Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

    Written from a computer science perspective by three leading experts in the field, it gives an up-to-date treatment of all aspects of the design and implementation of systems for gathering, indexing, and searching documents; methods for evaluating systems; and an introduction to the use of machine learning methods on text collections. All the important ideas are explained using examples and figures, making it perfect for introductory courses in information retrieval for advanced undergraduates and graduate students in computer science. Based on feedback from extensive classroom experience, the book has been carefully structured in order to make teaching more natural and effective. Although originally designed as the primary text for a graduate or advanced undergraduate course in information retrieval, the book will also create a buzz for researchers and professionals alike.

    Expertly designed in a vibrant, full-color format, this streamlined text not only serves as a valuable resource by providing the most current reference lists and examples from which to select texts from all genres, but it also emphasizes the critical skills needed to search for and select literature--researching, evaluating, and implementing quality books in the pre-K-to-8 classroom--to give readers the tools they need to evaluate books, create curriculum, and share the love of literature. It includes unique features that spur critical thinking and direct application in the classroom and curriculum.

    In addition to explaining the basic moves, this book provides writing templates that show students explicitly how to make these moves in their own writing.

    With the stock market sinking and soaring from day to day, retirement plans becoming less certain, and a longer life expectancy in retirement, more people are looking for some control over their investments. If you're one of them, Investing Online For Dummies, 6th Edition might be just what you're looking for. The Internet brings a world of investment resources to your desktop, but how do you find your way through the dizzying array of investment possibilities? The Dummies Way, of course! This book helps you set reasonable expectations, assess your risk tolerance, choose an asset allocation, analyze and select investments, and maximize your financial success. You'll discover how toDetermine how much you can afford to invest Choose an online broker Research, trade, and track investments online Measure the potential return of a stock Maximize your investment knowledge and build a profitable portfolio Buy bonds online Understand options, commodities, and IPOs If you've decided to take control of your investments but don't want to make it your full-time job, Investing Online For Dummies, 6th Edition gives you the important information that will also give you confidence. Completely updated to cover all the new online tools and resources, it even provides some bonus assistance on the companion Web site.

    Including a selection of exercises, adjusted for this edition, at the end of each chapter, it offers a new and simpler treatment of the representability of recursive functions, a traditional stumbling block for students on the way to the Godel incompleteness theorems.

    The book is unique among popular books on mathematics in combining an engaging, easy-to-read history of the subject with a comprehensive mathematical survey text. Intended, in the author's words, "for the benefit of those who never studied the subject, those who think they have forgotten what they once learned, or those with a sincere desire for more knowledge," it links mathematics to the humanities, linguistics, the natural sciences, and technology.Contains more than 1000 original technical illustrations, a multitude of reproductions from mathematical classics and other relevant works, and a generous sprinkling of humorous asides, ranging from limericks and tall stories to cartoons and decorative drawings.

     Second edition of a popular introductory textbook, combining breadth of coverage, practical examples, and student-friendly features Includes new sections on metaphor, framing, stance and style, multimodal discourse, and Gricean pragmatics Considers a variety of approaches to the subject, including critical discourse analysis, conversation analysis, interactional and variationist sociolinguistics, ethnography, corpus linguistics, and other qualitative and quantitative methods Features detailed descriptions of the results of discourse analysts' work Retains and expands the useful student features, including discussion questions, exercises, and ideas for small research projects.

    Generous support from a number of foundations provided the means for assembling and maintaining an experienced staff to co-operate with members of the Institute's Physics Department in the examination, improvement, and development of physics curriculum materials for students planning careers in the sciences. After careful analysis of objectives and the problems involved, preliminary versions of textbooks were prepared, tested through classroom use at M.I.T. and other institutions, re-evaluated, rewritten, and tried again. Only then were the final manuscripts undertaken.

    In the second edition of Network Security, this most distinguished of author teams draws on hard-won experience to explain every facet of information security, from the basics to advanced cryptography and authentication; secure Web and email services; and emerging security standards. Highlights of the book's extensive new coverage include Advanced Encryption Standard (AES), IPsec, SSL, PKI Standards, and Web security.

