Book picks similar to
Writing and Marketing Systems by Elana M Johnson
writing
non-fiction
nonfiction
business
How to Write Short: Word Craft for Fast Times
Roy Peter Clark - 2013
In How to Write Short, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.
Fast Track Photographer, Revised and Expanded Edition: Leverage Your Unique Strengths for a More Successful Photography Business
Dane Sanders - 2010
But in this empowering guide, acclaimed photographer and speaker Dane Sanders reveals that the key to success is to stop worrying about what everyone else is doing and start focusing on your most powerful resource: you. Discover how to: · Use your unique skills and talents to carve out a niche all your own. · Avoid the mistakes most photographers make.· Choose a business style that fits the way you want to spend your time—and live your life. Fast Track Photographer is not just another how-to book—it’s an entirely fresh way of thinking about your business, whether you’re just starting out, or an industry veteran wondering why all your hard work isn’t working. If you want to build a competition-proof creative business in the twenty-first century, it’s time to throw out the old rulebook and get on the fast track! Includes free access to Dane’s popular self-assessment test (a $20 value) to jumpstart your journey!"I can't think of a better way for anyone to start their professional photo career than to read Fast Track Photographer."—Scott Bourne, publisher and host of Photofocus.com "As much about finding out who you are as it is about how to become a truly great photographer. Highly recommended!”—Amit Gupta, founder of Photojojo.com“This book is worth its weight in gold.”—Gary Fong, photographer, author, and creator of the Lightsphere“The best resource for today’s photographer—BAR NONE!”—Scott Sheppard, host of “Inside Digital Photography”
The Extroverted Writer: An Author's Guide to Marketing and Building a Platform
Amanda Luedeke - 2013
From ideas to tips to absolute musts, THE EXTROVERTED WRITER builds on Amanda's successful "Thursdays with Amanda" blog posts on ChipMacGregor.com. This easy-to-read guide breaks down the most popular social media sites and online options to give YOU the tools you need to be effective when engaging with your readers. Whether you're new to social media or a longtime pro...whether you have dozens of books under your belt or are still waiting for your first deal, this book is for you. I started reading Amanda's posts on chipmagregor.com about the time my novel was launching. Amanda's understanding of branding and her insight as an agent were extremely helpful to me as I thought about an overall platform strategy. I had no idea what to do about Facebook, and her thoughts helped me refine what I was doing and better connect with my fiction readers. Charity Hawkins, author of The Homeschool Experiment: a novel My twitter following tripled with Amanda's training and after putting her Google search rules into practice, my blog posts are drawing increased traffic and new shares. Reading The Extroverted Writer is like getting down-to-earth advice from your best friend. Your extroverted best friend that knows all the social media answers you need. Finally! Laura Anderson Kurk (laurakurk.com), author of Glass Girl and Perfect Glass Amanda Luedeke, agent at the number one literary agency in the country, MacGregor Literary, Inc., takes you through easy, step by step approaches to growing your online presence and as a result, your audience. Her lessons are straightforward, simple and applicable, no smoke and mirrors or degrees in physics required. From growing your readership on your blog, to pumping up your number of Twitter followers, to utilizing the eye candy of Pinterest to promote your books, she has it all. I recommend this book for all authors; newbies, established and everyone in between. Laura L. Smith, author"
From Pitch to Publication
Carole Blake - 1999
An incredibly helpful guide to getting your book published, from an experienced literary agent.
The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond
Matthew Luhn - 2018
Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!
If You Want to Write: A Book about Art, Independence and Spirit
Brenda Ueland - 1938
She said she had two rules she followed absolutely: to tell the truth, and not to do anything she didn't want to do. Her integrity shines throughout If You Want to Write, her best-selling classic on the process of writing that has already inspired thousands to find their own creative center. Carl Sandburg called this book "The best book ever written about how to write." Yet Ueland reminds us that "Whenever I say 'writing' in this book, I also mean anything that you love and want to do or to make." Ueland's writing and her teaching are made compelling by her feisty spirit of independence and joy.
SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
Adam Clarke - 2018
First, let me tell you a little secret about SEO marketing...Most search engine optimization advice on the Internet is wrong!If you've sifted through search engine optimization advice online, you may have noticed two things: - Most published SEO advice is either outdated or just dead-wrong.- Google's constant updates have made many popular SEO optimization strategies useless.Why is this so? Google's constantly evolving. Recent changes: 1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."2. July, 2018 - Google announce's Speakable markup, making it easier to target voice search results.3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.SEO 2019 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.You will also discover: 1. Important SEO concepts, from beginner to advanced.2. Sneaky tricks to get local businesses ranking high with local SEO.3. The inner workings of Google's algorithm and how it calculates the search results.4. How to find "money" keywords that will send customers to your site.5. Basic and advanced link building strategies for pushing your rankings up higher.6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.7. How to use social media and web analytics to multiply your results.8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.Sidestep the 2019 Google updatesContrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable-but you need the right knowledge. This book reveals: - Inner mechanics of Google's algorithm, and how to rank your site at the top.- Recent Google updates-Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...- Potential updates coming up in 2019.- Steps to recover from Google penalties.And read the special bonus chapter on pay-per-click advertisingIn this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.One of the most comprehensive SEO optimization books ever published-updated and expanded-of all best-selling SEO books, this is the only one with everything you need.Scroll up, click buy, and get started now!
