet and your better half a little extra love!

    This book shows you how to claim your share. Over 200 pages of valuable metal detecting information designed to get you out there finding treasure on your very first outing.Finding treasure with a metal detector is real and doing it is simple and easy once you read this book. There are people finding incredible old coins made from gold and silver, valuable historical relics and old jewelry made from gold, silver and platinum. But you won't find these great treasures unless you know where and how to look. Metal Detecting: A Beginner's Guide shows you this and much more.Veteran detectorist and treasure enthusiast Mark Smith continues to provide great information to anyone interested in the great hobby of metal detecting. In his second book on the subject, he manages to answer the common questions that every novice has when they are thinking about getting started. From choosing the right machine to identifying your valuable treasure, Mark Smith covers these subjects and everything in between in an easy to understand way.While this metal detecting book may be geared towards the novice treasure hunter, there are plenty of choice tips that even experienced treasure hunters can pick up. Mark Smith reveals some of his best guarded metal detecting secrets in this metal detecting guide that puts more treasure in your find's pouch.Fully illustrated diagrams and real life pictures describe in detail the easiest ways to not only locate treasure, but safely recover it as well.Learn how to find more treasure by: understanding common metal detecting terminology, understanding which metal detectors work the best and where, understanding how and why a metal detector works, other equipment you will need, proper etiquette, what you can expect to find, why you should never throw anything away, how to identify your finds, how to identify jewelry, how to tell if it is real gold, how to metal detect with children, which recovery tools work the best, how to recover treasure, how to metal detect private property, how to identify unknown metal detecting finds, metal detecting creeks, rivers and lakes, pinpointing, making weak targets stronger, cleaning your finds, the best places to use your metal detector, selling your finds and more!What are you waiting for? Find out how you can maximize your treasure with this informative metal detecting book today.

    This new edition is fully updated with fresh insights and innovative training techniques from one of the sport's leading voices. Danny Dreyer teaches us how to heal and prevent injuries and also to run faster, farther, and with much less effort at any age or ability.With more than 150,000 copies in print, this groundbreaking program makes running safe and fun for beginning and seasoned runners, while also giving competitive runners the edge they seek. ChiRunning employs the deep power reserves in the core muscles, an approach found in disciplines such as yoga, Pilates, and in this case T'ai Chi. Make knee pain and shin splints a thing of the past Experience the natural efficiency of the midfoot strike Dramatically reduce your potential for injury Transform your running with our new 10-step training program ChiRunning provides powerful insight and transforms running from a high-injury sport to a body-friendly fitness phenomenon. Join the revolution!