Now, in his first book, written more than two decades after the web was created, Lanier offers this provocative and cautionary look at the way it is transforming our lives for better and for worse.The current design and function of the web have become so familiar that it is easy to forget that they grew out of programming decisions made decades ago. The web’s first designers made crucial choices (such as making one’s presence anonymous) that have had enormous—and often unintended—consequences. What’s more, these designs quickly became “locked in,” a permanent part of the web’s very structure. Lanier discusses the technical and cultural problems that can grow out of poorly considered digital design and warns that our financial markets and sites like Wikipedia, Facebook, and Twitter are elevating the “wisdom” of mobs and computer algorithms over the intelligence and judgment of individuals. Lanier also shows:How 1960s antigovernment paranoia influenced the design of the online world and enabled trolling and trivialization in online discourseHow file sharing is killing the artistic middle class;How a belief in a technological “rapture” motivates some of the most influential technologistsWhy a new humanistic technology is necessary. Controversial and fascinating, You Are Not a Gadget is a deeply felt defense of the individual from an author uniquely qualified to comment on the way technology interacts with our culture.

    Why is glass see-through? What makes elastic stretchy? Why does a paper clip bend? Why does any material look and behave the way it does? These are the sorts of questions that Mark Miodownik a globally-renowned materials scientist has spent his life exploring In this book he examines the materials he encounters in a typical morning, from the steel in his razor and the graphite in his pencil to the foam in his sneakers and the concrete in a nearby skyscraper.

    As we dream with him, we are taken further and further into mathematical theory, where ideas eventually take flight, until everyone--from those who fumble over fractions to those who solve complex equations in their heads--winds up marveling at what numbers can do.Hans Magnus Enzensberger is a true polymath, the kind of superb intellectual who loves thinking and marshals all of his charm and wit to share his passions with the world. In The Number Devil, he brings together the surreal logic of Alice in Wonderland and the existential geometry of Flatland with the kind of math everyone would love, if only they had a number devil to teach them.

     The 3D Printing Handbook provides practical advice on selecting the right technology and how-to design for 3D printing, based upon first-hand experience from the industry’s leading experts. In this book: The mechanisms behind all major 3D printing technologies The benefits and limitations of each technology Decision making tools for technology selection Actionable design advice and guidelines Industry case studies from world-leading brands

    Birth of a Theorem is Villani’s own account of the years leading up to the award. It invites readers inside the mind of a great mathematician as he wrestles with the most important work of his career.But you don’t have to understand nonlinear Landau damping to love Birth of a Theorem. It doesn’t simplify or overexplain; rather, it invites readers into collaboration. Villani’s diaries, emails, and musings enmesh you in the process of discovery. You join him in unproductive lulls and late-night breakthroughs. You’re privy to the dining-hall conversations at the world’s greatest research institutions. Villani shares his favorite songs, his love of manga, and the imaginative stories he tells his children. In mathematics, as in any creative work, it is the thinker’s whole life that propels discovery—and with Birth of a Theorem, Cédric Villani welcomes you into his.

    The book also provides a balanced presentation of time-varying and static fields, preparingstudents for employment in today's industrial and manufacturing sectors. Streamlined to facilitate student understanding, this edition features worked examples in every chapter that explain how to use the theory presented in the text to solve different kinds of problems. Numerical methods, including MATLAB and vector analysis, are also included to help students analyzesituations that they are likely to encounter in industry practice. Elements of Electromagnetics, Fifth Edition, is designed for introductory undergraduate courses in electromagnetics.

    It is a collection of 150 brain teasing math riddles and puzzles. Their purpose is to make children think and stretch the mind. They are designed to test logic, lateral thinking as well as memory and to engage the brain in seeing patterns and connections between different things and circumstances. They are laid out in three chapters which get more difficult as you go through the book, in the author’s opinion at least. The answers are at the back of the book if all else fails. These are more difficult riddles and are designed to be attempted by children from 10 years onwards, as well as participation from the rest of the family. Tags: Riddles and brain teasers, riddles and trick questions, riddles book, riddles book for kids, riddles for kids, riddles for kids aged 9-12, riddles and puzzles, jokes and riddles, jokes book, jokes book for kids, jokes children, jokes for kids, jokes kids, puzzle book

    This gorgeous book features clear, entertaining, and enlightening commentary alongside stunning full-color illustrations by Venezuelan artist and architect Rafael Araujo. From the pyramids of Giza, to quasicrystals, to the proportions of the human face, the golden ratio has an infinite capacity to generate shapes with exquisite properties.  With its lush format and layflat dimensions that closely approximate the golden ratio, this is the ultimate coffee table book for math enthusiasts, architects, designers, and fans of sacred geometry.