Word By Word
Anne Lamott - 1996
Good writing, she says, slow you down, opens your heart and teaches you who you are. Good writing arrives through your fingers, knowing what. But you must endure terrible first drafts and use short assignments to get there, word by word.
Writing into the Dark: How to Write a Novel without an Outline
Dean Wesley Smith - 2015
And he knows how to write a novel without an outline. In this WMG Writer’s Guide, Dean takes you step-by-step through the process of writing without an outline and explains why not having an outline boosts your creative voice and keeps you more interested in your writing. Want to enjoy your writing more and entertain yourself? Then toss away your outline and Write into the Dark.
1001 Ways to Market Your Books: For Authors and Publishers
John Kremer - 1986
The editor of the "Book Marketing Update" newsletter and author of "The Complete Direct Marketing Sourcebook" describes hundreds of ideas, tips, and suggestions for marketing books, all illustrated with real-life examples.
Writing Horror
Mort Castle - 1997
This definitive anthology enables you to learn from some of the genre's biggest names as they share their wisdom on developing horror that will shock and excite readers and editors alike.
Fun Is Good: How to Create Joy and Passion in Your Workplace and Career
Mike Veeck - 2005
That is maverick marketing whiz Mike Veeck's Fun Is Good philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparks—full of laughs, zany promotions, and free giveaways—enjoyable for everyone, but also how it can turn any organization into a thriving one.
Scrivener Essentials: A Quick Start Visual Guide For Windows Users
Karen Prince - 2014
Imagine if you could use Scrivener for Windows like a seasoned professional, knowing the keyboard shortcuts, what the tools on the toolbar do; flying through the application and creating an amazing story without being distracted by having to look up how to use a feature every time you want to use it. In the back of your mind you know that the Scrivener software you bought is going to simplify your writing process and help you become more productive. You have heard about the cool split screen views, virtual cork boards and the collections feature where you can process all instances of a document at once even though you have it in several different collections. But best of all you’ve heard that you can export your content to multiple platforms without having to change the original draft document! Imagine the time you are going to save. Not to mention that if you can format your own work for export you will no longer be held hostage to the whims and schedules of anyone else. The problem is, before you can do all that, you have to learn how to use the Scrivener software. This can be time consuming if you try to learn from the Scrivener users manual which is highly technical and includes every conceivable function and feature of the software. Don’t get me wrong. The Scrivener users manual has every bit of information you will ever need regarding Scrivener because it is supposed to be like that, but it sure is difficult to weed out the bits that pertain to the project you want to write. I know because that is the way I had to learn it. What I would have liked was a Scrivener essentials guide with:
Plenty of pictures, so that you can instantly recognize the regions of the user interface.
Arrows pointing right at the buttons mentioned in the instructions, making them easy to find.
Instructions embedded into the images they refer to so that they don’t drift onto the next page because of the personal settings on your Kindle.
No distracting instructions for Macintosh users that send you on a wild goose chase after functions that are not supported by Scrivener for Windows.
So I wrote a guide just like that. In it you will learn to:
Open a project and customize your workspaces.
Toggle between normal Text Editing Mode, Cork Board Mode and Outlining Mode and how to use each of them as well as how to use the distraction free Full Screen Mode.
Split your screen to have two documents or two versions of the same document open at once.
Manage your files and folders, whether you are starting from scratch in Scrivener or want to import your content from another writing application pre-sorted into chapters or sections.
Make use of Scrivener’s editing tools like collections and snapshots (which takes a snap shot of the current state of a document so that you can revert to it if you don’t like your subsequent edits.)
Compile your work for export to your agent, as a paperback or as an eBook.
How to download some tools so that you can preview your content before you send it out.
If you are ready to improve your writing process, scroll up, click the buy button and start making the most of your Scrivener Software today!
The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book
Marilyn Ross - 1989
You want to control the future of your manuscript and your writing career.Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the bible of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits.You'll find:- Complete step-by-step guidance on publishing and marketing a book - Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd - A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you - Practical advice on making the decision between offset printing and print-on-demand - How to leverage the Internet to create buzz and promote your book with killer PR - The latest information on e-publishing - A detailed marketing plan and timetable to keep you on track - Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books - Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites - Valuable case studies and examples of how other publishers excel - An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry - Thirty-one creative ideas for generating capital to launch your publishing companyThe Complete Guide to Self-Publishing is the one book you need to take control of your writing career.Read it. Believe it. Do it.Your future depends on it.