    Donna is so sensitive in exploring those issues, a first in a text for that class and a welcome addition.--Nick Eastmond, Utah State UniversityFocused on discussing what is considered to be good research, this text explains quantitative, qualitative, and mixed methods in detail, incorporating the viewpoints of various research paradigms into the descriptions of these methods. Approximately 60% of the content in this Third Edition is new, with lots of fresh examples.Key FeaturesPostpositivist, constructivist, transformative, and pragmatic paradigms discussedConducting research in culturally complex communities emphasized throughoutA step-by-step overview of the entire research process providedNew to this Edition New coverage on how to write a literature review and plan a dissertationNew pedagogy including Extending Your Thinking throughoutThis is a core or supplemental text for research courses in departments of education, psychology, sociology, social work and other human-services disciplines.

    No, hang on, let's make this interesting. Between zero and infinity. Even if you stick to the whole numbers, there are a lot to choose from - an infinite number in fact. Throw in decimal fractions and infinity suddenly gets an awful lot bigger (is that even possible?) And then there are the negative numbers, the imaginary numbers, the irrational numbers like pi which never end. It literally never ends.The world of numbers is indeed strange and beautiful. Among its inhabitants are some really notable characters - pi, e, the "imaginary" number i and the famous golden ratio to name just a few. Prime numbers occupy a special status. Zero is very odd indeed: is it a number, or isn't it?How Numbers Work takes a tour of this mind-blowing but beautiful realm of numbers and the mathematical rules that connect them. Not only that, but take a crash course on the biggest unsolved problems that keep mathematicians up at night, find out about the strange and unexpected ways mathematics influences our everyday lives, and discover the incredible connection between numbers and reality itself. ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.

    Although the occasional newspaper headline alerts us to genocide, AIDS, malaria, or civil war in Africa, most of us know very little about the continent. However we still carry strong mental images of Africa, which are reflected in American advertising, movies, amusement parks, cartoons, and many other corners of our society.Few think to question these perceptions or how they came to be so deeply lodged in the collective American consciousness. Curtis Keim’s Mistaking Africa looks at the historical evolution of this mindset and examines the role that popular media play in the creation of our mental images of Africa. Keim addresses the most prevalent myths and preconceptions and demonstrates how these prevent a true understanding of the enormously diverse peoples and cultures of Africa. Updated throughout, the second edition includes an entirely revised chapter on Africa in images, which analyzes portrayals of Africa in popular media, including print advertising by corporations such as Dow Chemical, ExxonMobil, IBM, Vogue magazine, Honda, and Snapple. New to the second edition as well is an appendix on learning more about Africa.ContentsPart One: Introduction1. Changing Our Mind about Africa2. How We LearnPart Two: Evolutionism3. The Origins of “Darkest Africa”4. “Our Living Ancestors”: Twentieth-Century Evolutionism5. Real Africa, Wise Africa6. We Should Help ThemPart Three: Further Misperceptions7. Cannibalism: No Accounting for Taste8. Africans Live in Tribes, Don’t They?9. Safari: Beyond Our Wildest Dreams10. Africa in ImagesPart Four: New Directions11. Race and Culture: The Same and the Other12. From Imagination to DialogueAppendix: Learning More

    This highly anticipated fourth edition of the most ...Download Link : readmeaway.com/download?i=0128042915            0128042915 Data Mining: Practical Machine Learning Tools and Techniques (Morgan Kaufmann Series in Data Management Systems) PDF by Ian H. WittenRead Data Mining: Practical Machine Learning Tools and Techniques (Morgan Kaufmann Series in Data Management Systems) PDF from Morgan Kaufmann,Ian H. WittenDownload Ian H. Witten's PDF E-book Data Mining: Practical Machine Learning Tools and Techniques (Morgan Kaufmann Series in Data Management Systems)

    Psychology of Learning for Instruction, Third Edition, focuses on the applications and implications of the learning theories. Using excellent examples ranging from primary school instruction to corporate training, this text combines the latest thinking and research to give readers the opportunity to explore the individual theories as viewed by the experts. Readers are encouraged to apply "reflective practice," which is designed to foster a critical and reflective mode of thinking when considering any particular approach to learning and instruction. Provides readers with the practical knowledge needed to apply learning theories to instruction. KEY TOPICS: This text addresses learning as it relates to behavior, cognition, development, biology, motivation and instruction. MARKET: Pre-service and in-service teachers, and educational psychologists.