     According to MSNBC, having a child makes you stupid. You actually lose IQ points. Good Morning America has announced that natural blondes will be extinct within two hundred years. Pundits estimated that there were more than a million demonstrators at a tea party rally in Washington, D.C., even though roughly sixty thousand were there. Numbers have peculiar powers-they can disarm skeptics, befuddle journalists, and hoodwink the public into believing almost anything. "Proofiness," as Charles Seife explains in this eye-opening book, is the art of using pure mathematics for impure ends, and he reminds readers that bad mathematics has a dark side. It is used to bring down beloved government officials and to appoint undeserving ones (both Democratic and Republican), to convict the innocent and acquit the guilty, to ruin our economy, and to fix the outcomes of future elections. This penetrating look at the intersection of math and society will appeal to readers of Freakonomics and the books of Malcolm Gladwell.

    The answers will surprise and delight you as Alexandra Horowitz, a cognitive scientist, explains how dogs perceive their daily worlds, each other, and that other quirky animal, the human.Temple Grandin meets Stephen Pinker in this engaging and informative look at what goes on inside the minds of dogs—from a cognitive scientist with a background at The New Yorker.With more than 52 million pet dogs in America today, it’s clear we are a nation of unabashed dog-lovers. Yet the relationship between dogs and humans remains a fascinating mystery, as no one really knows what goes on in the canine mind. Now, in Inside of a Dog, Alexandra Horowitz fuses her perspectives as both scientist and dog-owner to deliver a fresh look at the world of dogs—as seen from the animal’s point of view. Inspired by her years of living with her own dog, Pumpernickel, who was a constant source of delight and mystery, Horowitz’s mind became filled with questions and ideas. In crisp, clear prose, she draws on her research in the field of dog cognition to give readers a sense of a dog’s perceptual and cognitive abilities—and paints a picture of what the canine experience is like. Horowitz’s own scientific journey, and the insights she uncovered, allowed her to understand her dog better and appreciate her more.Containing up-to-the minute research and providing many moments of dog-behavior recognition, this lively and absorbing book helps dog owners to see their best friend’s behavior in a different, and revealing light, allowing them to understand their pets and enjoy their company even more.

    Das' Sixth Edition of PRINCIPLES OF FOUNDATION ENGINEERING maintains the careful balance of current research and practical field applications that has made it the leading text in foundation engineering courses. Featuring a wealth of worked-out examples and figures that help students with theory and problem-solving skills, the book introduces civil engineering students to the fundamental concepts and application of foundation analysis design. Throughout, Das emphasizes the judgment needed to properly apply the theories and analysis to the evaluation of soils and foundation design as well as the need for field experience. The sixth edition contains many new homework and worked-out problems.

    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

    The book begins with the basic concepts of logic and set theory, to familiarize students with the language of mathematics and how it is interpreted. These concepts are used as the basis for a step-by-step breakdown of the most important techniques used in constructing proofs. To help students construct their own proofs, this new edition contains over 200 new exercises, selected solutions, and an introduction to Proof Designer software. No background beyond standard high school mathematics is assumed. Previous Edition Hb (1994) 0-521-44116-1 Previous Edition Pb (1994) 0-521-44663-5

    Everything. Yet, in recent years discoveries in physics and cosmology have led a number of scientists to conclude that our universe may be one among many. With crystal-clear prose and inspired use of analogy, Brian Greene shows how a range of different “multiverse” proposals emerges from theories developed to explain the most refined observations of both subatomic particles and the dark depths of space: a multiverse in which you have an infinite number of doppelgängers, each reading this sentence in a distant universe; a multiverse comprising a vast ocean of bubble universes, of which ours is but one; a multiverse that endlessly cycles through time, or one that might be hovering millimeters away yet remains invisible; another in which every possibility allowed by quantum physics is brought to life. Or, perhaps strangest of all, a multiverse made purely of math.Greene, one of our foremost physicists and science writers, takes us on a captivating exploration of these parallel worlds and reveals how much of reality’s true nature may be deeply hidden within them. And, with his unrivaled ability to make the most challenging of material accessible and entertaining, Greene tackles the core question: How can fundamental science progress if great swaths of reality lie beyond our reach?Sparked by Greene’s trademark wit and precision, The Hidden Reality is at once a far-reaching survey of cutting-edge physics and a remarkable journey to the very edge of reality—a journey grounded firmly in science and limited only by our imagination.

    In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."